Scoring Big Scoring Big ––Traffic Safety and SportsTraffic Safety and Sports

OHSP’s experience with the OHSP’s experience with the AllAll--Star Game, NASCAR, and Star Game, NASCAR, and

Super Bowl XLSuper Bowl XL

Safety Belts and Drunk DrivingSafety Belts and Drunk DrivingInfluence behavior through periodic, highInfluence behavior through periodic, high--profile enforcementprofile enforcementClick It or TicketClick It or TicketYou Drink & Drive. You Lose.You Drink & Drive. You Lose.

The Enforcement ApproachThe Enforcement Approach

Reaching young menReaching young men

HuntingHuntingAuto racesAuto racesCross country skiingCross country skiingCollege footballCollege footballCampingCamping

Sporting VenuesSporting Venues

Engaging peopleEngaging people

FunFun–– ClickersClickers

LightLight--heartedhearted–– Polaroid pictures in traffic safety framesPolaroid pictures in traffic safety frames

MemorableMemorable–– Video public service announcementsVideo public service announcements

MessagingMessaging

For 21 and older:For 21 and older:

Fans Don’t Let Fans Don’t Let Fans Drive DrunkFans Drive Drunk

MessagingMessaging

All agesAll ages

Buckle UpBuckle UpEvery Trip, Every TimeEvery Trip, Every Time

Comerica ParkComerica Park

MLB’s FanFestMLB’s FanFest

GFS 400 at MISGFS 400 at MIS

99 Carl Edwards99 Carl Edwards

Teaming up with AAA MichiganTeaming up with AAA Michigan

The NFL ExperienceThe NFL Experience

ResultsResults

Comerica Park Comerica Park ––FanFest FanFest ––MIS MIS ––NFL Experience NFL Experience ––

Special Thanks ToSpecial Thanks To

Nikki Nikki KlemmerKlemmer, OHSP, OHSPLynn Lynn SutfinSutfin, OHSP, OHSPJill Pepper, TEAMJill Pepper, TEAM

Judy Judy DiethelmDiethelm, , BluBlu MoonMoonErin Erin MelusoMeluso, RADD, RADD

Louie del Rio, NHTSALouie del Rio, NHTSA