Search 2.0 – Enterprise Search als Marketinginstrument
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Transcript of Search 2.0 – Enterprise Search als Marketinginstrument
Search 2.0 – Enterprise Search als MarketinginstrumentMarco BilleterSenior Director SalesFAST, a Microsoft Subsidiary
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What is Search?
Search is the common language between
a company and its customers/partners.
Search fundamentally redefines how organizations access, interact with, and exploit information.
FAST – Past, Present & Future
Foundation: scalable search!
alltheweb.com – largest Web search index
FAST ESP launched
Re-focus on enterprise search
Gartner Magic Quadrant leader
Search-driven business value
A Microsoft Subsidiary Next
Generation Search Platform
The User Revolution!
The historic view of Search…
DOCUMENTS
Future: Intent-Driven Search
INTENT
CONTENT
Outside
MonetizationCustomer-facing solutions for businesses is based on search whose revenue
ProductivityEmployee-facing solutions for enterprises to drive productivity from search
Search drives innovation in two businesses areas
Inside
Search at the beginning …Monetization
Now: Search on TimesonlineMonetization
Timesonline Archive SearchMonetization
Enjoying the portalMonetization
Tackle Search challenges
Rakuten.com, the eBay of Japan, handles thousands of updates per second across
millions of product SKUs in near real-time.
Monetization
FlexibilityMonetization
Empower your employeesProductivity
People discoveryProductivity
Search-Driven Analytics
www.musicovery.com
demo