scientific in nature

a thesis on steve jobs and how he evolved a wooden box into a

society made in his image

Hello.

The Genesisis the first known species to appear in the MacWorld.

Steve Wozniak and Steve Jobs, two kids in their 20’s, create their

first computer. They called it Apple I.

One year earlier John Henry Holland writes a book called Adaptation in Natural and Artificial Systems. He is later regarded as a major contributor to the science of Artificial Evolution. (Evolutionary Computation.)

Introducing…

1975

The Creator is the guiding force behind the evolution of the species, and Society’s protocols & taboos.

The Creator maps the evolutionary framework before any species is introduced. His influence incubuses every detail of the process.

The Creator is careful never to upstage his creations, as they are the heroes.

Introducing…

The Societyoffers the security and stability implicit for the survival of its Cultures and Members.

The Society enforces social taboos and protocols that allow for jumps in evolution. This calls for a closed social structure.

The Society offers solutions to paradoxical ideologies such as Freedom vs. Security.

Introducing…

A Closed Social Structureimplies the first action to be taken before evolution can occur. This includes establishing full control over Society, its Members, Cultures, and others.

The Society

The Cultures offer sophistication of the science and arts

Social Taboos are in place to be respected by evolving Cultures. The purpose of a taboo is to provide security for Society and it's Members. Respect for social taboos are vital to the evolution of the Society. Ignoring these taboos put Society and its Members at risk of destruction.

Introducing…

The Membersare grouped by family, species, and generation.

The family caries the implicit purpose for being.

The species carries the mutation in the ‘genotype’.

Each generation evolves into a new, stronger version of itself.

Introducing…

Intelligent Designsecures the survival of the individual Members.

Evolution Process

The unibody trait is common among all species. Its function is to provides an even distribution of energy and strong shell.

Sleepmode is the species’ energy conservation function and is a law for the evolution process.

Magnetic Power Latch is a defense mechanism that prevents species from falling by detaching when pressure is applied.

Sudden Motion Sensor is a defense mechanism which detects acceleration in movement and detaches it’s fragile memory source in anticipation of impact.

addresses change in the species phenotype by allowing its features to be chosen naturally. It also handles the paradoxical need for freedom and security.

Natural Selection

App Store

Darwin Open Source

Strict social taboos and protocols exist for the development of potential features of a species. While The Creator has been accused of tyranny from the ‘Darwins’, the illusion of freedom has kept the masses happy without sacrificing the security of his Society.

Evolution Process

is triggered when it is thought a species is ready to evolve to the next generation.

Survival of the Fit

iPhone

iPhone 3G

Stabilizing

iPhone 3GS

Disruptive

Fitness describes the ability to both survive and reproduce. A Disruptive selection implies an evolution to the next generation. A Stabilizing selection implies extinction or mutation.Evolution Process

implies extinction for the ‘weak’ and social evolutions will be denied. The ‘fit’ will pass its dominance on to the new generation.

Starving the Weak

iPhone 3GSSurvival

iPhone 3GExtinction

iPhone 4New Generation

Evolution Process

will occur after 3 or 4 generations have passed. This mutation may introduce a new species, or simply an superficial attribute neutral to the species survival.

Species Mutation

iPhone 4

iPad

Evolution Process

The process of evolution continues with the new, mutated species.

The Alpha Malemakes the distinction between an evolving species and the ordinary machine.

Each challenge begins with a greeting:

Hello, I’m a Mac. And I’m a PC.

While both the species and the machine are technically of the same classification (PC), the distinction it has made is a powerful, strategic move.

Sociology

The Alpha Maleestablishes superiority.

The species acts as an instigator to the battle. When he lures in the machine, Mac immediately take the high road by complimenting PC or showing sympathy (never empathy). This makes PC appear weak and inadequate.

Sociology

The Mating Rituals assist with the reproduction process.

When a new species or generation is

introduced for the first time it begins with an

objective to arouse interest. Its coy

terminology and brief displays of beauty are

designed to induce desire or curiosity. The species will often sing new, exciting melodies

for an experience creating memory.

This approach is very different from an

established species which primarily

reinforces the benefits of its features in a

straight forward manner.

Sociology

The Mating Rituals create a lustful hypnosis only to be broken by a new, more attractive generation shortly after.

These rituals have potential to infect the recipient with a phenomenon called New Relationship Energy (NRE) which creates a heighten level of lust. This feeling is chemical and is thought to last only 6 months to 2 years. New Generations are introduced each year and provide new features the old generation cannot match.

Sociology

The Mating Rituals also include a bonding process similar to that of a mother and the smell of her newborn child.

“Is it me or does the top inside part of the iPhone 3G box smell really good? Anyone

else notice this?”

“I have the box on a table and almost every time I walk by I pop the top off and get a whiff”

“I’ve been saying for years that this is a good smell and people just look at me like I'm crazy. Well I'm glad there’s another crazy out there. It’s definitely something going on inside Apple products.”

Actual quotes from dozens if not hundreds of forums.

Sociology

The PropheciesWhere will the future take the Society and its Members?

Conclusion

Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his

image.

Researched and written by: Jason J VelazquezOctober 3th 2011

References and Research

• Computers Are Social Actors Clifford Nass, Jonathan Steuer, and Ellen R. Tauber 1994

• SYSTEMIC THINKING a simple thinking technique for gaining systemic focusPresent by GARY BARTLETT at THE INTERNATIONAL CONFERENCE ON THINKING “BREAKTHROUGHS 2001”

• Unicist Thinking The double dialectical thinking http://unicist.com/This is a synthesis on the results obtained from the research on human intelligence applied to complex problem solving led by Peter Belohlavek.

• In regards to the quotes used for “The Mating Rituals” section http://www.hongkiat.com/blog/stunning-apple-concept-designs/

Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his

image.

Researched and written by: Jason J VelazquezOctober 3th 2011

References and Research

• Propinquity (term)http://en.wikipedia.org/wiki/Propinquity>

• New Relationship Energy (Term)http://en.wikipedia.org/wiki/Outline_of_relationships>

• NRE is similar to lust or infatuation as it fades over time and is chemically produced.

http://www.examiner.com/open-relationships-in-austin/new-relationship-energy-and-its-relationship-to-emotional-

• http://techland.time.com/2011/02/14/can-you-be-in-love-with-your-gadgets-study-says-yes/

Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his

image.

Researched and written by: Jason J VelazquezOctober 3th 2011

References and Research

• Propinquity (term)http://en.wikipedia.org/wiki/Propinquity>

• New Relationship Energy (Term)http://en.wikipedia.org/wiki/Outline_of_relationships>

• NRE is similar to lust or infatuation as it fades over time and is chemically produced.

http://www.examiner.com/open-relationships-in-austin/new-relationship-energy-and-its-relationship-to-emotional-

• Can you be in you’ve with your gadgets?http://techland.time.com/2011/02/14/can-you-be-in-love-with-your-gadgets-study-says-yes/

• Unicist Anthropology From The Unicist Wiki Libraryhttp://www.unicist-library.org/en/unicistwiki_library/index.php?title=Unicist_Anthropology

Scientific in Nature A thesis on Steve Jobs and how he evolved a wooden box into a society made in his

image.

Researched and written by: Jason J VelazquezOctober 3th 2011