1. 1. What can we learn from Science Fiction about next generation UX? Lior Zadicareo Partner and Head of Product Management Consulting at StarVision
2. 2. Today Product Management User Experience Next Generation Science Fiction
3. 3. About StarVision Established 2005 Provides Support and Training Services Strategy Product Marketin g
4. 4. Product Management
5. 5. What is Product Management?
6. 6. Product Marketing Product Definition AchievementCustomer The Essence of Product Management
7. 7. Product Management Product Strategy Product Definition (Roadmap) Product Achievement Product Marketing
8. 8. Total UX
9. 9. Total UX
10. 10. Total UX Distribution (POS) Delivery Experience Customer Service Customer Support Pricing
11. 11. Prediction
12. 12. Why do we predict?
13. 13. Easy Predictions
14. 14. Easy Predictions (as per original presentation date) When will the sun rise tomorrow in Tel Aviv? 5:41 When will Yes Planet Present the Movie Blended next? 19:10
15. 15. Difficult Predictions
16. 16. Difficult Predictions What will be the most searched for term on Google tomorrow? Which clip will turn viral? What is the most profitable new feature for my product?
17. 17. Science Fiction
18. 18. Minority Report Steven Spielberg (2002) Based on Story by Philip K. Dick (1956) Occurs in 2054
19. 19. Minority Report Psychic Crime Prediction Movement based MMI Car Automation Personalized Advertising
20. 20. Minority Report
21. 21. Make it Real and Consistent
22. 22. June 29, 2007
23. 23. The iPhone Experience
24. 24. The Movie minority report is often cited as one of the science fiction sources to inspire movement based computer interaction. The User Experience is based on real life object manipulation behavior transposed into machine manipulation, i.e. using the way humans manipulate real objects to manipulate virtual objects. Claims have been made that this inspired the iPhone touch screen object manipulation.
25. 25. Although much effort has been made to make the movie a true prediction of the future, there are a few miss-predictions* in the movie in general and a couple in the clip presented. Do you know what they are? Send us an email and we will let you know the answer. Our Email address: info@starvisionpartners.com * A miss-prediction is a depiction of the future in a way that is inconsistent with the way technology has developed.
26. 26. More Science Fiction? A very partial yet important list
27. 27. Star Trek The Twilight Zone Star Wars Blade Runner The Matrix Terminator Total Recall
28. 28. Stranger in a Strange Land Dune I Robot Neuromancer Foundation Series The Hitchhikers Guides to the Galaxy The Hunger Games
29. 29. Thank You!