uly2011 | SummerEd dition Ju

La ahoreUniversity ofManagement tSciences, Su ulemanDawood SchoolofBusine ess, Se ectorU,D.H.A., ,LahoreCantt.,5 54792 Em mail:sdsbalumni irelations@lums s.edu.pkWeb:ht ttp://sdsb.lums.edu.pk

Hello! Welcome to our sum e mmer edition ofenewsletter! We hope you enjoy readin it as muc as we enj e ng ch joyed put ttingittoget ther. We also hope you will lik this new quickerto e ke w, oread c read thiis enewslett in en newsletter fo ormat. You can ter ur you email AN it will alw ND ways be post in the al ted lumni sec websiteatthe efollowingU URL: ctionofthew

Inside This Iss sue

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tp://sdsb.lums.edu.pk/doc htt cs/sdsb_alum mni_newslette er_su mm mer_2011.pdfSo, even if yo , our email changes or you are having com mputer prob blems, know that our a w alumni newsletter willalwaysbea accessible.Sp peakingofal lwaysalwayslet us knowifyour remailaddr resschanges orifyouwa antus tos sendittoad differentema ailaddress. Ple easecontinue etosendyou urnewsand photosviaemail. Kno owthatyou cansendthe ematanytim methroughou utthe yea arbecausew wewillbepro oducingoure enewsletter more frequently. so, avent updat ted your con ntact inform mation Als if you ha rec cently, pleas reach ou to the A se ut Alumni Offic at ce sds sbalumnirelat tions@lums. .edu.pkandd doso. Wis shingyouah happy,peace efulandtranq quilRamadan n! Aye eshaZafarAl li Dep putyManage er Fun ndraising,Alu umniRelation ns&Internat tionalLinkag ges

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Annual Dinner SDSB Luminites Association

offices in seven countries employing more than two hundredprofessionals.

Reconnecting...withtheSchool

The SDSB Luminites Association hosted its annual dinner on March 27, 2011. The event was a great success. This year the Alumni Association decided to honor and recognizetheachievementsofalumniaswellasprofessors ofLUMS.AfterarigorousselectionprocedurethePrideof LUMS Award was given to individuals for outstanding performanceinthepublicandprivatesectors. Dr. Salman Shah was awarded for his outstanding performance in the public sector. He headed the Ministry of Finance, served as an Advisor to the Prime Minister on finance and economic affairs and chaired the Privatization Commission. Mr.AsifSaadfromtheClassof88receivedrecognitionfor working his way up to the position of Chief Executive of Lotte,acompanywithasalesturnoverofRs.42billion. Mr.FaisalFaridClassof89wasawardedforhisexceptional performance of leading the beverages and food business to achieve the highest growth in Pakistan beverage business and developingitasthesixth largest volume player in PepsiCo globally. Mr. Ali Naqvis Class of 93 achievements as ManagingDirectorCredit Suisse and Head of EquitiesAsiaPacificwere also recognized. He managesateamofseven hundred and fiftypeople spread over fourteen countries based out of HongKong. Mr.SohailKhanClassof 96 is Managing Director of StromHarbour, a bank based in New York which he and his colleagues founded in 2009. The firm has

At the end of the ceremony honours and awards were also given to the Donors who contributed generously towards SDSB new building. In the year 20102011 the SDSB Luminites Associations fund raising campaign received a very good response. The Association has managed to raise funds of approximately Rs. 60 million. Two corporate donors namely Fatima Group and Allied BankhavemadecommitmentsofRs.20millioneachout ofthisamount.ApartfromthiswearethankfultoDrArif NazirButt,Mr.FaisalFaridandMr.ShahzadSaleemfrom MBA 1989, MBA Class of 1990, MBA Class of 1994, MBA Class of 1998, Mr. Shehryar Buksh & Mr. Ibrahim Shamsi fromMBA1995,Mr.AamerZaidi,MBA1992,Mr.AliNaqvi & Amna Tirmizi MBA 1993, Ali Almakky MBA 1996, Saira SajjadMBA1994&AaliShafiMBA1993,AyeshaNaweed & Naweed Sharif MBA 1988 and Soofian Zuberi from Merrill Lynch for their generous contribution to their almamater.

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LUMS ho its 23rd Annual C olds d Convocatio on

The 23rd An nnual Convoc cation of LUM was held on MS June 18, 201 at the Syed Maratib Ali S 11 d Sports Complex LUMS.TheL LUMScommun nitycelebratedthegraduation of 567 stud dents and ho onouredoutsta anding students with award and medals for exce ds ellence in th heir academic pe erformances. The convocat tion address w was presented b Governor, State Bank o Pakistan, M by of Mr. Shahid H. K Kardar. At th ceremony, degrees were he conferred to the gra aduates and the Natio onal nt n ere awarded to Managemen Foundation medals we graduates securing top position ns in vario ous s. programmes

members vote amongst themselves t elect the ed to xecutiveComm mittee.Thene ewelectedbodiesassumed Ex of fficeonJuly1, 2011.

Of ffice bearers in the Execu utive Committ are Zahid tee Kh han (PresidentMBA 1989 Mohamm 9), mad Zaka ur Re ehman (Vice PresidentM MBA 1991), A Anwar Kabir (S SecretaryMBA 2007),Maria Zubair Kha (Treasurer A am an MBA 2001) including board m members Ism Arif (MBA mail 998), Yasser U Haq Effend (MBA 2000) Fuad Saqib Ul di ), 19 Gh hazanfar (MBA 2002), Zulfiqar Hameed (MBA 2003), Su uneel Sarfraz Munj (MBA 2005), Mahru ukh Ali Malik (M MBA2006)

SDSB Student A B Achievemen nts

SDSB PhD Can ndidate wins The T best paper award

MuhammadSha akeelSadiqJa ajja,PhDcandidateatSDSB, resented his research pa aper, coauth hored by Dr pr Sh haukat Ali Br rah, at the 40th Annual Meeting of WesternDecisio W onSciencesIn nstituteonApr ril5,2011held at Portland, Oregon USA. M Jajja's res t Mr. search paper won Best Gra aduate Stude ent Paper Aw ward at the meeting. Western Decisi W ion Sciences Institute hold a meeting ds an nnuallyand ca allsforresearc chpapersfrom mallpartsof

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The SDSB Alumn Elects Ne Board ni ew Electio of SDSB Luminites Associatio on s on

The 2nd term of SDSB Lu m uminites Assoc ciation ended on June 30, 201 The SDSB Alumni Relati 11. ions departme ent conducted elections for the position of Board of ns nd ent Directors an Executive Committee in two differe rounds.The efollowingbo oardmembers swillserveint the year2011201 12:

Khawaja Ad deel Aslam (M MBA 1988), Sh hahid Ali Haid der (MBA 1990) Zunee Muh ), htashim (MBA 1992), Ibrah A him Shamsi (MB 1995), Faar Rehman (MBA 1996), A BA ria Asif Umer Sheikh (MBA 1997) Mehrukh Bu (MBA 199 h ), urki 99), Muhammad ShoaibAta(M MBA2004),Ya asarRashid(M MBA 2006),Usma anKhalid(MBA A2008),Khur ramRashid(M MBA 2009),Humb balTariq(MBA A2010),Zeesh hanHaiderSha afiq (MBA 2011) Alauddin Ahmad Khan (EMBA 200 ), A 04), Muhammad Asad Noor (EMBA 2005), Syed Ahtesham Mazhar (EM MBA 2009) and Shahzad Yousaf Mug a ghal (EMBA2011) ).

Thesecond roundofelec ctionswasfor rtheselection nof Executive Co ommittee. In this round th elected boa he ard

world. Each re eceived resear paper is accepted for rch resentationan ndpublication nonpositiver resultofblind pr pe review of the complet research pa eer f te aper. Around 30 00researchpa aperswereac cceptedinall categoriesat th hisyear'smeet ting.Allaccep ptedpapersco ompetedwith ea ach other fo different categories of awards. A or f co ommittee com mposed of Pro ofessors engaged with the institute evalua ated all resea arch papers c competing in

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each award category thro ough a struct tured multipha ase process.

SDSB Undergraduate Studen Receive nts e Best Paper Award dA paper presented by five f undergraduate SDSB students Hassan Ahmed, Nausherwan n Salee em, Khawaja Jaffer Abb bas, wad Muzzamil Altaf, Jaw B Mehmood received Best

Ne etworking N Night 2011 MBA LUM - Find 1 MS Your Best Fit! tThis u unique model of MBA recr ruitment deriv from HBS ved Netw workingNights sbutremodeledtosuitthe elocalmarket and e employee circ has been a huge succ cle cess since its launchin2010.Man nymorerecru uitersshowed theirinterest eeventthisye earandmorec concreterecru uitmentleads inthe filtere from the Nights for MBA 2011. A total of 2 ed A Netw working Night were held this year c ts d covering the follow wingsectorsandcompanies s: workingNight 1: Netw Date:March4,2011 1. etSectors:FMCG,Groups/Co onglomerates,Agriculture Targe Partic cipating Recruiters: 14 inc cluding Unilev Pakistan, ver P&G, ICI Pakistan Engro Cor n, rporation, De escon Group, Nestle Pakistan, P Pepsi Cola, TR Philip Mo RG, orris Pakistan, minternationa alandothers Maxim workingNight 2: Netw Date:April1,2011 et Energy, Telecommunication Financial, ns, Targe Sectors: E Textil les, Techn nology, Ph harmaceutical ls, Retail, Consu ultancies,and Government& &DevelopmentSectors Partic cipating Recru uiters: 28 inclu uding Acumen Fund, Allied n Bank, China Mo , obile (ZONG) Citibank, Competition ), Comm missionofPak kistan,LeviStr rauss&Co.,M Makro,Metro, Mobilink, Netsol, PBIT, Samin Textiles, Sap pphire Group,

Paper Awar at Global Islamic Marke rd eting Conferen nce held in Dub UAE on March 2022, 2011. Later, t bai, M the paper was a also accepted for publicatio in the Jour on rnal ofIslamicMarketing. rence, sponso ored by The United Ar rab The confer EmiratesUn niversityandE EmeraldGroup pPublishing,w was attended by academics from forty countries. SD y DSB students w were the youngest pre y esenters att the conference and received tremendous accolades from theparticipa antsforthisac chievement. iers to Adop ption of Islam mic The paper titled, "Barri BankinginP Pakistan",was basedonapr rojectconduct ted by students of theRes s search Methodology course taughtbyDr r.IrfanButtin Fall2010.

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Sh Pakistan, Standard Cha hell artered Bank, Telenor, Wa , arid an ndothers he o uration of th heir Th MPO also announced the inaugu we ebsite,designedtofunction nasaliaisont toolbetweent the pla acement office, students,alumniand e employers ali ike. Th he link for the MPO website is as follow s ws: (http://mpo.lum ms.edu.pk/)

An E Exclusive In nterview w with Dr Adnan Zahid nDr Adnan Zahid has recently joined the awoodSchool SulemanDa of Business as Assistant s Professor. Adnan Zahid graduated w a PhD in with Marketing from the CASS Busin ness School, City Univer rsity, UK, in 2010. Adnan also holds an MSc in Management Research M Methods from Sa aid Business School, K Kellogg Colle ege, Oxford Un niversity UK a and an MBA from LUMS. His research fo ocuses on exploring consu umption through a socio cu ultural lens. He is interested in issue of status es co onsumption, acculturation gender, r n, religion and co onsumerculture. rAdnanisass sociatedwith LUMSsinceh hisgraduation Dr in 2004. After graduation he started wor e rking with Dr Eh hsan Ul Haqu and Dr J ue Jawaid Abdul Ghani as a Re esearch Asso ociate. We a are pleased to share an ex xclusive inter rview with Dr Adnan Z Zahid in our ne ewsletter. Yo could hav continued as a software engineer or ou ve e en ntered into t the corporate world, what made you e pu ursue research and teaching? ? Th hisiswhatyou ucalltheoutcomeofanunplannedlife.I wasworkingin theUSatana airportinthe ITdeptwhen ept ned. I was to by anothe Muslim co old er Se 11 happen worker that its best to go home and no turn up to s ot weekssoIleft.Afteracoup pleofweeksI workforafeww otacallfromm mybosswhot toldmeIcouldntcontinue go as things were getting very delicate especially at the s y air rportforaMu uslimperson. Circumstances changed, I got so disillu usioned with mericasoIde ecidedtocomeback.Ithou ughtIddoan Am IT job in Pakista but from a intellectual standpoint I an an l elt ange to sit in front of a computer and fe it was stra ty yping codes. I met a graduate from LU UMS, and he re ecommendedd doinganMBA A. Du uring my MBA I started vie A ewing the cor rporate world withamorecrit ticalangleand ddecidedIdid dnotwantto m. work for them I thought about starting my own usiness,butun nfortunatelym mypartnersba ackedout. bu La ater someone told me tha Dr Ehsan u Haque was e at ul looking for a re esearch associate. I preferr the hours red ndthepaceso oIdecidedtos sticktoacadem mia. an

New Faculty@LUM MS Dr. Abdul Karim KhanDr. Abdul Karim Kha has recen an ntly DSBasAssista antProfessor. Dr. joinedSD Karim graduated fro g om IAE Aix en Provence e, Graduate School of e Managem ment, France His research e. and teac ching interests are in the area s of Human Resource Management, Organisatio M onal Behavior, O Organisational Justice, Co ounterproduct tive WorkBehav viors,Personal lityTraits,RoleofEmotions sin Workplace, and Social Ex xchange Relationships. He h has presented papers at a number o internatio a of onal s and conferences such as Society for Industrial a Organisation nal Psycho ology (SIOP), Americ can Psychologica Association (APA), an Academy of al nd Managemen nt(AoM),amo ongstothers.

Dr. M Muhammad Ghufran Ahmad d nDr. Ghufran has join as a visit ned ting y member at SDSB. He faculty gradua atedfromIAE AixenProven nce, Gradua ate School o Manageme of ent, France. He specializes in leadersh hip, e and gro oup dynam mics culture includin the social dilemmas fac ng ced by gro oup members and how social preferences influence be ehaviour and performance of groups.Heis sassociatedw withINSEADG GlobalLeadership Centre,Franceasasenior researchfello ow. n nce Dr. Ghufran has more than a decades experien managing human resourc and quali manageme ces ity ent functions in the corpor n rate sector i Pakistan. His in doctoralwork,academicr researchandt teaching/training interests are directly related to and dr e riven by the r real organization nalandmanag gerialissuesan ndconcerns.

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What would yo say is missi from a bu W ou ing usiness school ed ducation at LU UMS?

Why did you decide to come back and t u teach at SDSB?

At tLUMS,there eisalotoffoc cusonthedec cisionmaking an ndlessonthe eanalysisand reflectionpar rt.Theyteach yo ouhowtoma akedecisionsq quicklybased onverylittle da ata.IthinkLUMSneedsto probablydeve elopaculture where you don make decis nt sions instantly you reflect y, nd and sometime you dont es an gather a lot of data a de ecide. I think there is a lot of focus on making a k de ecision one way or the other, and not de eciding is not an noption. Ob bviously ther are great things about LUMS. The re t bu usiness schoo at LUMS is very good in comparison ol n with the rest o the busines schools in Pakistan. The of ss udent body is excellent. W What they are faculty and stu eachingyouinclassisonething,butthen ntheresalot te of engagement within students. You exc f t change ideas an ndthereisalo otofgrowthin nwhatyoudo individually. Ca you tell us a little about your researc and how it an s t ch co ould help the b business world? Th hisquestionw wasaskedwhe enIpresented dmyresearch an ndmyanswer wasthebus sinessworldis snottheonly stakeholderfor rabusinesssc choolandmy yresearchhas ery little sign nificance as far as the marketer is ve co oncerned.But socialsignificanceissubsta antialbecause myresearchiso onPakistaniim mmigrantsin England.My urposewasno ottoseehow canwesellm moretothem, pu what unfulfilled need do they have that we can fulfil d .Myfocuswa as:whatareth hedifficulties withaproduct. hattheyarefacingandwhy aretheyresor rtingtocrime th [b becausealoto ofthemwered drugdealers]. What advice wo W ould you give to recent SD graduates e DSB an to individua thinking of a career in ac nd als f cademics?

It was my commitme y ent with Hig gher Education Commission and also my commitment with working in g Pakistan. I h have lived aw from Pakis way stan a lot, an I nd cannot, to save my life,e even think of l living awayfrom ain. Pakistanaga

What were the highlights of study ying at Oxfo ford Universitys Sad Business School and City Universit tys CASS Busine School? ess

I think Oxf fords Busines School was quite amazing ss s becauseitw wasnotorthod doxatall.Thei irentirebusiness schools orie entation is to oward social r responsibility. At LUMS,thes stakeholderis thepersonw whosegotstak kes in the com mpany and yo have to maximize pro ou ofit whereasatO Oxfordthesta akeholderist thewidersociety and that w was their business scho b ools underly ying philosophy. Itwasaninte erestingandd differentidea for mewhichreallyinfluenced dme.

What featur would you like to prom res mote at SDSB that you liked at Oxford or Cit business sc tys chools?

Social respo onsibility; I think there has to be a shift of t focusfromt themarketan ndwhatthem marketdeman nds. As an institu ute, LUMS philosophy has to be defined: p s WhatisLUM MS?WhatisLU UMSroleinbr roadersociety y?Is it just cater ring to the market? I wou like to br m uld ring aboutachan nge,whichisv verydifficult, butatleastIg get togiveitatr ry.

To recent grad o duates I wou say be en uld ntrepreneurs. Do ontworkfor bigconglomeratesbecause ethatsnotan en nvironmentinwhichyouca angrow.Ther rearealotof po ossibilities, e especially in Pakistan. T The mindset g graduatingand dstraightawa aygoingintot thecorporate world, Im not a big fan of it. You dont get another t f t hance.Onceyoujoinacom mpany,itsdiffi iculttoleave. ch Yo opportuni cost increases, and a b our ity barrier comes up p,Immaking gsomuchmo oney,whyshouldItakethe ris sk.

What would you consider the most val d r luable experien nce you had during your days at SDSB as an MBA student?

Friends!!

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Rausing Executive Developme Centre D ent (RE EDC) Successfu Launch of New Pro ful o ogrammesThe plan for launching new programm to widen n mes n o rolment Progr rammes (OEP) ) the portfolio of Open Enr has come to fruition. Programmes on Strategic c source Manag gement, Hum man Resource e Human Res Management Tools & Te t echniques for Performance r e Excellence, and Innovation Driv ven Business s w ully d Development & Growth were successfu conducted hese program mme were rec cognized as a a this year. Th unique offe ering in Pakis stans executive education n landscape w with Dr. Arif Nazir Butt Dr. Anwar t, r Khurshid an Dr. Syed Zahoor Ha nd d assan as the e programme directors respectiv vely. These e programmes attracted a diverse set o audience from s of several indu ustry sectors namely Teleco Engineering, n om, Chemicals,F Fertilizer, Bank king, public se ector institutio ons &regulatory yauthorities.

be eingdirected byDr.Ehsan UlHaqueare alsoplanned to obeofferedin nthecomingm months.

Customise Managem ed ment Development Programm (MDP) meManagem ment Develop pment Progra amme (MDP) hasbeen naflagshippr rogrammeof REDCforthe past fifte years. Th time REDC took a step een his C forward to develop a customized MDP for a d leading p player in the telecom secto which was or highly appreciated fo its content rigour and or t, on. executio

Social Enterprise Developme Centre entConf ference on Im mpact and Learning of Health Enterprise L h Leadership De evelopment Program mme (HELP)SEDCheldaConferenceonImpact andLearning of Healt Enterprise Leadership Development th Program mme (HELP) o February 2 2011. The on 25, main purpose of this was to celebrate th successful f o he mpletion of th research a he and training p phase of the com proj jectandalsot toannouncetheextensiono oftheproject for another 3 yea ars.Mr. Aamir Qureshi (Chi Executive) r ief of T Total Quality S Solutions and Mr. Ejaz Akra (Assistant am Prof fessor) at the School of H e Humanities, So ocial Sciences and dLaw,sharedt theassessmen ntoftheover ralldeliveryof the project. The Secretary o Health Pun e of njab, Dr. Ijaz Mun and Dr Ya nir, asmeen Qazi from the Dav and Lucile vid PackardFoundati ionwerethec chiefguests.

New Area of Resear as rch looked into for New areas of research are being l developmen of more programmes with local ca nt p ase studies and to bring more relevanc to the lo d m ce ocal industry sec ctors. New pro ogrammes being launched for year 201120 are Family Run Business and Strate 012 ses egic Planning and Management in Modern R d Retail by Dr. A Arif Iqbal Rana. Marketing in the the Digita Age, Market al ting NewProduct tfromIdeato oLaunch,and MarketingFMCG,

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Conference on Achievements of Management Development Programme for Microfinance Institutions and Introduction to the Financial Literacy ProjectConference on Achievements of Management Development Programme for Microfinance Institutions and Introduction to the Financial Literacy Project was held on March 17, 2011, at the Pearl Continental Hotel, Lahore. The purpose was to share the successful implementation of the one year project titled Management Development Programme for Microfinance Institutions (MDP for MFIs) that SEDC undertook with the financial assistance of The Citi Foundation.TheceremonywasattendedbyMDPAlumni and top leaders from the microfinance institutions and banks of Pakistan, including Mr Arif Usmani CCO/MD Citibank,Pakistan. forSocialSectorManagementisthefirstofferingofthe series.ItwasconductedfromJune2830,2011. The second series of the HELP Training, on Marketing andAdvocacyofSocialInitiativeswasconductedfrom July1315,2011. Whatthefutureholds: The National Womens Leadership Development Network(NWLN)willbelaunchedlaterthisyear. SEDCNewsletterwillberelaunchedafteragapof two long years. It would be covering events from January March 2011 and all the events held previouslyfrom2009tilldate.

Social NetworkingStay connected with LUMSSDSB by following us on Facebook & Twitter:

PLAN Software TrainingSEDC provided technical support for PLAN Software TrainingheldatLUMSfromFebruary2628,2011.

http://www.facebook.com/sdsbluminites http://twitter.com/sdsbluminites

PublicationsA book titled, Case Studies on Management of Family Planning and Reproductive Health Organizations, was publishedanddisbursedtoSEDCFellows.

Website:http://sdsbluminites.com

For feedback/suggestions Contact:sdsbalumnirelations@lums.edu.pk

Leadership Learning Group MeetingSEDC held the 7 LLG Meeting at LUMS followed by a workshop on Transformational Leadership for the LLG members on April 20, 2011. The main objective of the event was to share an update with Packard Grantees. LUMSandLEADPakistanalsosharedthescope,phases and implementation strategies of National Womens LeadershipNetwork.th

Strategic Sector Research Centre (SSRC) Strategic Sector Research Centre (SSRC) is a new initiative in institutionalizing research and knowledge generation at SDSB. This centre is expected to generate scholarship in strategic sectors holding pivotalrolesinthedevelopmentofPakistan.

Monthly Seminars

Leadership Skills Development for Social Sector ManagementSEDC,incollaborationwithTheDavid&LucilePackard Foundation, USA, plans to offer a series of 20 programmes, three days each, spread over 3 years (20112014) under Health Enterprise Leadership Programme(HELP).TheLeadershipSkillsdevelopment

Conducting monthly seminars is one of the regular features of SSRC to disseminate current research work among the faculty members. Scholars/ researchers from LUMS and around the world are invitedtosharetheirwork.Thecenterhasconducted seminarsasperfollowingdetails:

May 2011Theme:

April 2011Theme:

ResearchShowcaseRoundtable ResearchRoundTable

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External Lin nkages (Natio Level) onalSSRC is interacting with international d donors, HEC a and striestopartn nerforresearc chfunding(MO OC, federalminis MOIP&MOS ST). worthRs2.4m m,wassigned dbetweenSSRC, Acontract,w SDSBLUMS andStateBankofPakistan nforconduct ting study on Fa & Other Electrical / E ans Electronic Goo ods clusterGujra anwala/Gujrat. eation with lo ocal The center is working on linkage cre associations & chambers for strengthe ening the flow of w utions to LUM for research MS traffic from these institu nd b rcises. A form mal activities an capacity building exer request has already been received from Sialk b d kot Commerce& Industry(SCCI)requestingt the Chamberof center to de evelop a Business Plan for Sialkot Airp port project. Representatives of SSRC h s have conduct ted with officials from Pakist tan Readyma ade meetings w

MBA Club A M Activities Th LUMS In he nternational Marketin Colloquium 2011 ( ng (LIMC) A Club (LMEC) The LUMS MBA Marketing Executive C orga anized The LU UMS Internatio onal Marketing Colloquium at L LUMS on the e 26th and 27th of h f Febr ruary,2011. The theme of this s year event was rs s Thi inkGlobal,Act t Loca al, and it t inten nded to focus s on the need to o p al keep the loca land dscape in n cont text when replicating glob business p bal practices. The LIMC 2011 featu C ured top co orporate exe ecutives and acad demicians from around the country wh presented ho marketing conce epts, ideas a and practices in various s ustry segment such as FM ts MCGs, B2B, Me edia, Internet indu and Entrepreneur rship. For the first time eve there was er, part ticipation from an internat m tional delegation as well, whic consisted of professor and studen from the ch rs nts Grad duate School of Business, Universiti Sa ains Malaysia, who presented their rich experience on to o opics such as Bra and Value and Sustainability Practices and Integrating Acc counting into Marketing for Value g ation. Crea national Marke eting Colloqui ium 2011 also The LUMS Intern feat turedtwocom mpetitionsfor students.Bra andWarswas a r reallife case study analysis and presentation e com mpetition. Twe enty of the best business schools from acro Pakistan a Malaysia p oss and participated in formulating n marketing strateg gies for the c company unde study. The er MS e s LUM MBA 2011 team won the Brand Wars with Lahore Scho oolofEconom micscomingin second. esecondcomp petitionwasc calledTheAd Effect,andit The was s a TV T com mmercial production mpetitionbase ed com on one of sever ral cate egories. Th he patr riotic ad o of "Re especting You ur Flag g" by IB BA Kara achi won th he first tprize.

Garments M Manufacturers and Exporte Associatio s ers ons (PRGMEA), Lahore Chamber of Comm merce & Indus stry (LCCI) and The Federation of Pakista Chambers of an Commerce a Industry (FPCCI) to ind and dentify comm mon areasofinte erestforjointa actions. e bmitted to HEC for fu und Cases have been sub mobilization in different areas inclu n t uding organizing seminars, workshops and co onferences at ernational le evels, trave grants, for el National/Inte presentingr researchpaper rsininternatio onalconferences by SDSB fac culty, travel gr rants for PhD students, hir ring offreshPhD Dfacultyandre esearchgrants sforprojects.

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Names of som of the key guest speak N me y kers who grac ced thisconferenc t ceareFarhad Nadeem(Mar rketingManag ger, Homecare U H Unilever, Pak kistan), Omar Sheikh (G r GM Lubricants, Sh Pakistan) Dr Azlan A L hell ), Amran (Lectur rer, Graduate School of Busine Universiti Sains Malaysia), G ess, Dr D Sofri Yah hya (Deputy Dean, Gradu uate School of Business Univ B versiti Sains, Malaysia), Na abeel A. Qadeer (COO, Techn ( nopsis), Umair Jaliawala (Chief Turning Officer, The Torque), Badar Khush O B hnood (Coun ntry Consultant, G C Google, Pakist tan), Mohsin Rehman (CE EO, Naseeb Networks), Bassam Qureshi (JBM Flavours, T N m M, The CocaColaExp C portCorporation),SaadMehmood(Coun ntry Sales Directo Reckitt Benckiser Pa S or, B akistan), Ham mza Mudassar (He of VAS, Mobilink), Salm Danish (CE M ead M man EO, MediaLogicPakistan) M

LU UMS HR CO ONFLUENC CE 20 011The HRClubmanaged by t MBA stud the dents isa platformdesig gned to u unleash students pote entialandenhance their networking skills by allow wing them to interact with professionals through conf ferences, spea aker sessions, HR p train ningworkshop psandnetwor rkingactivities s. tive amongst executive clu at LUMS, ubs Taking the initiat firstHRConflu uencewashel ldin2008andcontinuedto thef hold an HR event every year s d t successfully. T 3rdLUMS The HRC Confluenceto ookplaceatLU UMSonSatur rday,April23, 2011.Thisyear,the efocuswason nstrategichum manresource nagement with the objectiv of achieving sustainable h ve man orga anizational gro owth. The eve offered a platform for ent indu ustry veterans academics a students to engage in s, and disco ourseontopic csofmutualin nterest.

SYNER RGIES 2011ThefourthannualSynergie T es'11washost tedbytheGlo obal Management Club, an executive stude club of t M ent the Suleman Daw S wood School of Business (L o LUMS) on March 2527, 2011 at the LUMS Ca 2 ampus and att tracted over 2 200 MBA and BBA students fro over 15 to universities of M A om op s Pakistan. P

Call for material f Principl of for les Marketing: A South Asian Pers h spective

Dr Ehsan ul Ha r aque is in the pr rocess of developing the ne exteditionof Principlesof Marketing: A South Asian erspective in collaboration Pe with Philip Kotler and thers.Forthis purposeheis ot re equesting all alumni to sh hare excitin ng success stories in all domains of such as, marketing, ositioning, branding, po marketing com mmunication, M, roduct launch hes, distribut tion systems, CRM pricing, pr inter rnational mar rketing, etc. Stories from Bangladesh, Nepal and Sri Lan are espec nka cially welcome If you have e. exciting story to tell, and have permis y ssion of your an e com mpany, then k kindly send a small paragr raph about it direc to Dr Ehs ul Haque a ehsan@lum ctly san at ms.edu.pk. As the publishing de eadline is early next year, a immediate y an resp ponsewillbeh highlyapprecia ated.

The T focus of the event was "Collabora ative Excellenc ce" SYNERGIESbr S rought togeth the bright her test minds from Pakistans business academ providing them with an P mia g opportunityto o otestandimp provetheirbu usinessskillsa and acumenaswe a ellastodevelo opanetwork withcurrenta and future leader of the cor f rs rporate world Comprising a d. g Communicatio C onWorkshop,a aseminaronE EngergyNeeds sof Pakistan,EntertainmentNightwithLUMS P DramaticSoci iety along with the main Busine Case and Business Gam a ess mes competitions, c SYNERGIEShas become t the pinnacle of management m eventsheldin ntheacademia aofourcountry.

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SDSB Fac culty Collab borations w SDSB with Research Centres h salways,theS SDSBFacultyw wasengagedin nnoteworthy As researchbycollaboratingwith htheSDSBres searchcenters s ndinternationa alscholars. an

Asian Jo ournal of M Management Cases (AJMC) Internatio onal Confe erenceApa from hosting monthly roundtables f the SDSB art for facu ulty(tofacilita atepeerrevie ewsofcasestudiespenned by faculty mem mbers), the C CRC simultane eously began wor rkingonitsfir rstAsianJour rnalofManag gementCases (AJM MC)Internatio onalConferencetobeheld inMay,2011.

The key note sp e peakers at the conference were Alfred Jaeg from McGill, Canada & Bob Collins from IMD, ger Switzerland.Asp pecialvideome essagewasse enttotheCRC Armand Gilinsky, the Presid dent of NACRA which was A, by A pres sented at the conference as part of the opening e keynotespeecha attheconferen nce.

The local and international cas submitted towards the e ses d conferencewerediscussedat roundtables andthecase ters (from home and abroa had an op ad) pportunity to writ inte eract with their track chairs Tutorial wor s. rkshops were held for particip d pants during which many case writing issu ues were disc cussed in ord to build case writing der com mpetencies. F For the enco ouragement of the case writ ters,awardsw werepresented dtothebestc cases.

With the conclus sion of the co onference, the CRCs AJMC e ume 8.1 was published. Currently, t the journals Volu upc coming edition AJMC Volum 8.2 is in it final stages n, me ts ofp publication.

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SDSB acknowledges its Donors! The SDSB Alumni & Fundraising Office hosted a tea to acknowledge its donors on Tuesday, June 7, 2011 at the LUMSFacultyLounge.Thesedonors,whichincludealumni, classes and the corporate sector have pledged and contributed towards the construction of the new SDSB building. AlliedBankandFatimaGrouphavepledgedtodonatePKR 20millioneachforanauditoriumatthebuildingandhave, todate, donated PKR 10 million each. Soofian Zuberi of Bank of America Merrill Lynch has donated $17,000 for a discussion room in the new SDSB building. MBA Class of 89 has also donated PKR 7 million for an auditorium. Eleven discussion rooms were pledged individually by alumniandthreebyMBAclassesof90,94and98.

Dr.ZafarIqbalQureshiaddressedthegathering,thanking everyone for their effort towards raising PKR 60 million fortheSDSBbuilding.ThedonorssignedMOUswiththe LUMS management, honouring their commitment to raisefundsandwerepresentedwithshieldsasatokenof appreciation.TheshieldswerepresentedbyAbdulRazak Dawood.

SyedBabarAlialsoaddressedthegatheringthankingthe donorsfortheirgenerouscontribution.

Shahzad Saleem, CEO Nishat Chunian and President of theSDSBLuminitesAssociationhasbeenthemainforce behind the fundraising campaign and has received an excellent response from both alumni and corporates securingcommitmentsworthPKR60millionfortheSDSB building out of which PKR 33 million have been paid to date.

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