SDADA Report August 2014
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AUGUST 2014 EDITION SCHOOL IS OPEN
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Monthly publication of the South Dakota Auto Dealers Association
Transcript of SDADA Report August 2014
AUGUST 2014 EDITION
SCHOOL IS OPEN
Chairman’s Message.........................3
President’s Message.........................5
NADA Director’s Message................7-9
Important Dates To Remember.........10
Springs Auto Vows To Return............11
Jeb Bush, Jay Leno and Beck Weathers To Keynote 2015 NADA Convention in San Francisco............................13-15
Indian Motorcycles Return to Stur-gis............................................17-19
June New Vehicle Registration Num-bers..........................................21-22
June New Power Sport Registration Numbers.........................................23
Year To Date New Vehicle Registration Numbers...................................24-25
Year To Date Power Sport Registration Numbers.........................................26
SDADA Board of Directors List........28
AUGUST 28, 2014
3
I hope everyone is enjoying this beautiful summer. The temperatures have been great and for the most part, the rains have shown up as needed. Any time the river bluffs around Pierre are still green in the middle of August, life is good.
Something else I hope you are enjoying are all the benefits of the Dealersedge I-Workshop program through our association. If you are not familiar with the program, it is webinar based dealership training for every department and aspect of the dealership. Most every Thursday there is a live webinar on a new subject and all previous webinars are available to be viewed anytime. They even allow you to download webinars so you can listen to them when you are away from your computer. For about $900 (less than the cost of sending one person to school), you get unlimited access for up to 10 people in your store. It’s a great deal! Check it out at: See All Upcoming Live Workshops Available For more information call the SDADA office at 605-336-2616.
Don’t forget to let us know who the young people in your store are that will hopefully someday be running the show. We need to get these folks integrated into our association. Speaking of the next generation, Don Patnoe’s son Max will be joining us in Washing-ton DC for the annual Washington Conference Sep-tember 9th and 10th. If there is anything you would like us to relay to Senator Johnson or Congressper-son Noem or Thune, please let us know.
Have a great day!
Trace Beck, Beck Motors
Myron Rau, PresidentSouth Dakota Auto Dealers Association
South Dakota Automobile Dealers AssociationOFFICERS:Chairman of the Board..............Trace BeckVice Chairman........................... Bruce EideSecretary/Treasurer...............Darrel KaiserImmediate Past Chairman.....Scott PetersonNADA Director..........................Doug KnustDEAC Chairman......................Jim BurgessPresident...................................Myron RauBOARD OF DIRECTORS:
PAST PRESIDENTS / CHAIRMEN:John Deniger Mike McCormick John Ehret Mark McKie Merlin Fauth Steve PaulaTom Graham Scott PetersonJohn Hagemann Kevin Randall David Hersrud John RoskosJim Jacobsen Marty RypkemaDean Kjelden Don SchoenhardDan Lamb Steve Sewell
Jim Wegner STAFF:President...................................Myron RauExecutive Assistant..............Michelle WellsComptroller.............................Pam KolsethPrint Shop Manager.........Jason SteensmaOffice Assistant...........................Patty Hinz
SDADA Staff e-mail [email protected]@[email protected]@[email protected] for all staff: [email protected]
The SDADA Report is the official publication of the South Dakota Automobile Dealers Association. Published monthly by:
SDADA Services, Inc.3801 S. Kiwanis Avenue • Box 89008Sioux Falls, SD 57109-9008. Ph: 605-336-2616 / Fax: 605-334-1938
Annual Subscription Rate: $35.00
5
Tom BarberTrace BeckSteve BieglerJim BurgessShawn ChaseBruce EideRon EinspahrDan HealyJohn Iverson
Darrel Kaiser Doug Knust
Steve MichelsonLarry Palsma
Scott Peterson Doug Sharp
Keith StobbsDutch Van Santen
Jenny Wegner
Tom Mahan
In a past column as well as in conversations with deal-ers, I emphasize why it is important to be a member of the South Dakota Automobile Dealers Association (SDADA) and use the services the as-sociation provides. It is a responsibility of your SDADA staff to complete the due diligence process regarding the forms we sell and the products we recommend.
Many of our forms are printed on secure paper as required by regulators. Printing the forms the way we do requires legal vetting and raises the cost, however, they are legally compliant regardless of the model year of car being sold. Yes, on older models, secure paper is not required but why keep several types of forms on your shelf and make an oc-casional mistake that gets a form rejected by the regulators.
I assure you that you will always get the best product and the best deal from the SDADA! As you know, the SDADA has a full time staff, a full time-full service print shop, a physical office that you can visit, a full time employee lobbyist and we have several specialized law firms that we continually work with.
When changes are made to a form, such as we recently made to the Purchase Order form, those changes are not made randomly or with some evil plan that will require dealerships to have their DMS provider reset or recreate the new form. It is also inefficient and nearly impossible to survey every dealer-ship to reach consensus on a form change. Rather, your staff does their very best to ensure legal compliance with rules and laws. Please also understand that SDADA Forms are created for all dealerships including those that sell cars, heavy trucks, power sports units and recreational vehicles; each with specific needs.
Since we do have an occasional call regarding form changes, I felt the need to clarify the process. If anyone ever needs clarification regarding why form changes were made, please call me and I will attempt to explain the neces-sity for the change(s).
The National Automobile Dealers Association (NADA) has scheduled its 2014 Washington Conference for September 9th and 10th in Washington, D.C. Several members of the SDADA Executive Committee and a Next Generation Dealer are planning to attend. During our visit to the nation’s capitol, we will be visiting with South Dakota’s Congressional Delegation. NADA also holds briefings regarding the current happenings and non-happenings in D.C. I am sure part of the focus this year will be on the upcoming elections. If you have comments that you would like us to relay to NADA or to our congressional delegation, please give any member of your Executive Committee a call. I am sure you will be hearing and reading more details when we return.
Thanks for your membership!
SDADA’sNADA
Director’s Message
7
(Continued on page 9)
The New York Times started a firestorm with this August 8th editorial about sub-prime automobile lending. The article is rife with com-ments like this one: Banks that are scrambling to buy such loans have some- times formed alliances with unscrupulous dealers, including one who was indicted on grand larceny charges that he defrauded two dozen buyers.
In typical fashion, the New York Times suggests that ALL dealers are guilty of the actions of a few, all car loans are bad and, somehow these people would find a way to get a car without the high interest rates otherwise. Finance 101 - interest rates reflect the risk involved in the deal. High risk = High Interest rates.
Stephen Gandel, Fortune, provides a bit of balance with this August 13th article about sub-prime lending and GM's purchase of AmeriCredit (now GM Financial). Jim Henry, Automotive News, reports on the issue in this August 13th article as well. Moody’s Analytics senior director Cristian deRitis chimed in here.
NADA President, Peter Welch, rebutted the misguided New York Times editorial here. Welch is quoted, “Enforce-ment of existing laws against a small minority of bad players is in everyone’s interest, but smearing an entire industry for the misdeeds of a few is just plain wrong.”
This from Welch's rebuttal:A subprime auto lender CEO ... said another big distinction is that mortgage brokers sold mortgages with no stake in how well those mortgages would perform in terms of repayment over the long term. In contrast, he said, the subprime auto lenders that sell asset-backed securities typically agree to buy back the loans if they perform below stated thresholds. “It’s called skin in the game,” the execu-tive said. “That’s a big difference.”
Hopefully this issue dies a quick death. I'm sure the CFPB would love to weigh in.
Dealer Franchise SystemI don't know if you saw John McElroy's editorial, Tesla Is Wrong, Franchise System Is Better, about the franchise system. You can read it here. He makes the case for the franchise system over factory stores:
Dealers will happily take your used car as a trade-in, no matter what brand it is. They’ll pay you a wholesale price, then turn around and retail it in their used-car lot. Do you think factory-owned stores would be interested in selling used cars from another car company? Never. Just for kicks, go ask your Tesla dealer about handling your trade-in. They send you to AutoNation.
What’s more, dealers are consumer advocates when it comes to doing warranty and recall work be-cause they get paid by the factory to do it. Do you think factory-owned stores would be so consumer-friendly? Of course not. Warranty and recalls would represent higher cost, not more revenue.
McElroy's closes with the point that this is discussion is not about Tesla, but rather when Chinese automakers finally start selling cars in the American market. Do you think that the Chinese manufacturer will take good care of the consumer when he/she buys the $10,000 car? Who will be that consumer's advocate for warranty work? Who will point out the safety concerns and the needs for recalls? I think we know the answer to that one.
Attendee Registration and Housing Now Open for 2015 NADA Convention in San FranciscoOnline registration for the 2015 NADA Convention & Expo in San Francisco is now open. Make your hotel res-
SDADA’S StrAtegic MArketing PArtner
for Property/casualty/Worker’s compensation insurance
9
Doug Knust, NADA DirectorHarry K Chevrolet, Oacoma, SD
SDADA’sNADA
Director’s Message
Continued...
Iverson dealership purchases Sibley Motor Inc.
August 5, 2014 -- Sibley Motor, Inc., a long-time local dealership has been sold to Iverson Chrysler Center Inc., of Mitchell.
Owner Mark Sibley in announcing the sale, said Iverson will take over next Monday. Sibley will stay on as manager and the entire 10-member staff will remain.
“Our whole crew will stay,” he said, noting that it was a key factor in the transaction,
Sibley Motors Inc., has been a part of the Huron business community since 1969, when Eugene SIbley bought out Urquhart & Sons. In 1972, Sibley moved the dealership from the current Signature Plus location at 363 Wisconsin Avenue, SW, to 450 Fourth Street NE, along Highway 14.
Iverson Chrysler Center Inc. is a strong, well-known dealership owned by John Iverson.
“John’s very, very community minded and likes to be involved in a lot of com-munity events,” Mark Sibley said.
“So he’ll be a real attribute to this community and that was very important to me,” he said.
The Iverson dealership is strong in the eyes of the Mitchell community and the Chrysler Corporation, Sibley said.
Both dealerships carry a line of Chrysler, Jeep, Dodge and Ram products. Sibley said the transition will mean an influx of new and pre-owned vehicles on the sales lot.
“I think Huron’s going to be fortunate to have someone take this dealership to the next level,” Sibley said. “He will do a good job.”
Reprinted from the Daily Plainsman
Mark your calendars - Plan to attend!
ervations as soon as possible because rooms will fill up quickly. Early bird registration ends Sept. 12, which includes a $100 dis-count from the onsite rate.
The NADA convention runs Thurs-day, Jan. 22, to Sunday, Jan. 25, at the Moscone Center. The key-note speakers are former Florida Governor Jeb Bush and NADA Chairman Forrest McConnell, III, on Friday, Jan. 23; Jay Leno and NADA Vice Chairman Bill Fox on Saturday, Jan. 24; and inspi-rational speaker Beck Weathers on Sunday, Jan. 25. Click here for the speaker bios.
The NADA convention includes dealer-manufacturer franchise meetings, hundreds of educa-tional workshops for dealers and their managers, several hundred companies exhibiting on the expo floor and numerous networking events. For more information or to register, visit www.nadacon-vention.org.
As always, please contact me with any questions or concerns.
10
• AnnualHeavyTruckDealerMeeting–3:00p.m.onFriday,September5,2014,attheRushmorePlazaHolidayInn,RapidCity.
• WashingtonConference-CapitalHilton,Washington,D.C.onTuesday,September9andWednesday,September10,2014.
• SDADAEastRiverGolfOutingatBakker’sCrossingGolfCourse,SiouxFalls–10:00a.m.shotgunstartonThursday,September18,2014.
• Annualguidedpheasanthuntisat10:00a.m.onMonday,November10,2014atStan’s,Inc,Alpena,SD.
• AnnualRVDealerMeeting(tentative)–5:30p.m.onMonday,November10,2014,attheCrossroadsHotelandConventionCenter,Huron.
• FallBoardofDirectorsMeeting–10:00a.m.onTuesday,November11,2014,attheCrossroadsHotelandConventionCenter,Huron.
• AnnualPowerSportDealerMeeting–11:00a.m.onTuesday,October28,2014,Al’sOasis,Chamberlain,SD.
• WestRiverLegislativeReception-RushmorePlazaHolidayInn,RapidCity-Monday,December8,2014,at5:30to7:00p.m.(westrivertime).
• EastRiverLegislativeReception-Callaway’s,500East69thStreet,SiouxFalls-Wednes-day,December10,2014,at5:30to7:00p.m.(eastrivertime).
• AnnualNADAConventioninSanFrancisco,CA–January23-26,2015.
• SDADAWinterBoardofDirectorsMeeting-RedRossaItalianGrille,Pierreat10:00a.m.onTuesday,February10,2015withtheannuallegislativereceptionthatevening.ThemeetingsandreceptionwillbeheldattheRedRossaItalianGrilleadjacenttotheClub-houseInnandSuitesinPierre.
• SDADA’s97thAnnualConvention-SIouxFallsConventionCenterandSheratonHotel,June10,11and12,2015.
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AS
HLE
Y M
EIN
ER
S
Ashley Meiners will be at-tending the University of South Dakota this fall as a freshman. Her plans are to gain a business degree with an emphasis in accounting. She plans to get her CPA after graduating from USD.
Thank You:
“By awarding me the South Dakota Automobile Dealers Foundation Scholarship you have lightened my financial burden which allows me to focus more on learning.
I hope to someday help an-other student the way you are helping me”
SA
RA
H H
IRS
cH
Sarah Hirsch was born and raised in Sioux Falls, SD. She attended Sioux Falls Lutheran School through eighth grade and gradu-lated from Roosevelt High School.
She is currently a junior at Concordia University, in St. Paul, MN. Her field of study is 5-12 Communication Arts and Literature education in addition to a Spanish minor.
Thank You:
“Thank your for awarding me with this scholarship. Your generosity and support for my education is much appreciated!
SHAR
I DIETT
ERLE
Shari was born and raised in Rapid City by two of the “greatest parents” who taught her how to be who she is today. She met the love of her life in high school. They are married and have a three year old son.
She attended Black HIlls State University for two years right out of high school and didn’t know where life was taking her. She got a job with McKie Ford Lincoln, starting as a switchboard operator. She is now their Assistant Office Manager. She has worked for McKie’s for 14 years and appreciates the opportuni-ties that they have offered her. She is now returning to school to further her career.
Thank You:
“I wanted to say thank you for awarding me the scholar-ship. It means a lot to my family and will be very help-ful this Fall. Thanks again for believing in me.
JoS
H o
bY
RN
E
Josh O’Byrne was born in Mesa, AZ. Following second grade he and his family moved to Camp Crook, SD. Josh’s father started to work for Scott Peterson Motors and his mother for the Forest Service. In high school Josh was active in sports. He worked for Scott Peterson Motors through-out his entire high school career.
He will be attending Black Hills State University to get a business degree. His wish is to become a car salesman.
Thank You For Your Support!
NAT
HA
N W
AH
LEN
Nathan graduated from Mitchell High School. He played football, basketball, and baseball. He was an active Scout, earning his Eagle Badge his junior year of high school.
He claims the best day of his life to date is his Senior Prom, when an “awesome man” (John Iverson of Mitchell) let him use a 2012 Dodge Charger for the day.
As a child he worked with his dad on their 1967 Plym-outh Fury III. His interest in the automotive field de-veloped even more after watching the Fast and the Furious movies. He joined Skills USA in 2012 which helped him gain knowledge in the automotive field.
Thank You:
“I can’t thank the South Dakota Automobile Deal-ers Association enough for making me one of the lucky chosen recipients.”
Scholarships Continued on Page 13
13
NIc
oLE
LAu
b
Nicole Laub is a junior at Black Hills State University. She is seeking her degree in Business Administration, specializing in Accounting.
She is currently employed at Granite Automotive full- time as a cashier and ad-ministrative assistant.
In her free time she enjoys ice skating, boating, skiing and motocross racing.
Thank You:
“Thank You For Selecting Me To Receive ThisScholarship.”
bR
oo
kE
bA
IRBrooke Grace Bair will be starting her junior year at Dakota Wesleyan University this fall with a double major in Sports Management and Business. She is a team member of the Lady Tigers Women’s basketball team. She has a dream to be the first female general manager of a pro-fessional basketball team (the first Native American woman at that).
Her grandfather, Dick Bair, owner of Bair Ford in Martin, SD, and father, Scott Bair, Sales Manager for the dealership have taught her to reach for her goals. She plans to be a successful business woman just like the successful business men that helped raise her.
Thanks For The Scholarship!
JoE
Y M
uE
LLER
Joey Mueller is currently in school at Southeast Technical Institute.
He has one more year left to complete his degree in automotive
techology.
His hobbies include Crossfit, hunting and fishing. He is currently
employed at Rasmussen Motors, in Vermillion.
Thank You For Your Support! Scholarships Continued on Page 15
Hu
DS
oN
FRA
Nk
FuR
TH
Hudson Frankfurth is a 2014 graduate of Mobridge-Pollock High School.
His hobby, from a young age, has been working on vehicles. Hudson always enjoyed working on demo-lition cars with his Uncle Gary and has built his own derby cars the last 2 years.
Hudson is currently em-ployed at Beadle Chevorlet in Mobridge and enjoying it very much.
He is looking forward to this fall when he will attend Lake Area Technical Area Institute in Watertown for Automotive Technology.
Thank You:
“Thank you very much for choosing me for the Auto Deal-ers Association scholarship.”
TY
LER
RA
MS
TA
D
Tyler Ramstad is the son of Ryan and Amber Ramstad and is a senior at Dakota State University majoring in Exercise Science.
He is currently completing his summer internship at the Avera Sports Institute in Sioux Falls.
Tyler is excited about start-ing a career either in his field of study or potentially sales. He enjoys working out in his free time.
Thanks for your support!
15
DY
LAN
RIE
DL
Dylan Riedl is a 2014 graduate of Winner High School. He was active in track, football, choir, Quiz Bowl, Spanish Club, and National Honor Society.
Dylan was also an academic honor, all four years of high school. He received Out-standing Student awards in Spanish II and lntro to Tech-nology. Dylan graduated as a Regents Scholar and maintained a cumulative 3.76 GPA throughout high school.
He will be attending South Dakota School of Mines and Technology this fall. He plans to get a Bachelor’s degree in Applied Biological Sciences, and then start a graduate’s program in order to obtain a Master’s degree in Biomedical Engineering.
Thank you for selecting me as a recipient of this scholarship!
kAY
LA JE
SS
EN
Kayla Jessen is a graduate of South Dakota State Uni-versity with an athletic train-ing degree.
She is currently enrolled at the University of Mary to get her doctorates degree in physical therapy.
Kayla has always wanted to be a physical therapist since her knee surgery in high school when she discov-ered the job of her dreams where she could work with people every day to make them feel better.
She hopes to someday work in rural South Dakota as a physical therapist and can’t wait to be of assistance to her patients.
Thank You:
“Thank you for the $1,000 scholarship. I will put this to good use pursuing my goals to be a physical therapist. I really appreciate it!”
bE
NJA
MIN
ko
zA
kBenjamin Kozak has been in the automotive industry for over five years and just decided to obtain a degree at Southeast Technical Insti-tute. His goal is to become an ASE certified technician.
Benjamin is a second year student - the first year he maintained a 4.0 GPA and was chosen to be on the President’s List.
Thank You:
I have always loved cars and appreciate your help in getting me closer to a career!
RILE
Y H
ELM
ER
Riley Helmer is the son of Loren and Alicia Helmer of Andover, SD.
He is a graduate of Groton High School. Riley works at Groton Ford as a techni-cian.
Riley will be attending Lake Area Technical Institute this fall for Diesel Technology.
In his spare time Riley en-joys working on old cars.
Thanks for your support!
Peyton Ramstad is the son of Ryan and Amber Ramstad and is a 2014 graduate from Arlington High School.
PE
YT
oN
RA
MS
TA
D
Ryan is the General Sales Manager at Einspahr Auto Plaza and has worked there for 16 years. Peyton is very interested in the auto indus-try and reads Motor Trend and other automotive articles in his free time.
He will be pursuing a degree in Business/Accounting this fall at Mitchell Tech.
Thanks For The Scholarship!
The South Dakota Auto Dealers Association would like to wish all of this year’s
scholarship recipients the best of luck!
16
DEAlER lICENSING OFFICE445 E. Capitol Avenue, Pierre, SD 57501 | Phone: 605-773-4416 | Fax: 605-773-2549licensing/renewal requirements, principal place of business requirements, bonding and insurance requirements, fees, dealer plates and permits, title and registration, recordkeeping requirements, violation penalty provisions, etc.
MOTOR VEHIClE INFORMATION SECTION445 E. Capitol Avenue, Pierre, SD 57501 | Phone: 605-773-3541 | Fax: 605-773-2550general motor vehicle questions, titling and registration.
DEAlER INSPECTORAnswers dealer business questions, provides training and instruction on compliance and procedures, enforces laws and regulations, investigates complaints and violations, conducts inspections, etc.
PIERREMIKE MEHlHAFF
445 East Capitol Avenue Pierre, SD 57501-3185Phone: 605-773-2121
Fax: [email protected]
DEALER PROGRAM MANAGER - POSITION CURRENTlY VACANT -
445 East Capitol Avenue Pierre, SD 57501-3185Phone: 605-773-2122
Fax: 605-773-4117
DEAlER AGENTS IN THE FIElD
DEALER PROGRAM ASSISTANTBRITTANY KENzY
445 East Capitol Avenue Pierre, SD 57501-3185Phone: 605-773-4416
Fax: [email protected]
SIOUx FALLSRON RYSAVY
300 S. Sycamore Avenue, Suite 102Sioux Falls, SD 57110Phone: 605-367-5814
Fax: [email protected]
RAPID CITYPIlO PENA
4447 South Canyon Road, Suite 6Rapid City, SD 57702-1889
Phone: 605-394-3394 Fax: 605-394-6076
WATERTOWNlORI COlBERG
715 S Maple Watertown, SD 57201Phone: 605-882-5192
Fax: [email protected]
SDADA’S MiSSion StAteMent: The level playing field, with fair and open competition among all dealers, is the best assurance South Dakota consumers will continue to obtain the highest level of value and service for their automobiles, trucks and motorcycles. SDADA is committed to taking whatever ac-tions are necessary to accomplish this mission, including enact-ing legislation to protect members from overreaching and unfair manufacturer restriction on dealers ability to operate and sell the businesses they have worked hard to build. SDADA will also work to support legislation to protect members from perceived abuses and oppressive acts by the manufacturer.
17
IMPROVING THE HUMAN CONDITION
The Salty SixMaking better food choices for a better life
By Sanford Center for Health and Well-being
Sometimes the simplest choices can make all the difference, especially when it comes to your health. And one of the best places to start is your diet. With just a few small changes, you can start on a path to a healthier you.
One of the simplest adjustments you can make is by choosing foods and snacks with a lower sodium content. Every day many Americans consume more than the recommended 2,300 milligrams (mg) of sodium. This can lead to an increased risk of hypertension, heart disease and stroke. Not only do increased sodium levels lead to long-term health issues, but they also affect your physical appearance. An excessive intake of salt can cause puffiness in the eyes and face, swelling in the fingers and bloating.
And simply passing on the salt shaker isn’t enough to bring those daily sodium levels down. On average, 75 percent of your salt intake comes from processed and restaurant foods. The American Heart Association came out with the “Salty Six” campaign. Its goal is to raise awareness of foods found in a typical American diet that are top sources for sodium. The Salty Six include: breads and rolls, cold cuts and cured meats, pizza, poultry, soup and sandwiches.
Next time you are in the grocery store, pay attention to what you are putting in your cart. Be an informed consumer and check the sodium levels on nutrition labels before buying a product. Then as you go about preparing your meals for the day, try to keep each one within the range of 400 to 500mg of sodium. Another easy way to monitor your sodium intake is to treat the 2,300mg recommended sodium allowance like a budget. If you eat a meal high in sodium, make sure to balance it out by keeping your sodium intake lower for the rest of the day. When in doubt, check with a registered dietitian to help you figure out your individual sodium needs.
Like with most things in life, moderation is key. So be mindful of your daily sodium levels to ensure a well-balanced diet and to keep your body working properly and to its fullest poten-tial.
“Serving the needs of our “Serving the needs of our
dealerships and their customers dealerships and their customers
through integrity, training and through integrity, training and
teamwork.”teamwork.”
South Dakota Dealer Services has partnered with
South Dakota Dealer Services and its affiliates go beyond F&I products to
offer , compliance assistance and hands on
development and training courses both in and outside of the dealership.
David Kelly
Phone: 888.876.6684
Cell: 507.829.2638
Email: [email protected]
Mark Ekhoff
Cell: 612.360.9233
Email: [email protected]
Tony Troussov - Director of Training
Phone: 612.804.1706
F&I Workshop
April 23rd & 24th Sioux Falls, SD
November 5th & 6th Deadwood, SD
Phone Skills Workshop
April 22nd Sioux Falls, SD
December 16th Sioux Falls, SD
Sales Skills Workshop
April 8th Sioux Falls, SD
Service Advisor Workshop
February 6th Sioux Falls, SD
2014 South Dakota Client Training Workshops
2014 Regional Workshops Bloomington, MN - 4 F&I Workshops, 4 Phone Workshops, 2 Sales Skills Workshops, 2 Service Advisor Workshops
Chicago IL - 2 F&I Workshops, 2 Phone Skills Workshops, 1 Sales Skills Workshop, 1 Service Advisor Workshop
South Dakota Dealer Services
19
What are consumers looking for?
First you must figure out how it’s done; how do you get started with social media? Don’t be afraid to learn. Each social media site has great tutorials. You could also search on google or get instructions from YouTube. The next step is to defining your objective. Are you a business looking to build clientele, are you trying to sell goods and services, are you looking to offer an opinion? Whatever your objective may be, keep it in mind each time you log onto your site.
Creating a social media strategy: It’s important not to go into social media blindly. By implementing a strategy and keeping your bottom line in mind, you will keep your social media accounts running smoothly.
• Be prepared to answer questions that visitors may have.
• Comment on posts from customers if you have an interest in them.
• Write a blog about your business covering topics your audience will be interested in.
• Welcome feedback from customers: good or bad (If it’s bad, don’t delete it; it only makes you seem like you are hiding some-thing.)
• The more involved you are the more attention your site will receive, earning the respect and attention from the online com-munity.
People using social media: Different types of social media attract different types of people and different age groups. According to research done by “Buffer” (blog) 67% of people are using social media and 9% more women use social media than men.
• 67% use Facebook – mostly women ages 18 to 29
• 6% use Twitter – adults ages 18 to 29
• 15% use Pinterest – women under 50
• 13% use Instagram – adults ages 18 to 29
• 6% use Tumbler – adults ages 18 to 29
Choose wisely which group and social media outlet would suit your business best. After you have defined what types of social media will work best for your business, how do you keep customers coming back to visit your site(s) habitually? Listen to your audience, and monitor your pages often. Don’t let your information get stale or questions go unanswered for long periods of time. This will cause viewers to visit a competitor’s site to get the information they were seeking.
Know what your audience is looking for. According to a recent study of twitter users (who follow more than 6 brands) these are the reasons an individual will follow a business, and what they are looking for: • 94% discounts and promos
• 88% free stuff
• 87% fun and entertainment
• 79% updates on upcoming sales
• 79% access to exclusive content
Now that you know what your audience is looking for, this can help you set goals for yourself. Increasing traffic to your site(s) will grow your business.
(Continued on page 20)
Avitus Group @AvitusGroup - Apr 23Having a great time at the #paradeofhomes.Expand Reply Retween Favorite More HootSuite
Avitus Group @AvitusGroup - Apr 23Stop by our booth at the #paradeofhomes.Expand Reply Retween Favorite More HootSuite
Creating a following: Creating a Twitter account can be a helpful way for businesses to form an audience. If you are hav-ing an event such as “parade of homes” use a #hashtag for the event.
That way participants and business owners alike will see everything having to do with your event. Followers can even tweet back using your #hashtag.
Creating a following and encouraging people to participate works on all forms of social media and will help your business get feedback. Social media creates networking opportunities for your business, allowing you to connect with your audi-ence both before, during and even after events.
Need help creating a social media following for your company? Let Avitus Group Online Marketing give you the tools to succeed. Avitus Group offers a discount through the association and complimentary training on a variety of subjects including online marketing.
Avitus Group www.avitusgroup.com 800.454.2446 [email protected]
What are consumers looking for?Continued...
I cheated on my fears...
Broke up with my doubt...
Got engaged to my Faith...
And now I am marrying my dreams!
As provided by the South Dakota Division of Motor VehiclesNew Vehicle RegistRatioNs - JUly 2014 Page 1 of 2
21
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
Continued on page 22
As provided by the South Dakota Division of Motor VehiclesNew Vehicle RegistRatioNs - JUly 2014 Page 2 of 2
22
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
As provided by the South Dakota Division of Motor VehiclesRecReatioNal Vehicle RegistRatioNs - JUly 2014
SNOWMOBILE MOTORCYCLE ATV’S
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
23
24
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
yeaR to Date New Vehicle RegistRatioNs Page 1 of 2JANUARY - JUNE 2014 / As provided by the South Dakota Division of Motor Vehicles
25
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
yeaR to Date New Vehicle RegistRatioNs Page 2 of 2JANUARY - JUNE 2014 / As provided by the South Dakota Division of Motor Vehicles
26
NOTE: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
yeaR to Date RecReatioNal Vehicle RegistRatioNsJANUARY - JUNE 2014 / As provided by the South Dakota Division of Motor Vehicles
SNOWMOBILE MOTORCYCLE ATV’S
SDADA PAST CHAIR PERSONS:2013-2014 Scott Peterson, Belle Fourche2012-2013 Mark McKie, Rapid City2011-2012 John Hagemann, Yankton2009-2011 David Hersrud, Sturgis2008-2009 Dan Lamb, Onida2007-2008 Mike McCormick, Salem2006-2007 Marty Rypkema, Rapid City2004-2006 Jim Wegner, Pierre2002-2004 John Deniger, Huron2000-2002 Tom Mahan, Groton1998-2000 Steve Paula, Brookings1996-1998 John Roskos, Rapid City1995-1996 Kevin Randall, Rapid City1993-1995 Jim Jacobsen, Sturgis1992-1993 Steve Sewell, Webster1991-1992 Dean Kjelden, Sioux Falls1990-1991 Don Schoenhard, Sr., Huron1989-1990 John Ehret, Yankton1988-1989 Merlin Fauth, Rapid City1987-1988 Tom Graham, Sioux Falls
One
Two
Three
Four
Five
Six
Seven
Eight
Nine
Ten
Eleven
Twelve
Thirteen (At Large 2 yr.)
Fourteen (At Large 3 yr.)
Fifteen (PS Dlr.)
Sixteen (PS Dlr.)
Seventeen (RV Dlr)
Eighteen (HD Trk Dlr)
Country Ford
Harry K Chevrolet
Vern Eide Motorcars
Iverson Chrysler Center
Einspahr Auto Plaza, Inc.
Pierson Ford
Sharp Automotive
Stobbs Sales, Inc.
Frontier Motors, Inc.
Beck Motor Co.
Scott Peterson Motors
Rushmore Honda
Wegner Auto Company
Shawn Chase Ford
Biegler’s C&S Motorsports
Black Hills Harley Davidson
Dakota RV’s
I-State Truck Center
Larry Palsma
Doug Knust
Bruce Eide
John Iverson
Ron Einspahr
Tom Barber
Doug Sharp
Keith Stobbs
Darrel Kaiser
Trace Beck
Scott Peterson
Steve Michelson
Jenny Wegner
Shawn Chase
Steve Biegler
Jim Burgess
Dan Healy
Dutch Van Santen
605-589-3362
605-234-6064
605-373-8111
605-996-5683
605-692-6106
605-225-3720
605-886-8081
605-853-3612
605-842-1880
605-224-5912
605-892-2643
605-348-4468
605-224-9900
605-472-1633
605-225-4533
605-342-9362
605-348-1212
605-336-2995
TERMDISTRICT # NAME DEALERSHIP EMAIL ADDRESS PHONE EXPIRES
2016
2017
2017
2015
2015
2015
2016
2016
2016
2017
2015
2017
2016
2015
2017
2015
2017
2015
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