Scrum&Fundamentals&Webinar&Series - Scrum …...2016/02/10 · – More than 10 years experience in...

© 2016 Pichler Consulting Ltd

Scrum Fundamentals Webinar SeriesThe Role of the Product Owner

with Roman PichlerFebruary 10, 2016 @ 11:00AM ET

Webinar will be recorded & emailed outQ&A will be answered


Live Tweet During The Webinar!

@ScrumAlliance@romanpichler

#SAMW16

Awesome Product Owner Webinar with @romanpichlerand @ScrumAlliance! #Scrum Fundamentals Series: #SAMW16


• Roman Pichler• @romanpichler• romanpichler.com

The Role of theProduct Owner


About Roman• Product management consultant and trainer– More than 10 years experience in teaching product owners and helping

companies improve their product management capabilities.

– Specialised in agile and in lean practices.

• Business owner and product manager– I try to walk my own talk. Product Strategy and Product Roadmap

Practices for the Digital Age

STRATEGIZEROMAN PICHLER

My books

There is a lot of confusion about the product owner role.

Let’s take things back to basics.


Product Owner:

An individual who owns the producton behalf of the organization.

Poll Question #1:

Are you a practicing product owner?

What is a product?


Users and Customers

Solves a problem or provides a benefit to a group of people.

Company

Generates revenue,or helps sell another product or a service.

Product

Value-creating Vehicle


Product

Feature

Component

Creates value for a group of people and the

company.

A product capability people can interact

with.A component is a building block of the product.


Product Owner

Component Owner

Feature Owner

Poll Question #2:

Are you a product owner,feature owner, orcomponent owner?

Questions and Answers

What does “own” mean?


Vision

Strategy

Tactics

“Big” Product Owner

“Small” Product Owner


SmallProduct Owner

Prioritise and manage the product backlog.

Work with the development team and ScrumMaster.

Attend Scrum meetings.

Write user stories.

Perform release planning.

Responsible for tactical product decisions.


Develops the product strategy.

Manages the stakeholders.

Carries out all tactical duties, such as managing the backlog.

Manages the product roadmap.

Creates a financial forecast and tracks product performance.

Responsible for strategic and tactical product decisions.

BigProduct Owner


Poll Question #3:

Are you a big or a small product owner?

Questions and Answers

Can one person be the product owner?


Busin

ess B

enefi

ts

Time

LaunchProduct-

Market Fit

End of Life

Single Product Owner

Shared Ownership

The Product Life Cycle

Revival


Scaling Option 1

Product Owner

Component Owner

Overall product decisions: product strategy, product roadmap, product backlog, stakeholder management.

Feature and component decisions:describing, testing, and prioritising feature and component functionality; working with the dev teams.

Feature Owner

Feature Owner


Scaling Option 2

Product A

Product A

Product B

Product Owner

Product Owner

Unbundle orCreate Variants


Scaling Option 3

Product Manager or Chief Product Owner

Product Owner

Strategic product decisions: product strategy, product roadmap, stakeholder management, financial forecast.

Tactical product decisions:product backlog management, epics and user stories, collaboration with the development team.


Option When to Use It

Strategic and tactical product owners

When the product is mature.

Product and feature owners To facilitate growth.

Product variants and unbundling

To help the product grow or extend its life cycle.

Single product owner Before product-market fit.

Let’s recap.


There is no one right way to apply the product owner role.

It rather depends on the asset the individual owns, the level of the ownership, and the product’s life cycle stage.

Learn more about product ownership and product management:

www.romanpichler.com

I look forward to your feedback and questions:

[email protected]

@romanpichler

Thank You!


Closing Questions and

Answers

ScrumMaster or Arm-‐Chair Psychologist with Angela Johnson on March 9, 2016 at 11:00 AM EST__________________________________

Hiring People with Mitch Lacey on April 27, 2016 at 11:00 AM EST

Scrum Fundamentals Webinar SeriesComing Soon:

Scrum&Fundamentals&Webinar&Series - Scrum …...2016/02/10 · – More than 10 years experience in...

Documents

Transcript of Scrum&Fundamentals&Webinar&Series - Scrum …...2016/02/10 · – More than 10 years experience in...