Science Of Twitter 2013
Transcript of Science Of Twitter 2013
The Science of TwitterHow to get more followers and ReTweets.
Dan Zarrella
Social Media Scientist
#TwitterSci
Takeaway: Twitter is key for
all forms of online marketing
and communications.
Takeaway: Take the time to
fill out your profiles.
Takeaway: Tell people
Why they should follow you.
Takeaway: Don’t rely on
conversation to build reach.
Takeaway: Share interesting
links to build reach.
Takeaway: It is difficult to
over tweet.
Takeaway: Stop talking
about yourself.
Takeaway: Don’t be a
Debbie Downer.
Takeaway: For more clicks,
Tweet slower.
Takeaway: Experiment with
longer Tweets.
Takeaway: Try putting your
Links 25% of the way into
Tweets.
Takeaway: Action words
get more clicks.
Takeaway: For more clicks:
Tweet later in the day
and week.
Takeaway: Experiment with
Friday afternoons for more
Retweets.
Takeaway: Try words like
“you,” free” and “new.”
Takeaway: Don’t be boring.
Takeaway: Links get
Retweeted.
Takeaway: Headlines are
as important as bodies.
Takeaway: Don’t forget
Social calls-to-action.
Takeaway: Tweet news
or say things in a new way.
Dan Zarrella@DanZarrella