Team Leader: Mr Shraman Banik.Group Members: Mr Md. Ashik Imran.

Mr Jishu Patra. Mr Naveen Sharma.

Project Topic

“Scope & Opportunity of

Vending as a Business”

A STUDY ON

THE SCOPE AND OPPURTUNITIES OF VENDING AS A BUSINESS

AT

HINDUSTAN UNILEVER LIMITED

A PROJECT Submitted in Fulfillment

of the Requirement for the Post Graduate Diploma in Management.

By

Mr SHRAMAN BANIKMr MD. ASHIK IMRAN

Mr JISHU PATRAMr NAVEEN SHARMA

2009

INSTITUTE OF MARKETING & MANAGEMENT, NEW DELHI(A.I.C.T.E Approved)B-11, Marketing Tower,

Qutub Institutional Area,New Delhi - 110016

DECLARATION

I Shraman Banik ( Team Leader) and my Group Members

Mr Md. Ashik Imran, Mr Jishu Patra and Mr Naveen Sharma hereby declare that the current project is an outcome of our soul effort and has not been published or presented before in any form whatsoever.

The facts & findings of this paper are true & uncontroversial to the best of our knowledge.

We would be responsible for any false statements made or recommended in the paper.

Mr Shraman Banik Mr Md. Ashik Imran

___________________________ ___________________________ (Signature) (Signature)

Mr Jishu Patra Mr Naveen Sharma

__________________________ ___________________________ (Signature) (Signature)

ACKNOWLEDGEMENT

We would like to take this opportunity to thank Ms. Moli Lall ( Registrar of Institute of Marketing & Management ) for providing us an opportunity to work as a Summer Trainees at Hindustan Unilever Limited.

We are thankful to our guide, Prof. Mukul Mishra for his continuous guidance and valuable suggestions, which had led to the successful completion of this project.

I express my sincere gratitude to Mr Anil Kumar Ippagunta (Regional Head Eastern Region), Mr Abhinandan Banerjee, and Mrs Khusnuma Medhora for their affectionate guidance and valuable support.

Also my thanks to all the personnel and employees of Hindustan Unilever Limited who helped us during our summer training project.

Last but not the least, we would like to thank our friends and project partners without whom the project would not have seen this day.

Mr Shraman BanikMr Md. Ashik Imran

Mr Jishu Patra Mr Naveen Sharma

Institute of Marketing and Management

CONTENT

Introduction

Mission & Vision

The Corporate Profile

Employee Contribution

Overview Of the project.

Penetration of vending machine.

Market share analysis of vending machine.

Composition of Vending Machines prevailing in the market.

Hul vs Nestle.

Full data collected by us from the Market.

Strategies to be Implemented.

How can we make a difference in the market.

Current Scenario of Vending Business.

Challenges to be faced.

Competitive Landscape.

Feedback from market

Swot Analysis.

Vending Business after 5 Years.

Social Responsibility.

Research Methodology

Research & Development.

Conclusion.

Bibliography.

Introduction

Hindustan Unlilever is India's largest Fast Moving Consumer Goods company, touching the lives of two out of three Indians. That means all of Urban India, and 250 million rural consumers.HUL's mission is to "add vitality to life" through its presence in over 20 distinct categories in Home & Personal Care Products and Foods & Beverages.Hindustan Unlilever meet everyday needs through the network of over 80 Factories, involving over 2000 suppliers, and 7000 redistribution stockists.

The company meets everyday needs for nutrition, hygiene, and personal care, with brands that help people feel good, look good and get more out of life.The Indian arm of Unilever Plc, has an Annual Sales in Excess of US$ 2.4 Billion.A leader across many Categories- Soaps, Detergents, Personal Products, Tea, Coffee, Branded Staples, Ice Cream and Culinary Products.

The journey began 75 years ago, in 1933, when the Company, was first incorporated. Today, Hindustan Unilever Limited is a pre-eminent corporation and its brands are household names across the country. HUL brands and peoplehave been their unparalleled strengths and they have delivered growth not only for themselves, but also for all the stakeholders.

Hindustan Unilever Limited have always seen the role beyond just profit curves as they endeavour to earn the love and respect of every Indian.This is why social innovation remains at the center of our brands and business strategy. And it is with your continued support that we have progressed on the path of sustainable and profitable growth.Today, HUL is one of India’s Largest exporters of branded Fast Moving Consumer Goods. It has been recognized by the Government of India as a Golden Super Star Trading House.After all, doing well and doing good are two sides of the same coin.

MISSION

Hindustan Unilever’s mission is to add vitality to life and to do this in asustainable way. The main idea is to meet the everyday needs of the people allaround the world for nutrition, hygiene and personal care. Throughout theyear we have sought to live up to our outstanding commitment towardssustainability and responsible buisness practice. Hindustan Lever’s deep rootin local cultures and markets gives us strong relationship with the consumersand thus provides the way for future growth. The company uses all it’sknowledge and expertise for benefits of consumers around the world.Our long term success requires a total commitment to exceptionalStandards of performance and productivity by working together effectivelyand to gather new ideas and learn continuously. To succeed also requireshighest standards of corporate behaviour towards everyone we work with, thecommunities where we touch, and the environment where we have a hugeimpact. This is our road to sustainable, profitable growth, creating long termvalue for our shareholders, our people and our buisness partners.

VISSION

The vision of Hindustan Lever is to integrate social, economical, andenvironmental considerations into our buisness and brands. The company alsoaims to focuss on climata change, water, packaging and sustainable agricultural resources as our key sustainability themes. The company also focuses on making global partnerships on nutrition and hygiene issues. We also hope to continue on our work on eco-efficiency, supply chain management, employee health and safety and community investment. The company aims todo good work with the brands influencing the dies of millions of people. Ourchallenge is to offer the consumers the healthy choice without compromisingon taste convenience and affordability. Over the world there has been somewidespread concerns regarding health and welfare of human being all over theworld.

“The Corporate Profile of Hindustan Unilever”

Hindustan Lever Ltd (HLL) is India's largest Fast Moving Consumer Goods (FMCG) company. HLL's brands like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Pond's, Sunsilk, Clinic, Pepsodent, Close-up, Lakme, Brooke Bond, Kissan, Knorr-Annapurna, Kwality Wall's are household names across the country and span a host of categories, such as soaps, detergents, personal products, tea, coffee, branded staples, ice cream and culinary products. These products are manufactured over 40 factories across India and the associated operations involve over 2,000 suppliers and associates.

Hindustan Lever Limited's distribution network comprises about 4,000 redistribution stockists, covering 6.3 million retail outlets reaching the entire urban population, and about 250 million rural consumers. HLL is also one of India's largest exporters. It has been recognised as a Golden Super Star Trading House by the Government of India. Presently, HLL has over 16,000 employees including over 1,200 managers. Its mission is to "add vitality to life." The Anglo-Dutch company Unilever owns a majority stake in Hindustan Lever Limited.

In the late 19th and early 20th century Unilever used to export its products to India. This process began in 1888 with the export of Sunlight soap, which was followed by Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim soon after. In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). The three companies were merged in November 1956 and the new entity that came into existence after merger was called as Hindustan Lever Limited.

HLL offered 10% of its equity to the Indian public, and it was the first among the foreign subsidiaries to do so. Currently, Unilever holds 51.55% equity in the company while the rest of the shareholding is distributed among about 380,000 individual shareholders and financial institutions.

Brooke Bond entered Indian market in 1900 and in 1903 it launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Unilever acquired Brooke Bond through an international acquisition. Similarly, Lipton's link with India date back to 1898. Unilever acquired Lipton in 1972 and in 1977 Lipton Tea (India) Limited was incorporated. Pond's (India) had been in Indian market since 1947. It joined the Unilever ranks through an international acquisition of Chesebrough Pond's USA in 1986. The liberalization of Indian economy in 1991 and subsequent removal of the regulatory framework allowed HLL to explore every single product and opportunity segment, without any constraints on production capacity. The 1990s witnessed a string of crucial mergers, acquisitions and alliances. In 1992, the erstwhile Brooke Bond acquired Kothari General Foods, with significant interests in Instant Coffee. In 1993, it acquired the Kissan business from the UB Group and the Dollops Ice-cream business from Cadbury India. In one of the most talked about events of India's corporate history, the erstwhile Tata Oil Mills Company (TOMCO) merged with HLL, effective from April 1, 1993. In July 1993, Brooke Bond India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL).

Brooke Bond Lipton India Limited launched Wall's range of Frozen Desserts in 1994 and by the end of the year, HLL entered into a strategic alliance with the Kwality Icecream Group families. BBLIL merged with HLL, with effect from January 1, 1996. HLL has also set up a subsidiary in Nepal, Nepal Lever Limited (NLL). The NLL factory manufactures HLL's products like Soaps, Detergents and Personal Products both for the domestic market and exports to India. In January 2000, as part of its divestment strategy, the government decided to award 74 per cent equity in Modern Foods to HLL. In 2002, HLL acquired the government's remaining stake in Modern Foods.

In February 2007, the company has been renamed to "Hindustan Unilever Limited" to strike the optimum balance between maintaining the heritage of the Company and the future benefits and synergies of global alignment with the corporate name of "Unilever".

“EMPLOYEE CONTRIBUTION OF HINDUSTAN UNILEVER LIMITED”

Within the core activities, Unilever introduced new management techniques. The combination of higher levels of mechanisation and automation meant higher levels of training and skills for its employees.In the early1990’s, Unilever introduced its TQM (Total Quality Management) programmes in a few of its subsidiaries. At that time, new management techniques concerning work organisation, industrial relations, team building, TPM, etc. were usually tested in subsidiaries of the Personal Products division (later the Home & Personal Caredivision). Later, these trial runs were set up in the Detergents group and Foods activities subsidiaries. Currently, all product groups start more or less simultaneously with new work strategies.

In typical Unilever fashion, these developments were initiated in all the relevant regions worldwide. Forerunners include the Gessy Lever plant in Valinhos, Brazil; the Lever Brothers plant in Utsonomiya, Japan; the Rungkit factory in Surabaya, Indonesia; and the Elida Gibbs plant in Buxtehude, Germany. In 1997, Unilever initiated a new corporate management structure called the Manufacturing and Supply Chain Technology (MAST) Council. All of Unilever’s business groups, sectors, and corporate management employees are actively involved. MAST’s aim is to survey and promote best-practice procedures regarding the purchasing, production, and distribution aspects company-wide. One result has been that TPM (Total Productive Maintenance: engineering and maintenance are progressively integrated into the job description of process-operators who are retrained as multi-skilled operators) is operational in 155-160 factories of Unilever worldwide. One of the core issues of TPM is to raise the levels of efficiency of machine and production line utilization from low levels of some 50-60% to highs of some 85-95%.Where the TPM method has been introduced now in most production facilities, a new phase is recently started by the introduction in office functions. In November 2004 the Hindustan Lever general office in Mumbai was the first office operation world wide to receive the TQM award from the Japanese institute that audits companies on TQM. The other offices of Unilever worldwide will follow the coming years.

“Penetration of Vending Machine”

What is a Vending Machine?

A machine that dispenses small articles such as food, drinks, or cigarettes when a coin, bill, or token is inserted.

The vending machines are of two types: Premix and bean-to-cup.

Premix machines are those in which the beverage is churned out of the ready coffee-and-milk powder and sugar mix. Priced around Rs 10,000-15,000 per unit, the premix machines are common in the country. The major players are Nestle, Hindustan Lever Limited (HLL), Tata Tea and Tata Coffee, who sell the premix powder.There are around 50,000 premix units in India.

The premium bean-to-cup machines on the other hand provide fresh filter coffee after the roasting and grinding takes place at the press of a button. The major players in this segment are Fresh and Honest, Café Coffee Day and Georgia.

The vending machine operator industry includes about 5,000 companies with combined annual revenue of about $6 billion. Major companies include divisions of Unilever, Nestle, Tata, Coca-Cola, Compass Group, ARAMARK, and Sodexo. The industry is fragmented: the top 50 companies are about 40 percent of industry sales.

Hindustan Unilever Products.

Lipton, the world's largest selling tea brand, is an iconic brand for the youth through both its hot and cold formats. Lipton Yellow Label is Unilever's global tea brand and sells in many countries across the world, with tea bags, packet tea and Lipton Ice Tea. Lipton Ice Tea, the international ice tea drink, is available in India in Lemon and Peach flavours. It is available in 250 ml glass bottles, 200 ml vending cups, 245 ml cans and one litre tetra packs.

The company has created an alliance with Pepsi to market, sell and distribute Lipton Ice Tea. The company itself has over 15,000 vending machines. The alliance will further strengthen the out-of-home consumption of tea and coffee

Bru, launched in 1969, created history in the first year of launch by growing to a record market share of 21%. Ever since, it has grown from strength to strength.

The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the company had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an international acquisition. The erstwhile Lipton's links with India were forged in 1898. Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was incorporated.

In a nation of tea drinkers, the one brand that signifies tea in India is Brooke Bond – ever since the launch of Brooke Bond Red Label in 1903. It is India's single largest tea brand. It has touched millions of consumers with a range of tea offerings appealing to the diversity of their tastes.It has the strongest foothold amongst any of the tea brands in India and touches the homes of over 500 million consumers.

Nestle Products.

The rich taste of Nescafe is reflected in its rich history. The beginnings of NESCAFÉ can be traced all the way back to 1930, when the Brazilian government first approached Nestlé. Our coffee guru, Max Morgenthaler, and his team set out to find a way of producing a quality cup of coffee that could be made simply by adding water, yet would retain the coffee’s natural flavour. After seven long years of research in our Swiss laboratories, they found the answer.The new product was named NESCAFÉ – a combination of Nestlé and café. NESCAFÉ was first introduced in Switzerland, on April 1st, 1938.

Café Coffee Day is a part of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), a Rs. 450 crore ISO 9002 certified company and the first to roll out the ‘coffee bar’ concept in India with its first café in Bangalore. Ever since Cafe Coffee Day's inception in 1996, it has been our constant endeavour to bring excitement to our customers while they are sitting sipping coffee at the cafe.

Aqua Java is often recognized as the first among many with its first outlet opening in 1999 in Kolkata much before any other chain dedicated to coffee. While many cafes stuck to clichéd products and continue to do so, Aqua Java broke the norm and came up with exciting creations such as Crunchin’ Java™, Brownie `Java™, Iced Rocky Road Cappuccino™ etc and the story of innovation and creation continues.

Godrej, with a reputation for quality and trust built over a period of 100 years has set new standards in the world of vending machines with its innovative designs and passion for quality.

Godrej Prima vending machines are designed to give the most reliable vending experience and aim at providing comfort and enhanced efficiency by maintaining a true hygienic environment.The varieties available in their newly launched Vending machines are: Tea, Coffee, Espresso, Cappuccino, Coffee Mocha, Winear Milenge, Cocao/Chocolate, Hot Water.

“Market Share Analysis Of Vending Machine”

41%

2%2%

1%1%

32%

0%

7%

14%

0%

Vendors Tata Tea Georgia CCD Aqua Java Canteen

Duncans Lipton Nescafe Nexpresso

Corporates not using Vending Machines

Vendors 192Canteen 153

Comapany Number of Machines

Tata Tea 8Georgia 8Café Coffee Day 7Aqua Java 5Duncans 1Lipton 35Nescafe 69Nexpresso 2

“Total Composition Of 2-Lane and 4-LaneVending Machines Prevailing in the Market”

Total 2-Lanes & 4-Lanes Vending Machines in the Market

2 LaneTotal, 30, 23%

4 Lane, 102, 77%

Total 2 Lane Total 4 Lane

Total (Numbers)

2 Lane 4 Lane

30 102

“Composition Of 2 Lane and 4 Lane Machines in the Market”

Nescafe 2-lane & 4-Lane Machines in the Market

24%

76%

Nescafe 2 Lane Nescafe 4 Lane

Lipton 2-lane & 4-Lane Machines in the Market

17%

83%

Lipton 2 Lane Lipton 4 Lane

13%

87%

Georgia 2 Lane Georgia 4 Lane

Georgia 2-lane & 4-Lane Machines in the Market

29%

71%

Tata Tea 2 Lane Tata Tea 4 Lane

Tata Tea 2-lane & 4-Lane Machines in the Market

Nescafe unitsLipton units Georgia units Tata Tea units

2 Lane 4 Lane 2 Lane 4 Lane 2 Lane 4 Lane 2 Lane 4 Lane

16 51 6 29 1 7 2 5

“Details of Lipton & Nescafe Vending Machines Prevailing in the Market”

Nescafe Lipton

Company Name Company Address

Emp. No.

Volume No.of mch.

Company Name Company Address

Emp. No.

Volume No.of mch.

Rashmi MetalliksShakespeare

Sarani 40 85 1 Centom Steels & Ferro Alloys Chowringhee Road 25 60 1

HavellsShakespeare

Sarani 80 150 1 ILPA Chowringhee Road 15 35 1

StarShakespeare

Sarani 60 110 1 CCI Logistics Ltd Chowringhee Road 22 50 1

SDP & AssociatesChowringhee

Road 18 50 1 Vrinda Engineers Pvt Ltd Chowringhee Road 20 50 2

Jain GroupShakespeare

Sarani 80 200 2 Kse Pvt Ltd Chowringhee Road 30 70 1

Universal TransformerChowringhee

Road 10 30 1 IL&FS Park Street 40 100 1

Maheshwari & AssociatesChowringhee

Road 25 60 1 Kanoria Chemical Indt Ltd Park Street 40 100 1

Teamlease Services Pvt Ltd Park Street 60 130 1 BENGANI PVT LTD. Chowringhee Road 60 120 1

Neo Mettallics Park Street 35 70 1 Kamel forgings Chowringhee Road 15 30 1

Orion Calltech Pvt. LtdChowringhee

Road 100 250 1 Peerless Group Park Street 50 150 2

Citi financialChowringhee

Road 40 90 1Diamond Group Of

Companies Park Street 90 200 1

Hotel Sonar BanglaChowringhee

Road 30 80 1 Lenova Park Street 15 40 1

Videocon India Pvt.LtdChowringhee

Road 30 80 1 Uti Securities Park Street 20 50 1

J.M.C.Projects Pvt.LtdChowringhee

Road 20 60 1 Usha Lubes Pvt.Ltd Park Street 15 40 1

KotakSecurities Pvt.Ltd Park Street 40 100 1 Asian Age Holdings Ltd RUSSEL STREET 50 130 1

ICICI Lombard Pvt.Ltd Park Street 50 120 1 Ocland International Ltd RUSSEL STREET 25 80 1

Kotak Life Insurance Park Street 100 200 2 MELLIUM TEA CO. LTD Park Street 12 25 1

Metlife Insurance Pvt.Ltd. Park Street 70 160 1 KAOTURILAL HARLAL LTD. Camac Street 30 70 1

MANIPALShakespeare

Sarani 10 30 1 PRIYANK EXIM PVT.LTD. Middleton Street 75 200 1

ORIENT INDUSTRIESChowringhee

Road 40 90 1 Tirukuta Mart Services Park Street 40 100 1

Gaumut Infosystems Ltd Park Street 150 350 2 Ratna Sagar Harwals P.Ltd Park Street 30 70 1

Kankei Relationship marketing Park Street 70 150 1 Haldia Group Ltd Shakespeare Sarani 40 100 1

Magma Shrachi Park Street 350 600 1 Gujrat NRE Coke Ltd Camac Street 40 100 1

Cholamandalam Insurance Middleton Street 50 100 1 ICI Paints Middleton Street 35 100 1

JM FinancialRUSSEL STREET 25 80 1 CD Equisearch Shakespeare Sarani 60 120 1

Cox & KingsRUSSEL STREET 30 80 1 Cadilla Healthcare ZYDUS Middleton Street 40 100 1

BayerRUSSEL STREET 200 500 2 EPSON Rawdon Street 15 50 1

SBI Nri ServicesChowringhee

Road 30 100 1 DL Kanojia & Company Rawdon Street 10 40 1

ReligareChowringhee

Road 50 120 1 Principal PNB Asset Co Rawdon Street 30 100 1

Sbi InsuranceChowringhee

Road 50 130 1 Royal Sundaram Rawdon Street 70 200 2

KhadimsRUSSEL STREET 50 150 1 Schaefco Internatinal Shakespeare Sarani 10 35 1

ShareKhanRUSSEL STREET 60 150 1 Karnani Estate GKK P.Ltd Shakespeare Sarani 12 40 1

                   

“Details of Lipton & Nescafe Vending Machines Prevailing in the Market”

Nescafe

   Company Name Company Address Emp.

No.Volume No.of

mch.

         

East India Paper & Board mills Park Street 20 60 1

SURYA ALLOY INDUSTRIES P. LTD. Camac Street 100 250 1 Consumption (Volume) in Cups

MAHESH TRADERS Camac Street 15 30 1   Nescafe Lipton  

LUDLOW JUTE MILL RUSSEL STREET 40 90 1   4745 2755    

TATA AIG RUSSEL STREET 20 50 1

S. JAIKISHEN CA RUSSEL STREET 35 80 1

India Infoline Ltd. RUSSEL STREET 20 60 1

Shellac Export Promotion Council Wood Street 10 40 1

Tetis World Com Ltd Shakespeare Sarani 120 300 2

MSI Pvt Ltd Shakespeare Sarani 35 80 1

Johnson&Johnson Ltd Wood Street 150 300 2

Printers& Traders Ltd. Wood Street 25 70 1

Manpower Services Ltd Camac Street 35 70 1

SPML Engineering Life Park Street 35 130 2

Brg Iron & Steel Pvt Ltd Shakespeare Sarani 30 80 1

INX News 9X Park Street 30 100 1

91.9 fm Friends Park Street 30 100 1

HCL Ltd. Shakespeare Sarani 70 150 1

Raja Biscuits Ltd. Ajc Bose Road 30 90 1

INFORMATION INDIA LTD. Park Street 60 120 1

PIONEER PUBILICITY CORP LTD shakespeare Sarani 30 70 1

WORLD SPACE INDIA PVT LTD Park Street 30 80 1

Dr PBS Health & Glow Clinic Shakespeare Sarani 30 100 1

Thomas cook shakespeare Sarani 72 200 1

Jiwan Unimark Int P.Ltd Chowringhee Road 40 130 1

Advanced Systems Ltd Ajc Bose Road 30 100 1   LipTon

Oriental Bank Of Commerce Chowringhee Road 15 60 1   Nescafe

Xplore Tech Ltd Chowringhee Road 200 300 2

Bharti-Axa Life Insurance Ltd Chowringhee Road 50 100 1

LIPTON VENDING MACHINESIt Offers : TEA, COFFEE, LEMON TEA, CAPPUCCINO, WHITENER, TOMATO SOUP,

TEA W/O SUGAR (TEA BAG ), BLACK COFFEE

2 LANE MACHINE

 

DIMENSIONS   HEIGHT – 635 MM

WIDTH  - 270 MM

DEPTH  - 540 MM

30 KG

POWER SUPPLY 230 VOLTS / 50 HZ

1 OPTION OF 2 INGREDIENTS OPTIONS THEY GIVE2 STAGGERED DISPENSING OPTION FOR TEA BAG 1. TEA3 DISPENSING RATE - 5 CUPS/MIN (100 ML EACH) 2. COFFEE4 TEMPRATURE INTERLOCKING5 WATER SOURCE - ON LINE / WATER BOTTLE ON M/C

4 LANE MACHINE

DIMENSIONS  HEIGHT - 635 MM

WIDTH  - 445 MM

DEPTH  - 545 MM

30 KG

POWER SUPPLY 230 VOLTS / 50 HZ

1 OPTION OF 4 INGREDIENTS OPTIONS THEY GIVE2 STAGGERED DISPENSING OPTION FOR TEA BAG 1. TEA3 OPTION FOR CAPPUCCINO / MOCHA DRINKS 2. COFFEE4 DISPENSING RATE - 5 CUPS/MIN (100 ML EACH) 3. CAPPUCCINO5 TEMPRATURE INTERLOCKING 4. TEA W/O SUGAR (TEA BAG )6 WATER SOURCE - ON LINE / WATER BOTTLE ON M/C 5. BLACK COFFEE

6. BLACK TEA

Complete Details of the Market survey done on Vending Machines in the Companies given below:

Company Name Company Address Emp No.

Contact Person Contact Number

Using Brand

No Of

Cups

Delite Properties P.Ltd Ajc Bose Road 10 Mr J.S.Chakraborty 22871149 Canteen 30Formers Engineers Pvt Ltd Ajc Bose Road 10 Mr Rupak 22893040 Canteen 30

Jindal Steel Ltd. Ajc Bose Road 10 S.Pal 30283968 Canteen 30Vijay Lakshmi Promotors Pvt.Ltd Ajc Bose Road 15 Mr S.Singhanai 22873657 Canteen 40

ATI Ltd Ajc Bose Road 30 Mr S.S.Sharma 22875704 Canteen 80Mekastari Group Ajc Bose Road 5 Mr Vishal Hunda 64543989 Canteen 25

Iffco Tokyo Ajc Bose Road 50 Mr T.Jana 22816208 Georgia 150Raja Biscuits Ltd. Ajc Bose Road 30 S.Sen 39185555 Nescafe 90

Advanced Systems Ltd Ajc Bose Road 30 Chandrasekhar 30286029 Nescafe 100Merchandise Engg Ltd Ajc Bose Road 10 R.Dutta 22875307 None 20

Trident Steel ltd Ajc Bose Road 10 P.Dutta 22896217 None 30Canvas Consultants Ltd Ajc Bose Road 10 S.Verghese 22895650 None 30

KinLexu World Ajc Bose Road 10 Ms Divia Bakshi 22892885 None 30Crystal Refrigarator Ltd Ajc Bose Road 10 D.B. Lamba 22876488 None 30Menon Associates Ltd Ajc Bose Road 30 O.P.Shrivastava 22893271 None 70

Dynasty Camac Street 5 Mr S.Dutta 22900456/7 Canteen 15Concept Project & Consultant Camac Street 12 Mr P.K Biswas 22876331 Canteen 40

Erudite Camac Street 20 Samhita Bhattacharya 22273951-53 Canteen 70Mcc Pta Ind Corp p.ltd Camac Street 35 Mr Sanjib Chowdhary 22836300 Canteen 100

Cankfreight Shipping Agency Camac Street 40 Mr D.K Mitra 22878345 Canteen 100Bank Of Baroda Camac Street 60 Mr GB Panda 22291720 Canteen 150

Zoom Developers Ltd. Camac Street 70 P.Josh 22263668 CCD 180Forbes Sea Commodity India Camac Street 10 Mr Santanu Ghosal 22279469 Georgia 30

Bengal Unitech Ltd. Camac Street 20 S.Chatterjee 22892000 Georgia 60SPML Pvt. Ltd Camac Street 150 F.Hussain 40091200 Georgia 300

KAOTURILAL HARLAL LTD. Camac Street 30 V.SINGH 30283354 lipton 70Gujrat NRE Coke Ltd Camac Street 40 B.N.Agarwal 22816150 lipton 100MAHESH TRADERS Camac Street 15 P.K.SHARMA 22299536 Nescafe 30

Manpower Services Ltd Camac Street 35 S.Halder 30247911 Nescafe 70SURYA ALLOY INDUSTRIES PVT.

LTD. Camac Street 100 PADAM DUGUAR 22298877 Nescafe 250PDK STATES PVT.LTD. Camac Street 10 B.GHOSH 22274480 None 10

BINANY FUSUAN Camac Street 15 DEBASHISH GUPTA 30230155 None 15Addlife gym Camac Street 20 M.Dalal 22811081 None 20

S.K.GOENKA & CO. Camac Street 10 ASHISH GOENKA 22292958 None 30AHLERS LOGISTIC & Maritime

Services Camac Street 10 AJIT KUMAR 9830709601 None 30JUSCO LTD CO. Camac Street 10 G.MONDAL 22264518 None 30

WARTISALE INDIA LTD. Camac Street 15 AYAN NANDI 22274521 None 30NMC Camac Street 15 D.K.MOONA 26617770 None 30

COASTAL RODWAYS LTD. Camac Street 15 GOPA BANERJEE 22172222 None 40THE FEDERAL BANK LTD. Camac Street 12 PREM NARAYANA DAS 9432182278 None 40

MICA MANUFACTURING CO. LTD. Camac Street 15 S.MITRA 22179503 None 40LILY INDIA PVT. LTD. Camac Street 15 R.K. SULTANIA 22294123 None 40

Inductotherm Ltd. Camac Street 20 J.Chakraborty 22877611 None 40MOKATBASI TEA ESTATE ASSAM Camac Street 25 J.P.MATHUR 30228000 None 50

Enar India Ltd. Camac Street 20 A.Podder 22175501 None 60ALPHA OVERSEAS INT.PVT. LTD. Camac Street 30 B.JHA 9830996652 None 70

ARBEITS INDIA Camac Street 30 BINITH MANOHAT 9831914810 None 70HOTAL RUSABH HOME Camac Street 30 T.S. BASU 22907543/7589 None 70

Kirloskar Oil Engines Camac Street 30 A.Saha 9748335460 None 80GBM Mfg Ltd. Camac Street 30 S.Ganguly 30281754 None 90

Travel Resources Ltd. Camac Street 30 D.Chowrasia 22800104 None 90FIVES STEIN Camac Street 50 K.J.NAIR 22657484 None 120

India Industrial Pvt.Ltd. Camac Street 50 B.Chatterjee 22872786 None 120FRANKLIN AIRLINES Camac Street 100 SOUVIK BANERJEE 22892490 TATA TEA 240

Chandak Earthmovers Ltd Chowringhee Road 20 P. Das 65217872 Aqua Java 60Max New York Insurance Ltd Chowringhee Road 100 S.Pandey 44002850 Aqua Java 150

Mpti India Chowringhee Road 10 Mr A.Bhattacharya 22265195 Canteen 25East Wind Holidays Chowringhee Road 10 Mr Rajiv bannerjee 22176284 Canteen 30

Tejijut Chowringhee Road 10 pallav mitra 9830527232 Canteen 30Hind Rectifiers Chowringhee Road 12 Mr t.k.bannerjee 22267546 Canteen 35Tata Securities Chowringhee Road 12 Kalyan Chakraborty 64510041 Canteen 40

Combine Commodities Chowringhee Road 20 Mr S.Das 22267167 Canteen 40SITD Chowringhee Road 20 Mr Soumitra Addya 32000178 Canteen 40

Alcock mcphar geotech Chowringhee Road 15 avijit saha 30287427 Canteen 40PREMIUM MARKETING Chowringhee Road 16 R. NASKAR 32411210 Canteen 40

Britania eng. Ltd Chowringhee Road 15 S.ROY 22267924 Canteen 40AM MOBILE TELECOM Chowringhee Road 15 R.Chakraborty 9830114300 Canteen 40Sayanten consultency Chowringhee Road 15 S.CHETTERJEE 22221846 Canteen 40

SPRIHA PAL Chowringhee Road 15 SPRIHA PAL 22261855 Canteen 40Lloyd Financial Services Chowringhee Road 20 Mr Deepak verma 22175903 Canteen 50

Zamtek Solutions Chowringhee Road 25 Ms Suparna/Motiwala None Canteen 50ODC Logistics Chowringhee Road 20 Mr S.Ghosh 22177724 Canteen 50

Teamglobal logostics Chowringhee Road 20 sanjev sing 40035067 Canteen 50diamond shipping Chowringhee Road 20 Reception 22260822 Canteen 50

electrical cable &conductor Chowringhee Road 20 ANIRBAN 32520718 Canteen 50KAMAL TEWARI & SON Chowringhee Road 20 TEWARI 22264241 Canteen 50

BIRLA CEMENT Chowringhee Road 20 P. ROY 22271199 Canteen 50KANORIA & COM. Chowringhee Road 20 P.KANORIA 22264905 Canteen 50

TECHNOLOGY INDIA Chowringhee Road 20 N.K.PAL 22264396 Canteen 50PULSER COMMERCE Chowringhee Road 20 MR.BHOWMICK 22884024 Canteen 50

TRIPLE C Chowringhee Road 15 S.BHATTERJEE 22274682 Canteen 50Rukhora Invt Fin Pvt Ltd Chowringhee Road 28 Mr Chawhan 22889794 Canteen 60

Lords Group Of Companies Chowringhee Road 20 Mr Ujjawal Banner 64502960 Canteen 60Achievers Chowringhee Road 25 Sayantani Ghosh 9830709259 Canteen 60

INDO ARYAN PUBLICITY Chowringhee Road 25 Reception 22882225 Canteen 60IFCI LTD Chowringhee Road 20 M.dasgupta 22262672 Canteen 60

Pery Outsourcing Chowringhee Road 30 Saikat Bagchi 40010627 Canteen 70JOSEPH LESILE ORG Chowringhee Road 30 NANDITA MITRA 22883107 Canteen 70

Assam Carbon Products Ltd Chowringhee Road 30 Mrs Nupur Ghosh 22887651/52 Canteen 80Pamac File Serve Chowringhee Road 100 Nandan Chatterji 40082812 Canteen 160

FastTrack Solutions Pvt Ltd. Chowringhee Road 100 Hitesh 22274160 Canteen 200Banco Consultants Pvt Ltd Chowringhee Road 150 Sanjib Dey 39870463 Canteen 300

Jalan Agency Chowringhee Road 30 Mr Jalan None Duncans 70KEIJNIWAL CASTINGS Chowringhee Road 20 R.KEJRIWAL 22262312 Georgia 60

Duggar Group Of Companies Chowringhee Road 40 Raghavan 22881157 Georgia 80Kamel forgings Chowringhee Road 15 Omprakesh 30264600 lipton 30

ILPA Chowringhee Road 15 Mr P.P.Roychowdhary 22267102 lipton 35CCI Logistics Ltd Chowringhee Road 22 Mr Biplab bannnerjee 22882676/77 lipton 50

Vrinda Engineers Pvt Ltd Chowringhee Road 20 Mr S.K.Saha None lipton 50Centom Steels & Ferro Alloys Chowringhee Road 25 Mr S. Biswas None lipton 60

Kse Pvt Ltd Chowringhee Road 30 Mr Anjan Majumdar 22887600 lipton 70BENGANI PVT LTD. Chowringhee Road 60 TANYA KUMARI 40027019 lipton 120

Universal Transformer Chowringhee Road 10 Mr rajiv Ganguly 22883938 Nescafe 30SDP & Associates Chowringhee Road 18 Mr Asif 40037221 Nescafe 50

Maheshwari & Associates Chowringhee Road 25 Mr Gopal verma 9830648907 Nescafe 60J.M.C.Projects Pvt.Ltd Chowringhee Road 20 S.Das 033-32465707 Nescafe 60

Oriental Bank Of Commerce Chowringhee Road 15 T. Mitra 22262220 Nescafe 60Hotel Sonar Bangla Chowringhee Road 30 Partho Bol 033-32005943 Nescafe 80

Videocon India Pvt.Ltd Chowringhee Road 30 K.N.Jain 32984928 Nescafe 80Citi financial Chowringhee Road 40 Rohan Devan 033-40062704 Nescafe 90

ORIENT INDUSTRIES Chowringhee Road 40 S. KANCHLUOL 22885671 Nescafe 90SBI Nri Services Chowringhee Road 30 Mrs Sunita Sen 22884308 Nescafe 100

Bharti-Axa Life Insurance Ltd Chowringhee Road 50 D.Sil 40077300 Nescafe 100Religare Chowringhee Road 50 Mr Subhashish Adhikari 44022100 Nescafe 120

Sbi Insurance Chowringhee Road 50 Mr Samar Bhattacharya 22882928 Nescafe 130Jiwan Unimark Int P.Ltd Chowringhee Road 40 Mr AK Sen 9836065705 Nescafe 130Orion Calltech Pvt. Ltd Chowringhee Road 100 Tulika 9330345018 Nescafe 250

Xplore Tech Ltd Chowringhee Road 200 Prosenjit 30530507 Nescafe 300Asit C.Mehta Pvt.Ltd Chowringhee Road 12 Mr S.Ghosh 40073205/06 None 30

Caravei Shipping Services Chowringhee Road 10 Mr Amit Bose 9007099386 None 30ARC India Ltd Chowringhee Road 10 A.Sharma 22265795 None 30

Mineral lane Ltd Chowringhee Road 10 S.Sharma 22263780 None 30Atlanta Pvt.Ltd. Chowringhee Road 10 A.K.Gowda 22271841 None 30

Ringo Foods Pvt.Ltd. Chowringhee Road 10 A.K. Gupta 22265216 None 30Mukund Foods Chowringhee Road 15 Mr Gautam sarkar 9903369724 None 40

Chandramukhi Impex Ltd. Chowringhee Road 20 S.Podder 2226-9853 None 40CI Ltd. Chowringhee Road 20 P.Bag 2287-1412 None 40

CMA GCM India Ltd Chowringhee Road 10 B.Das 40103922 None 40Crossbolt India Pvt. Ltd Chowringhee Road 10 Sardar 22178757 None 40

Wilson Adjustors Ltd Chowringhee Road 15 A.Mukherjee 22175899 None 40James Macintosh Ltd Chowringhee Road 10 C. Chakraborty 32621971 None 40

Eskaps India Ltd Chowringhee Road 20 T.Sanyal 64791001 None 40Kalyani Alloyed Castings Ltd Chowringhee Road 20 Mr Naman Dalmia 9903012126 None 50

Clears India Pvt.Ltd Chowringhee Road 20 Milabha Ganguly 033-22888822 None 50 NRB Bearings Pvt. Ltd. Chowringhee Road 20 Animesh Ghosh 033-40060784 None 50IILM Buisness School Chowringhee Road 20 Raju Rai 2227-1199 None 50

Worbus Capital ResourcesLtd. Chowringhee Road 20 Saikat Dey 30287023 None 50R.R.Cables Ltd. Chowringhee Road 20 S.Bagchi 2217-8078 None 50

MDRT Ltd Chowringhee Road 20 Shelly Guha 2288-2626 None 50Gulichand Financial Ltd. Chowringhee Road 20 P.Singh 033-22264274 None 50

Dujodwala India Ltd Chowringhee Road 15 M.K.Jalan 22267912 None 50Agriculture Insurance Ltd Chowringhee Road 15 D.Singh 22882665 None 50

Sandeep Mech Engineers Ltd Chowringhee Road 30 Umesh Goenka 033-30535007 None 60Megar Company Pvt.Ltd Chowringhee Road 20 Swapna Sengupta 2217-2461 None 60Law & Kenneth Pvt.Ltd Chowringhee Road 20 S.Roy 033-22277965 None 60

Primesite Pvt.Ltd. Chowringhee Road 30 T.Raju 9836338773 None 70Atellia Consultancy Pvt.Ltd Chowringhee Road 30 S.Saha 2288-2470 None 70Bluechip Merchandise Ltd. Chowringhee Road 40 H.K.Sharma 9830110001 None 90Crystal Roadways Pvt.Ltd Chowringhee Road 40 N.Bhattacharya 2227-3971 None 90

Link Abroad Communication Ltd Chowringhee Road 30 R.Ghosh 033-24208866 None 90Devshantalal sons Ltd Chowringhee Road 40 M.K.Venugopalam 22883972 None 90

Transworld Pvt.Ltd Chowringhee Road 40 K.Bagchi 22270672 None 100Balaji Agro Ltd. Chowringhee Road 50 B.Chakraborty 22266103 None 100

Unimark International Ltd Chowringhee Road 50 A.K.Sen 22298566 None 100Humbolt Vedag Ltd Chowringhee Road 50 A.Roy 40111100 None 100

J.K.Helen Curtis Pvt.Ltd. Chowringhee Road 80 R.Chakraborty 033-22270888 None 170MPS Group of Companies Chowringhee Road 70 S.Jha 22275353 None 200

IIHT Ltd Chowringhee Road 25 Tamali 40017310 Tata Tea 60ICI Paints Middleton Street 35 Mr Ishwar Lal Khemani 9903384880 Aqua Java 100

Chola Dbs Direct Middleton Street 25 Mr Souvik Halder 44103739 Canteen 50Tube Investment Middleton Street 40 Mr D.Choudhary 22830410 Canteen 100

Sumedha Fiscal Services Limited Middleton Street 60 Mr G.L Dadhich 22296758 Canteen 150GE Money Middleton Street 200 Mr Hafiz Md 39825650 Canteen 400

UCPL Usha Carriers Middleton Street 20 Mr Trilok Mishra 9903970666 Georgia 60ICI Paints Middleton Street 35 Mr Ishwar Lal Khemani 9903384880 lipton 100

CADILLA HELTHCARE ZYDUS Middleton Street 40 PARTHO DEY 22271073 lipton 100PRIYANK EXIM PVT.LTD. Middleton Street 75 J.BANERJEE 22233997 lipton 200Cholamandalam Insurance Middleton Street 50 Mr Aniruddha 22834081 Nescafe 100CALYPSO BENGAL FOOD Middleton Street 5 PUROBE SEN 22275470 None 10

GULF OIL CORPORATION LTD Middleton Street 10 KRISHANA 22291817 None 30HINDALCO ADITYA BIRLA GROU Middleton Street 15 S.K.PAL 9831701823 None 40

Amway Properties Ltd Middleton Street 40 R.Chowdhury 22816173 None 90ABC Consultant Middleton Street 60 Ms S. Bhattacharya 22878681 Tata Tea 150

National Institute Of Management Park Street 20 Mr DevPrasad 30274320 Aqua Java 60NQA QSR Certification Pvt.Ltd Park Street 5 Mr Pradeep Kundu 22293049 Canteen 20

Bajaj probicking Park Street 10 G.roychowdhury 64512021 Canteen 30KotakMahindraSecurity Park Street 30 V.TIBREWALA 22273996 Canteen 30

Ultra Marine Air Aids Pvt Ltd Park Street 12 Maria Singhania None Canteen 30Micro Pro Park Street 30 Mr Abhijit Ghosh 9830721848 Canteen 30

T.T.L Minerals Export Pvt Ltd Park Street 12 Reception None Canteen 30Career Launcher Park Street 10 Mr Shakkeb Rehan 40017777 Canteen 30

Dewan Housing Finance Ltd Park Street 15 Mr Pulokesh Chandra 22275141 Canteen 30B.P.Poddar Inst of Management Park Street 10 Mr Partho 22617150/51 Canteen 30

Nikhel Park Street 10 Abhinandan 30281818 Canteen 30TCC Management Park Street 10 Mr Kunal Das 22272209 Canteen 30

Roofers Infrastructure Pvt Ltd Park Street 10 Mr Debdut Mallick 22272424 Canteen 30Graphite india ltd Park Street 19 P.Saroj 40029600 Canteen 40

Dhanson eng.consultants Park Street 20 D.C.MEHTA 9903290906 Canteen 40Bongaigaon Ref & PetroChem Ltd Park Street 40 Mr D.B Dhar 22299101 Canteen 40

Amrit Bio-Energy & Indt Ltd Park Street 15 Mr Milan Mukherjee 9830945600 Canteen 40Indiana Conveyors Pvt.Ltd Park Street 15 Mr I sen Gupta/Manisha 9830018141 Canteen 40

Chaturvedi & Company Park Street 15 Mr A,Bose 22299022 Canteen 40Bharat Matrimony Park Street 15 Mr S.S.Paul 22263908/09 Canteen 40

Jaishree chemicals Park Street 26 S.K.Srivestev 22656271 Canteen 50Zee telefilms Park Street 20 amit dutta 22275581 Canteen 50

Plexus Management Services Park Street 20 Mr Tiyas Mallick None Canteen 50Computer Exchange Park Street 20 Mr Anil 22277071 Canteen 50

Shree Ganesh Jewellery House Park Street 25 Mr Subhas 40010008 Canteen 50Rotomac Electricals Pvt Ltd Park Street 25 Mr Anup Goswami 22263665 Canteen 60

SandVik Park Street 20 Mrs Soumanti mitra 9830230294 Canteen 60Saarang Sarees Park Street 15 Mr Pintu 22266279 Canteen 60

Wilson Engg. Pvt Ltd Park Street 30 Miss dutta 22262960-64 Canteen 70Nilesh Group Park Street 30 Mr Somnath Ghosh 22275761 Canteen 70R.Piyerelal Park Street 30 Mr Bannerjee 22265362 Canteen 80

ChemCrown Exports Ltd Park Street 25 Mrs Ananya Dey 22261175 Canteen 80Arena multimedia Park Street 25 Mr R.K.Ruia 22492300 Canteen 80Titagarg Industries Park Street 30 mr A.K.Bose 22834467-68 Canteen 80Tal Sales Pvt Ltd Park Street 25 Mr Balram Dutta 22290603 Canteen 80

ISPATgroup pvt ltd Park Street 40 S.BANERJEE 22291011 Canteen 90Bureau Veritas Park Street 25 Mr Dipak Dey 9830505005 Canteen 90

Raghunath Properties Park Street 40 Mr Ghosh 22290092 Canteen 100THYSSENKUNPP LTD. Park Street 40 S.CHETTERJEE 22172403 Canteen 100

PDK Group Of Companies Park Street 50 Mr Gopal Krishna 22811313 Canteen 100OTS Ltd Park Street 40 Mr M.K Ganguly None Canteen 100

Polar Park Street 40 Mr Sanjay Dutta 30283267 Canteen 100Mico House Park Street 56 Mr Arnab Bannerjee None Canteen 120

Stessalite Infotech Park Street 50 Mr TN Das 22654984 Canteen 120

Avoni Group Park Street 56 SAKET 9830950002 Canteen 130Shree to creations Pvt.Ltd Park Street 100 Mr Gautam 32993324 Canteen 200Internal Combustion Ltd. Park Street 100 T.Chandra 22261732 Canteen 200

BENGAL WATERPROOF LTD. Park Street 100 A.BOSE 22901601 Canteen 200Raha Exports Park Street 90 R.SAWANT 22827164 Canteen 200

Usha Infotech Pvt Ltd Park Street 100 Mr Chanchal Mukhrjee 40014550 Canteen 220Techno Electric Ltd Park Street 90 Sithi Das 30213000 Canteen 230

Barooahs & Associates Pvt Ltd Park Street 80 Mr Dipankar Chatterjee 22291074 Canteen 300A.G. Group Ltd. Park Street 150 C. Manwal 22298288 Canteen 300

Berger Paints Ltd. Park Street 150 A.Mukherjee 22299724 Canteen 300LARSEN & TURBO Park Street 200 G.DASGUPTA 22550000 Canteen 400

Bajaj Finance Park Street 200 Mr Karan Doshi 020-27472051 Canteen 400Development Consultant Pvt Ltd Park Street 200 Mr Dilip bannerjee 22292793 Canteen 500

ADAPI Structure software Park Street 20 S.Mukherjee 9830162746 CCD 50Malu Motors Pvt. Ltd. Park Street 20 Manas 9903357631 CCD 60

Apolloo DKV Health Insurance Park Street 25 Mr S.Mitra 40008333 CCD 80NLC Nalco Park Street 100 Reception 22172494 CCD 250

Tata Sky Limited Park Street 200 Mr B,Majumdar 66105300 CCD 500MELLIUM TEA CO. LTD Park Street 12 J.M.BELOLIE 22293241 lipton 25

Lenova Park Street 15 Anita Choudhury 9831939880 lipton 40Usha Lubes Pvt.Ltd Park Street 15 Mr Ritesh 22170752 lipton 40

Uti Securities Park Street 20 Mr D.Banerjee 22137028 lipton 50RATNA SAGAR HARVALS PVT. LTD. Park Street 30 K.BISWAS 22277724 lipton 70

IL&FS Park Street 40 Mr Pankaj 44009308 lipton 100Kanoria Chemical Indt Ltd Park Street 40 Mr H.D Yagnik 22499472 lipton 100

Tirukuta Marketing Services P Ltd Park Street 40 BABLU SARKAR 22274550/49 lipton 100Peerless Group Park Street 50 Mr Ranjan 22280307/01 lipton 150

Diamond Group Of Companies Park Street 90 Amrita Sinha/Mr Naidu 39842009/2100 lipton 200East India Paper & Board mills Park Street 20 Ms N.Dutta Gupta 22266167 Nescafe 60

Neo Mettallics Park Street 35 Mr Deepak Pradhan 40504050 Nescafe 70WORLD SPACE INDIA PVT LTD Park Street 30 FIROZ AHMED 22895921/22 Nescafe 80

INX News 9X Park Street 30 Mr A.Choudhary 66139999 Nescafe 10091.9 fm Friends Park Street 30 Mr Fazle Kabir 39888919 Nescafe 100

INFORMATION INDIA LTD. Park Street 60 A.K. ROY None Nescafe 120Teamlease Services Pvt Ltd Park Street 60 Shayeda Ali 40014638 Nescafe 130

SPML Engineering Life Park Street 35 Mr Moinal Banerjee 22298228 Nescafe 130Kankei Relationship marketing Park Street 70 Mr Rajat Mukherjee 22893023 Nescafe 150

Gaumut Infosystems Ltd Park Street 150 Miss Nandini 22262487-90 Nescafe 350Magma Shrachi Park Street 350 Debopria Ojha 22291222/2667 Nescafe 600

AARKEY INDUSTRIES Park Street 15 NILADRY CHATTERJEE 9836115800 None 15Caneworld Pvt Ltd Park Street 10 M.Zaffar 22803774 None 20Coal Mines Pvt.Ltd Park Street 10 T.Das 22174700 None 20

BURCKHARDT COMPRESSION Park Street 5SOUMAN

CHAKRABORTY 22276952 None 20Calcutta Travels Ltd. Park Street 10 G.N.Pandey 22871757 None 20

PRASHANT IMPEX PVT. LTD. Park Street 8 M.L.KOCHAR 22904380 None 25SRM PVT. LTD. Park Street 10 G.MONDAL 22293930 None 25

HERO MINDMINE Park Street 10 AMIT GOENKA 9903033865 None 30SINGHANIA &CO Park Street 10 ARUN KUMAR TIWARI 22295088 None 30

Chirag Auto finance Ltd. Park Street 10 S.Basu 22295113 None 30KEDIA INDUSTRIES Park Street 10 MEHESH 22295423 None 30Rajesh Fashion Ltd Park Street 10 S.Das 22894279 None 30

Sansui Creations Ltd. Park Street 10 Goel 22900137 None 30LIC INDIA LTD. Park Street 15 B.CHAKRABORTY 22291970 None 40

Levis Strauss Pvt .Ltd. Park Street 20 S.Bhattacharya 44073725 None 40Tiger Inn Resturant Park Street 10 I.Khan 22814041 None 40Hotel Royal garden Park Street 25 Y.Hatton 22841153 None 40

DELHI PRESS Park Street 15 AMIT DUTTA 22657423 None 40PCS TECHONOLOGY Park Street 20 A.BHATTACHARYA 22652292 None 40

Madan Fabrics Park Street 10 Mr Jugal 32998086 None 40CDE ASIA LTD. Park Street 25 MURUE MUKHERJEE 30282080 None 50

MULTI SERVE ROLLS LTD. Park Street 20 SANDEEP PODDER 9831825134 None 50THE BODY CARE KOLKATA Park Street 20 THSHAR 22172072 None 50

CRS Indi Ltd. Park Street 20 Sanjit 22295990 None 50Y.P.India Ltd. Park Street 20 G.Khanna 40014231 None 50

Trident Travel Ltd Park Street 25 P.K.Khemkar 22809897 None 50JINDAL INDIA PVT LTD. Park Street 20 T.SEN 40021300 None 50NEW HORIZONY LTD Park Street 20 AJEY DUTTA 22877679 None 50

ELITRAIL INDIA PVT LTD Park Street 20 B.ROYCHOWDHURY 22902848 None 50Atherstone India Pvt Ltd Park Street 20 Miss Rajni Garg 22262570 None 50

KCCL ZIPON PVT LTD.Avoni Group Park Street 30 P. CHAKRABORTY 22656861 None 60

IAL CONTAINER LINE INDIA LTD. Park Street 25SAMERIAN

CHETTERJEE 22653265 None 60SAROVAR SAREES PVT. LTD. Park Street 25 SHYAM SHARMA 22261161 None 60

STANDARD ELECTRICALS LTD. Park Street 25 Subhadip Mukhopadya 9831246885 None 60CHHABRA TRADING CO. LTD. Park Street 25 RAJEEV MEHRA 9831399984 None 60

Reliance Big Ent.Ltd Park Street 20 M.Ghosh 39840875 None 60

Sri Niketan Pvt .Ltd Park Street 20 A.K.Roy 22273888 None 60Dr. Sanyals Phys.Center Park Street 20 P.Chatterjee 22299328 None 60

JAGAN PRAKASHA PVT LTD Park Street 20 J.BANERJEE None None 60B.Sethia & Sons Ltd Park Street 20 P.Pandey 22815802 None 60Singer India Pvt.Ltd. Park Street 20 B.Hajra 22170273 None 70Infocare Solution Ltd. Park Street 30 J.Chatterji 40091900 None 70Gunebo India Pvt. Ltd Park Street 35 B.B.Bose 40105700 None 70

CENTURY EXTRUSIONS LTD. Park Street 30 DEVROY 22291291 None 70PATAKA INDUSTRIES LTD Park Street 35 RATNA 22266606 None 80

Hitachi India Ltd. Park Street 30 D.Mukherjee 9831096221 None 80Star Health Insurance Ltd Park Street 30 N.K.Guha 22263716 None 80

R.B.Contec Pvt. Ltd. Park Street 30 K.Podder 22295862 None 90Albei Fashion Ltd. Park Street 30 R.Bansari 22176117 None 90

Tata Chemicals Ltd. Park Street 30 R.Mullick 22296150 None 90FORTUNE MOBILE Park Street 40 R. SUNNY 22275658 None 100

BHW HOME FINANC LTD Park Street 30 ANIRBAN MONDAL 22822904 None 100PRAXIN INDIA PVT. LTD Park Street 40 T.N.MUKHERJEE 9331821805 None 100

INDIA STEAMSHIP Park Street 50 GOUTAM MALLICK 228319EXT35TO38 None 100EASHION TRENDS Park Street 45 S.CHATTERJEE 22851702 None 100

Bhushan Steel Park Street 40 Mr Narendra Sharma 39835900 None 100Conveyer & Ropeway Ltd. Park Street 50 Ms. Soumi 22295990 None 110

CREATIVE LTD Park Street 60 M. BIKASH 22873758 None 120Cizake Ent Park Street 40 Reception 9903776626 None 120

SARDA PLAYWOOD INDT LTD. Park Street 60 PEREWAL 22652274 None 150reliance communication pvt ltd Park Street 70 SAIBAL CHAKRABORTY 39846201 None 150

Punjab National Bank Park Street 40 Mr K.C Ghosh 22874334 None 150Fortune Mobiles Park Street 25 Mr Debapriyo Das 9903858138 Tata Tea 60

HP Park Street 100 PAROMITA None Tata Tea 250KotakSecurities Pvt.Ltd Park Street 40 R.K.Ghosh 033-66100600 Nescafe 100ICICI Lombard Pvt.Ltd Park Street 50 S.Sen 9830155304 Nescafe 120

Metlife Insurance Pvt.Ltd. Park Street 70 C.Burman 033-22178823 Nescafe 160Kotak Life Insurance Park Street 100 A.Nandi 9836369222 Nescafe 200

Seksaria India Pvt.Ltd Park Street 35 D.K.Das 033-22291939 None 35Sayaji Iron & Engg.Ltd. Park Street 15 A.K.Ganguly 033-22262799 None 40Maple Flames Pvt .Ltd. Park Street 40 S.Bhowmick 033-22178192 None 50A.F.Fergusson Pvt.Ltd. Park Street 30 S.Das 033-22298817 None 90

Audyogik Seva Rafi Ahmed Kidwai Road 10 Mr A.S Vyas 22295545/4832 Canteen 25Bio-Clinic Rafi Ahmed Kidwai Road 10 Mr Paul 65203957 Canteen 30

Maas Airways Services pvt Ltd Rafi Ahmed Kidwai Road 10 Mr Xerxes D. Anklesaria 22273249 Canteen 30Everest Engg House Pvt.Ltd Rafi Ahmed Kidwai Road 18 Mr B.Banerjee 30285454 Canteen 40

Akbar Travels Of India P.Ltd Rafi Ahmed Kidwai Road 30Mr Parimal

Gangopadhyay 9732469298 None 100Karnataka Bank Rawdon Street 30 Mr Ranjit Shetty 9831951499 Canteen 100

DL Kanojia & Company Rawdon Street 10 Mr Kanojia 22800264 lipton 40EPSON Rawdon Street 15 Mr S Madhav 9836942900 lipton 50

Principal PNB Asset Co Rawdon Street 30 Kasturi Ghosh 22817268 lipton 100

Royal Sundaram Rawdon Street 70Priyanka Chatterjee/Avijit

Sen 9831447640 lipton 200Saraf's Rawdon Street 5 Mr S.Chatterjee 30286832 None 20

Mogan Equity Consultant Rawdon Street 5 Mr Sanish 22891309 None 25The Travellers Rawdon Street 12 Mr Ramesh Rao 9339595761 None 30

ABC Consultant Rawdon Street 30 Mr Subhas Das 22831792 None 30APARA Rawdon Street 10 Mr Arup Kr Das 9330908860 None 30

Jet Age Finance P.Ltd Rawdon Street 12 Mr Sushil Bhatia 22831603 None 30Liebherr India Pvr.Ltd Rawdon Street 12 Dipak Bera 9836143377 None 30

Darshana Holding Rawdon Street 10 Mr Abhishek 30221900/22837973 None 35Paragon Global Indt Ltd Rawdon Street 15 Mr P.S. Narayana 22814436-37 None 40

Samudera Shipping Lines P.Ltd Rawdon Street 18 Mr Swapan Gupta 9748449804 None 50CARE Rawdon Street 15 Sarmishtha Gomes 22808472/22831800 None 50

Werm JV Rawdon Street 20 Mr Sandip Guha 9748406165 None 60HP Rawdon Street 25 Mr Gupta 30220300 None 80

Eastern Road Carrier Rawdon Street 35 Mr pankaj Kr Sharma 22803103-07 None 100ACL Wireless ltd RUSSEL STREET 10 Dr Sinha 011-26438813-16 Canteen 30

Almatis RUSSEL STREET 15 Atrayee Banerjee 9836853330 Canteen 40Bridge & Roof Kampani Ind Ltd RUSSEL STREET 35 Mr Binoy Kumar Burman 22174469-73 Canteen 80

INSYNC RUSSEL STREET 100 SATISH 22277324 Canteen 250Ocland International Ltd RUSSEL STREET 25 Mr A,.Maity 22872607 lipton 80Asian Age Holdings Ltd RUSSEL STREET 50 Miss Rose/T.Venkatesh 22890676/77 lipton 130

TATA AIG RUSSEL STREET 20 S.MONDAL 22894701 Nescafe 50India Infoline Ltd. RUSSEL STREET 20 S.Das 44076611 Nescafe 60

JM Financial RUSSEL STREET 25 Mr Sarjit Singh 39870330 Nescafe 80Cox & Kings RUSSEL STREET 30 Mr Sourav Das 39870151 Nescafe 80

S. JAIKISHEN Chartered Accountant RUSSEL STREET 35 B.K.NEOTIA 22824942/43 Nescafe 80LUDLOW JUTE MILL RUSSEL STREET 40 B.K.SHAH 22839081 Nescafe 90

Khadims RUSSEL STREET 50 Mr Tapan Roy 40090501 Nescafe 150ShareKhan RUSSEL STREET 60 Miss Doyel das Gupta 22891871-78 Nescafe 150

Bayer RUSSEL STREET 200 Mr P.Rajgopal 22871131 Nescafe 500

Kerneos RUSSEL STREET 10 Ms Andrew T McLuskie 9830722291 Nexpresso 20EXODUS KNITWEAR PVT. LTD. RUSSEL STREET 10 P.K.GHOSH None None 10

Mitssui OSK Lones Maritime Ind.P. Ltd RUSSEL STREET 6 CAPTAIN BASU 22827859 None 20KOTHARI INVESTMEN RUSSEL STREET 7 SANJAY DAS 9433052329 None 20

COTTON CASUALS (INDIA) RUSSEL STREET 8 ANJAN KUMAR BASU 22829141 None 20STTANLEY CHEMICALS RUSSEL STREET 7 RAMESH TIWARI 30520052 None 25

EAST INDIA PHARMA WORK LTD. RUSSEL STREET 50 JOYDEEP GUPTA 9433100591 None 30SHREE ARIHART METALS RUSSEL STREET 12 MR. KRISHNA 22825838 None 35

J.P.FLOUR PVT.LTD. RUSSEL STREET 15 SHANKAR SAHA 40065864 None 40FLAKT INDIA LTD. RUSSEL STREET 18 Indropriyo Bhattacharya 22820206 None 40

JAY KRISHAN DAS JUTE PRODUCTION RUSSEL STREET 21 A.K.MUKHERJEE 22822234/35 None 45

India Copper Ltd RUSSEL STREET 20 R.M.Rao 22875724 None 70Universal Cables Ltd. RUSSEL STREET 20 P.K.Banerjee 22805043 None 70

Beta India Ltd. RUSSEL STREET 20 A.Chowdhury 39829420 None 70United Credit Ltd. RUSSEL STREET 30 H.P.Roy 22879358 None 90

Grey Worldwide Ltd. RUSSEL STREET 50 Chandrasekhar 22885674 None 130SQL STAR INTERNATIONAL LTD. RUSSEL STREET 25 K.K.MOHANTY 9432268228 Tata Tea 60

YELLOW PAGE shakespeare Sarani 50 A. MALPANI None Aqua Java 200Singher Enterprise Shakespeare Sarani 10 Mr Manish Agarwal 22839316 Canteen 20

C King Tea Consultancy Shakespeare Sarani 10 Mr Somnath, Vinay 22806863 Canteen 20Tiens Shakespeare Sarani 8 Mr Amber Kanti 9339776788 Canteen 25

Council Of Leather Exports Shakespeare Sarani 10 Mr S.Banerjee 22835479 Canteen 30Promises Marketing Shakespeare Sarani 10 Mr Prosenjit Shome 22894222/80 Canteen 35

Tricon Shipping Pvt Ltd Shakespeare Sarani 15 mr Suri 22900646 Canteen 40Spincan P.Ltd Shakespeare Sarani 15 Mr S.Bhattacharya 22891113 Canteen 40

MRIC Research & Development Shakespeare Sarani 15 Mr Banerjee 22892616 Canteen 45Mannubenni Shakespeare Sarani 25 Mrs Uma Dutta Roy 22885652 Canteen 50

Schelder Electrics Shakespeare Sarani 20 Mrs Shampa Dutta 22883371/70 Canteen 50LN Fields Pvt Ltd Shakespeare Sarani 15 Mr Dipak Mal 22801433 Canteen 50

Surana Mercantiles Pvt Ltd Shakespeare Sarani 20 Mr Subhashish Majumdar 22834064-66 Canteen 50Hanner & Partners Shakespeare Sarani 20 Mr Sandeep 22833130 Canteen 50FEDERAL BANK Shakespeare Sarani 30 MR. JENIB 22837241 Canteen 60SSK Exports Ltd. Shakespeare Sarani 20 S.Saha 22810457 Canteen 60

Jagaran Prakashan Shakespeare Sarani 30 Mr J. Banerjee 22891696 Canteen 70Bengal Tea & Fabrics P.Ltd Shakespeare Sarani 25 Mr Rajiv Patodia 22836416-17 Canteen 80

Xerox India Ltd. Shakespeare Sarani 30 C.Ross 44004875 Canteen 80BHW Home Finance Shakespeare Sarani 30 Mr Anirban Mondal 22836335 Canteen 80Mridul Commodities Shakespeare Sarani 30 Mr A.Khaitan 22834042 Canteen 90

Amway Industries Ltd Shakespeare Sarani 50 S.Podder 30215666 Canteen 100Nirmal Jute Mill Shakespeare Sarani 50 Mr R.K Rakhecha 9874029141 Canteen 120

Uniworth Shakespeare Sarani 40 Mr Mehra None Canteen 120Larsen & Torbo Ltd. Shakespeare Sarani 50 Deba Ganguly None Canteen 130

Finesse Shakespeare Sarani 50 Sanchita Bhowmick 9831371198 Canteen 150Singhal Enterprises Shakespeare Sarani 60 Mr Parmeshwar Das 22839316-18 Canteen 150

Hotel Kenilworth Shakespeare Sarani 100 TIRTHO None Canteen 200Usha Martin Pvt.Ltd Shakespeare Sarani 100 P.Hajra 32961477 Canteen 200

Reliance Communication Shakespeare Sarani 70 Mr Saibal Chakraborty 39846201 Canteen 200Andhra Bank Shakespeare Sarani 60 Mr J Mukherjee 2289195 Canteen 200

Nightingale Hospital Shakespeare Sarani 120 P.N.Ghosh None Canteen 300UshaComm Pvt.Ltd Shakespeare Sarani 150 Charlotte 22812803 Canteen 400

CB Richard Ellis Shakespeare Sarani 10 Priyanka Kar 40084811-14 CCD 35ISHA Group Shakespeare Sarani 25 Ms Shamishta 22872919/22906209 Georgia 90

Schaefco Internatinal Shakespeare Sarani 10 Mrs Neena Dey None lipton 35Karnani Estate GKK P.Ltd Shakespeare Sarani 12 Miss Pinky 22873250 lipton 40

Haldia Group Ltd Shakespeare Sarani 40 Mr Abhishek Sarogi 22878631 lipton 100CD Equisearch Shakespeare Sarani 60 S.N.Mukherjee 22805601 lipton 120

MANIPAL Shakespeare Sarani 10 PRASUN 22894180 Nescafe 30PIONEER PUBILICITY CORP LTD shakespeare Sarani 30 S.BASU 22812640 Nescafe 70

MSI Pvt Ltd Shakespeare Sarani 35 Sohinee Halder 30289228 Nescafe 80Brg Iron & Steel Pvt Ltd Shakespeare Sarani 30 Mr G.Rajkumar 22893192-94 Nescafe 80

Rashmi Metalliks Shakespeare Sarani 40 Mr Vijay Agarwal 22894255/56 Nescafe 85Dr PBS Health & Glow Clinic Shakespeare Sarani 30 Mrs Ishita Mukherjee 22895474 Nescafe 100

Star Shakespeare Sarani 60 Mr Sudipto Mandal 22883056 Nescafe 110Havells Shakespeare Sarani 80 Mr Suhas Bannerjee 9433015664 Nescafe 150

HCL Ltd. Shakespeare Sarani 70 G.Guin 22892572 Nescafe 150Jain Group Shakespeare Sarani 80 Mr Dilip Ghosh 9903999161 Nescafe 200

Thomas cook shakespeare Sarani 72 Mr Murtoza, VS Gopal 22824711-12 Nescafe 200Tetis World Com Ltd Shakespeare Sarani 120 Mr Shaji John 9830973050 Nescafe 300

RHI Shakespeare Sarani 20 Satakshi ganguly 9831079752 Nexpresso 50Doyspori Pvt. Ltd. Shakespeare Sarani 20 B.Bhattacharya 22876172 None 20

Rex Rotary India P.Ltd Shakespeare Sarani 6 Mr S, Bannerjee 9239035374 None 25Paras Steel Ltd Shakespeare Sarani 10 Saswati 22901616 None 30

Miranda India Ltd. Shakespeare Sarani 10 A.Sharma 22895400 None 30KUMAR BROTHERS PVT LTD shakespeare Sarani 10 SRIKUMAR 22833220/19 None 30

UIKRANETIE RSLETE shakespeare Sarani 10 MIKNA NANAM None None 30Shine Travels & Cargo Shakespeare Sarani 10 Mr Tiwari 22815104-05 None 30

Sun Risk Management Services Shakespeare Sarani 12 Mr AK Chatterjee 22891548/4360 None 30Esarco Pvt .ltd. Shakespeare Sarani 10 Kundu 22901670 None 40

SIYHANIE EXPERTE LTD shakespeare Sarani 20 S.JHA 22830300 None 50Godrej Properties Ltd Shakespeare Sarani 20 Neeraj 39827010 None 60

K B Capital Pvt.Ltd Shakespeare Sarani 20 M.K.Bhandari 39837000 None 60CTS Industries Ltd. Shakespeare Sarani 20 G.C.Pradhan 22901575 None 60Farini Leather Ltd. Shakespeare Sarani 20 S.Banerjee 22878050 None 60

OSSPL Ltd. Shakespeare Sarani 20 R.K.Agarwal 22802546 None 60

DAIKIN Shakespeare Sarani 20Mr Jayanta Rakshit/Mr

Mrinal 22894260/4259 None 60MPA Financial Ltd Shakespeare Sarani 30 D.Gupta 22896001 None 70

Draft-Cargoways Ind P.Ltd Shakespeare Sarani 25 Mr Priyabrata Pal 9339737476 None 70Duncans Pvt. Ltd Shakespeare Sarani 40 A.Das 22834077 None 90

IFFCKKISSAN SANCHER LTD shakespeare Sarani 35 R.BANERJEE 22812652 None 100EMBEE SOFTWARE PVT shakespeare Sarani 40 H.KUMAR None None 100

Dolhin Consultancy Shakespeare Sarani 50 M.K.Banerjee None None 150ITC Ltd. Shakespeare Sarani 50 S.Bose 22895529 None 150

India Trade Promotion Org Wood Street 10 Rumela Roy 22822904 Canteen 30Stun The Sun Wood Street 10 Mr Binay Sethia 30224927 Canteen 30

Export Import Bank Wood Street 50 J.Singh 29873945 Canteen 120Saturday Club Wood Street 100 Mr Tony 22875961 Canteen 220

Shellac Export Promotion Council Wood Street 10 Mr P.K Sinha 22834697 Nescafe 40Printers& Traders Ltd. Wood Street 25 S. Bhowmick 22835110 Nescafe 70Johnson&Johnson Ltd Wood Street 150 H.Mitra 22871396 Nescafe 300Treatwell Dental care Wood Street 20 A.Kar 22901320 None 60

Capexil Ltd Wood Street 40 Mr B.D Chatterjee 22891712 Tata Tea 100

“Strategies to be Implemented towards Vending Business”

Hindustan Unilever have competition in coffee and tea, with Nestle, Aqua Java, Georgia, Cafe Coffee Day. Tata is another player along with Godrej which has recently entered this Vending Business.

There will of course be a number of players entering this segment soon. But the key factor really is technology and the service mechanism. What we offer our clients is a service solution where we give them a machine and also maintain it. We Should also ensure that if our clients want, we can refill the machines with the products (Premixes) as well.

The machines must also be programmed to provide data that can be very critical for the companies we deal with as the machine can tell us which product is moving faster and what the consumption pattern is like.So we are in that sense providing comprehensive solutions to our clients.

“In order to have a loyal customer base we have to make our brands relevant to our consumers in their lives. Where, when, how, with whom they drink – all of these aspects matter. We should communicate our brands in the right way and make our products available at an arm’s reach.

The challenge facing the tea and coffee industry is how do we make them a relevant beverage for the rapidly going-out-of-home segment. Tea and coffee as a beverage continues to dominate the in-home consumption, with a penetration of nearly 90 per cent. However, due to lifestyle changes more and more people are spending time out of home and is not exactly seen as a beverage on the move. This is the main area that we should address by developing both superior formats and value.

In India, 90 per cent of all hot beverages are consumed at home. Out-of-home consumption in India is very low, which means there is a lot of potential for this market to grow. Hindustan Unilever, thus, should intends to make all-out efforts to encourage out-of-home-consumption by offering good quality tea and coffee at affordable prices.

To increase this out-of-home-consumption of tea and coffee the company should have plans up its sleeve, which would include 'customising' tea and making it acceptable to all regions alike.

Hence, for North Indians it should offer masala chai with lots of elaichi and milk, while Mumbaiites may be able to even get cutting chai (a product available in the city alone) comprising a small amount, about two sips, of tea.If people in eastern India like flavoured tea, less milk and light tea leaves, Hindustan Unilever can customise it to match their tastes. Similarly, for cosmopolitan cities like Mumbai and New Delhi, Hul should plan to install single tea-vending machines, which would offer varieties such as masala, elaichi, cardamom and so on, including cutting options.

As a growth strategy, Hindustan Unilever should plan to populate smaller towns with his vending machines. Speaking about the market dynamics of the different segments, "The price per cup (Rs 3-4) is not a major issue at public places and hotel installations. The daily volume is also high in these places."

On the other hand the initial installation and the recurring costs constitute a major issue in the case of corporate installations. As a result corporates initially prefer premix vending machines and later switch over to bean-to-cup machines if required for a better option.

The most critical aspect is the after sales service as vending machines operate 24 hours. "In the case of hotels the machines have to be up and running 24X7 and the premix delivery is also crucial. The real challenge is catering to the hotels in small towns. Reaching the installations in small towns fast is a challenge, and keeping it running 24X7 is a challenge, and thus Hindustan Unilever must meets this challenge with its nationwide service network and also by providing substitute machines in case of breakdown.

These are some of the strategies that I think would really make a positive mark on the current scenario of the Vending machine business prevailing in the Indian Economy.

“How Can we Make a Difference In the Market”

I think it’s important to realize that vending can be applied to any packaged product, be it a snack, a tetra pack, a bottle of beer, soft drink or a pack of cigarettes. The range is really large and can apply to any section of industry. It could even relate to an over-the-counter pharma product. We realized that the Indian market is attaining a level of understanding and acceptance in terms of hi-tech products which lend convenience and instant availability 24 hours a day, seven days a week. This is very vital as today we have BPOs and software companies that work round the clock. This has become a necessity.

There should be a complete range of vending machines which can dispense any packaged product plus a hi-tech range of coffee and tea vending machines with 16-18 options ranging from black coffee to latte. This again is must be made available to a cross-section that ranges from a corporate environment to a retail environment.

The coin mechanisms and the bill readers are also types of vending machines which are tamper- and pilfer-proof and therefore suited to an Indian environment.

Quality never going to compromise in business so quality is plays a very good role. We have to maintain a good quality of product.

Location services: The salesperson may say that the company employs an expert locator to find prime locations for its machines. Actually, the company's assistance usually ends once it finds an establishment willing to have a vending machine on its premises. An operator who starts with poor locations cannot hope to compete with professional vending companies to capture good locations. Poor locations are not only unprofitable for sales but also invite vandalism.

Many times the so called expert locator has no experience with local vending conditions, and even an experienced vending operator would have difficulty finding profitable vending locations quickly in a city other than his own.

Legitimate vending machine manufacturers usually do not offer to locate machines for the purchaser. Such offers from manufacturers or distributors often are a tip off that the promotion is fraudulent or that the previous operator of the equipment has defaulted.

Training programs: Experienced industry sources say that sales work is a good 50 percent of any operator's job and that no one can be a successful

vending machine operator unless he or she can solicit accounts for his or her equipment. Promised training programs are generally either superficial or nonexistent. Even though many present vending company owners started their businesses originally with just a few machines, it is impossible to be trained as a successful vending operator in one or two weeks by a salesperson from out of town.

"Good deals" on machines: The typical salespersons are usually independent agents who buy vending machines from manufacturers and then resell them to inexperienced people who hope to find an easy way to earn extra income.A few machine manufacturers sell vending machines to promoters under private labels, taking no responsibility for the machines. When the traveling distributor who may pose as a manufacturer's representative disappears or goes out of business, the purchaser is stuck with no way even to trace the real manufacturer to purchase repair parts. Better Business Bureaus have received complaints that machines purchased under these circumstances jam, break down, or otherwise give unsatisfactory service.Furthermore, victims often find that they have bought machines at two or three times their actual value measured by the price of comparable equipment. It is virtually impossible for such victims to retrieve more than a small fraction of what they paid for the machines - if, indeed, they are fortunate enough to dispose of them at any price.

"Discounts" on merchandise: In addition to selling equipment, many promoters offer "bargains" on the merchandise to be vended. Buyers tend to find that such merchandise cannot compete in quality or price with merchandise sold by experienced vending machine operators or in overthe-counter retailing. Overloading inexperienced investors with perishable merchandise or stock which they cannot sell at all is another common complaint.

Repurchase plans: Offers by vending promoters to buy back inventory from investors who no longer want to sell the products involved are seldom, if ever, workable. Usually the promoter is long gone on a vanished trail by the time an investor tries to exercise this option.

Restricted territories: Sometimes the salesperson promises to give an investor an exclusive territory free of competition. In other instances he or she convinces the buyer to pay a premium price for a restricted territory. In either case, purchasers later find that the promoters have allowed other buyers to invade their reserved areas. Established vending machine manufacturers usually do not assign territorial franchises or rights. In certain circumstances territorial restrictions may be a violation of the antitrust laws. And in your community there will generally be no such thing as a protected territory free from competition with other local companies. Leaseback arrangements: Occasionally deals are made in which a purchaser leases the machines and then hires the seller to service them including collecting the money. Instances have been known where the cost of servicing has been much greater than the money turned in by the servicing company.

Guarantees: Both written and oral guarantees are a stockintrade of the unscrupulous vending machine promoter. Often, they are worthless because the sales agency cannot be located and the manufacturer will not honor them.Legitimate manufacturers who produce machines under their own names take responsibility for the equipment they manufacture. However, the manufacturer who sells to promoters, or whose salespersons are completely independent of the factory, may take the position that it is not responsible for what the person who sold the equipment promises, since the latter is not an employee of the

manufacturer but an independent agent who buys at wholesale and sells at retail.

Packaging limitations: Some vending machine offers are for machines which can accommodate only merchandise which is packaged in a special way. This might mean that a special insert or holder is required for the product so that it can be purchased only from the promoter.

This may be misrepresented as a competitive advantage, whereas in reality it limits the purchaser from using other supplies or varying the product offering.

Promises of success: The profit from vending is in pennies or fractions of pennies per dollar in sales and volume. Out of the money that is collected from machines, the operator often pays a commission to the location owner on whose property the machine is placed. The operator must also meet such expenses as rent, licenses, insurance, machine maintenance and parts, taxes, telephone, legal fees, electricity, truck repair, gasoline, tires, depreciation of machines and equipment and all other normal business costs. These hard business facts are glossed over by the promoter interested only in a quick profit on the sale of machines rather than building a permanent business.

The current scenario in India with regard to vending solutions.

Today, if we look at vending in India, what we see is a vending machine with a guy standing next to it and working it. The whole concept of a vending machine is that it doesn’t need to be manned. It is available practically everywhere – street corners, shops, corporate offices, in basically any environment. So a person walks up puts in some money, collects his product and change, and walks on. This is a concept we should try to create. We think that India today is ready to accept such a concept provided we have machines that conform to these specifications, primarily revolving around the machines being tamper and pilfer proof.

Anyone who wants to create a brand or would like to enhance sales of their products should be looking at the out-of-home market. This is exactly where the business is and one of the primary means of taking this further is through vending machines, which offers you branding visibility and point of sale.

The main challenges to be faced in developing this category of Vending Business.

Resistance could come in from perhaps the cost factor. A typical machine could cost something like Rs 17000/-. But when we compare the cost of the machine vis-à-vis the branding visibility and the sale that can be generated, I think it would turn out to be negligible. So this aspect needs to sink in.

The second challenge is perhaps space availability. Corporate offices are not a problem; retail outlets or retail points might however have a small issue with space, which can be overcome.

The third challenge is to educate the customer who is not aware of such a system and needs to get acclimatized to it.

These challenges if overcomed can lead to developing this Vending Machine Business in the Indian context.Hindustan Unilever being one of the largest FMCG companies in the world with its diversified business areas and huge network has an edge over the other competitors in the market of Vending Machines.

“Competitive Landscape”

Consumer spending and business growth drive demand, since many vending machines are located in workplaces. The profitability of individual companies depends on effective merchandising, reliable service and maintenance, and securing prime locations.

Large companies can offer a wide product selection, service large accounts, and enjoy scale advantages in purchasing, finance, and distribution. Small

companies can compete effectively by serving a local market, providing superior customer service, or offering unique products.

The all India coffee powder market size is 39,360 tonne per annum (tpa). Of that the share of instant coffee is 18,700 tpa and that of filter coffee powder is 20,660 tpa. And within the filter coffee powder segment the share of pure 100 per cent coffee powder is 200 tonne per annum and that of coffee - chicory blended powder is 20,460 tonne per annum.

HLL's Green Label is a mix of 53% coffee and 47% chicory, whereas Tata's Mr. Bean and Alive coffee powder is a mix of 70:30 coffee and chicory.

In tea vending business the only other player apart from Duncans in the domestic iced tea market is multinational Hindustan Lever. Tata Tea being the second largest tea player. However, Coca-Cola had rolled out its Georgia brand of tea and coffee in a nationwide launch on November 2002.

Packet tea accounts for a little over half the total tea consumption of around 550 million kgs in the country. Hindustan Lever is the leader with a 30 per cent market share, followed by Tata Tea. Duncans is ranked third with around 7 per cent market share.

“Feedback from the market on the basis of the survey”

Follow Up Later.

Interested in Installation.

Negotiation after 15 days.

Negotiation after a week.

Not Interested in Installation.

25 20 25 15 365

Details below on the basis of the companies visited during the survey period.

Feedback from the Market

25, 6%

20, 4%

25, 6%

15, 3%

365, 81%

Follow Up Later. Interested in Installation. Negotiation after 15 days.

Negotiation after a week. Not Interested in Installation.

“SWOT Analysis”

Strengths High quality and safe food products at affordable prices,

endorsed by the Unilever Seal of Guarantee. Strong and well differentiated brands with leading market shares.

Strong equity with consumers as a Company with high quality brands. Ongoing product innovation and renovation, to convert consumer insights. Well diversified product portfolio. Efficient supply chain.

Customised solutions.

Branded Products. Distribution structure that allows wide reach and coverage in the target markets. Capable and committed human resources.

Hygienic & safe solutions.

Great Value. Integrated and advanced Information Systems.

Weakness

In the branded tea segment (a Rs5,000 crore market), Tata Tea Ltdrecently displaced HUL from the top slot.HUL’s market share dropped to 18.6% in volume terms while Tata Tea’s was 19.2%. In value terms, however, HUL remains aheadwith a 24% market share as against Tata Tea’s share of 21%.

Complex supply chain configuration. Ability to pass through cost increases in price point Stock Keeping

Units.

Opportunities

Potential for expansion in the smaller towns and other geographies. Development of modern retail formats. Potential for growth through increased penetration. Growing trend for `Out of Home' consumption. Growing per capita income.

Threat Competitive environment with diverse players. People attraction and retention. Rising prices of commodities and fuels. Change in fiscal benefits/laws.

“Vending Business Scenario after 5 years”

For people leading busy lives, the vending machine is nothing short of a blessing in disguise. By one estimate, there are some 75,000 machines in the coffee and tea segment alone in the country. Add to that categories such as softdrinks, soups, juices, snacks and chocolates – segments that use vending – and it’s a northward climb for the machine count. “There is enormous potential for vending in the country,”

Let us take an example of the convenience with the use of vending machine. Tina wants her cup of coffee. She’s been out the whole day and is too tired to drop

by at her favourite café on her way back home. She chooses instead to help herself to an instant coffee at the vending machine near the railway station. So is the case with Mohit, who has just stepped into the office after meeting key clients. He wants to unwind. So how about a cuppa hot chocolate out of the vending machine near the pantry?

“In a saturated market like England, there are 40,000 vending machines installed every year. We’ve not yet reached such a stage.

At about Rs 4,000 crore, the current market size for vending in the country isn’t small either. Compare it with a country like Japan, however, which has over 6 million machines selling everything from food & beverages, cigarettes, tickets etc, and India seems way off the mark. The US market, on the other hand, has the highest number of vending machines in the world with a figure of 8.5 millions (Japan, for the record, is a close second in terms of density of machines). Segments that have taken to vending in the US vary from food & beverages, stationary, merchandise (cards, gifts, toys), music, entertainment etc.

The importance of Food and its role in Indian culture can be well understood by its sheer size. Food, Beverages and Tobacco (FB&T) constitutes the largest consumption category in India.FB&T is estimated at US $155bn (Rs7.1 trillion) and accounts for almost 40% of the total consumer spending.Out of the total food market, the Indian Processed Food market stands at US $70bn while the Value-added Processed Food segment is around US$22bn.

The Food & Beverages industry in India is one of the largest in terms of production, consumption, export and growth prospects.While the overall market size is significant, the Indian F&B category is still at a very nascent stage of development.

Consider the following:

With 70% of India's population still living in the rural areas, the urban populace accounts for a mere third of the total food consumption currently.

Only a third of the Food Processing and Packaging industry in India is organised.

Almost all agricultural production is unorganised.

Less than 10% of the Food market is branded.

Organised Food Retailing constitutes less than 1% of the Food distribution market.

Buoyed by favourable government policies, growing modern Retail trade and demand-push impact of a large youth consuming population, the Food Processing sector is expected to register a CAGR growth of 12-15% over the next decade. Value addition in food products is expected to increase from current levels of 8% to 35% by 2025.

“CORPORATE SOCIAL RESPONSIBILITY”

In 2000, Unilever began publishing its Social Review as a practical format for Unilever statements regarding Corporate Social Responsibility. In 2002, the Social Review analysed the year 2001, explaining its history, structure and immediate future as the internal way of monitoring social issues the company wants to promote. In 1996, Unilever formulated it’s Corporate Purpose, a kind of mission statement, which formed the basis for its “Code of Business Principles”, a kind of operational standard of Corporate Purpose. This Code was revised in 2001–2002 to

make it compatible with the recently revised OECD Guidelines for Multinational Enterprises (published in June 2000) and to take into account the UN Global Compact. It basically declares that Unilever will abide by the OECD Guidelines.

The revised Code of Business Principles addresses the following issues:_ Standard of conduct_ Obeying the law_ Employees_ Consumers_ Shareholders_ Business partners_ Community involvement_ Public activities_ The environment_ Innovation_ Competition_ Business Integrity_ Conflicts of Interests

The revised “Code of Business Principles” states the following about “employees”: “Unilever is committed to diversity in a working environment where there is mutual trust and respect and where everyone feels responsible for the performance and reputation of our company. We will recruit, employ and promote employees on the sole basis of the qualifications and abilities needed for the work to be performed. We are committed to safe and healthy working conditions for all employees. We will not use any form of forced, compulsory or child labour.

We are committed to working with employees to develop and enhance each individual’s skills and capabilities. We respect the dignity of the individual and the right of employees to freedom of association. We will maintain good communications with employees through company based information and consultation procedures.”The revised “Code of Business Principles” includes an explicit reference to human rights where it makes clear that Unilever will not use “forced, compulsory or child labour”. The Social Review 2002 points out that Unilver’s operating companies have systems in place to check the age and status of all employees where legally appropriate. The Social Review 2000, already stated that, among others, Unilever fully endorses two relevant

ILO regulations:

_ The ILO Convention on the Minimum Working Age, Convention 182. This convention, which prohibits employing anyone under 18 years of age, is not only applicable to the company and its subsidiaries, but also to suppliers and subcontractors._ The ILO Declaration on Fundamental Principles and Rights at Work. In some countries, Unilever began monitoring its employees on the basis of ethnicity, gender and other diversity issues. Some facts: of a total of 18,906 managers worldwide 4,099 (21.6%) were women in [2000] as compared to 2,110 in 1992. In 2001, no woman held a top management position but at middle management levels, over one quarter of all managers worldwide were women, approximately twice as many as in 1992. The top 300 managers came from 33 different countries. Important developing countries function as the training stage for expatriates from other countries: Brazil had 52 expatriates from other countries, India had 10, while, on the other hand, 50 Brazilian and 60 Indian managers were working in foreign countries. The impression seems to be that Unilever installs Indian managers to improve operation efficiency in China and to train new Chinese management candidates.In 2000, Unilever announced that it sought to developChina’s infrastructure to reach its goal of long-term market leadership in all of its relevant product categories. This is already the strategy in India with Hindustan Lever. Indian managers can play an important role by utilising their own experiences.

“Future Monitoring on Social Issues”

In the previous years, Unilever conducted 9 pilot projects on social monitoring to collect practical experiences to develop a group of standard issues for Unilever to concentrate upon. To conduct these pilot projects, 9 countries were selected:- the UK, the Netherlands, and Canada: 3 long-standing Unilever countries with highly developedeconomies- Brazil and Turkey: important industrialised developing countries- Ghana and India: important developing countries with a high Unilever presence- Poland and Vietnam: examples of societies developing from central demand structures to ‘free market’ economies Together they represent the diversity of

countries and cultures in which Unilever operates and together they represent approximately 25% of worldwide Unilever turnover. Management representatives from each country wrote a comprehensive self-assessment manual, which created an opportunity to rely on more practical forms of measurement and benchmarking as opposed to the more abstract philosophising of business and social values.

The focus is on distilling methods and forms in the near future to help measure social conduct on various issues as gathered from these pilot projects. The methods and forms will eventually be applied to all Unilever operations worldwide.It is important to mention the topics included in the first Social Review:_ The creation of wealth and sharing of wealth: various stakeholders_ Standards on health and safety_ Investing in people: training and health care_ Respect and dignity in the workplace_ Valuing diversity_ Meeting everyday needs of consumers worldwide_ Quality and safety standards_ Sustainability (in agriculture/ fishing/ water conservation: related to the Environmental report)_ Investments in communities

Unilever in Social Review announced that it would complete its CSR road map and implement its roll-out worldwide.

“Research Methodology”

Finding out basic but valuable information from market is the key to good marketing.

Research is the only way you can do this. The next level is to get out of the office and employ a mystery shopper.

There's no better way of testing than by using the services and products directly.

If we do our marketing research fully enough then we should be able to organize our business in a way that gives us a clear advantage afterwards.

In this project how we are collecting our data from market is a very important aspect.

Data Collection

There is no one best way to collect data. Different types of research call for different collection techniques. There are, however, four important considerations that apply to all data collection and that will help ensure the overall integrity of both the process and the information collected.

Appropriate methods. Reliable data are vitally dependent on reliable methods. If we use a test that can detect an effect in one of every 100 samples to find an effect that may not occur more frequently than 1 in every 1,000 cases, our results will not be reliable. Failure to find the effect could be due to either our experimental design or the lack of an effect, but we will not know which is true.

The common saying, “garbage in, garbage out,” applies to research methods.

Although the need for appropriate methods might seem obvious, studies have suggested that researchers sometimes use inappropriate statistical tests to evaluate their results. Methods can also be compromised by bias—choosing one method or set of experimental conditions so that a particular conclusion can be drawn—or sloppy technique.

Whatever the origin, the use of inappropriate methods in research compromises the integrity of research data should be avoided. Responsible research is research conducted using appropriate, reliable methods.

Authorized. Many types of data collection need to be authorized before they can proceed. Typically permission is needed to use:

human and animal subjects in research; hazardous materials and biological agents; information contained in some libraries, databases, and archives; information posted on some Web sites; published photographs and other published information; and other copyrighted or patented processes or materials.

Researchers have a responsibility to know when permission is needed to collect or use specific data in their research. If you are not sure whether permission is needed, check before proceeding with data collection.

Recording. The final step in data collection is the physical process of recording the data in some type of notebook (hard copy), computer file (electronic copy), or other permanent “record” of the work done. The physical formats for recording data vary considerably, from measurements or observations to photographs or interview tapes. However data are recorded, it is important to keep in mind that the purpose of any record is to document what was actually done and the results that were achieved.

In recording data, keep two simple rules in mind to avoid problems later:

Hard-copy evidence should be entered into a numbered, bound notebook so that there is no question later about the date the experiment was run, the order in which the data were collected, or the results achieved. Do not use loose-leaf notebooks or simply collect pages of evidence in a file. Do not change records in a bound notebook without noting the date and reasons for the change.

Electronic evidence should be validated in some way to assure that it was actually recorded on a particular date and not changed at some

later date. It is easy to change dates on computers and thereby alter the date a particular file seems to have been created. If you collect your data electronically, you must be able to demonstrate that they are valid and have not been changed.

As you record your data, it may be helpful to think about them as the legal tender of research—the currency researchers cash in when they apply for grants, publish, are considered for promotion, and enter into business ventures. To have and hold their value, research data must be properly recorded.

Research & Development

a) Research & Development and Technology

The Hindustan Lever Research Centre (HLRC) continued to provide the Company's businesses with a continuous flow of innovative processes and products, with technically sustainable and clearly perceived consumer benefits.

The highlight of HLRC's work, in soaps and detergents, has been the research related to soiled garments, with interesting observations on its causes. Valuable insights have also been gathered in understanding soap phases and how such soap properties as the feel, lather, colour, appearance, size and shape can be improved, resulting in better performance. The resultant product improvements have been made within tight cost regimes.

In popular foods, the area of focus was Chapatis. Efforts were made to understand what makes Chapatis softer and identifying wheat types responsible for softness. Issues relating to the stability of Iodine in salt were addressed.

In tea, the programme was focussed to understand what impacts tea colour, aroma and taste to make better blends; also to examine how nutrition in tea can be improved and enhanced.

An improved process for the manufacture of coffee-chicory products was commercialised, leading to market share gains.

Novel methods of processing tomatoes are being investigated to significantly reduce losses and the capital costs associated with conventional processing methods.

A significant breakthrough was achieved in the case of icecreams, where our scientists developed a eutectic mixture which acts as a refrigeration "battery" and thus enables subambient temperature distribution/vending of ice creams.

In personal products, Fair & Lovely continues to be the single most important area of focus 1999 has seen evidence of novel approaches that have given our scientists greater confidence to believe we may be able to "control", rather than only "lighten" skin colour.

Important partnerships were forged with institutions such as Indian Institute of Science (Bangalore), Indian Institutes of Technology (Delhi & Mumbai), All India Institute of Medical Sciences (Delhi), National Chemical Laboratory (Pune), and the Department of Physics, University of Pune.

b) Hindustan Lever Research Foundation.

The two Hindustan Lever Research Foundation funded projects at the JN University, New Delhi and the MS Swaminathan Research Foundation at Chennai have continued to progress very well. The PhD programme has also functioned smoothly with all the scholars completing their work assignments.

c) Technology collaboration with Unilever

Following upon the proposal outlined in last year's Directors Report, your Company concluded a technology and knowhow collaboration agreement with Unilever Pie., after securing the requisite approvals and permissions from the Reserve Bank of India and the Government of India. The agreement, which commenced from September 1, 1999, is for a period of 24 years and envisages a royalty of one per cent on domestic and exports sales of relevant products, covered by the Agreement.

“Conclusion”

The business is confident of growing its Tea & Coffee business through innovation coupled with an aggressive marketing and rural distribution drive.

Out-of-home has been identified as an important channel to drive growth.Our current initiatives have helped us to establish a strong presence in this segment. Distribution width has been increased with the coverage of Hot Tea Shops and an increased number of vending machines.

The domestic coffee business achieved excellent growth in volumes and profits. Bru Expresso, an innovative coffee pre- mix, which delivers a creamy, frothy coffee cup has also been launched.

In order to strengthen its share in the premium segment of the roasted and ground coffee market, a new product, Brooke Bond Green Label Classic, was launched. This product contains 90% premium coffee and 10% chicory, and delivers a superior cup.

The pace of innovation was maintained in distribution- related cold chain activity. This resulted in substantial reduction in supply chain costs.Mobile vending continues to receive meticulous attention as it will provide the impetus for further growth in the future.

The Business will continue to focus on accelerated growth of the impulse segment, through more focussed brands and deliver affordable products through appropriate innovation.This will provide the platform for a stronger performance in the years ahead.

Bibliography

Books:

Marketing Management by Phillip Kotler

Database Marketing The Ultimate marketing tool by Edward L.Nash

Marketing Management C.N. Sontakki

Complete MBA Companion in Marketing by Kellog.

Websites:

www.google.co.inwww.hulfnbservices.comwww.nestle.comwww.encyclopedia.comwww.managementparadise.com

Business Magazines:

Business Today Magazine.Business Standard & India Today.