Scott Ernst: President, Compete
6
WELCOME TO DIGITAL CONNECTIONS 2011 Scott Ernst President, Kantar Media Compete
Transcript of Scott Ernst: President, Compete
WELCOME TO DIGITAL CONNECTIONS 2011
Scott ErnstPresident, Kantar Media Compete
2
WELCOME!
Where are companies in their digital evolution?
3
Time
Measurement
Conversion
Connections
Mar
ket
Po
ten
tial
Time
What this means for Compete and our clients
1. Opportunity to connect more deeply with consumers
2. Need to connect different data to create new insights
3. Imperative to connect with partner organizations to streamline time-to-action
4
What this means for the industry as a whole
5
Ingredients for a successful time together today…
• A different kind of event
• Participate
• Challenge
• Meet new people
• Celebrate connections!
6
Place your drink here