““SCOPE OF SODA ASH AND SCOPE OF SODA ASH AND SODIUM SILICATE IN NATIONAL SODIUM SILICATE IN NATIONAL CAPITAL REGION”CAPITAL REGION”

SUBMITTED BY :- PARTEEK BANSAL M.B.A III SEM

CONTENT :-CONTENT :-Company ProfileObjective of the studyResearch MethodologyData AnalysisFindingsSuggestionsLearning

COMPANY’s COMPANY’s PROFILEPROFILE

Started in 1979

Founder and Chairman – M.S. Jain

Formerly known as “Kiran Pondy Chems Limited”

Started with manufacturing Sodium Silicate

Presently, largest manufacturer of Sodium Silicate in India

One of the largest importer of Soda Ash in India

32 manufacturing units across India

2 international units

Kiran Global Chems LimitedKiran Global Chems Limited

StrengthsStrengths

Largest manufacturers of Sodium and Potassium Silicate

In house fabrication and engineering team

“Sigma 4” rating in operational efficiency

Strong presence in export market

Aggressive market expansion

Customers ProfileCustomers Profile

•ESAB (Germany)

•Schlumberger (USA)

•MI Drilling (USA)

•Hindustan Unilever Ltd

(India)

•Proctor & Gamble India Ltd

•Henkel India Ltd

•National Aluminium

Company Ltd (NALCO)

•Hindustan News Print Ltd

Global Customers

Domestic Customers

UAE

Wholly owned manufacturing

unit

Commenced operations in 2005

Producing Sodium Silicate

(liquid)

Capacity 25,000 M.T. / P.A.

International UnitsInternational Units

EGYPT

Wholly owned manufacturing unit

Producing sodium silicate

Capacity 50,000 M.T. / P.A.

International unitsInternational units

OBJECTIVES OF THE OBJECTIVES OF THE STUDYSTUDYScope of chemical industry in

NATIONAL CAPITAL REGION (NCR)Gathering the brief history of soda ash

and sodium silicate in chemical industry.

To find the main users of soda ash and sodium silicate in national capital region.

To find out the potential customers for the Kiran Global Chems Limited (attractive market segments).

RESEARCH & METHODOLOGYRESEARCH & METHODOLOGY

Primary Source –(Internet websites)

Telephonic interview

Questionnaire - (sample of 40 customers)

Area - NCR

ANALYSISANALYSISThe sample size of 40

respondents has been taken from national capital region, who has almost occupied the major area of chemical industry in this region (NCR). Out of which 25 respondents belongs to soap & detergent industry and rest of the 15 related to the glass industry.

Q1. Are you users of soda ash ?YesNo

Q2. Which kind of grade you use while operations?

Soda dense.Soda light.Other

Q 3.Which commodities are you manufacturing?

Glass.Detergents.Soap.

Q4. What is your monthly consumption of soda ash?

1 To 20 tonnes 20 To 100 tonnes.100 To 500 tonnesMore than 500 tonnes

Q 5. Which type of chemical is being used in making soap?

Sodium silicate .Palm oil .

Q6.Which type of sodium silicate is used?

Sodium silicate liquid.Sodium silicate solid.

Q7 .What is their monthly consumption of Sodium silicate?

1 To 20 tonnes 20 To 100 tonnes.100 To 500 tonnesMore than 500 tonnes

Q8. Are you interested in dealing with us in future?

Highly ModerateLow

FINDINGSFINDINGSThere are lot of potential users of Soda Ash in

NCR.Most of the manufacturers are using Soda Ash

Dense in their operations.Manufacturers of glass and soaps are more as

compared to detergent manufacturers in NCR.Out of the soap and detergent manufacturers,

most of them are using sodium silicate in their operations rather than palm oil.

All the manufacturers of soaps and detergent are using sodium silicate liquid in their operations rather than sodium silicate solid form.

40% of the manufacturers are interested in dealing with the company.

SUGGESTIONSSUGGESTIONSThere are lot of users of Soda Ash in NCR

and these can be easily captured by the company. Most of them are using Soda Ash Dense in their operations and Kiran Global Chems Limited is trading in good quality of Soda Ash Dense.

Monthly consumption of Soda Ash in NCR is estimated to be more than 100 tones. So, it will be beneficial for the company if these customers are captured properly.

There is also a very good demand of Sodium Silicate Liquid in NCR. If these customers are captured, it will surely going to enhance company’s profits.

LEARNING FOR THE LEARNING FOR THE TRAININGTRAININGHow to behave in a corporate

worldHow to deal with persons Knowing the basics of work in the

companyBusiness etiquettesNo place for excuses in order to

avoid workDiscipline