PROJECT BRIEF:The seahorse is represented by exploration of strategies, methods, and research. There are sixteen total representations based off of the sixteen different parameters that identify the seahorse and its characteristics.

In the next part of the project, one of the sketches was chosen to inspire the branding of my boba food truck called, “Bubble Pop.”

Food trucks have become a popular trend in our time because of its convenience and spon-taneity. It has taken street foods to the next level.

HIPPOCAMPUS

01 find or take a photo that best describes your animal 02 must be gestural 03 must be painterly - system of thick and thin strokes, calligraphic 04 must be graphical: use only right angles, straight lines and (only two stroke widths) 05 must use only circles, triangles or squares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 06 you must use the photocopier + cut/paste paper by hand 07 use alternate marking tool, nothing traditional (no pencil/pen, brush, marker) 08 must convey a specific meaning (use only one line) 09 must convey a specific meaning (a behavioral characteristic) 10 must express the texture of your thing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 must a hybrid: select best expression make “nirvana”; form that feels right. 12 must create an index of your animal 13 must convey a specific meaning (an adjective symbolically attached) 14 must be radical an extreme abstraction of another; bizarre 15 must explore making marks on “another surface”; (no laser printer paper) 16 must be entirely typographic (use a word that sums up your animal, real or made-up)

Seahorses are truly unique, not only in their ap-pearance, but also through their habits. They were once known as monogomous fish, however this is untrue. Seahorses do fall in love and court one an-other throughout the breeding season, however if its partner dies, a seahorse will be able to find an-other mate. Once the breeding is complete, the male seahorses bear the young. Seahorses are the only known species in which this happens.

Seahorses can be found in the tropical and temper-ate regions all over the shallow shores of the world. Because of their poor swimming abilities, their tails are often wrapped around seagrasses or corals.

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PART II:FOOD TRUCK

Bubble Pop offers boba tea, which is unhealthy. However, we try to promote the healthiest boba tea possible by creating our drinks with-out milk. We do not serve boba milk tea because of the high calories, however if asked we will put soymilk as a replacement for those de-siring a milk tea. We also provide round pastries such as cake pops, sugar-free lollipops, gluten-free mochi ice cream, and macarons.

Boba is known as tapioca pearls or tapioca balls, and is created from the starch of the cassava root. The boba becomes a sweet and chewy ball when it is cooked a certain way. Bubble tea or boba tea was originally from Tai-wan, created by a small vendor near a school. He added the balls to his shak-en drinks to attract students. Because the boba was larger than the average straw, it was usually served with a fat straw. It became widely popular around Asia and spread around the world.

FOOD TRUCK TYPES

Boba Truck Tea TruckGrilled Seafood TruckCroissantIce Cream/Shaved IceBiscotti

LIST OF APPLICATIONS

MenuBrochurePackaging for foodTo-go Item Box & bagsPhone Application

FOOD TRUCK NAMES

1. Seaside Grill2. Seaside Ride3. Seashore Grill a. From the Shore to You! b. Fresh From the Shore to You! c. Keepin’ it Fresh! d. Always Fresh, Always Shore! e. Fresh, not Fishy. f. Fresh for Shore. g. Grilled Fresh, Not Fishy. h. Paradise from the Shore.4. Armored Knights5. Bushie Haul6. Sea Cuppa7. Tropical Ride8. Beach Yum9. Beachland10. Grill on Wheels11. Backyard Beach12. Shoreline Grill13. Big Bad Shrimp

14. Shrimpany15. Poseidon’s Stallion16. Road Shaker17. Spots and Stripes18. Sea Your Shore 19. Sea the Deep20. Delicate Delights21. Hi Hi Hippocampus22. Grilled to Roll23. Lick My Seahorse24. Sea Dreams25. Steeds of Neptune26. Horse of the Sea27. The Rolling Waves28. Sea Wagon29. Sea Chariot30. Mobile Seahaus31. Tropic Go32. Grillin’ Good33. Teahorse34. Always Hungry Truck35. Little Barrier Reef36. Paradise on Wheels37. What? Tropical.38. Close to the Coast

39. Under the Sea40. Grill Out41. Grill on the Way42. Grill Truck43. Boba boba44. Bubble Pop45. Holy Grill 46. Tropical Grill47. Color me Cones48. Hungry Seahorse49. Sizzlin’ Seafood50. From the Sea51. Hubba Boba52. Mm Mm Boba53. Boba Haus54. Tea Haus

LOGO STUDIES

Grilled SeafoodBoba/BubbleTea/Coffee

REFINEMENTS

TRUCK I

TRUCK II

FINAL TRUCK

ZOOM IN OF TRUCK MENU

FINAL MENU & BACK

BACK MENU STUDIES

BUSINESS CARD STUDIES

BUSINESS CARD FINAL