ScienceFiction - Introduction

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Hello.

Transcript of ScienceFiction - Introduction

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Hello.

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We are

an agency that combines evidence-based marketing with powerful creativity to make memorable brands.

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We are

ScienceFiction

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So...

What’s with the name?

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Well,

let’s start with the science.

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The science tells us that advertising is history.

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It doesn’t matter if a consumer has seen your banner ad, watched your TVC or heard your radio spot, afterwards it’s all in their past.

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And how they recall that history is purely dependant upon the strength of the memories each of those ads has created.

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That’s why

we’ve dispensed with the purchase funnel and use the much more accurate

Memory Timeline.

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MEMORY STRENGTH

TIME

This shows us thatthe effects of advertising are spread over time.

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BUILDING MEM

ORIESREFRE

SHING MEMOR

IES

MEMORY STRENGTH

TIME

To make these memories work for you,it’s important that you refresh them as well as build new ones.

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So how do you

make a memorable brand?

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Well,

that will help explain the Fiction.

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To make a memorable brand you need:

Powerful insights and ideas that surprise, get noticed by and connect with a broad audience.

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insightthe

that

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A visit to a national park like Scenic World is amazing because it makes you feel small again.

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A feeling that was expressed through an integrated campaign across OOH, Radio and social.

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insightthe

that

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We buy soft drinks to give us a refreshing kick when a heated

moment is making us feel thirsty.

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View the 360 video at http://bit.ly/2s6tjY9

Just like an escape to a virtual world through a 360° video.

http://bit.ly/2s6tjY9
http://bit.ly/2s6tjY9
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insightthe

that

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An honest soft drink is refreshing. Which is exactly what you’re after

when you pick one up.

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And nothing is more refreshing than a campaign that reveals the clichés other soft drinks rely upon.

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insightthe

that

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Knowing that you can get trustworthy advice before making a purchase decision is a liberating feeling.

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View the video at https://vimeo.com/79752018

So liberating you’re free to daydream about eagle-winged rainbow-emitting goats.

https://vimeo.com/79752018
https://vimeo.com/79752018
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insightthe

that

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Most people have no real idea about how fresh their supermarket’s fresh food really is.

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View the video at https://vimeo.com/97111877

But if supermarkets definitions of fresh food aren’t all equal, how do you prove it?

https://vimeo.com/97111877
https://vimeo.com/97111877
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insightthe

that

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Being a new parent isn’t all kisses and smiles. Every day is filled

with new challenges and questions.

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View the video at https://vimeo.com/85784040

We used this perspective and a baby’s POV to tap into situations that new parents could instantly relate to.

If you need support or advice through your pregnancy, birth or the first year of motherhood call 1800 882 436 to access our information and free confidential counselling service or visit www.pregnancybirthbaby.org.au

When the tough moments outnumber the precious oneswe’ll be there.

WS_

NH

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34_P

BB_M

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If you need support or advice through your pregnancy, birth or the first year of motherhood call 1800 882 436 to access our information and free confidential counselling service or visit www.pregnancybirthbaby.org.au

When your baby isn’t the only one cryingwe’ll be there.

WS_

NH

C00

34_P

BB_M

B_2

https://vimeo.com/85784040
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Want to find out more about making a brand memorable?

Get in touch:

sciencefiction.agency [email protected] [email protected]

www

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© Copyright ScienceFiction 2017. No part of this presentation may be reproduced or used in any form without the prior written permission of ScienceFiction.

https://sciencefiction.agency

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