Scope of marketing
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The Scope of Marketing
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![Page 1: Scope of marketing](https://reader030.fdocuments.in/reader030/viewer/2022032501/55b6dcf4bb61eb0c598b46ce/html5/thumbnails/1.jpg)
The Scope of Marketing
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WHAT IS MARKETING?IT IS THE
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ACTIVITY INSTITUTIONS
PROCESSES
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FOR
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CommunicatingCREATINGCOMMUNICATING
DELIVERING EXCHANGING
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OFFERINGSTHAT HAVE
VALUEFOR
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CUSTOMERSCLIENTS
PARTNERSAND
SOCIETY
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WHAT IS MARKETED?
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2.SERVICES
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3.Events
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4.Experiences
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5.Persons Big Brand themselves
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6.Places
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7.Properties
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8.OrganizationEnhancing Company’s image
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9.Information
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10.Ideas
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WHO MARKETS?
MARKETER
PROSPECTS
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MARKETERS STIMULATEDEMAND
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Demand Types
• Negative• Non Existent• Latent• Declining• Irregular• Full• Overfull• Unwholesome
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LET’STAKE
A LOOK
ONCUSTOMER MARKETS
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1.Consumer markets
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2.Business Markets
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3.GLOBAL MARKETS
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4.NON PROFIT
MARKETS
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WHAT TYPES OF MARKETS AVAILABLE?
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Marketplace
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Marketspace
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METAMARKETS
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METAMEDIARIES
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Thank you