By Begimai Sataeva

JMC 111

visual communication

Professor Jyldyz Kuvatova

General photo

Movie Poster

Logo

Reality Show Screenshot

Caricature

Graffiti

Info graphic

Web Page Design

Content

General Photo

There is variety of colors in this picture; mostly colors are

warm. On the background grey misty sky, mountains covered with different shades of green color, plain is light brown. Men are dressed in white long dresses. There are two meanings: white it is usual clothes color of desert and hot lands inhabitants, because it reflects light of sun; another meaning is that man plays more important role in Arabian community, that’s why men often dressed in white. Black jackets indicate that men are not rich, because Arabian people try to wear only national clothes. Girls dressed in black shawls, one girl dressed in pink, another in green. Usually girls dressed in black, bright colors of clothes say that there is special event in their lives. Black color says that women are the shadows of the men.

Shapes of photo make mountains. There are several levels of mountains. Triangle stones complete triangle forms of mountains, which lies on the side of plain. Arms of girls are crossed, they hold hands in a triangle forms. It means that they want to close emotions and her selves.

The depth and the role of depth plays important role in composition of tis photo. There are three levels of depth in this picture. First level is foreground couple; next level is background couple, after there are several levels of mountains. Viewers can only guess what can be situated after mountains. The photo has strong depth in physical perception as well as in mental perception.

• Movement. Viewer’s eyes are move from right to left. Foreground couple is closer to viewer; background couple stays left toward the first couple. Then an eye goes to the mountains. Mostly movement of this picture makes literate composition.

4. Type and purpose of image.

Photo made by Stephanie Sinclair. The photo is documentary. The photographer made series of documentary photo about girl’s early marriage to show sharp social problems of developing countries. In fact it is pedophilia, but it is usual case.

5. Stereotypes.

The photo confirms stereotypes that countries like Yemen are backward country. It is reflected in every detail of this photo.

First of all it is early marriages. They have such principles: the younger wife, the better status of family, permissiveness and cult of men, denigration of women. The can marry whenever and whomever they want.

Secondly, close traditional clothing symbolizes closed society, closed thinking. Associations are with obedience and forbiddance.

Thirdly, nature of the photo indicates economical situation, people of the Third World. There is no modern buildings and houses, no infrastructure. Mountains, mosque and some poor houses surround people.

6. Historical perspective.

Since ancient times in Muslim countries practice early marriages. It is hard to indicate timeline of this photo. People dressed in traditional way as hundred years before. Quality of the photo, technical perspective, documentary type of the photo and jackets say that photo is contemporary enough.

Photo was captured on

professional digital mirror photo

camera; there is no doubt that it is

wide-angle lens. Light is natural.

The photographer was well equipped, every detail is clear.

It seems that photographer took

picture from a distance and used

zoom.

When I first saw this photo I didn’t

know that it is wedding of adult

men and little girls. Firstly it seemed like

elder brother and sister or uncle and nephew. Anyway when I saw this

photo I disliked it; there is bearded

guy, looks like terrorist. During deeper analyzing

and reading context I understood that

there are marriages between man and

girl. After analysis I have aversion to

this photo, because it is pedophilia.

Immediately imaged little sisters

in these girl’s places. Men’s appearance is

repulsive. Their sights seemed

empty and stupid. Their lives don’t

prevent optimistic future.

Photographer repelled from utilitarianism

beliefs. For the first sight it is general photo of people in countryside. It is

doesn’t harm anyone. But when

viewer understands that there is

marriages photo acquires ethical

issues. The photo can injure culture of

Arabian people, because it could be old tradition, which they don’t want to change, secondly

the photo can injure females, because we can see that

males have more rights, they can do

whatever they want, for example marriage with 6

years old girl. The photo can also

injure little girls or parents of that girl who suffered from

such kind marriages.

10. Theoretical Perspective.

Gestalt principle of perception divided shot into 2 parts. First of all eye focus on one couple, then on another couple. Mind takes separate images and then transfer it into one picture. There is also constructivism theory, viewer scans image placement, size, type and etc., without feelings. After goes last theory – cognitive. We accept information obtained by the senses. Particular I feel aversion

11. Cultural Perspective.

Cultural signs of Muslim country are obvious. Clothes of people, mosque, mountains, lack of infrastructure , mountains. Strange couple of men and children. All of these indexical signs say that country as well as a culture are not developed yet. Situation is deplorable.

12. Critical Perspective. Without the context and right composition it is not understandable that couples in marriage. If they would stay in line, the image would lost the deep meaning. Even when composition is perfect it seems to me that they look like relatives. I can’t accept such terrible reality.

Reflection Essay

The photo is a part of the whole project: “Too young to Wed: The secret

World of Child Brides” Photographer is Stephanie Sinclair took the first

prize in prestigious World Press Contest. She did great job, she showed such

terrible traditions. Of course it is shocked, but European and American people

were no so amazed. I think after tragedy on 11 September they can expect

everything from the East, I mean terrorism, terrible traditions, strange for the

West people religion. The composition and quality of the photo is very high.

She made right accents. Stephanie Sinclair travelled eight years to

Afghanistan, Yemen, India, Nepal. The photo make people think about

consequences on such tradition and marriage under eighteen. I think she

wanted to attract world attention and attention of international

organizations to protect another girls.

MOVIE POSTER

1. Elements

There are Sin City inscription, below the inscription names of authors, group of 5, different kinds of weapon, small white image with walking alone man, contrast with the whole poster, night rain weather.

2. Composition

The poster title is situated in the right corner of the poster. Then the sight goes for people. Shot is made from the bottom up. Group of 5 people takes major space on the poster. In the front of group is brutal man, it’s indicate that he is the leader, main hero of the film. On the left side, immediately after the main character another man, than after him woman. On the right side are woman and man. Three men have guns, guns have different directions. There is another separate small grey picture in the bottom of the poster. On the small picture is shown dark silhouette of the large body man in a cloak. The poster shows that there is night and rain.

3.Visual Cues

. Poster is made in dark colors. There are also some

contrast shadows. Bright red inscription shows us genre of

the film. Red color means blood and violence. White scripts

around the title are names of authors. Scripts are unobtrusive, everybody can read it, if desired.

All people dressed in black. Light falls on them, it means that there are some positive

moments. Effect of rain is looks artificial Separate white picture

below the people make contrast.

. Depth effect appears because of people, which stay in pyramid way. Also effect appears because people were captured

from below. There is more depth in separate small picture. Man walks alone along the street,

there are high buildings from the both sides. The man goes direct

toward the camera.

Shapes. People stand in form of pyramid. The main characters tilted to the right. The inscription written from the bottom up. Separate white picture tilted to right side too. It means that characters want to find right justice way. Rain lines look artificially . Whole poster covered graphical rain lines.

Movement. First of all

attention catches bright red inscription. Then eyes moves to group of 5 people. Each of character has own role. The poses and eyes say about it. In the end viewer can notice small white picture, that can symbolize separate story in this film.

The poster was made to attract people to watch the movie. Creators tried to show

the atmosphere and genre of “Sin City” movie. Poster was made for commercial

purposes.

The main characters are brutal men, women are naked. Men are dominants

in the community, women just satisfying their natural requirements. Men

represents violence, women represent debauchery. Women look like goods in

this picture.

Art crime film was shown in 2005. The movie made in noir style. It was actual

in 1940 – 1950 years. Noir style represents atmosphere of pessimism, disappointment and cynicism. Such

kind of atmosphere was during WWII and Cold War.

4. Type and Purpose of image

5. Stereotypes

6. Historical Perspective.

7. Technical Perspective.

The poster is mixed. There are photos of real people and graphical processing elements. People in the poster were photographed at

professional studio. Everybody was photographed separately. There is no light on main hero’s face, it makes him emotionless. Artificial light falls directly on other faces. Viewer can see every detail of every face. Small picture is graphical one. Inscription inserted as a separate layer

9. Ethical Perspective. The poster depicts crime and

violence. Poster injure women, because they shown half dressed, almost naked. It seems like crime men use

women in order to entertainment.

8. Personal Reaction. When I first saw the movie poster I felt cold. The

picture is very cold dark colors and overaction rain convey the

atmosphere of the film. The genre and development of story in the film is

understandable without the background context. The poster is typical one for the crime thrillers.

Step

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Gestalt principle explained why people stay in row, they interconnected. Semiotics theory applied for the inscription, inscription is iconic, because we shouldn’t reason and give interpretation. Iconic sign gives us direct explanation of the inscription .

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The movie poster depicts situation in the film. All cultural signs confirm it: guns, red inscription, symbolizing blood, night, rain. The poster full of cliché, there are thousands art criminal poster looks like this one.

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There are too many people in one movie poster. It doesn’t overload the poster, because faces are very recognizable. If there would stay unknown actors it would be very hard to accept the poster. Most visual cues provides graphically. Rain and dark make the atmosphere. But there is nothing unique and genial things. The poster looks like thousand posters abou crime

z

• Reflection Essay.

The original composition of the poster made very thoughtfully. People

stands in line, everybody plays his own roles. Viewers can see famous faces,

it makes reputation of the film higher. It seems like we can understand the

story of the film through the poster: violence, crime, love. However there

are some mysteries. before watching the film viewers are not able to

identify that movie is black and white with some color elements. It is hard

to understand technical performance, because poster contained some

animation part and obvious graphical elements. The poster is typical for

such kind of movie. Creators delivered the main message, they showed the

genre and atmosphere of the movie. It was the main commercial task.

Designers didn’t failed and movie had success and popularity.

Logo

Cartoon people. Everybody makes his/her own activity. In anti-clockwise direction: athlete, standing on the head, biology scientist, reading or speaking girl,

girl with mathematical calculations, writing girl, dancing boy with book (probably he enjoys of studying), cooking girl, gardener. There is inscription from the left side, simple and understandable.

There is no exact focus. Everybody makes his/her own activity, but there is clear circle form, which makes some order of the logo. Logo divided into 2 color spectrums: one half is warm light shadowed, another half is dark shadowed.

3. Visual Cues

Color.

The logo is different colored, but it is not annoying. There 2 main spectrums: yellow and

green. Bright colors symbolized bright creative life. On the

other hand it can sow different races of students. But there are no white colored cartoon

people.

Depth. Logo painted on a white

background. There is distance between people’s silhouette

makes sense of volume, but volume

doesn’t look fully.

Movement. Eyes moves in anti-clockwise

direction, eyes moves from warm light colors to dark brown, green

colors.

Shape.

General shape of the logo Is circle. There are

people in the circle. Circle symbolizes the Earth. Simple formed silhouettes indicate it

selves. People shown in very simple lines.

The logo was developed to reflect main activities of the school, show what

students learn. Right colors and human silhouettes make logo friendly. Definitely

creators want to attract creative students.

Logo of this school shows too beautiful creative life , which is very far from reality.

The logo shows only nice sides of school, also it seems like tuition is very high, because art

and science require certain funds.

Oaktree International school was found in 2011 September. Together with opening Oaktree International school presented their logo. Logo plays important role for

the school.

4. Type and Purpose of Logo

5. Stereotypes

6. Historical Perspective

It rare case when logo can harm or injure someone. In the logo people are colored. Viewer can indicate different race. But

there is no white figure. Considering that school is

Indian, logo can easily injure Indian minorit race – white

people.

I like the logo. Bright colored human figures makes logo

friendly. Circle symbolizes the Earth, white background.

Everything is pretty simple and nice.

Logo is not so complex. Simple colored

silhouettes can be painted in simple

graphical programs. Idea itself is complex.

7. Technical Perspective

8. Personal Reaction

9. Ethical Perspective.

10. Theoretical principles. Creators used Gestalt principle of perception. Figures put in chaotic way, but circle line is closed. There is also constructivism theory, eye try to scan what colored figured do.

11. Cultural Perspective . Logo represent culture of school itself. Different colored figures symbolizes diversity races among faculty and stuffs, and no discrimination.

12. Critical Perspective. The design of

logo is friendly, except that fact that there is no white colored figure. On the other hand logo looks like childish, but it okay. School logo include little age pupils.

Essay

When I first saw the logo I had some ideas about it. Different

colored figure and circles depict nice atmosphere. It is

understandable without background text that logo belong to

university or school. Smooth lines of figures make the logo some

kind of soft and fond. The target audience of this school will

understand the logo. The name of the school painted in simple

understandable way. I confused about name of school “Oak”. In

perception oak in education deal doesn’t have good meaning.

Probably in educational deal in India oak symbolize good things

and associations.

American Idol. Reality Show

Screenshot

1.E

lem

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There are two black skinned girls and one white man on the stage. Stage clothes, microphone, lights, colored background , there are no doubts that it is vocal performan

ce.

2. C

om

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Photo is cut, it is understandable because of man’ hand is cut and there is another female silhouette. People standing in a row. In the center lack skinned woman, but she is not main figure of the photo. From the left side of black skinned woman, another one. They looks similarly. Most of attention attracted man. He obviously excels among these women. All of them have similar poses, hands up. Light falls on people faces.

People stay in a row, it n=makes connection between them, they do common deal.

3. V

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Color. Dancing women are black skinned. They dressed in bright contrast revealing clothes to make accent on their selves. Major figure is white man, he dressed less reveal. There are lack t-shirt, black trousers and bright light blue blouse. They looks harmonically on the violet background.

Forms. People places sideways. Their hands are open to photographer. Viewers can see clear lines of practically all parts human body.

Depth. Depth appeared because of women, they contrasted with stage background. Because of light violet background it look like stage is very big. Women standing sideways with outstretched arms complete volume in this picture.

Movement. Eyes moves from left to right, because of direction of the hands.

4. Type and Purpose of Image. The photo shows one of the usual moments of reality show “American Idol”: singing and dancing. The photo was captured to show participants and contrast between singing man and dancing girls.

5. Stereotypes. On the one hand photo breaks stereotype that only muscular guys can sing on the stage. On the other hand the photo confirm stereotype about the women, only beautiful girls can dance on the stage. Only half dressed naked girls attract attention.

6. Historical Perspective. The shot from reality show “American Idol”. Show appeared in 2002 year, the screenshot made from recent issuance.

7.

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Quality of the screenshot is not professional. First of all we can’t see whole stage shot, there is only one part of the whole picture. In general screenshot convey the situation in the shot. We see people, the details of their appearance are clear.

8.

Pers

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I dislike this photo. Probably there are stereotypes in my head, but I prefer to see elegant dressed and muscular artists on the scene.

9. E

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The photo can injure black skinned women and race in general. Since ancient times black skinned served white people. The photo repeat historical situation in modern interpretation. It seems like white man makes women work for him

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People stand in one row – gestalt principle of perception. There is cognitive theory- picture is emotional, so viewer uses obtained information by the sense. 1

1. C

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The screenshot represent modern popular culture. Girls are almost naked, man has no style. Style of the whole popular culture and culture itself are poor

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When I first saw

this photo I wasn’t amazed. I see such kind of photos everywhere: internet, TV sows. Advertising. However upon deep thought I found that some people may be offended, and some people may

be inspired.

Essay

The screenshot of the reality show tell for itself. The show is typical

competition between talented young people. There are a lot of such kind of shows

over the world. American Idol reality show was shown since September 2002. It

broadcasts about ten years and still doesn't loose popularity. The screenshot

depicts content of the show: singing and dancing. I think half dressed people is

normal for American target audience. The participants don’t look creatively, they

don’t break stereotypes and don’t demonstrate new wave or style. If I would turn

on some contemporary video on popular song I would watch the same pictures.

Caricature

Editorial cartoon, faces distorted. There are two world political figures. The president of Russia Federation Vladimir Putin and The Prime Minister Dmitry Medvedev. Medvedev dressed in official lack tie style, Putin dressed more modestly.

There is Medvedev in the foreground and Putin behind him. It was made to show contrast and their roles in society. Viewer can see big size contrast between them. In comparing with Medvedev Putin is huge, accent made on Putin’s head. Half of Putin’s face hidden behind Medvedev’s head. Putin looks emotionless, Medvedev looks joyful.

Color Editorial cartoon made in dark colors. Medvedev dressed in dark blue suit. In real life he always dressed in that way. Color of the eyes the same with suit. The color of eyes doesn’t say anything important, just color composition. The color of Putin’s eyes is very meaningful. Grey color is cold, it means emotionless. Putin dressed in lack, it is not official suit, in black mantle. Such kind of mantles wear only priests and judges, they are important members of society.

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Shape. Cartoon has symbolic specific forms. Medvedev is

extended and narrow, accent made on his head. Putin is massive, solid. His figure and head stretched. His head in form of lamp, comparing with light. It means that he is clever Depth. Volume figures make depth, Putin on the

background and Medvedev foreground. Putin looks into

the distance, it also make sense of depth.

Movement. The first object is Medvedev, then eyes moves

to Putin, because of sizes.

4. Type and Purpose

• Editorial cartoon is author’s vision of political situation in Russia. He also notes facts and show to viewers who is real leader.

5. Stereotypes

• There is only one real leader and he will always lead the country, regardless who is official president.

6. Historical Perspective.

• Editorial cartoon shows real facts. The caricature painted in grotesque art style. Real fact, contrast combination of reality and fantastic things.

7. Technical Perspective.

This image is hand made. It is usual gouache paints. Image was done on a general white canvas.

8.Personal Perspective.

I like this editorial cartoon, because there is

satire, humor. Author literally used shapes and

sizes to show real situation on Russian

politics. His interpretation is simple understandable.

10. Theoretical Perspective.

There is constructivism theory. We immediately

scan the cartoon. Placement, size play main

role in perception and understanding the

caricature.

9. Ethical Perspective

As a citizen of Russia Federation author can’t ridicule his country in such rood way. It can be harmed to the reputation of the whole country. Photo is widespread in internet, so foreign countries could do mistakable conclusion.

11. Cultural Perspective. This

cartoon shows political situation in Russia. There is deep meaning. Narrow Medvedev in physical and mental way and massive Putin in the same ways. The work is represent and inform society about political situation.

12. Critical Perspective. Such kind of editorial cartoons becoming cliché. Every parody actor and caricature painter has already kidding about this situation. However caricature done literally, everything understandable, but not originally.

Essay

When I saw this caricature I wasn’t surprised. The technical

performance is good, obviously the author has a talent. Content of

caricature is not new. However cartoons have great effect on audience

. Such serious people and facts depicted in humor way. Irony appears in

showing true political situations. Laugh is very strong weapon, people

remember it. What is funny the editorial cartoon show such big contrast

between two politicians.. I like the performance of the picture. It can have

different effects . This picture injure and satire toward to Russian

government and policy.

Graffiti

1. Elements. One dimensional graffiti picture painted on the wall. There are policeman and little girl. Policeman dressed in police form, he has gun, handcuffs, and

baton. We can see only back of the girl, her teddy bear and backpack lies near.

. 3. Visual Cues.

Color. Mostly graffiti painted in lack and white colors. White background and black and white policeman.

Little girl and her stuffs colored to emphasis that she is child.

Form. Very clear lines. Figures painted in life-size.

Depth. Sense of depth made because of policeman stand sideways and girl stand from the left side. The

shadow falls from the girl on wall, it is also makes volume.

Movement. The first sight goes to the railing. Then we see policeman, after sight goes to the girl and her

things.

Step 4. Type and purpose of image. Image was painted to prevent little children

and their parents from pedophilia from the adult people. Author

deliver a message that people shouldn’t trust

policeman and government in general.

5. Stereotypes. The cartoon breaks

stereotype about policemen and

municipal services. Probably people who we would like trust not so good as we

think.

2. Composition. In the foreground stay railings.

Graffiti picture in the background. Policeman

stand sideways, girls stands back to the

viewers

6. Historical Perspective. The

author of social graffiti is unknown. His identity

is not set. He paints scandal graffiti, which

reflects sharp problems of the society, like

pedophilia. The date and context of the graffiti is

not set.

7. Technical Perspective. The author of graffiti use special spray paint. Paints

were different colored. Skills of the author make this

graffiti nice. Graffiti itself doesn't look like act of

vandalism

8. Personal reaction. I don’t like this photo. The author

used Categorical Imperative and Utilitarianism. Graffiti shows act of crime. People

should know about it, regardless their art

preferences. Graffiti make viewer think and reason

about pedophilia.

9. Ethical Perspective

The graffiti can harm directly to policemen. Most of them normal

adequate citizens, who fight against crimes. There is no

balance. The author is very out-and-out. He used Categorical Imperative and Utilitarianism

principles.

10. Theoretical perspective. First of all there are

constructivism theory. We scan elements and actions of graffiti.

Then cognitive theory comes , we use obtained information and

turn on our feeling. I feel aversion, because I see actions of

policeman.

11. Cultural Perspective. The graffiti shows that society divided

into the weak and strong parts. The strong part of society can

easily manipulate and use weak powerless people. There is no

help, only one way to live – obeying.

12. Critical Perspective. The

message of graffiti is really shocked. It is rare case when policeman do crimes, especially in the West, where police service has high trust level. I have never thought about policeman pedophilia, but it is exist and author achieves his goal fully.

Essay

• The graffiti absolutely shocked me. I have never thought about

pedophilia from the policemen and municipal services. I think the

author wanted to show permissiveness from state office –bearers.

Policeman is representation of government. It would better to paint

fat officials instead policeman. Because most harm comes after their

decisions. Policy, especially in the West has high reputation . The

author used Categorical Imperative and Utilitarianism. The photo is

cruelly to all: policemen, children and viewers, but it shocking and

influential. The author delivered his message.

I N F O G R A P H I c

1 Elements. Cartoon picture in full height, apple fruit, animation expression of different information: tales, boxes, digits, timeline. There a lot of logos of

different engineering and computer companies and application products: Apple, IBM, Macintosh, PIXAR, Imac, ITunes, Ibook. Also there different images of Steve Jobs on different situations and his family. In the bottom of picture we

can see another info graphics directly about Apple Company. Under the info graphics about Apple author put sources, which he used during creation the

info graphic.

2 Composition. Composition in the info graphic plays important role. Steve Jos on the left side, information located everywhere, from the both

sides toward Steve, under and above Steve. Lines framed his face and circled apple. It says that accent made on his head and brain and the

“Apple” Company.

Form. Lines are closed. Some lines

framed S. Jos’ face and circled Apple fruit, it

emphases his brilliant rain and brilliant IT

product.

Depth. Lines which circled and framed Steve Jobs provide depth. It seems like picture is deep and

volume.

3. Visual Cues.

Color. There are four meaningful colors. Career information

colored in blue, personal information like family, feelings colored in yellow,

financial deals colored in brown. Logos of his

products colored in white.

Movement. Lines directed viewer eyes. Lines goes up down.

There is clear timeline of life.

4. Type and Purpose of image. Graffiti was painted when Steve Jobs died. It was done in honor of Steve Jobs, because he was really genial in computers and business spheres. Also it was brief overview and conclusion of his life. Author also tried to analyze and emphasize major events in his life.

5. Stereotypes when viewer sees to info graphic it seems that it is very hard to understand a lot of information. Also info graphic associates with complex math computing.

6. Historical Perspective. On fifth October 2011 all mass media published that Steve Jobs, creator of iphones, imacs, ipods, ipads died because of cancer.. Info graphic was made in three days.

7. Technical perspective. All works done with computer graphic and animation. In technical aspect info graphic is easy one.

8. Personal reaction. When I think about Steve Jobs I remember only good things. Probably opinion about him was made by TV and advertising. I like info graphic, because it has educational parts. Info graphic depicts story about successful man of XXI century.

9. Ethical Perspective. Info graphic can injure Steve Jobs and his family, because his face is distorted. Generally there are no unethical parts.

10. Theoretical Perspective.

There is Semiotics Theory, iconic signs. There are directed

clear information in clear ordered boxes.

Constructivism Theory also used. Eye automatically accept placement,

type, and size of info graphic.

11. Cultural Perspective.

It is known that Apple production is

one the most popular products of XXI

century. America is advanced not only in IT sphere, but almost

in every sphere of human life. Info

graphic represent the culture of the whole world, people need

advanced technologies for

developing.

12. Critical Perspective.

The info graphic done very good. For

the first sight it seems unclear,

chaotic order, every detail has right

place. Life timeline of the genius won’t

too simple. To understand his

quotes and actions viewer has to have

at least college education.

Essay

• For the first sight info graphic is complex and don’t understandable.

However when viewer looks deeper info graphic become easier to

accept. Different lines say about different important events in his life.

Timeline of such genial businessman and IT specialist can’t be little

and simple. Anyway info graphic is very long. The author emphasis

main things in his life: brain and Apple. It seems like family doen’t

play big role in his life. Steve Jobs doesn’t look like genius. He looks

like evil character because of his extra big nose and strange face

expression. His hand is open and this element smooth his whole

representation.

Web site title page

NAVIGATION PAGE

1.Elements. The title page of web site include Logo, inscription, and background image. After the title page immediately goes navigation

page. There are navigation system, Logo, background photo: 2 fashion girls. When we choose some option. It appears and background

becomes not clear, special effect.

2. Composition. Composition of the title page is strict and simple. There is only logo and

inscription in the focus. Big background photo and the Logo in the center. List of option at the top of image. Links for social networks at the bottom. When user choose some option, requested page goes in the focus. Composition doesn’t change

radically.

Depth. The depth of title page provided by background image of the same logo but in

big scale. When user choose option depth provided by unclear background photo.

3. Visual Cues. Color The title page is black and white. The second page has black frame and bright background fashion photo. Chosen option is white, option catches attention and

make contrast.

Movement. There is no lines, which can directed viewer’s eye

in the title page. Attention catches

background fashion photo. Also eye moves

from left to right in navigation system.

Shape. The logo

and chosen option are rectangular, black frame is circle. There are no extraordinary shapes. Everything is geometrically strict

4. Type and purpose of the image. The purpose of the image is commercial. Web site page was create to attract more people and to show

Dilbar Fashion production.

5. Stereotypes. Web page style is very thoughtful. Only chosen rich beautiful people can wear such kind of clothes.

6. Historical Perspective. The web site was created on September 2012. Another photos in web site were captured in 2011 year, every photo was

chosen carefully and have been processed.

10. Theoretical Perspective. I guess

there is selectivity perception of the web pages. We notice only that elements, which

we prefer to see. There is also semiotics

theory, national signs which requires interpretation.

11. Cultural perspective. Culture plays important role when web site was

created. Web pages depicts national Kyrgyz clothes, but in modern interpretations. Also there are exist cult of fashion and style, and

internet shopping which became more and more

popular.

12. Critical perspective. I totally

like the web site design. I have no critics and notice about design. I

proud of it. I have never thought that

Kyrgyz designers can create such kind of

web pages.

7. Technical Perspective. The quality of

photos is very high. It is obvious that photos were captured in the studio, photographers were well-equippoed. Web page was done in special computer programs for creating web sites.

8. Personal Reaction. I like the web site page very much. Design is very harmonic. I was amazed and proud of Kyrgyz web site design, especially when good design is rare case

9. Ethical Perspective. A lot of old Kyrgyz people wouldn’t accept and understand this web page. The web site devoted to Kyrgyz national clothes but in modern variants, old people would be injured. Fashion designers always blamed that they use only extra skinny girls, but on the photos normal body people, not fat, not skinny

Essay

• I totally amazed by design of the photo. Internet plays huge role in

XXI century, so the designer of Kyrgyz clothes make it available to

other foreign people. I think every woman would like to wear such

kind of clothes, design of web page plays important role in making

reputation Dilbar Fashion House. Design of web page not too

complicated as well as design of clothes.

• \

• THANK YOU!!!