SCOOBOX 2.0: Social Commerce Out Of The Box (English)

www.dotSource.de | www.handelskraft.de | www.socialcommerce.dewww.dotSource.de | www.handelskraft.de | www.socialcommerce.de

”SOCIAL COMMERCE OUT OF THE BOX“

SCOOBOX 2.0 MADE BY DOTSOURCE

dotSource GmbH, JenaJanuary 2011

dotSource arbeitet mit 2

I. E-COMMERCE GOES SOCIAL COMMERCEII. SCOOBOX 2.0III. DOTSOURCE

AGENDA

dotSource arbeitet mitwww.dotSource.de | www.handelskraft.de | www.socialcommerce.de

Social networks get more importantNr. URL Nr. URL

1 google.de 11 web.de

2 Facebook.com 12 Bild.de

3 google.com 13 gmx.net

4 youtube.com 14 xing.com

5 ebay.de 15 blogger.com

6 wikipedia.org 16 uimserv.net (1&1)

7 amazon.de 17 t-online.de

8 yahoo.com 18 leo.org

9 spiegel.de 19 live.com

10 twitter.com 20 studiverzeichnis.de

Two out of three internet users are

very active in social networks

From:http://www.alexa.com/topsites/countries/DE - 10/2010; Nielsen: Global Faces and Networked Places, 2009

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I. E-COMMERCE GOES SOCIAL COMMERCE


Customers want more interaction in web shops!

From: Agentur expresso (www.brandinfiltration.com), via slideshare.net 4


85% of social media users believe that a company should go further than

just having a presence on social sites and should also

interact with its customers.

dotSource arbeitet mitwww.dotSource.de | www.handelskraft.de | www.socialcommerce.de 5


Trend: more interaction in E-Commerce

More focussed on:PeopleInspirationWomenFashion, Lifestyle, Hobbys

Tendentially focussed on: ProductsDecisionsMenMass-produced products


Modified user behavior:

2005 2010• Internet users (Germany) 37,5 Mio > 44 Mio• Research/enquiries 70% 97%• E-mail 70% 88,2% • Online shopping 37% 87,1%• Usage of forums, 17% > 50 % price comparisons,

reviews, product ratings

The relevance of e-commerce has

increased

From: AGOF 2005 & März 2010, Internet World Business Februar 2010, Fachgruppe E-Commerce im Bundesverband Digitale Wirtschaft (BVDW), 2010) 6


Growing relevance of online research: Every second user searches on the internet for

product information!


The effect of user-generated content in web shops

7


Customer-generated reviews increase site traffic, overall

conversation rate and average order value

Personalized product recommendations in

webshops increase sales rates



Web shop reality

• Less than 50% of all online shops offer interactive elements on their sites

• More than half of the shop operators only use a simple presentation of goods and just a few opportunities for interaction

• Only one third of the ecommerce companies offer reviews and personalized recommendations

• The majority maintain an “old way of thinking”

Results• „Digital retail shelves“ • High churn rates of customers• „Empty“ shops

From: ACTA 2009, Novomind-Studie 2009/2010, ECC Handel 2009


Social Commerce

SOCIAL COMMERCE

9

„E-commerce is about products, Social Commerce is about people“ Exciting Commerce-Mantra seit 2005


SOCIAL COMMERCE is a subset of e-commerce in which the active participation of customers and their personal relationships are at the forefront. Wikipedia.org


Customer feedback offers traders optimization potential

Traders get to know their target groups

Consumers get confidence in products

Higher customer retention

Consumers impulse to buy is triggered

Focuses on the needs of customers

Decreased rates of returns

User-generated content improves search engine ranking

Contributes to the individuality und unique selling proposition of a shop

Stop thinking in„CAMPAIGNS“. Start thinking in „CONVERSATIONS“.*

FAZIT

*From: Agentur expresso (www.brandinfiltration.com), via slideshare.net

What is Social Commerce? • From the viewpoint of online traders


Meet people who share the same interests

Get more Information about products and services

Obtain confidence in information

Feel credibility

Active participation

Social interaction

Social Commerce • From the customer view

FAZIT

… People in networked markets have figured out that they can provide far better information and support each other than they receive from their vendors….“*

*From: Das Cluetrain Manifest, 1999


Who uses Social Commerce?

12

The Giants:

America:

Germany:



II. SCOOBOX 2.0

What is SCOOBOX:

• „Social Commerce Out Of The Box“• Flexible software kit• Extends the consumer channel of Intershop ES• A range of features to build up an active community:

Facebook shop & Facebook API / Twitter Integration / forum & blog / visual shopping / message & friends system / user profiles / toplists / customer rewards system


II. SCOOBOX 2.0

SCOOBOX

• Complete integration in ES Version 6.4 via cartridge• Full standard support service via Intershop


Elements

• Basic functions• Community functions• Product and shop functions• Web 2.0 functions

II. SCOOBOX 2.0


II. SCOOBOX 2.0

Basic functions• Captchas

- Image captcha functions for protection from automatic spam bots

• Blacklists- Screening/filtering user-generated content for unsolicited terms

New features in version 2.0: • Rights

- Organization of admin rights- Hierarchy of rights for certain functions

• E-mail configurator- Individual addresses for outgoing e-mails


II. SCOOBOX 2.0

Basic functions – blacklist

•Lists•Group

s•Entrie

s•Impor

t


II. SCOOBOX 2.0

Community functions

• Extended user profile- Profile picture- Personal information and interests- Connection to other SCOOBOX

Functions (messaging system and customer loyalty rewards system)

- Visibility for other users- Customer management in the back office

Screenshot: storefront


• Extended user profile

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II. SCOOBOX 2.0

Community functions


II. SCOOBOX 2.0

Community functions

• Customer loyalty rewards system for members

- Users can be rewarded with points(for threads, reviews etc.)

- Customers can achieve a higher social ranking

- Possibility to cash in the reward points at the shop

Screenshot: storefront


II. SCOOBOX 2.0

Community functions

• Rewards system for members – back office


II. SCOOBOX 2.0

Community functions

• Rewards system for members - storefront

Overview of the rewards status in the extended user profile


II. SCOOBOX 2.0

Community functions

• Messaging system- For sending, forwarding and receiving messages- For exchanging ideas about products or just for fun

Ill.: storefront


II. SCOOBOX 2.0

Community functions

• Ignore users- This function extends the opportunities for communication and

interaction between registered users- Users can ignore other members

of the community

Ill.: storefront


II. SCOOBOX 2.0

Community functions

• Report suspicious content- Users can report dubious

content

Ill.: storefront


II. SCOOBOX 2.0

Community functions

• Friends system- List of friends in the user profile- Users can:

-Find other registered friends -Invite their friends per e-mail -Visit the user profiles of their friends-Send messages to their Friends

- Etc.

Ill.: storefront


II. SCOOBOX 2.0

Community functions

• Activation of content- Adjustable mechanism for the activation and management of user-

generated content

- 3 options: • Manual activation of all user entries by the admin• Automatic activation, immediately and without examination• Semi-automatic activation:

examination of entries that contain terms of the blacklist by the admin


II. SCOOBOX 2.0

Community functions• Activation of content – back office

Illustration: back office- No approval needed- Only when matched with

blacklist- Always


II. SCOOBOX 2.0

Product and shop functions• Quick reviews

Settings in the back office


II. SCOOBOX 2.0

Product and shop functions• Comments/Reviews

Ill.: storefront

Ill.: back office


II. SCOOBOX 2.0

Product and shop functions• Toplists

Illustriations: storefront

• Fall back to data of comments, reviews, recommendations, wish lists etc.

• Present in the storefront e.g.:- Most active users- Best selling products- Most discussed products- Best rated products


II. SCOOBOX 2.0

Product and shop functions

• Feeds

About comments and reviews

Illustration: review feed (storefront)


II. SCOOBOX 2.0

Product and shop functions

• Product presentation

Illustration storefront

-Product carousel-Slideshow


II. SCOOBOX 2.0

Web 2.0 functions

• Configurable user interface

Illustrations: storefront

- Users can configurate their individual user interface (by drag and drop)


II. SCOOBOX 2.0

Web 2.0 functions• Drag and drop shopping cart

Illustration: storefront

- Users can drag and drop their selected products playfully into their shopping cart

- click on product => drag to shoppng cart icon => drop


II. SCOOBOX 2.0

Web 2.0 functions

• Visual Shopping- Customers move around a digital world of goods- Attractive and emotional product presentation

by the help of multimedia- AJAX-based graphical user interface- Little effort for the designer

Ill. storefront


II. SCOOBOX 2.0

Web 2.0 functions

• Visual shopping


Images with highly sensitive areas (image maps)


II. SCOOBOX 2.0

Web 2.0 functions

• Visual shopping – back office

Ill.: back office


II. SCOOBOX 2.0

Web 2.0 functions

• Visual shopping – Storefront Editing

- Editing of visual shopping functionality in the storefront

- Connected with the content management system

Ill.: storefront


II. SCOOBOX 2.0

Web 2.0 functions• Facebook API- Interconnection between shop and Facebook through Single Sign-On

(Graph API)- Privacy settings- Customers can publish their purchases/wish lists on Facebook



II. SCOOBOX 2.0

Web 2.0 functions• Facebook API- Customers can publish their wish lists on Facebook



II. SCOOBOX 2.0

Web 2.0 functions• Facebook API- Facebook features can be switched on or off in the back office

Illustration: back office


II. SCOOBOX 2.0

Web 2.0 functions• Facebook API- Create a fan box- Shop users can immediately become Facebook fans- Sidebar is configurable in the back office


Ilustration: back office


II. SCOOBOX 2.0

Web 2.0 functions• Facebook API- Shop integration into a

Facebook App- Offers full range of the shop:

User don‘t have to leave Facebook while shopping


II. SCOOBOX 2.0

Web 2.0 functions• Twitter API- Users can tweet products and recommendations- Tweets are shown in the shop

- Timelines or SearchPhrase with Tweet-Display- Operator gets news feeds


Illustration: back office


II. SCOOBOX 2.0

Web 2.0 functions• Blog- Advantages:

• Single sign-on in shop and blog• Connection between shop functionality and editorial content• Customers can buy products out of the blog• Blog is accessible with Facebook and Twitter• All options of a blog are available, e.g. for commenting a post

Ill: storefront


II. SCOOBOX 2.0

Web 2.0 functions• Blog



II. SCOOBOX 2.0

Web 2.0 functions• Blog – back office- Easy editing of the posts with WYSIWYG-Editor- Admin can manage the rights of registred/unregistred customers

Ill.: back office


II. SCOOBOX 2.0

Separate components• Forum- Communication on the shop and its products- Connected with user profiles and rewards system

- User activities:• Asking, answering and discussing • Uploading pictures • Integrating products from the shop• Ratings und comments

- Configuration in the back office: • Creation of categories• Appointments of moderators


II. SCOOBOX 2.0

Seperate components• Forum - storefront


II. SCOOBOX 2.0

Seperate components• Forum – back office


II. SCOOBOX 2.0

Seperate components• Visual shopping


Back office


2006 – Founding of dotSource GmbH

– dotSource => Intershop Implementation Partner

2008 – Repositioning as social commerce agency– SCOOCOX®

2009 – dotSource => Intershop Technology Partner for social commerce software

2011 – >60 employees– located on the 6 th floor of the Intershop Tower

III. DOTSOURCE


III. DOTSOURCE

Contact

dotSource GmbH

Marcus JanzeSales Manager

Leutragraben 1 Intershop Tower [email protected]

07743 Jena fon: +49 (0)3641 573-3491

www.dotSource.dewww.socialcommerce.dewww.handelskraft.de

SCOOBOX 2.0: Social Commerce Out Of The Box (English)

Technology

Transcript of SCOOBOX 2.0: Social Commerce Out Of The Box (English)