Scott Ernst: President, Compete

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WELCOME TO DIGITAL CONNECTIONS 2011 Scott Ernst President, Kantar Media Compete

Transcript of Scott Ernst: President, Compete

Page 1: Scott Ernst: President, Compete

WELCOME TO DIGITAL CONNECTIONS 2011

Scott ErnstPresident, Kantar Media Compete

Page 2: Scott Ernst: President, Compete

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WELCOME!

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Where are companies in their digital evolution?

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Time

Measurement

Conversion

Connections

Mar

ket

Po

ten

tial

Time

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What this means for Compete and our clients

1. Opportunity to connect more deeply with consumers

2. Need to connect different data to create new insights

3. Imperative to connect with partner organizations to streamline time-to-action

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What this means for the industry as a whole

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Ingredients for a successful time together today…

• A different kind of event

• Participate

• Challenge

• Meet new people

• Celebrate connections!

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Place your drink here