SCM of Cosmetic

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y Manoj Gupta

SUPPLY CHAIN MANAGEMENTSUPPLY CHAIN MANAGEMENT

OF COSMETICSOF COSMETICS


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DIFFERENT PRODUCTSDIFFERENT PRODUCTS


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APRICOT SCRUBAPRICOT SCRUB


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APRICOT SCRUBAPRICOT SCRUB


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Apricot ScrubsApricot Scrubs

y Constitutes approximately 40% of

consignment as well as the sales amount

which comes to nearly 80 lacs per month.


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REVENUEREVENUE

y Total sales of St Ives in 2008-09

:$875Million


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TECHNICAL DETAILSTECHNICAL DETAILS

y Invigorating. Oil free Gently exfoliates dull

surface cells to instantly reveal smooth,

radiant skin.

y Dermatologist tested -Won't clog pores.

y This product not tested on animals.


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Product FeaturesProduct Features

y Invigorating. Oil free gently exfoliates dull

surface cells to instantly reveal smooth,

radiant skin.

y Dermatologist tested -Won't clog pores.

y This product not tested on animals.


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Supply chain management of scrubSupply chain management of scrub

Cust.RetailerDistb.StorageMfg


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FLOW OF GOODSFLOW OF GOODS

UK

PORT

NHAVA

SHEVA

PORT

VASAIWAREH

OUSE

PUNE


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Overall movement of ProductOverall movement of Product

Retailer

Distributor

Pune, Kolhapur, Aurangabad, Nasik, Solapur, Nagpur

C & f

Mumbai, Maharashtra,Delhi, Kolkata,

Importer

Mumbai[India]

Manufacturer

United Kingdom(birmingham, west midlands)


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Supply of goodsSupply of goods

y Two 20 ft. containers a month is been

received at Nhava sheva port fromBirmingham (UK).

y The container carries different types of

product in it.


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ConsumptionConsumption

y Retail shop: scrub:10 qty a week.

y In order to avoid the stockout of the

scrub the wholesaler keeps 10%

additional inventory with them.


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PACKAGINGPACKAGING

y Size of the individual pack:18X5X3

y 4 ply carton is used.

y Bursting strength of 14 B.S

y Each carton had 48 scrubs.

y Packed in cartons and stacked upto

maximum of 8 cartons height in

containers.


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StockStock

y Stock at warehouse of the scrub: 290 qty

y Stock at the retail shop: 10 qty


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C&F AGENTSC&F AGENTS

y C & F agents are located in Mumbai,Maharashtra,Delhi, South India, East India(inKolkata)

y Central India part is feeded from Delhi.y Gujarat was supplied directly from Importer,

so no C & F agent existing there.y Apricot scrub mainly distributed in

metropolitan areas and town centres in

Maharashtra - Pune, Kolhapur, Aurangabad,Nashik, Solapur, Nagpur.


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COMMUNICATIONCOMMUNICATION

y Retailer: weekly sales person comes to

take the requirement.

y Wholesaler: they maintain the fixed qty of

stock as they receive the container on an

average every 15 days.


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Checklist of the salespersonChecklist of the salesperson

Item

Description

Retailer 1 Retailer 2 Retailer 3

HairCare

Products

BodyCareProducts

Facial Treatment

Products

Retailer 1 : F.C. Road(Pune)

Retailer 2: KolapurRetailer 3: Nasik


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Credit PeriodCredit Period

Manufacturing

Distributor

Retailor

15 days

15 days


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DELIVERYDELIVERY


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RatesRates

y The rates are changed when there is an

fluctuation of the +/-10% of the pound

rate.


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Order cycleOrder cycle

UK

NHAVA

SHEVAMUMBAI

PORTCLEARANCE

WAREHOUSE

28DAYS

3 DAYS

1

dAYS


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MSDSMSDS


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MSDSMSDS


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MSDSMSDS


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MSDSMSDS


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Accident release MeasureAccident release Measure


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Handling & storageHandling & storage


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Personal ProtectionPersonal Protection


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Physical & ChemicalPhysical & Chemical PropetiesPropeties


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Physical & ChemicalPhysical & Chemical PropetiesPropeties


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Chemical stability & ReactivityChemical stability & Reactivity

informationinformation


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Toxicological informationToxicological information


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DisposalDisposal considerstionsconsiderstions


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RejectedRejected

y If the scrub is been received in

open/expired condition the product is sen

back to the wholesaler with the invoice

copy.


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RecyclingRecycling

y Locate the recycling number on the

product package to find out what can be

recycled and where to take it.

y Carefully cut the end tubes off and rinseout the containers.

y Keep the cap with the tube when recycle

the packaging.


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SCM of Cosmetic

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