What would Seaman What would Seaman Knapp do?Knapp do?

Kevin GambleOhio State University

May 29, 2007

Decline of Mass Media

The Longtail

The confluence of radio consolidation, iTunes, and the lack of highly targeted youth radio formats, has generated a massive tidal wave away from traditional radio toward the technology that gives control and choice of music for a reasonable price.

Wal-Mart is like no traditional record seller. Unlike a typical Tower Records store, which stocked 60,000 titles, an average Wal-Mart carries about 5,000 CDs. That leaves little room on the shelf for developing artists or independent labels.

Social Networking

The Come-to-Me Web

Read/Write Culture

… viewers are now watching more than 120 million videos per day on YouTube, marking the surge in demand for its “snack-sized” video fare.

User Generated Content

The Commons

1. Nobody owns it2. Everybody can use it3. Anybody can improve it

Photography

Music and Video

"UC Berkeley on YouTube will provide a public window into university life which will build on our rich tradition of open educational content for the larger community."

This Thing We Call Work

When we work?

42 percent of IBM's 350,000 employees rarely come in to an IBM office

IBM saves $100m in real estate costs

IBM has over 2000 employees working in Second Life

Where we work?

Busy: “Show your face during all standard working hours…. The busy economy relies on face time as a proxy measure of real work.”

Burst: “If you produce what you need to, we don’t care when you do it or how long it takes…. The burst economy relies on workstreaming — the flow of output that a worker creates, documented online as automatically as possible.”

How we measure productivity?

Some Social Networking Math

Strong network ties <8 including family and social friends

15,000 x 8 = 120,000

Weak tie networks 150 people

150 x 15,000 = 2.25 million

Given these trends…

Ohio State University Extension helps people improve their lives through an educational process using scientific knowledge focused on identified issues and needs

And this mission…

What strategies do we use to accomplish this mission?

What would Seaman Knapp do?