Scott Morgan - MemberClicks
Transcript of Scott Morgan - MemberClicks
SingleTheme
VividExamples
Baby-step
Solutions
Personal
Connection
Common
Ground
Principles of MindfulCommunication
Larger DilemmaRelevance
DataEvidenceResults
(Recommendations)
Next-steps forward
Relevance Part 2
Main Question
Main Answer
Catchy Title
Single Theme
How do multi-party interactions drive patterns of violence against civilians in Colombia?
Decision -/CP.13: Bali Action Plan
Resolving to urgently enhance implementation of the Convention in order
to achieve its ultimate objective in full accordance with its principles and
commitments,
Reaffirming that economic and social development and poverty
eradication are global priorities,
Responding to the findings of the Fourth Assessment Report of the
Intergovernmental Panel on Climate Change that warming of the climate
system is unequivocal, and that delay in reducing emissions significantly
constrains opportunities to achieve lower stabilization levels and increases
the risk of more severe climate change impacts,
Recognizing that deep cuts in global emissions will be required to achieve
the ultimate objective of the Convention and emphasizing the urgency to
address climate change as indicated in the Fourth Assessment Report of the
Intergovernmental Panel on Climate Change…
Working Memory Model
Phonological Loop
ReadingSpeakingListening
Visuo-spatialSketchpad
Central Executi
veFunctio
n
Baddeley and Hitch 1974
SingleThem
e
VividExamples
Baby-step
Solutions
Personal
Connection
Common
Ground
Principles of MindfulCommunication
Larger DilemmaRelevance
DataEvidenceResults
(Recommendations)
Next-steps forward
Relevance Part 2
Main Question
Main Answer
Catchy Title
Story Reminders
•Select a single theme for the segment•Address a common concern, issue, dilemma or pain point. •Deconstruct the thematic elements into short modules or bullet points and use single vivid examples as evidence.
•Beware of static images•End strongly by posing concrete action steps or future indicators
•Add personal connection through-out. •Highlight the “cool” part!•Don’t tell the whole story
Wardrobe & Makeup
Don’ts
•Wear black, white, or shiny fabrics•Wear busy patterns like herring bone, stripes or small pinpoints
•Wear flashy jewelry or large watches that will reflect light and make noise
Wardrobe & Makeup
Women
•Rich colors or jewel-toned blouses•Business suit, dress or pantsuit•Layers show depth: scarves, jackets, sweaters, boleros•Jewelry with a dull finish•Non-reflective lenses•Daytime makeup. Carry extra powder to reduce shine
Wardrobe & Makeup
Men
•Gray or navy blue business suit or blazer•Off-white, light blue, or pastel colored shirt with long sleeves•Simple pattern tie•Non-reflective lenses•Translucent powered to reduce facial shine
Reading Teleprompter
▪ Twinkle in the eyes▪ Speak with a chronic smile▪ Read prompter down the middle▪ Blink and breath between sentences▪ Emphasize only one word per sentence▪ Punch the most important sentence per segment▪ Hold your smile at the end▪ 100% Present
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▪http://www.easyprompter.com
▪ What is the collective dilemma?▪ What is the central question of this segment?▪ What is the most compelling evidence?▪ What value can I add from my personal
experience?▪ What’s the bottom line?▪ How do we move forward?
▪ Side/front lighting▪ Camera angle▪ No swivel chairs▪ Microphones▪ Speaker-phone voice ▪ Professional background▪ Layer bright clothing▪ Enthusiasm barometer▪ Use your notes
Home Studios
▪ All in - break the lens – 98% eye contact▪ More summaries, animation, reviews ▪ Pop quizzes, polling, surveys…▪ Be the ambassador▪ End on or under time▪ Treat virtual meetings like television