In the absence of complex and costly silos or point-to-point implementations, SDE.Mobility.OS solutions enable transactions and the fl ow of information between the mobile phone user and enterprise to be fast and consistent.

SDE.Mobility.OS acts as a common platform that caters to a diverse set of mobile applications as well as enterprise back-end systems. Four key stakeholders are identifi ed in the mobile internet services value chain:

a. The Mobile Phone User who uses the service;

SDE.Mobility.OS bridges mobile networks and enterprise back-end systems using internet-based middleware technology, which acts as a uni�ied mediation gateway, command and control platform and an enabler that simpli�ies the delivery of mobility services to the mobile phone user.

SDE.Mobility.OS

In the absence of complex and costly silos or point-to-point implementations, SDE.Mobility.OS solutions enable transactions and the fl ow of information between the mobile phone user and enterprise to be fast and consistent.

b. The Service Provider who provides the service;

c. SDE.Mobility.OS that integrates, aggregates, connects and enables mobility services as well as bridges the divide between mobile phone users and enterprises; and

d. The Enterprise that provides the service.

SDE.Mobility.OS is designed based on a 3-tier service framework (illustrated behind this page):

a. The Mobile Network that provides the connection to the mobile phone user;

b. SDE.Mobility.OS that acts as a bridge between the Mobile Network and the Enterprise; and

c. The Enterprise that provides back-end systems and services.

CROSS-BORDER ‘ECO-

ROAMING’

MOBILEVIRTUAL

ATM

MOBILE VIRTUAL

PROCUREMENTCARD

VIRTUALPRIVATE

LABEL DEBIT CARD/MOBILE

WALLET

VIRTUAL LOYALTY CARD AND VIRTUAL COUPONS

REAL-TIME LOYALTY POINTS

REDEMPTION

ATM AND BRANCH LOCATOR

FRAUD ALERT AND ACTION

TRANSACTION HISTORY

NOTIFI-CATIONS AND

ALERTS

CREDIT CARD PAYMENT

LOCATION HUNTER/

AUGMENTED REALITY

BILLPAYMENT

DINING/SHOPPINGPURCHASE

FUNDTRANSFER

SMARTPOSTERS

MOBILE ADVERTISING

CHECK BANK ACCOUNT

SUMMARY

MOBILITY.OS

COMMUNICATION CHANNEL SECURITY

COREENGINE

SUPPORT SYSTEM

SERVICEINTERFACE

SOLUTIONS DOMAIN

MOBILE PHONE USERS

MOBILITY.OS

ENTERPRISES

SECURED INTERNET

CLOUD

RETAIL CUSTOMERS

Smart Mobile BankingVirtual-Real Super Mall

Silver WalletSmart Poster

CORPORATE CUSTOMERS

Mobile Virtual Purchasing Card

Mobility.OS for a Bank

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