Scrap blog%20powerpoint
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ScrapBlog
By
Team LogOnVanshika Saxena, Vickey Steed, Lily Roberts, Beth Owen and Sarah Lusty
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Who: - Teenagers
- Travellers
- Gap year students
What: - Memories
- Sharing photos and moments
When: - Holidays
- Special events
Why: All memories are worth keeping
The 5 w’s
ScrapBlogTeam LogOn’s
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Storing pictures and memories can be a long, lengthy
process:
• Downloading from your camera/other device
• Organising and sorting them into files on your computer
• Storing images
• Transferring large folders of pictures
However, if you don’t do this then you lose your memories
ScrapBlogTeam LogOn’s What specific problem do people encounter?
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How can you remember and store all your memories easily?
ScrapBlogTeam LogOn’s Our Question
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The problem:
- Storing and remembering photos
Current resolution:
- Keeping data in large files on your home computer
Problem with this resolution:
- Wastes time organising
- Takes up computer memory
Our key insight:
- The process of sorting photos will be simple- Memories can be easily stored and shared
ScraBblogTeam LogOn’s Solving a problem
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Team LogOn, is developing an app
to help teenagers going on travels, who struggle to remember
when photos were taken and storing them, to remember and
share all their adventures, holidays and travels
Our mini elevator pitch
ScrapBlogTeam LogOn’s
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Our target audience:
-Late teens travelling on gap years
Users we interviewed:
-Two students (secondary school and university)
ScrapBlogTeam LogOn’s Our users
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Competition:
- There are other companies existing in the market
- There are some reasonably well established apps
Why we are different:
- We believe our app is individual.
- It is an interactive book personal to each user which is simple to use
ScrapBlogTeam LogOn’s Competition
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ScrapBlogTeam LogOn’s
ESSENTIAL FEATURE
NON-ESSENTIAL FEATURE
UN
FE
AS
IBL
E (
TE
CH
& D
AT
A)
FE
AS
IBL
E (T
EC
H &
DA
TA
)
(Image support)
Customisable themes
Photo editing/filters (image support)
Sharable Format
Upload for live viewing on social
networking sites
Customisable templates
Interactive support / Doodles and
stickers
Printouts
(Google?) Maps API
Sound support
Embedded videos (video support)
Animated features
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ScrapBlogTeam LogOn’s
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ScrapBlogTeam LogOn’s
Scrap Blog Full Mockup
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ScrapBlogTeam LogOn’s
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[Key wireframes 3/3]
ScrapBlogTeam LogOn’s
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Things we require in our app: -We require data from the user -We would need a Google maps API
Our app is reasonably technically feasible, however, there are areas that we may have to refine to make it fully functional.
ScrapBlogTeam LogOn’s
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Option 1 Option 2
-We set up a free trial for the app.
-Fully functioning, however, limits the number of pages created
-You can then later purchase the full app
-Our app will run off subscription
- The app is free to all users
- We gain sponsorship from a travel company to fund the app
ScrapBlogTeam LogOn’s
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Marketing ideas:1 Social media2 Sponsorship3 advertisements
ScrapBlogTeam LogOn’s
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App Design Mock-up
Our app inventor prototype
ScrapBlogTeam LogOn’s
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An easy way to share photos and memories
from your adventures!
Share personalisedbooks with
anyone, anywhere…
Edit on-the-go by adding entries…
Easy to navigate…
Travel anywhere and everywhere, and have
everything in one place…
Plot your creations on a
world map!
An easy way to share photos and memories
from your adventures!