1. SCREWMAT-Small ApplianceMagnetic Pad IMC PlanT.L. DashnerMBA UOP MKT/571September 2014

2. All About SCREWMAT-Small ApplianceMagnetic Pad The original SCREWMAT wasdeveloped and patented by AlexIser of ARI, Inc. Its use is utilitarian for cellphone repairs Its chief market is business tobusiness It is sold online atwww.screwmat.com 3. Enter: SCREWMAT-Small Appliance MagneticPad According to MarketResearch.com, the smallappliance repair centers willcontinue to grow as appliancesbecome more expensive According to IBIS World report,revenue only declined 0.7% in2008, as purchases of newappliances were curtailed due toeconomic uncertainty, causingconsumers to repair productsthey already own. 4. Start Here Small PartsRemovedTop RightQuadrantScrewsBottomRightQuadrantScrewsBottom LeftQuadrantScrewsTop LeftQuadrantScrews 5. Market Opportunity Small Appliance Repair Shops Retail sales in Home Improvement Stores, i.e., Home Depot, Lowes Online sales Home Improvement (The Handyman) Helps organize DYI projects around the home Price is right/lifetime guarantee Easy to use Easily stored 6. Communication Vehicles Marketing Objective: Piggyback off SCREWMAT advertisement Feature on www.screwmat.com Add the new product to the print ads for SCREWMAT Do demonstrations for Facebook, You Tube, and other relevant socialnetwork mediums. Local TV, Radio, Newsprint Spots. InfusionSoft promotional blasts Word of Mouth 7. Branding & MessagingMajor messages & Current Customer ViewsMajor Messages for CustomerProblemJust another cheapproduct------------------How to addressthe ProblemFinest quality magneton the market---------------------MessageFollowing in theSCREWMAT traditionof proven qualityJust like othermagnetic pads -----------------This product, unlike itscounter parts, isuniquely marked-------------------The face-plate is a vividdiagram that keepsyour screws and partsorganized and securedMessage Name&Core Message-------------- ------------------ -------------------MessageSubstantiationFinally there is amagnetic pad thatorganizes your partsand screws during therepair in steps fromfirst to last, then fromlast to first------------- ---------------- ------------------Now SCREWMAT offersa variety of magneticpads for the use insmall appliance repairs 8. Print Ad for NewsprintWhat to do with all the parts and screws that are removed from your small appliance repair?SCREWMAT-Small Appliance Magnetic Pad is the answerA magnetic face pad that holds screws and small parts in place during a household small appliance repair. Lifetime Guarantee!Start Here Small PartsRemovedTop RightQuadrantScrewsBottomRightQuadrantScrewsTop LeftQuadrantScrewsBottom LeftQuadrantScrews 9. Marketing Time LineMilestone Start Date Completion DateAdd to SCREWMAT website September 15, 2014 October 15, 2014Commence social media marketing September 16, 2014 ongoingCommence InfusionSoft Campaign September 17, 2014 ongoingCommence local TV Campaign September 30, 2014 October 15, 2014Write Press Release September 15, 2014 September 15, 2014Send out Samples to Major Distributors October 15, 2014 November 22, 2014Make Cold Calls to Local Stores November 1, 2014 November 22, 2014You Tube Demonstrations September 15, 2014 September 20, 2014After action Plan December 23, 2014 January 01, 2015 10. Marketing BudgetCommunication Vehicle Estimated CostsWebsite add onTV SpotNewspaper adPrint AdvertisingInfusionSoft$2000$1500$1000$2300$650Total$7,450.00 11. THE END