SCTS Facebook for Business

Welcome Video

http://youtu.be/TXD-Uqx6_Wk

Thursday, October 17, 13



FACEBOOK FOR BUSINESSPRESENTER: Jeff DeHaven


ABOUT ME


ABOUT ME29- year old Saginaw resident (Midland native)



Worked in social media for 10 years




Digital Marketing Director @ Blue Thumb Digital





Helped every type of business effectively use this tool






Serve as president of Social Media Club Great Lakes Bay







Serve as regional lead for Social Media Association of Michigan








Personally used social media to reach life goals








Personally used social media to reach life goals

Fun Fact: Placed 32nd in 2007 LG text message competition


TEXT POLL


TEXT POLL

Send a text to 22333


TEXT POLL

Send a text to 22333 When was the last time you updated

your Facebook business page?


TEXT POLL



This Week - 355692


TEXT POLL



This Week - 355692

Last 30 Days - 355693


TEXT POLL



This Week - 355692

Last 30 Days - 355693

No Idea - 355694


POLL RESULTS


FACEBOOK STATS


FACEBOOK STATS

Most powerful social platform to date (1.15 billion users)


FACEBOOK STATS


751 million monthly mobile active users


FACEBOOK STATS



Has the most customization options & features


FACEBOOK STATS




Has the largest demographic


FACEBOOK STATS





Sustained 9 years on top


FACEBOOK STATS





Sustained 9 years on top

Must used platform overall within Great Lakes Bay Region


WHAT IS FACEBOOK?


WHAT IS FACEBOOK?

Word of mouth (just online)


WHAT IS FACEBOOK?


90% of today’s buyers trust peer recommendations


WHAT IS FACEBOOK?



Constant communication tool 24/7


WHAT IS FACEBOOK?




Fundamental of how we share what matters most


WHAT IS FACEBOOK?





Real time new source


WHAT IS FACEBOOK?





Real time new source

Customer service tool


HOW IT WORKS


HOW IT WORKS

It’s all about friends interacting


HOW IT WORKS


Brands are able to engage like never before


HOW IT WORKS



Reach your exact audience


HOW IT WORKS




Top of mind awareness


HOW IT WORKS





Conversation are happening


HOW IT WORKS





Conversation are happening

EdgeRank Algorithm


TACO BELL


EFFECTIVENESS


EFFECTIVENESS

Against Facebook policy to use personal page for business


EFFECTIVENESS


Rich content


EFFECTIVENESS


Rich content

Visual post


EFFECTIVENESS


Rich content

Visual post

Creating campaigns to reach goals


EFFECTIVENESS


Rich content

Visual post


Brand ambassadors


EFFECTIVENESS


Rich content

Visual post


Brand ambassadors

Passionate content creator


OREO CASE STUDY


WEBSITE

LIVE DEMO


BIGGEST MISTAKESThursday, October 17, 13

BIGGEST MISTAKES

Not allowing fans to post on wall


BIGGEST MISTAKES

Non-effective cover photo


BIGGEST MISTAKES

Unrecognizable profile picture


BIGGEST MISTAKES

Not replying back to post by others


BIGGEST MISTAKES

Not supporting other marketing efforts


BIGGEST MISTAKES

Visual post not properly sized


BIGGEST MISTAKES

Not monitoring your page


BIGGEST MISTAKES

Posting irrelevant content


BIGGEST MISTAKES

Trying to capitalize on certain events


SOCIAL POSSIBILITIESThursday, October 17, 13

POSSIBILITIES


POSSIBILITIES

Had wedding sponsored in summer of 2012 using social


POSSIBILITIES


Build excitement


POSSIBILITIES


Build excitement

Created an unmatched value


POSSIBILITIES


Build excitement

Created an unmatched value

Saved over $15,000


REAL LIFE EXAMPLE


REAL LIFE EXAMPLE

Eastman Party Store


REAL LIFE EXAMPLE

Eastman Party Store

662 shares


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions


REAL LIFE EXAMPLE

Eastman Party Store

662 shares

79 post “likes”

88 new fans

59,532 post impressions

SOLD OUT bags!


REAL TIME POSTING


REAL TIME POSTING

Royal Baby


REAL TIME POSTING

Royal Baby

Real time marketing


REAL TIME POSTING

Royal Baby

Real time marketing

Staying on top of trends


REAL TIME POSTING

Royal Baby

Real time marketing


Great exposure


REAL TIME POSTING

Royal Baby

Real time marketing


Great exposure

Increased brand awareness


EFFECTIVE CAMPAIGN

737 NEW fans

Highest attendance at annual fundraiser

Most revenue collected


FACEBOOK POLICY


FACEBOOK POLICY

Communicate how page will operate


FACEBOOK POLICY


What your page is for


FACEBOOK POLICY



Who can interact?


FACEBOOK POLICY



Who can interact?

What is tolerated on your page


FACEBOOK POLICY



Who can interact?

What is tolerated on your page

Can be legal


ONLINE MODEL

SHOWROOMWAREHOUSE


BEST PRACTICES


WHAT YOU SEE


MEASURING SUCCESS


MEASURING SUCCESS

Make sure your catering to your the mobile audience


MEASURING SUCCESS


Create tabs that are mobile friendly


MEASURING SUCCESS



Input your contact information in the correct fields


MEASURING SUCCESS



Input your contact information in the correct fields

Encourage Check-in’s


MOBILE

LIVE DEMO


MEASURING METRICS


MEASURING METRICS

Must used Facebook insights


MEASURING METRICS


Facebook weekly email updates


MEASURING METRICS



SproutSocial


MEASURING METRICS



SproutSocial

Post by post analytics


MEASURING METRICS



SproutSocial

Post by post analytics

bit.ly


FEATURES


FEATURES

Only 17% see post organically


FEATURES


Facebook EdgeRank Algorithm


FEATURES



Contest


FEATURES



Contest

Facebook Offers


FEATURES



Contest

Facebook Offers

Impactful visuals


FEATURES



Contest

Facebook Offers

Impactful visuals

Campaign development


FEATURES



Contest

Facebook Offers

Impactful visuals

Campaign development

Mix up content


Q&A


TIPS & RESOURCES

mashable.com

socialmediaexaminer.com

allfacebook.com

facebook.com/facebook

blog.facebook.com

youtube.com/facebook


REACH ME

bluethumbdigital.com

Jeff DeHaven

[email protected]

989.430.3009 (call or text)

facebook.com/jeffdehaven

twitter.com/jeffdehaven


SCTS Facebook for Business

Education

Transcript of SCTS Facebook for Business