Sdh presentation
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Transcript of Sdh presentation
principles and best practice
SOCIAL MEDIA 101
a brief agenda…
• us. just so you know• goals for the day• state of the internet• principles of social media
• what networks doyou use• myth busting• social platforms • pub.
account director @ brandwatchbike lovercomic book [email protected]/special_noodles
senior account manager @iCrossinggirl geekcat [email protected]/rae_lovejoy
consultant & trainer @nixonmcinnesbikes,travel & aleNOT a railway nerd@cliveandrews cliveandrews.com
what do you want to get out of today?
GOALS
Making your way online today takes everything you’ve got
THE INTERNET
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Get Connected
PRINCIPLES OF SOCIAL MEDIA
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is it safe?
MYTH BUSTING
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the internet is full of danger
FEAR
I don’t have time/ it’s full of nonsense
TIME
it’s just people showing off
CELEBRITY
social media is for kids
KIDS
cats cats cats
CATS
Get Connected
SOCIAL NETWORKS
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BHT Sanctuary GroupFamily MosaicSussex OakleafHome Group
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networks to watch
THE FUTURE
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FINAL THOUGHTS
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• Remembrance of links past
• Internet as cure for boredom
• You just shared a link: how long will people pay attention?
• Linked by Alberto Barabasi
• The starfish and the long tail have trouble getting along
• Nerd talk: the tale of the life of a link on reddit
• Top UK websites (via Quantcast)
• ‘Engagement’: fashionable yet bankrupt
• Debunking the unique visitor: finding your real visitors
• The social graph is neither
• Exploding the ‘influentials’ myth
• Why Instagram is so popular: quality, audience and constraints
• Why Gawker is moving beyond the blog
• How the Boston Globe pulled off HTML5 responsive design
• Three lessons news sites can take from the launch of The Verge
• Nowness
• http://techcrunch.com/2012/03/06/comscore-more-than-100m-u-s-mobile-subscribers-now-use-smartphones-android-and-ios-market-share-up/
References / Further reading