SE6547 UnileverLeaveBehind:Layout 1s3images.coroflot.com/user_files/individual_files/220019... ·...
Transcript of SE6547 UnileverLeaveBehind:Layout 1s3images.coroflot.com/user_files/individual_files/220019... ·...
Walk the red carpet with Shopper Events—the only authorized planning and coordinating company for in-store events at Walmart. As a best-in-class clientservice group, Shopper Events has transformed the traditional sampling model into an experiential box-office hit.
Shopper Events is your exclusive tour guide to all Unilever
star brands on the Hollywood Star Power Tour. Every tour
stop is an interactive sampling event destination that brings
your brand to life, builds shopper loyalty, and generates
immediate and future purchases. Shopper Events makes
Unilever brands the box-office winners at Walmart.
Each tour stop showcases Academy Award-worthy
performances—including the Best Brands at Walmart by
the Leading Food and Personal Care Products Company.
hollywood
to urS tar Power1 STRATEGIC SAMPLING: the Blockbuster Preview
Unilever Product Portfolio . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .2
2 tantalizing TasteS: Restaurant-Quality ITALIAN At homeBertolli Pasta Sauces . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
3 MAKING SCENTS: Scintillating experienceSAxe Shower Gels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
4 new year’s resolutionS: start the year off right . . . . . . . .6Slim•Fast Meal On-The-Go
5 ENERGy boost: BEAUTY WAKE-UP CALLDove Go Fresh . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
6 Flavor Splash: Refreshingly healthyLipton Iced Tea To Go . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8
7 SERIOUS about skin: ONGOING innovationSNEW Vaseline Product Launch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
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For more information, visit www.shopperevents.com
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What helps position Unilever as the winning product
portfolio at Walmart? It’s Shopper Events’ experiential
sampling, reinforcing the Unilever brand messages to
27+ million Walmart customers each week—the equivalent of
9 percent of the U.S. population.
At the heart of this strategic partnership is sampling—the blockbuster
preview that gets products into the hands of consumers, encourages
trial and usage, and keeps Unilever brands top of mind.
In a survey of how in-store sampling influences shoppers:
• 60% of shoppers said that first-hand experience would be the
most effective way to encourage purchases.
• 90% would purchase product if satisfied with the sample.
—PROMO Industry Trends Report, 2007
• 76% of shoppers purchase product as a direct result of sampling.
• 83% report that a sampled item has become a recurring
purchase.
—PMA’s Sampling and Demonstration Council
• 94% of females running households felt sampling gave them a
better idea of a new product than advertising.
—Sampling Measures Up, Dorothy Spencer
For more information, visit www.shopperevents.com
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With its cooly seductive fragrances and packaging,
Axe® is giving guys the edge in the mating game. To promote the
world’s most popular male grooming brand, Shopper Events can provide
models talent to create a sexy sampling experience to entice
your target consumer. In addition, a takeaway booklet
of hot product benefits and get-the-girl grooming tips
will position Axe® as the only game in town.
Shopper Events will whisk Walmart Italian-food aficionados away
on a cooking event “tour”—manned by highly trained Food Sales Specialists—
that features fresh restaurant-quality recipes using the leading brand of
authentic Italian pasta sauces—Bertolli®. Food Safety Certified Specialists are
also employed to ensure Bertolli® products are always safely prepared—and
recipe cards, cookbooklets and samples showcase their unparalleled flavors.
Tempting the taste buds of Walmart shoppers is always a great way
to stimulate sales.
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At the heart of Dove®—the brand that keeps to its clinically proven
promises—are solutions to bring out women’s inner beauty. A Shopper Events
sampling event can show how Dove® Go Fresh shower gel, body spray
and deodorant can help all women feel good about themselves.
The proof is in the experience—refresh in store with samples and a
beauty booklet of skincare benefits, and energy-boosting tips that
will bring customers back again and again.
We all know the drill. Right after the New Year, over-indulgent
holiday party goers are ready to get back on the healthy-eating
bandwagon. That’s when a Shopper Events sampling program—
strategically aligned with major brand initiatives and timing—can show
customers how to power up and slim down with Slim•Fast® Meal On-The-Go
bars and shakes. Customers can enjoy a sample while they continue
their shopping—and you can bet they’ll stock up on Slim•Fast®, too.
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Lipton®—the innovative leader in the global tea beverage
market—is always making a splash. Lipton® Iced Tea To Go fills the
needs of busy, health-conscious Walmart shoppers who demand
refreshing beverages on the go. What better way to
demonstrate this than a Shopper Events sampling station where
customers can open a packet, pour its contents into water,
shake and sip. The more they taste, the more they’ll buy!
Vaseline® has been keeping skin amazing since 1869—and new
product innovations are proof of this passion. Shopper Events will
dramatically debut your new collection with an event that unveils
its superior benefits via a we’re-serious-about-your-skin
beauty booklet, plus generous samples, of course.
Shopper Events can also create memorable premium items for your event.
How memorable? Research reveals that 84 percent of consumers
can name the advertisers on the premiums they receive.
CONTACT: Jana Rewey, Account Director
E-MAIL: [email protected]
PHONE: 479.364.6913
For more information, visit www.shopperevents.com