SDP Global Summit Highlights

SDP Global Summit

20th-22nd September 2011

www.alanquayle.com/blog

© 2011 Alan Quayle Business and Service Development

Structure

• Jose Valles, BlueVia o Best of the current API recipe

• Michel Burger, Vodafone o Web Services oriented model for SDP, important step beyond SOA, prescient

architecture

• Medhat Amer, CIO Mobily o Sound advice on making an SDP project a success

• Abdeljalil Boularab, STC o Impact of SDP is across all services and they are generating 100M Euro per year in new

revenue and savings

• Shira Levine, Infonetics o SDP is all about the services

• Andreas Boose, Telefonica o Leading multi-national multi-layer SDP

Jose Valles, BlueVia

• Some of the key points from Jose's presentation:

o Operators are not attractive to developers because of the sins of the past (e.g. Orange Partner),

arrogance and self-interest in their out-reach, and being out of touch with internet technologies

and business models.

o SDP is a swear box, its sold as a panacea, when it is not.

o The money is not in the long tail, its in the mid tail, telcos should focus there.

o It takes time, even for the web-centric companies like Netflix to build momentum around their

APIs.

o Telco APIs are not cool, do not call them cool, its all about the business enabled through them,

focus there. Its critical telcos 'know themselves' and act accordingly. A forty-year-old acting like

a twenty-year-old is just plain embarrassing.

o Partnerships are key, telcos can not do this alone.

o Copy APIs that are working, do not follow standards.

• See http://www.alanquayle.com/blog/2011/09/sdp-global-summit-2011-light-a.html

for more details

BlueVia's APIs have reached a point of simplicity and ease of use that an organization the size of Twitter (by messaging volume) preferred to use them, and critically this is an

interface any developer can access. This is clear endorsement by the web-centric world that BlueVia has got it right - a seminal moment for Telco APIs and our industry.

Michel Burger, Vodafone

Good diagram showing the breadth of API use across the ecosystem. The only gap is code-samples matter as much as the SDK, most operators keep missing the point, the best

developers are cut and paste developers.

Michel Burger, Vodafone

Core Services Layer architecture adopting a web services model than the classic SOA model. Similar to the model adopted by Amazon and Google for their BSS.

Michel Burger, Vodafone

Michel refers to it as the Internet Service Ecosystem, I use the term Services Layer. This is prescient architecture, showing where operator IT systems will need to evolve.

Medhat Amer, CIO Mobily

Madhat’s advice, through obvious is rarely followed in most SDP projects. CEO sponsorship is essential, else the project will fail. Talk with other operators, not suppliers, on their experiences. Have clear business objectives and metrics for each phase of the project.

Abdeljalil Boularab, STC

Impact of SDP is across all services and they are generating 100M Euro per year in new revenue and savings

Shira Levine, Infonetics

SDP revenues are dominated by services: system integration, managed services and cloud services.

Andreas Boose, Telefonica

Telefonica is a great example of a multi-layer, multi-national SDP using off-the-shelf IT technology and architectures (SOA).

Andreas Boose, Telefonica

Telefonica is a great example of a multi-layer, multi-national SDP using off-the-shelf IT technology and architectures (SOA).

Andreas Boose, Telefonica

Approach of ESB integration rather than more abstract API definitions is required in SOA. Likely see this SOA versus web-services approach become a hot topic through 2012.