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Transcript of Schwalbe 02PM&IT
Chapter 2:Chapter 2:The Project Management and The Project Management and
Information Technology ContextInformation Technology Context
Information Technology Project Information Technology Project Management,Management,Fifth EditionFifth Edition
Information Technology Project Management, Fifth Edition, Copyright 2007
2
Projects Cannot Be Run in Isolation
Projects must operate in a broad organizational environment
Project managers need to use systems thinkingTaking a holistic view of carrying out projects within the
context of the organizationSenior managers must make sure projects
continue to support current business needs
Information Technology Project Management, Fifth Edition, Copyright 2007
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A Systems View of Project ManagementA systems approach emerged in the 1950s to
describe a more analytical approach to management and problem solvingManagement must see how projects relate to the whole
orgnaizationThree parts include:
Systems philosophy: an overall model for thinking about things as systems
Systems analysis: problem-solving approachSystems management: address business, technological,
and organizational issues before making changes to systems
Information Technology Project Management, Fifth Edition, Copyright 2007
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Media SnapshotThe Press Association Ltd, the largest news agency in the
United Kingdom, hired a consulting firm to help turn things around after management noticed its profit margins were sliding The organization’s rapid growth rate and acquisition of several news
organizations help extend its reach throughout the country but these disparate groups were not sharing work processes and technologies causing high operating costs
The consultants suggested using a holistic view and a top-down strategy to make sure projects supported key business goalsEverything must be seen as being connected in order for
organization change to be accomplished They also suggested releasing short-term results to accrue
benefits on an incremental basis and reviewing projects on a regular basis to ensure strategic alignment
Information Technology Project Management, Fifth Edition, Copyright 2007
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Opening Case AnalysisTom Walters did not use a systems approach –
the IT department did all of the planningHe did not address many of the organizational
issues involved in such a complex projectHe did not clearly define the business,
technological and organizational issues associated with the project
He did not involve the stakeholders which led to his being blindsided by the problems raised at the meeting
Three Sphere Model for Systems Management of Laptop Project
Information Technology Project Management, Fifth Edition, Copyright 2007
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Information Technology Project Management, Fifth Edition, Copyright 2007
7Understanding OrganizationsStructural frame: Focuses on roles and responsibilities, coordination and control. Organization charts help define this frame.
Human resources frame: Focuses on providing harmony between needs of the organization and needs of people.
Political frame: Assumes organizations are coalitions composed of varied individuals and interest groups. Conflict and power are key issues.
Symbolic frame: Focuses on symbols and meanings related to events. Was it good the CEO came to the kickoff meeting? Culture is important, particularly in international projects.
What Went Wrong? Many enterprise resource planning (ERP) projects fail due to
organizational issues, not technical issues. For example, Sobey’s Canadian grocery store chain abandoned its two-year, $90 million ERP system due to organizational problems.
As Dalhousie University Associate Professor Sunny Marche states, “The problem of building an integrated system that can accommodate different people is a very serious challenge. You can’t divorce technology from the sociocultural issues. They have an equal role.”
People in different parts of the company had different terms for various items. People had their daily work to do and did not want to take the required time to get
the new system to work
Sobey’s ERP system shut down for five days and employees were scrambling to stock potentially empty shelves in several stores for weeks. The system failure cost Sobey’s more than $90 million and caused shareholders to take an 82-cent after-tax hit per share.*
*Hoare, Eva. “Software hardships,” The Herald, Halifax, Nova Scotia (2001).
Information Technology Project Management, Fifth Edition, Copyright 2007
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Information Technology Project Management, Fifth Edition, Copyright 2007
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Organizational StructuresRelated to political and structural framesThree basic organization structures
Functional: functional managers report to the CEOProject: program managers report to the CEOMatrix: middle ground between functional and project
structures; personnel often report to two or more bosses; structure can be weak, balanced, or strong matrix
Functional, Project, and Matrix Organizational Structures
Information Technology Project Management, Fifth Edition, Copyright 2007
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Information Technology Project Management, Fifth Edition, Copyright 2007
11Organizational Structure Influences on Projects
Project Characteristics
Organizational Structure Type
Functional Matrix Project Weak
Matrix Balanced
Matrix Strong Matrix
Project manager’s authority
Little or none Limited Low to Moderate
Moderate to high
High to almost total
Percent of performing organization’s personnel assigned full-time to project work
Virtually none 0-25% 15-60% 50-95% 85-100%
Who controls the project budget
Functional manager
Functional manager
Mixed Project manager
Project manager
Project manager’s role
Part-time Part-time Full-time Full-time Full-time
Common title for project manager’s role
Project Coordinator/
Project Leader
Project Coordinator/
Project Leader
Project Manager/
Project Officer
Project Manager/ Program Manager
Project Manager/ Program Manager
Project management administrative staff
Part-time Part-time Part-time Full-time Full-time
PMBOK Guide, 2000, 19, and PMBOK Guide 2004, 28.
Information Technology Project Management, Fifth Edition, Copyright 2007
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Organizational Structure Project managers have the most authority in a pure project
organizational structure and the least in a pure functional structure A project leader in a functional organization who requires strong
support from several different functional areas, should ask for top management sponsorship The sponsor should solicit support from all relevant functional managers to
ensure that they cooperate and that qualified people are available to work as needed
Even though PMs have the most authority in the project organizational structure, this is often inefficient for the company as a whole Assigning full-time staff to the project an lead to underutilization and/or
misallocation of resources A full-time technical writer that has no work on a particular day is a wasted
resource Using a systems approach might lead the PM to suggest hiring an independent
contractor to do the writing instead of using a full-time employee, thus saving money
Information Technology Project Management, Fifth Edition, Copyright 2007
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Organizational CultureJust as an organization’s structure affects its ability to
manage, so does an organization’s culture. Organizational culture is a set of shared assumptions,
values, and behaviors that characterize the functioning of an organization
Many experts believe the underlying causes of many companies’ problems are not the structure or staff, but the culture
Even within one organization, one department’s culture may be different from another department’s culture (technology vs. finance)
Some cultures make it easier to manage projects
Ten Characteristics of Organizational Culture1
Member identity*Group emphasis*People focusUnit integration*Control
Risk tolerance*Reward criteria*Conflict tolerance*Means-ends
orientationOpen-systems focus*
1 as per Stephen P. Robbins*Project work is most successful in an organizational culture where these items are strong/high and other items are balanced
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Information Technology Project Management, Fifth Edition, Copyright 2007
Ten Characteristics of Organizational Culture1. Member identity: The degree to which employees identify with
the organization as a whole rather than with their type of job or profession. A PM or team member might feel more dedicated to his or her
company or project team than to their job or profession, or they might not have any loyalty to a particular company or team.
An organizational culture where employees identify more with the whole organization are more conducive to a good project culture.
2. Group emphasis: The degree to which work activities are organized around groups or teams, rather than individuals. An organizational culture that emphasizes group work is best for
managing projects.
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Information Technology Project Management, Fifth Edition, Copyright 2007
Ten Characteristics of Organizational Culture
3. People focus: The degree to which management’s decisions take into account the effect of outcomes on people within the organization. A PM might assign tasks to certain people without considering their
individual needs, or the PM might know each person very well and focus on individual needs when assigning work or making other decisions.
Good PMs often balance the needs of individuals and the organization.
4. Unit integration: The degree to which units or departments within an organization are encouraged to coordinate with each other. Most PMs strive for strong unit integration to deliver a successful product,
service, or result. An organizational culture with strong unit integration makes the project
manager’s job easier.
5. Control: The degree to which rules, policies, and direct supervision are used to oversee and control employee behavior. Experienced PMs know it is often best to balance the degree of control to
get good project results.
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Information Technology Project Management, Fifth Edition, Copyright 2007
Ten Characteristics of Organizational Culture
6. Risk tolerance: The degree to which employees are encouraged to be aggressive, innovative, and risk seeking. An organizational culture with a higher risk tolerance is often best
for project management since projects often involve new technologies, ideas, and processes.
7. Reward criteria: The degree to which rewards, such as promotions and salary increases, are allocated according to employee performance rather than seniority, favoritism, or other non-performance factors. Project managers and their teams often perform best when rewards are
based mostly on performance. 8. Conflict Tolerance: The degree to which employees are encouraged
to air conflicts and criticism openly. It is very important for all project stakeholders to have good
communications, so it is best to work in an organization where people feel comfortable discussing conflict openly.
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Information Technology Project Management, Fifth Edition, Copyright 2007
Ten Characteristics of Organizational Culture
9. Means-ends orientation: The degree to which management focuses on outcomes rather than on techniques and processes used to achieve results. An organization with a balanced approach in this area is often best
for project work.
10. Open-systems focus: The degree to which the organization monitors and responds to changes in the external environment. Projects are part of a larger organizational environment, so it is
best to have a strong open-systems focus.
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Information Technology Project Management, Fifth Edition, Copyright 2007
Information Technology Project Management, Fifth Edition, Copyright 2007
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Stakeholder ManagementProject managers must take time to identify,
understand, and manage relationships with all project stakeholders
Using the four frames of organizations can help meet stakeholder needs and expectationsSince organizations have limited resources,
projects affect top management, other functional managers and other project managers by using some of those resources
Senior executives/top management are very important stakeholders
Information Technology Project Management, Fifth Edition, Copyright 2007
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Opening Case AnalysisTom Walters focused on just a few internal project stakeholders
He did not involve the main customers of his project - the students – nor did he hold meetings with senior administration or faculty
At the faculty meeting, it became evident that there were many stakeholders Tom had excluded from his original plan
Structural frame – by looking at an organizational chart of the entire college he would have been able to see that his project would affect academic dept heads and members of different administrative areas
Human resource frame – tap his knowledge of the college and identify individuals who would most support or oppose his project
Political frame – consider the main interest group most affected by his project’s outcome
Symbolic frame – address what moving to a laptop environment would really mean to the college. He could have anticipated some of the opposition and solicited a strong endorsement from the college president or dean before talking to the faculty
Information Technology Project Management, Fifth Edition, Copyright 2007
21The Importance of Top Management Commitment
Several studies have found that one of the key factors associated with virtually all project success is the commitment and support PMs receive
A senior manager, called a champion, acts as a key proponent for the projectMakes sure adequate resources are provided – money,
human resources, visibilityHelp PMs meet specific needs in a timely manner – realize
that unexpected problems can and will arise and support is needed to overcome them
As most IT projects cut across functional areas, assists in obtaining cooperation from people in other parts of the organization; fight political battles
Mentors and coaches PMs on leadership issues since most IT PMs are not experienced in management
Best Practice IT governance addresses the authority and control for key IT
activities in organizations, including IT infrastructure, IT use, and project management
A lack of IT governance can be dangerous, as evidenced by three well-publicized IT project failures in Australia (Sydney Water’s customer relationship management system, the Royal Melbourne Institute of Technology’s academic management system, and One.Tel’s billing system)*Senior management had not ensured that prudent checks and balances
were in place to enable them to monitor either progress of the projects or the alignment and impact of the new systems on their business
Project level planning and control were absent or inadequate – project status reports to management were unrealistic, inaccurate and misleading
*Avison, David, Gregor, Shirley and Wilson, David, “Managerial IT Unconsciousness”, CACM, vol 49, No. 7, P.92
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Information Technology Project Management, Fifth Edition, Copyright 2007
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Need for Organizational Commitment to Information Technology (IT)
If the organization has a negative attitude toward IT, it will be difficult for an IT project to succeed
Having a Chief Information Officer (CIO) at a high level in the organization helps IT projects
Assigning non-IT people to IT projects also encourages more commitment
Some CEOs take a strong leadership role in promoting the use of information technology in their organizations
Need for Organizational Standards
Standards and guidelines help project managers be more effective
Senior management can encourage:The use of standard forms and software for project
managementThe development and use of guidelines for writing
project plans or providing status informationThe creation of a project management office or center
of excellence to help PMs achieve project goalsDevelopment of career paths for PMs and/or requiring
PMP certification
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Information Technology Project Management, Fifth Edition, Copyright 2007
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Project Phases and the Project Life CycleA project life cycle is a collection of project
phases that defines:What work will be performed in each phaseWhat deliverables will be produced and whenWho is involved in each phase How management will control and approve work
produced in each phaseA deliverable is a product or service produced or
provided as part of a project
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More on Project PhasesIn early phases of a project life cycle:
Resource needs are usually lowestThe level of uncertainty (risk) is highestProject stakeholders have the greatest opportunity to
influence the projectIn middle phases of a project life cycle:
The certainty of completing a project improvesMore resources are needed
The final phase of a project life cycle focuses on:Ensuring that project requirements were metThe sponsor approves completion of the project
Phases of the Traditional Project Life Cycle
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Information Technology Project Management, Fifth Edition, Copyright 2007
Information Technology Project Management, Fifth Edition, Copyright 2007
28Phases of the Traditional Project Life Cycle
Concept phase – managers briefly describe the project Develop a very high-level or summary plan for the project describing
the need for the project and basic underlying conceptsRough cost estimate is developed and an overview of the work
involved is createdA work breakdown structure (WBS) outlines project work by
decomposing the work activities into different levels of tasks The WBS is a deliverable-oriented document that defines the total scope of the
project
Tom Walters should have created a committee of faculty and staff to study the concept of increasing the use of technology on campus They might have developed a management plan that included an initial,
smaller project to investigate alternative ways of increasing the use of technology Prepare a report that studies what are similar campuses doing, surveys
students, staff and faculty and estimates the impact of using more technology on costs and enrollments.
Information Technology Project Management, Fifth Edition, Copyright 2007
29Phases of the Traditional Project Life Cycle
Development phase – project team creates more detailed project management plans, a more accurate cost estimate and a more thorough WBSIf the concept phase suggested that laptops were one means
of increasing the use of technology on campus, then further study would be required in this phase to determine buy/lease, type of hardware and software, how much to charge students, how to handle training and maintenance, etc.
If the concept phase suggested that laptops were not the way to go, the project would have been cancelled at that point thereby saving time and money
Information Technology Project Management, Fifth Edition, Copyright 2007
30Phases of the Traditional Project Life Cycle
Implementation– project team creates a very accurate cost estimate, delivers the required work and provides performance reports to stakeholdersAcquire the hardware and software, install necessary
network equipment, deliver laptops to the students, create a process for collecting fees, provide training, etc.Faculty need to consider how to take advantage of the laptops,
security prepare for potential problems, admissions include this in recruiting brochures, etc.
Close-out – all the work is completed, customer acceptance of the entire project Project team should document their experiences on the projectSurvey students, faculty, administration on impact of technology
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Product Life CyclesProducts also have life cyclesThe Systems Development Life Cycle (SDLC) is a
framework for describing the phases involved in developing and maintaining information systems
Systems development projects can follow: Predictive life cycle: the scope of the project can be
clearly articulated and the schedule and cost can be predictedProject team spends a large portion of the project attempting to clarify
the requirements of the entire system and then producting a designUsers are often unable to see tangible reults in terms of working
software for an extended period
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Predictive Life Cycle ModelsProject team spends a large portion of the project attempting to
clarify the requirements of the entire system and then producing a design
Users are often unable to see tangible results in terms of working software for an extended period
Waterfall model: has well-defined, linear stages of systems development and support
Spiral model: shows that software is developed using an iterative or spiral approach rather than a linear approach
Incremental build model: provides for progressive development of operational software
Prototyping model: used for developing prototypes to clarify user requirements
Rapid Application Development (RAD) model: used to produce systems quickly without sacrificing quality
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Product Life CyclesAdaptive Software Development (ASD) life cycle:
requirements cannot be clearly expressed, projects are mission driven and component based, using time-based cycles to meet target datesDevelopment proceeds by creating components that
provide the functionality specified by the business group as these needs are discovered in a more free-form approach
Requirements are developed using an iterative approach and development is risk driven and change tolerant to address and incorporate rather than mitigate risks
Information Technology Project Management, Fifth Edition, Copyright 2007
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Product Life CyclesLarge IT projects are usually composed of several
smaller, more manageable projects, especially when there is a lot of uncertainty involvedSome aspect of project management need to occur
during each phase of the product life cycleSystems planning phase for a new information system can include
a project to hire an outside consulting firm to help identify and evaluate potential strategies for developing a particular business application
Implementation phase might include a project to hire outside programmers code part of the system
Close-out phase might include a project to develop and run several training sessions for users of the new application
Information Technology Project Management, Fifth Edition, Copyright 2007
35The Importance of Project Phases and Management Reviews
A project should successfully pass through each of the project phases in order to continue on to the next
Management reviews, also called phase exits or kill points, should occur after each phase to evaluate the project’s progress, likely success, and continued compatibility with organizational goalsAt the end of the concept phase, the project team could have
presented information to the faculty, president and other staff members that described different options for increasing the use of technology, an analysis of what competing colleges were doing and results of a survey of local stakeholders’ opinions on the subject. Unfavorable results could have resulted in stopping the project at that point and not investing more time, effort and money.
What Went Right?"The real improvement that I saw was in our ability toin the words of Thomas Edisonknow when to stop beating a dead horse.…Edison's key to success was that he failed fairly often; but as he said, he could recognize a dead horse before it started to smell...In information technology we ride dead horsesfailing projectsa long time before we give up. But what we are seeing now is that we are able to get off them; able to reduce cost overrun and time overrun. That's where the major impact came on the success rate.”*
Many organizations, like Huntington Bancshares, Inc., use an executive steering committee to help keep projects on track.
*Cabanis, Jeannette, "'A Major Impact': The Standish Group's Jim Johnson On Project Management and IT Project Success," PM Network, PMI, Sep.1998, p. 7
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Information Technology Project Management, Fifth Edition, Copyright 2007
Information Technology Project Management, Fifth Edition, Copyright 2007
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The Context of IT ProjectsIT projects can be very diverse in terms of size,
complexity, products produced, application area, and resource requirements
IT project team members often have diverse backgrounds and skill sets
IT projects use diverse technologies that change rapidly; even within one technology area, people must be highly specialized
Information Technology Project Management, Fifth Edition, Copyright 2007
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Case Wrap-Up
Due to the concerns raised from many people at the meeting, the president directed that a broad-based committee be formed to investigate the technology issue and report back in a month.
Not surprisingly, the committee recommended to terminate the concept
Tom Walters learned the hard way about the need to pay more attention to the needs of the entire college before proceeding with future technology plans.