Seamlessly engage digital consumers.
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OPEN Seamlessly engage digital consumers. O n l y 6 % o f r e t a i l e r s . . . A seamless digital experience offers retailers an opportunity to engage with customers at every step of the buying process. That means a great service for consumers, and better business for retailers. Going omni-channel locks-in customers. Make your digital experience seamless, to create a stronger, more successful relationship with your customers. “By 2020, all customers will expect a digital in-store experience.” Omni-channel strategies retain 89% of customers, compared to 33% for companies without them. The store is embedded in the experience. Tailor the consumer experience with digitisation. Create digital influence to boost sales. Incorporate social media into the omni-channel experience. use the store before or after the transaction. £ £ £ £ £ OPEN OPEN Find out more: bt.com/retail @ Google searches Comparison sites Store sites Social media Two thirds of consumers who purchase online ...can identify consumers as they enter the store. Digital touchpoints influence more than half of all in-store sales. And at the checkout it’s too late to make a difference. Consumers who use social media during shopping are four times more likely than non-users to spend more. OPEN 89% 33% Sources. Forrester (2015). The Future Of The Retail Experience, Digital Business: Digitize The End-To-End Customer Experience. Henley Centre for Customer Management (2013). Customer Effort: Help or hype? BT Let’s Talk (2016). Getting to grips with digital retail. Boston Retail Partners (2015). The Future Store Manifesto – Real-time Retail Changes Everything! Forrester (2015). It’s Time For Retail Stores To Open Their Doors To The Digital Org. Deloitte (2015). Digital’s New Divide.
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Transcript of Seamlessly engage digital consumers.
OPEN
Seamlessly engage digital consumers.
Only 6% of retailers...
A seamless digital experience offers retailers an opportunity to engage with customers at every step of the buying process. That means a great service for consumers, and better business for retailers.
Going omni-channel locks-in customers.
Make your digital experience seamless, to create a stronger, more successful relationship with your customers.
“By 2020, all customers will
expect a digital in-store experience.”
Omni-channel strategies retain 89% of customers, compared to 33% for companies without them.
The store is embedded in the experience.
Tailor the consumer experience with digitisation.
Create digital influence to boost sales.
Incorporate social media into the omni-channel experience.
use the store before or after the transaction.
££
££ £
OPEN
OPEN
Find out more: bt.com/retail
@
searches
Comparisonsites
StoresitesSocial
media
Two thirds of consumers who purchase online
...can identify consumers as they enter the store.
Digital touchpoints influence more than half of all in-store sales.
And at the checkout it’s too late to make a difference.
Consumers who use social media during shopping are four times more likely than non-users to spend more.
OPEN
89%
33%
Sources.Forrester (2015). The Future Of The Retail Experience, Digital Business: Digitize The End-To-End Customer Experience. Henley Centre for Customer Management (2013). Customer Effort: Help or hype? BT Let’s Talk (2016). Getting to grips with digital retail. Boston Retail Partners (2015). The Future Store Manifesto – Real-time Retail Changes Everything! Forrester (2015). It’s Time For Retail Stores To Open Their Doors To The Digital Org.Deloitte (2015). Digital’s New Divide.
