Screenrights 2009 Member Survey Results
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Transcript of Screenrights 2009 Member Survey Results
Membership Survey
Survey Aims
To measure how happy our members are with the service they receive
To identify how we can better meet our members’ needs
To seek feedback from our members on how we present information in our forms, infosheets and on the website
To measure our members’ level of understanding of our collection services and identify potential gaps in their understanding
Who Completed the Survey?The survey was completed by 12% of recipients, representing a broad spectrum of the film and television community, including independent producers, writers, directors, broadcasters, studios, distributers, collecting societies and agents.
86% of the respondents were the main contact person for membership and registration.
Satisfaction with Service
80.5% of members are satisfied or very satisfied with the service they receive.
17.62% are indifferent, which may be due to some members receiving sporadic royalty payments.
Importance of Screenrights Royalties
This is most likely associated with the size of member, payment frequency and royalty amounts.
Members view Screenrights royalties as important to their business to varying degrees.
Participation in Collection Services
31.5% of members do not know which royalty collection services they participate in.
Where members have registered, 99% of members elect to participate in all ANZ royalty collection services, however only 26% - 51% of members are aware that they register for the various ANZ royalty collection services.
Understanding of Collection ServicesRelatively high level of understanding of our core royalty collection service - the Australian Educational Service.
Significant improvements can also be made.
Notably, a significant number of members do not understand the International Service.
Members commented that the information is available to them but they are time poor.
Understanding Forms & Reports
65% of members find our forms and reports easy or very easy to complete.
This is at odds with experience. A significant portion of time is spent helping members with forms & reports.
What Our Members Need
Information Sessions
84% of members would view the information sessions if they are made available online.
Action plan
Review forms, reports, infosheets and web materials Adopt a more visual communication style Simplify language Use case studies to demonstrate
Introduce new forms of communication Create visual representations of complex messages Investigate new media technologies
International Service Review marketing strategy for international service
Online Access Online payment enquiry system Online registration system
Survey Conduct survey again in 2 years Expand survey to include more specific questions in relation to service
Feedback
all is perfect
an tremendous service and important income stream
there are still many indy
producers who don’t realise
the amount of money
generated by royalties
you’re ace, keep up the good work!
I like your branding, and your dealings directly with the independent producing sector
keep up the good work
we are very satisfied with Screenrights’ performance
I really appreciate Screenrights and think it
functions well
the organisation is very responsive to its members
How do you get such good people working for you?
why is your office so friendly?