SCORE Twitter Training
-
Upload
kevin-dean -
Category
Social Media
-
view
245 -
download
0
Transcript of SCORE Twitter Training
Twitter for Business1.0
Twitter Profile2.0
Profile Best PracticesDon’t make your Twitter Handle
something completely random
@LigersRule
Profile Best PracticesDon’t use numbers
@Concur812
Profile Best PracticesDon’t use an underscore
@ME_Concur
The Twitter Vernacular3.0
Twitter Handle
@Concur
Follower
To Follow Back
Status Update
Reply
Hashtag
Retweet (RT)Retweet
Twitter List
Tweeting & Engagement4.0
Consistent
Informative
Funny
Twitter Following5.0
Getting More Followers
Promoted Tweets6.0
Lead Generation7.0
By utilizing Lead Generation Cards, @RockCreek generated over 1,700 new email contacts in less than one week.
Best Practices8.0
Keep to it under 120 characters.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
When possible, do not allow twitter messages to spill over into multiple tweets.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Use links to provide more detailed information.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Acknowledge quickly. Twitter is seen as an instant channel.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Avoid canned, cut and paste answers.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Write engaging content!
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Share photos that help portray the tweet message. Images are more eye catching than tweets with only text.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Respond promptly with a personal message that is properin content and tone.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Keep dialogue personalized.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Use DM to address issues off-line.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Show empathy, saying “I am sorry” both publicly and privately.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Keep the customer informed if the answer is not going to be immediate.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Encourage responses, feedback and ask questions to promote responses.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Do not “battle” with the user, but reply with a way for the user to contact you offline to resolve the issue quickly.
Exceeding Expectations Within The Largest Social Channel
Twitter Engagement Best Practices
Measuring Results9.0
1.866.295.0733 | [email protected]
www.manobyte.com