Science & Art of Social RecruitIn - Dave Hazlehurst
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Transcript of Science & Art of Social RecruitIn - Dave Hazlehurst
#RecruitIn
@googledave
of Social Recruiting
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
We believe in challenging the status quo and doing things differently
Apple - WHY?
Our Products are beautifully designed and easy to use
Apple - HOW?
We make Great Computers etc
Apple - WHAT?
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
Ethos
Pathos
Credibility - Trust
Logos Consistency - Logic Emotions - Imagination
#RecruitIn
@googledave
Pathos
#RecruitIn
@googledave
Behaviour Influence Persuade
#RecruitIn
@googledave
1. Persuasive Facts & Figures
2.Be Truthful
3.Bullshit Monitor
4. Thought Leader
1. Drivers
2.Speed
3. Lead with empathy
4. Same Wavelength
5. Pain & Pleasure
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
Adwords
Display Planner
Keyword
Research
Analytics
#RecruitIn
@googledave
#RecruitIn
@googledave
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@googledave
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@googledave
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ATS
#RecruitIn
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@googledave
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@googledave
Persona has a problem but is not aware of the solution
SEE
Has a Problem and is researching the solutions
THINK
Aware of your solution,
convince them!
DO
They’re a customer encourage to buy
and share more
DELIGHT
#RecruitIn
@googledave
1. Industry
Pain Points
2. Common
Customer
Q’s
3. Trending
Industry Topics
4. Brand
Stories
5. Research
& Analysis
6. Outside of
industry into
your world
7. Industry
News &
Trends
#RecruitIn
@googledave
#RecruitIn
@googledave
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@googledave
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@googledave
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@googledave
…Oh S%&t! How do we do it
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Type of content
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Length of strategy
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
#InboundUK14
@googledave
SEE
THINK
DO
DELIGHT
Determine Objective
Q1 Q2
SEPTEMBER OCTOBER NOVEMBER DECEMBER JANUARY FEBRUARY MARCH
#RecruitIn
@googledave
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@googledave
How to undercover your why?
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
#RecruitIn
@googledave
Before & After
Missing out
Hurt & Rescue