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*Hand Shake and look in the eye Ask him to take a seat and hand proposal Rapport Building: SR(ME): Thank you again for taking time out of your busy schedule to meet with me today. The reason why I asked you to attend this presentation is that based on what I learned about your sales and marketing operations in our last meeting, I feel that NetSuite can provide a CRM solution that will help your firm significantly decrease costs and increase sales revenues. If I can demonstrate this to you during our presentation today, would you be interested in such a solution? Buyer: … SR(ME): Wonderful. I’d like to begin the presentation by discussing today’s agenda to give you a road map of what we’ll be covering today.
• First, I’ll begin by reviewing and confirming with you the Sales and Marketing Challenges that you expressed in our last meeting, as well as the specific ways in which you said that these challenges are affecting your business.
• Next, I’ll discuss with you the various ways in which the NetSuite CRM Solution that we’ve crafted for your organization will address these challenges, and significantly improve your business results.
• After that, I’ll discuss with you the cost-‐benefit analysis, which shows the specific financial details of how the NetSuite CRM Solution will significantly improve the financial performance of your sales and marketing operations.
And, then will we conclude the presentation with a wrap-‐up conversation. SR(ME): Does this sound reasonable? Buyer: … SR(ME): Let’s begin by reviewing what I have today as the Sales and marketing challenge of your company from our last meeting so I am able to re-‐confirm that it’s accurate. SR(ME): From the last meeting, firstly you said your company has lack of management in the salespeople especially towards their listed qualified prospect, what result in the decreasing of number of prospect that is seeking for solution. Here are the estimated financial implications I have calculated. Your company will be gaining $125,000 yearly if salespeople of 25 are able manage their list well and make additional sales each. SR(ME): Also, secondly, you mentioned your company is having problem in the reporting system, as it does not get accurate and timely information when accounts decide to buy. Therefore, results in having difficulty in scheduling work crews and bidding crews and also the choice to hire another project manager in order to maintain the current level of business. I believe this is not what you want am I right? Buyer: … SR(ME): Now, I would like to discuss how NetSuite CRM Solution will help you to address the sales and marketing challenges that you and I just confirmed and also improve your organization’s business performance. Therefore, may I proceed with this discussion? Buyer: …
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SR(ME): So, NetSuite CRM Solution provides a sales force automation equips the sales team with an accurate record of each opportunity and its status, a complete view of the prospect and real-‐time access to every detail. These are the benefits of Sales Force Automation as the solution to your problem. (Refer slides) SR(ME): Here’s a visual that I believe will help you better understand the software we are trying to promote. This is what Sales Force Automation looks like in the software. Does this make sense? SR(ME): Before I continue on, as I want to re-‐confirm with you. You said before that by hiring another project manager would add more cost. Am I right? If so, our company also has a solution for you, which we provide a Suitecloud platform (real time dashboards, reporting, analytics and planning.) NetSuite delivers built-‐in, real-‐time based dashboards, reporting and analytics enabling your sales, marketing and service teams to monitor personalized key performance indicators and access the latest sports as part of their everyday activities. These are the benefits of Real-‐Time Dashboards (Suitecloud platform). (Refer slides) SR(ME): In order to have a better understanding how Real-‐Time Dashboards works, here is a visual of what it look like. Buyer: … SR(ME): After I have shown you two solutions, I’d like to walk you the cost-‐benefits analysis. This is all based on the information you provide during the last meeting and today. I believe this will enable you to understand much better towards software investment and the financial benefits for your firm. May I proceed with the discussion? SR(ME): Let’s us start by looking at the Yearly NetSuite CRM Investment. I will discuss with you later about each financial benefits of the software. As you can see on the screen… (Refer to slides) So far, does this make sense? Here’s the yearly NetSuite CRM Financial Benefits (Savings) calculation. As you can see on the screen… (Refer to slides) Lastly, the calculation of the total yearly financial benefits, so far does this make sense? Buyer: …. SR(ME): In conclusion, did we confirmed at the beginning of today’s presentation that you were interested in a CRM solution would enable the company by not hiring another operation manager by sales force automation. Also CRM solution that would able to increase 25 additional sales per year by providing Real-‐time system to update every client, and given that how every client is worth $5,000 which will get $125,000 in total per year of savings. Is that right? Buyer: … SR(ME): And, during today’s presentation did I show you in convincing way how the CRM solution will provide your company with solution for both your reporting problem and managing client’s list problem with sales force automation and real time reporting system. Is that right? Buyer: … SR(ME): And, did I also provide a cost-‐benefit analysis that both made sense and that you found attractive? Buyer: …
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SR(ME): Then, why don’t we go ahead & get the “paperwork” started so that you organization can start reaping that benefits of the NetSuite CRM Solution as soon as possible? Buyer: …. SR(ME): *Present buyer w/ contract & pen