Scratch-it

28
Scratch-it

description

Scratch-it. Agenda. Overall objective Customer needs Conceptual design Detailed design Evaluation Expansion Distribution strategy. Overall Objective. Hand equip memo tool Which is helpful to Record information Remind about things Make life more organized - PowerPoint PPT Presentation

Transcript of Scratch-it

Page 1: Scratch-it

Scratch-it

Page 2: Scratch-it

Agenda

• Overall objective

• Customer needs

• Conceptual design

• Detailed design

• Evaluation

• Expansion

• Distribution strategy

Page 3: Scratch-it

Overall Objective

• Hand equip memo tool

• Which is helpful to

– Record information

– Remind about things

– Make life more organized

• Can be even more important in special cases

Page 4: Scratch-it

Customer Needs

Page 5: Scratch-it

Important Characteristics

Important:

Portability 6.4

Input speed 5.9

Manageability 5.5

Unimportant:

Input style (touch screen, pen-and-ink etc.) 4.1

Appearance 3.4

Page 6: Scratch-it

Important Tasks

Important:

Trivial matters 6.4

Schedule 5.9

Phone numbers 5.5

Page 7: Scratch-it

Conceptual Design

Page 8: Scratch-it

Key Design Considerations

• Characteristics

– Easy to carry

– Easy to record (input speed/style/equipment)

• Tasks

– Trivial matters

– Schedule reminders

– Phone numbers/ names etc.

• Fashion considerations

Page 9: Scratch-it

Selected Concept

•Solved product idea problem

•users could not know when it would be useful

•Much like a fashion item

•users can wear naturally

•various color

•Roll-able

•users can write down even long sentences

•Price range is very low

Page 10: Scratch-it

Detailed Design

Page 11: Scratch-it

Prototype (1/2)

• Made of molded acrylic

• Provides a firm writing surface

• Fits different size people

• Low cost

• Replaceable paper

Page 12: Scratch-it

Prototype (2/2)

Page 13: Scratch-it

Technical Drawings (1/2)

Page 14: Scratch-it

Technical Drawings (2/2)

Page 15: Scratch-it

Costs

•Materials: 21.1 RMB

•Bangle: 20 RMB

•Post-it: 0.3 RMB

•Cardboard: 0.5 RMB

•Box Tape: 0.3 RMB

•Mass Production without intermediaries

Page 16: Scratch-it

Evaluation

Page 17: Scratch-it

Evaluated Customer Needs

Page 18: Scratch-it

House of Quality

Direction of improvement 0 ← 0 → →

Impo

rtan

ce

Wid

th o

f w

ritin

g su

rfac

e

Tota

l wei

ght

Mat

eria

l is

stro

ng a

nd li

ght

Look

s

Fits

all

size

s of

wris

ts

Can

eas

ily b

e pu

t on

and

tak

en o

ff

Rep

lace

able

writ

ing

pape

r

Price 6.26 1 3 3Looks good 4.83 3 3 9 3Environmentally friendly 6.33 3 9Reusable 6.16 9Holds sufficient text 6.46 9 1

Stores all types of information 6.49 3Easy to record 5.89 3 1 1Manages information 7.93 1 3Portable 9.14 9 9 3 3

Target Values * >3

cm

<30

0g

Yes

Yes

Yes

Yes

5 X X X X * X

4 * *

3 *

2 X X

1Absolute importance 124 101 135 43 42 33 149Relative importance 20% 16% 21% 7% 7% 5% 24%Importance (1-5) 4 3 4 1 1 1 5

Page 19: Scratch-it

Results of Technical Evaluation

Strengths• Low price

• Reusable

• Holds sufficient text

• Holds all types of information

• Easy to record

• Portable

Areas of Possible Improvement

• Looks

• Manageability of information

Page 20: Scratch-it

Improvements

Improve Technical Evaluation

• Make band narrower

• Improve overall look of product

• Develop scanner for notes.

Improve Functionality

• Add pencil

• Build in a watch

Page 21: Scratch-it

Further Expansion

Page 22: Scratch-it

Product Expansion• Rolling Paper Palette

– Do not need to twist the wrist

– Stylish outfit

• Elastic Wristband

– Users can easily wear or take off

– Robustness

– More comfortable to wear

Page 23: Scratch-it

Product Expansion

• Pen Attachment

– A nail-sized pen

– Attached to the main body

• Narrower and Wider Paper Size Range

– Various physical sizes for each person

– Different purposes of the product usage

– Narrower and wider width of paper roll

– No extra cost to design

Page 24: Scratch-it

Product Expansion• Various Paper Layout

– Various layouts for the paper roll

– Checkboxes

– Time Marks

– Customized layout through internet

• Non-Disposal Paper

– change of material

– Reduce the extra cost for paper rolls

– Transparency film with higher pricing

– Rub out with fingers to erase

Page 25: Scratch-it

Cost & Distribution Strategy

Page 26: Scratch-it

Future Cost• Elastic Band: 1.5 RMB

• Rolling Palette: 15 RMB

• Paper: 10 RMB per roll

– No noticeable variance for size ranges

• Attached Pen: 20 RMB

– Sold Separately

• Transparency Film: 22.49 Dollars

– Optional

• Customized Paper Layout: Free

– Quantity Conditional

Page 27: Scratch-it

Distribution

• Sell the Main Body for Cheap

• Gain Profit Through Paper Roll

• Distribute from a Small Bookstore to a Department Store

• Distributed through Internet

– User convenience

Page 28: Scratch-it

Q & A