Collaboration at Scale: Impact Mapping

13-Sep-2017

Collaboration at Scale

Designed for Scrum-centric organizations with more

than 10 Scrum teams, the Collaboration at Scale

webinar series provides focused, outcome-driven

solutions to collaboration problems faced by Product

Owners, ScrumMasters, and Development Teams.

Produced by the Scrum Alliance and Conteneo, Inc.,

we’re proud of the many distinguished experts who

share their wisdom in our series.

Luke Hohmann

2Christian Hassa

Nigel Thurlow

3

Common Scrum Challenges

Tech

Debt

Release

Planning

Roadmap

Retros

Liftoffs

Refining

Value-

Based

Backlogs

Priorities

Depend-

encies

Done,

Done

CI/CD

TODAY:

Impact Mapping

Oct 2017:

Problem Type Strategies

Product

Discovery

Partner

Engagement

Which technique has the greatest influence in your

strategic planning processes?

• We use financial projections like ROI

• We use estimates of market share

• We use market research and market feedback

• We use Impact Mapping

• I think we use a formal technique but I don’t know what it is

• I don’t know if we use any formal technique

• We don’t use a formal technique

4

POLL QUESTION

Agenda

1 What is an Impact Map and why

should we want them?

2 Creating an Impact Map

3 Integrating Impact Maps into Scrum

4 Tips and Techniques

5Gojko Adzic wrote a great

book on Impact Mapping!

What is an Impact Map?

… and why do we need one?

6

Impact mapping is a strategic planning technique designed to help organizations align tactical work to strategic priorities.

It helps teams plan better by helping “business leaders” and “technical teams” collaboratively explore how to achieve desired business outcomes.

7

8

Why are we

investing?

Who can help

or hinder?

How will it

happen? What can we

do to support

or prevent it?

Sphere of Influence Zone of Control

Who is

we?

Example

9

Zone of control

Sphere of influence

Goal

Actors

Impacts

Deliverables

Reduce

Accidents with

Pedestrians

Car Driver

Pays

more

Attention

Speed Limit

Drives

Slower

Radar Control

Speed Bumps

Roundabout

Why should we want them?

10

Did we hit our targets?

What is the intended

impact of our hard work?

Image

http://img03.deviantart.net/26da/i/2008/226/7/7/harder_better_faster_stronger_by_momentscomic.jpg

We have lots of ideas – are we

choosing to implement those with

the highest business value?

What area would benefit most from Impact Mapping?

• Visualizing hypotheses to be validated for our product

• Helping to refine product backlog items

• Identifying product items that have the greatest contributions

• Explaining features and success factors during project liftoff

• Aligning large distributed teams on strategic goals

• Helping make choices during release planning

• Helping prioritize items during roadmapping

11

POLL QUESTION

How To Create an Impact Map

12

Remember the Future!

13

Think about the product / release / project

/ feature that you're currently working on.

Imagine it launched and is a vast

success: What happened? How did you

know it was successful? What is the

"victory condition" for your current work?

Less Impactful More Impactful

Remember the Future

“We delivered all the

stories in the

backlog.”

“We increased

conversions from trial

accounts to pro

accounts by 10%!”

Identifying Goals

14

20/20 Vision

http://bit.ly/2raW9ml

Prune the

Future

Product

Box

Speedboat

Cover

Story

Quantify and Measure Impact

15

Reduce Time for Handling Cases

1 2 3 4cm

Scale: how to quantify? Meter: how to measure?

Average # of days to complete

(last 100 completed cases)

Case database:

opened date to closed date

Tom Gilb: Competitive Engineering, PLANGUAGE

Benchmark: current situation

150 days

Target: “Landing Zone”

50 days 10 days

Bring the Goal and the Impact Together

16

Develop Actors, “Actions” and the Results

17

Spider

Web

Customer

Personas

Reduce

Accidents with

Pedestrians

Car Driver

Pays

more

Attention

Speed Limit

Drives

Slower

Radar Control

Speed Bumps

Roundabout

Which Should You Do First?

18

Installing Speed

Limit signs is likely

easy and cheap

Installing a Roundabout

may produce a better

change but could be costly

Radar Control

may produce

more revenue!

Which Should You Do First?

19

Greatest

Impact

Effort / Cost

Impact Effort Matrix

http://bit.ly/2sTMxMW

Integrating Impact Maps into Scrum

20

High Impact Items Feed Roadmaps & Backlogs

21

market driven road maps

Feature

User story

Bug Fix

User Story

Backlog

Testing and Assessment

22

Image from: 50 Quick ideas to improve your user stories: https://leanpub.com/50quickideas

Summary

23

Summary: Impact Mapping…

• is a tool/technique to help develop and align ideas about a

product or market opportunity

• promotes a shared understanding between business and

technical leaders about assumptions and risks

• helps slicing and prioritizing roadmaps and backlogs to maximize

business outcomes and early safe-to-fail validation

• complements existing tools and techniques already in use.

… helps you create an impact!

24

What do you want for the Nov 2017 webinar?

• Distributed Team Liftoffs / Kickoffs

• Buyer and User Personas

• How to Prioritize a Backlog

• Facilitating Online Meetings

• User Teardowns

• How To Implement Lean Coffee at Scale

• Problem Solving the Toyota Way

• Analyzing Retrospective Data at Scale

• Beyond Budgeting / Agile Portfolio Management

• My desired topic isn’t listed – email luke.hohmann@conteneo.co

25

POLL

QUESTION

Discussions

26

Thank you for attending.

Our next webinar is

11-Oct-2017 on Problem

Types and Problem Solving

Strategies.

Luke Hohmann

conteneo.coChristian Hassa

techtalk.at

Nigel Thurlow

scruminc.com