Schumpeterian Readings¨умпетеровские_чтения... · i l : g COflEPKAHME...

10
Schumpeterian Readings

Transcript of Schumpeterian Readings¨умпетеровские_чтения... · i l : g COflEPKAHME...

Schumpeterian Readings

C o s e ~ y.~pep(w~eneii SR:

A.B. Mosloar~a, n.3 .~ . , npo@eccop, nupeKTop HHCTMTYT~ nOBblwefiun K B ~ I I M I ~ H K ~ ~ M M - PMUTIK (POCCUU, n e p ~ b ) ;

C . I 1 . M ~ c o e a o ~ , &.c.H., npo@eccop: n p e 3 u n e ~ ~ Pocc~i ic~oi l accoljuauuu 6~3~ec-o6pa30sati1rn (POccllII, Moc~na);

B.W. I ~ ~ T P O B , J.T.H., ~ P O @ ~ C C O ~ : PeKTOp ~ ~ P M C K O ~ O rOCYnaPCTBeHHOrO TeSHMqeCKOrO YHMBep- CUTeTa (POCCHX. n e p ~ b ) ;

B.A. C y x ~ x , n .3 .~ . , npencenaTe,ib npasurenbcrsa n e p ~ c ~ o r o Kpan (Poccun, n e p ~ b ) ; A.M. T ~ T ~ ~ K H R , aKaAeMMK PAH, n.3.H., npO@eCCOp, nMpeKTOp M H C T W ~ Y T ~ 3KOHOhlUKH YpaIb~ti0-

ro oTnenenwn PAH (POCCMR, E ~ a ~ e p n ~ 6 y p r ) ; X. Xawym, AOKTOP, ~ P O @ ~ C C O ~ , r e ~ e p a n b ~ b l n CeKPeTaPb M ~ W Y H ~ P O ~ H O ~ O 06llleCT~a h . ~ .

UIy ~ n e r e p a ( T e p ~ a ~ u n , Ay rc6y pr).

B.A. AHTPOHOB, n.3.1~1., npo@eccop, ~ u q e - n p e 3 u n e ~ ~ MeXperM~HaAbtlofi aKaneMuu ynpaeneHnn, nPenCeL@Tenb ODTKOMMTeTa K O H & ~ V ~ H U M M (POCCUII, E ~ a ~ e p u ~ 6 y p ~ ) ;

H.E. A K ~ T O B , K.~.H., npe3unewr Me~per~0~a7b t i0 i i ~ C C O I I M ~ ~ M H npenonasareneil MBA - PA60, 3aM. nVeACeUaTenn OPI'KOhlMTeTB K O H & ~ ~ ~ H L ( M M (POCCMII. n e p ~ b ) ;

B.n. ~ O P I U ~ R H H , n.3.H., ~ P O @ ~ C C O ~ , AMpeKTOp M B A - u ~ H T ~ ~ I O X H O - Y ~ ~ ~ ~ C K O ~ ~ rOCYfiapCTBeH- HOT0 TeXHMqeCKOrO YHMBtlPCWTeTa (POCCUII, %JIX~UHCK);

A . ~ ~ . & ~ M H T ~ ~ K H ~ B , A-p MHX., AMPeKTOP BblCIUer0 MeX(4YHapOnHOrO Y'IMnMUla I ~ Y ~ H o - M C C ~ C A O - BaTenbCKOrO MHCTMTY'ra (60nrapu11, Bap~a) ;

B.H. Jla3apes, u.~.H. , npo@eccop, ~as~a@enpoi l Ynbnuo~c~oro rocynapcreeHHoro TexHuqecKo- r0 YHMBepCllTtlTa ( P O C C U ~ , YJI~XFIOBCK);

J1.A. Ma,lblmesa, A.3.H., AOUeHT, 38hI. ALlpehTOpa 6~3~eC-UI~0,lbl Yp&IIbcKoro TOCYnapCTBeHHOrO TeXHMqeCKOrO YHMBepCMTeTa - YI-1M ( P O C C U ~ , E~xrepu~6ypr ) ;

A.A. Kaab~poe, A.T.H., npo@eccop, AnpeKTop Men~orpac,iesoro UeHrpa cTparerlirecKux uHHosa- UMR M M H @ O ~ M ~ T M ~ U U U ~ ( Y ~ ~ ~ K M c T ~ H , Tawliewr);

B.& K o ~ ~ o B , n .3 .~ . , npoaeccop, AupeKTop E H ~ H ~ c - U I K O ~ ~ I Green City HMXer0p0nCK0r0 pe- rllOHaJIbHOr0 MHCTM'TyTa YnpaBnCtiMII M 7KOHOMMKM AnK (Pocc~n, I~UXHMA ljosropon);

A.K. M ~ W W H K H H , 38M. MMHMCTpa nPOMblIUneHHOCTM, M H H O B ~ U M R U HBYKM ~ ~ P M C K O ~ O KpaR (Poc- C H n , n e p ~ b ) ;

i l : g COflEPKAHME 2. Kos~ep4naJtnsaqnn H ~ a p w e ~ n n r ~EIliOBall~fi I l j C

(Commercialization and innovative marketing 112 i g ? %

; g - nPEAMCTIOl3ME 11 D. Michelic j i l 1. Teopnn, meTononornn u MeTonbI yapanneann, sonennponannn n oqenKH ~ ~ ~ ~ K T W B H O C T ~

Stationen auf dem Weg in eine Okonomie der Beteiligung ( 3 ~ a n b 1 H a nyTu pa3suTun ?KOHOMMKU

H H H O B ~ ~ H O I ~ H O ~ ~ neaTenbnocTn B C O ~ W ~ ~ ~ I ~ O - ~ K O A O ~ ~ ~ ~ I ~ C K H X CncTeMax (Theory, methodology 112

and methods of management, efficiency evaluation and modeling the innovative activity in social and economic systems 12

~, . . ~~ ~~

C. Kong, G.R. Stevens 6.M. r y e a ~ o e Understanding Innovation in Produkt C U C T ~ M ~ D ~ U ~ U ~ ~ U M M MHHoBauuoHHbIx unefi ........................................................................................... 123 Devising a Neo-Schumpeterian Knowledge F u M ~ ~ for

and Process (Pa3pa60TKa H ~ O ~ M M ~ ~ T ~ ~ U ~ H C K O ~ ~ ((BOPOHKM)) ~ H I H M G mil nOHUMaHMIl M H H O B ~ U M ~ ~

B nponyne M I I P O U ~ C C ~ ) ............................................................................................................................. 12 3.8 . K~pMaH~efl, E.A. Kepsu~a

n 0 ~ l ) e 6 ~ ~ e n b ~ K a f l JlOIlnbHOCTb K a K OCHOBa raPaHTMDOBaHHOT0 ~ 6 b I T a .................................. A.M. Acnarios

I ............... E.H. f l eo~osa

.................................................................................................................... M H I ~ O B ~ U U O H H ~ R neRTenLHOCTb: ClICTeMHble IlpCACTaBneHMII, A e ~ ~ l l ~ U l l U , IlPenMeTHOe nOJle 18 SMM. H O B L I ~ n p a ~ ~ n a Hrpbl 13 1 K1.B. 6a6a~ooa K.B. IIF,XHKOO~. E.A. Xcb~uesu

C I I C T ~ M H ~ I ~ ~ nonxon K rlcc.lenosaHMm npennprlnTwn, flefic~Bymmer0 B ycnosunx U H H O B ~ L I M O H H O ~ ~

ZKOHOMMKM .................................................................................................................................................. 25 O C O ~ ~ H H O C T M M ~ P K C ~ M H ~ O B O A nOnRTMKM UHHOBaUMOHHbIX TOBaPOR ......................................................

E.B. Condamooa

T.P. Cy~Ja7mu C~paTerMqeC~~fi U 0nepaTMBHblfi MapKeTMHI: B3aMhl0ne~C~Brle, ~ ~ a ~ ~ M ~ ~ ; l b l l b l f i aHUlM3, BnMIIHMe

I ......................................................................................................... B.H. bhlxofl H a MHHOBaUMOHHOCTb npeAnpMIlTMIl 140 nns l lunuun* n r a r p n r u n r r u h l r n ~ b ~ .............................. ... ................................... 36

3. ( D I ~ A ~ H C O B O - ~ K O H O ~ ~ H ~ ~ C I E I ~ ~ MeXaHH3Mbl yltPaBJteHHH H I ~ H ~ B ~ U H ~ H I ~ ~ ~ nenTe.~bHOCTbH, ,".'"'. L U.,'CU . . ................................ M o ~ e n u p o ~ a ~ u e UHHOBaUUOHIiblX CMCTeM Opl.aHU3aUMOHHOl3 YIIptlBJleHMX .. 39 (Financial-economic mechatbisms of managing the innovative activity) 148 ........... ..............................

K.C. rpuzopbx~y .................................. .................. ..............................................................

E.B. Eo,~db~peaa ~ P U H ~ T M ~ peme~llii B ~ ~ I ~ ~ B J I ~ H M M M H H O B ~ I ~ M ~ M U .. 45 n ~ l l 6 b l n b H a M~~eJlJle~~yZJlb~blfi KanMTU IlpennpMnTMn: M M + MJlM peaJlbH~CTb? 148

B.B. ~ P U U U H E.T. Bon~oou ~ ~ H H O B ~ U U O H H ~ S n0nUTMKa KaK MHCTPYMCHT IlOCTKPM3MCHOrD pa3BMTMII ZKOHOMUKM

B.B. A x d e u ~ o B.M. Koaa,les

K BOllPOCy nOCTWOqHOCTM A ~ ~ ~ C T B ~ K ) U ~ I X Mep nOMepiKKM Manor0 MHHOBaUMOHHOrO 6u3~eca ........... 155 A.B. Kuvmoea

C.B. K o ~ a p o s .....

H A . Ky3~eyoaa P ~ ~ B U T I I ~ n e n ~ e n b ~ r o c ~ ~ i : n p o e ~ ~ t i p o s a ~ u e , py~osonc~so , ynpaene~we, ~ e ~ o n o n o r ~ ~ ~ e c ~ u f i a ~ a w s 61 He~OTopble a c n e ~ ~ b ~ peryjltlposaHun M H H O R ~ U H O H H O A AeuTenbHocTu B POCCMACKOA @enepaueu ....... 162

C.C:. K ~ . Y ~ M U H M A . M o , ~ o ~ ' ~ u K , 0.B. A ~ ~ U , U O U U n p e n n p u ~ ~ c ~ a ~ e n b c ~ a n Teopun 12. m y h i n e ~ e p a M p e c y p c ~ o - o p u e ~ ~ u p o ~ a ~ a ~ Monellb p o c ~ a +uphlbi ... 67 Teope~uqec~ue MCTOKM KoH~enuuU UHTenneKTyaJlbHoro KanllTmla @ I I ~ M ~ I ........................................... 166

B. H. fla3upeo H.K. Tony300 M H + O ~ M ~ U U O H H O - ~ ~ P ~ B ~ ~ H Y ~ C K M ~ a c n e ~ ~ b l M H I ~ O B ~ U U O H ~ ~ O ~ O ~ ~ ~ B M T M H ............................... ........ ......... 70 O U ~ H K ~ M H B ~ C T M ~ I ~ I O H H O ~ ~ nDMBIleKaTeJlbHOCTU IlDOeKTOB D ~ C Y P C O C ~ ~ D ~ X ~ H M I I B MllHOBaUMOHHOM . - .

" Pa3BMTMM nPOMbllIlneHHblX npeAnpMnTMM ................................................................................................

B.T. LU~.nnemooa .......... ............ I T.A. Henlo6u~a YnpaBneHMe MHHOBaUUOHHbIMM IIPOeKTaMM H a OCHOBe MeTOAa peZLqbHblX OnllMOHOB .. 177

B O ~ ~ ~ O X ( H O C T R C Y ~ % ~ K T ~ no KOMneHCaL(MM HeOnpenelIeHHOCTM NHHOBaUUOHHblX PMCKOB ....................... 77 K).K IIepc~uii, I0.B. fly6pooc~an 4. YltpaB~~enne AAHOBalrltOAHblM p'a3BUTAeM 3KOHOMAKW TePPUTOPWa~bAblX 0 6 p a l o ~ a ~ n i i

(Management of innovative development of territorial economy) ................ .... .................. 181 UT MUeH HHHOBaUUOHHOrO qenOBeKa h. my MneTepa K KOHUe~Ullll HllHOBaUMOHHOrO pa3BMTMII

CJlOXHbIX COLIMaJlbHO-3KOHOMMIIeCKMX CUCTeM (Ma npMMepe CMCTeMbl MeCTHOrO c ~ M o ~ ~ ~ ~ B J I ~ H u I ~ ) ...... 81 n.E. A ~ u ~ u y a A.H. n b l m x u ~ , C.iY M~OCU.UOU O C O ~ ~ H H O C T M B ~ ~ M M O ~ ~ ~ ~ ~ C T B M I I MOAePHH3~LIIIII 11 CaMOpilHBMTMII peI'MOHa ............................................. 181

OT ((C03MnaTe~bHOI.O DMDVUICHMII)) ~ v M I I ~ T ~ D ~ K VllD?lBJleHMK) MHMUMMDOBaHlleM MHIIOBBUMOHHLIX E.A. E p ~ a ~ o o o . . + . . npOeKTOB ..................................................................................................................................................... 89

B.B. C ~ u p ~ o o YnpaB~le~Me UHBeCTMUMOHHblhl H MHHOBaUMOHHblM nPOUeCCOM ..................................... ... ....................... 93

A.A. ~ ' ~ P K U O C K U ~

O r p a ~ ~ i s e ~ ~ o c r b ((homo economicus)) K a K TonqoK K nocTpoeHum ca~opa3~11~ammeficn Monenu ......... 99 B. 0. fipunooa

CpasHM~enbMblfi aHaJlM3 ~ @ @ ~ K ~ U B H O C T U U H H O B ~ U U O H H O ~ ~ U M M M T ~ ~ U O H H O ~ ~ nelTe;lbHOCTlI ............... 105 I T . U n a ~ , A.H. Aoxav

Ponb Ii O C O ~ ~ H H O C T U yrlpaBneH'ieCKMX H O B O B B ~ ~ ~ H M ~ ~ ........................................................................... 108

K o ~ I I o ~ ~ T M B H ~ S UHHOBal[UOHHaS CMCTeMa. O n b l ~ %IOHUM H CTPaH 3anwa ........................................... M.A. Kuue~cxux, B.n. I l o c m ~ u ~ o a

I.I~+pac~pym).pa n o m e p m ~ u Manoro n p e n n p u ~ u ~ a ~ e n b c ~ s a .............................................................. E.A. K a u m u ~ , A.A. r o ~ ~ i u p o u a

M ~ ~ H O B ~ U H O H H O ~ pa3BMTMe perllOHa (Ha npMMepe Y ~ ~ ~ H O B C K O ~ ~ o6nac~u) ........................................ 192 .Tn. Kopanesa, E.C. Bacxeoa

Mccne,!lo~a~ue HaJlOrOBblX y~n0BMfi AenTenbHOCTU pe3M.4eHTOB TeXHOnapKOB B POCCMU .................... 195 A.A. Mapxos, K).E C O ~ O ~ X ~ L ~ K U H U , A . r . ~ l r u r ~ u l r

M ~ X ~ H M ~ M ~ I COSnaHMII N H H O B ~ U H O H H O ~ ~ Cpeabl B POCCMU ..................... .. .... ............ ......................... 199

4, rVnMK0B 0.B. P ~ @ o P M ~ 3aKOHOJaTenbCTBa B c@epe HayKM M M H H O B ~ U M ~ ~ // Q O P C ~ ~ ~ T . - 2007. - N? 3 (3). - ce1ler-lMU nBYx nonxonos: PecypcHoro M CTOMmoc~~oro, o~pa-xamurnx comBeTcTseHHo Bxonaurne H H ~ ~ ~ -

C, 61-62. - URL: http://ecsocman.edu.ru/data/O72/95111219~~~~~03~for.~df. @aKTO~bl ~ @ ( ~ ~ K T H B H O C T H @ Y H K U M O H M P O B ~ H M U @ M P M ~ I . 06a nofixojla yxonn~ K O P H ~ M M B ? K O H O M ~ ~ ~ -

5 .~HBeCTHUM~H1.1~f i (POW P O C C H ~ ~ C K O ~ ~ Qeaepaunu. - URL: http:i/archive.minregion.~rorkltem TeopMm: B Mx OCtIOBe JTeXaT TPYnbl A. P N K ~ ~ ~ o M A. Mapmanna. ~ O ~ R U M O H M ~ O B ~ H M ~ MHTenJleKTyanbHO- spage.aspx?PageTD'408 ( n a ~ a 06pa~eHHn: 06.04.201 1). aTIMTma B UenOqKe ~ 0 3 n a ~ n n CTOMMOCTU rlpeAcTaB,qel.lo Ha PMCYHKe.

6 ,neBHHC~ni i A. npocT0fi BOnpOC npo MHHorpafl // Qop6c. - 2010. - URL: http://www.forbes.r ekonomika/v1astl49065-prostoi-vopr~s-pr~-in~~g~~d.

7. Hauno~zlbflan accouHautin M H H O B ~ L ( M ~ ~ M PaBMTMII M H @ O ~ M ~ U M O H H ~ I X Tex~onornii (HAMPMT), O@H-

q ~ m ~ b ~ b i f i c a i i ~ . - URL: http://www.nair-it.m 8. n o p ~ e p M.3. KoH~ypeHllun: nep.c aHm. - M., Bwnbn~c, 2006. - C. 215-216. 9. Poccnfic~an BeHrypHan KOMnaHMn, o@uqna;lb~b~R ca i i~ . - URL: http:l/www.rusventure.ru/

ru/coin~nnvlbrief. Teopnn perrrb~ Ko~uenunn ~ ~ o ~ o u w u e c r o ~ . , 10. P O C C N ~ C K M ~ ~ OH^ TeXHOnOrM'IeCKOrO pa3BMTMR, ~@M~ManbHblfi C ~ U T . -URL: http:/lwww.rftr.n~. U!.PHK~PRO)

11. C y x a ~ B O.C., CyxapeB C.0. M H H O B ~ ~ M U B 3KoHoMMKe M OpOMbIUlneHHOCTM: yqe6. noc06ne. flnn By- me. - M.: B ~ I C U I . UIK.. 2010. - C. 90, 91. 96-99, 192-193. 1

. . 13. QeflepanbHan cnyl~6a ~ o c ) ' ~ ~ ~ c T B ~ H H o ~ ~ CTaTMCTMKU: PerUOHbl POCCHH. C O U U ~ J ~ H O - ~ K O H O M H Y ~ C K M ~

noaasa-renu. 2009 r. - URL: http://www.gks.1ulbgd/re~/bO9~14p/Main.htm.

, ,a"""" YS'3"F*Ll.= Dynamic Capabilities I .

14. @om c o n e i i c ~ ~ n n p a 3 ~ u ~ u m M ~ J I ~ I X @OPM npennpnn~uii R ~ a y q ~ o - T ~ S H M ' I ~ C K O ~ ~ caepe, o@nuwa~ wblfi cafi~. - URL: http://www.fasie.ru.

15. W y ~ n e ~ e p R.A. Teopnn sKoHoMnrecKoro pa3Bwrun. - M.: nporpecc, 1982.

M.A. Monoflqn~, O.B. AGpa~osa, Poccnn, n e p ~ b Intellectual Capital penpectlve

TeopeT~reCK~e MCTOKM KoHUenUnn MHTenneKlyanbHoro KannTana @ n p ~ b l ~ Puc. nonuuno~upoea~ne HHTenneKTyanbHoro KarlirTana B UenorKe co3na~~n C T O M M ~ C T U

H~~nmlenne~mya~h~b~G hmnunzan B coopene~woG sKolm6ruKe cmaiiooun~cn npeaurnlonn oxecmol~tvi~oG KOH Pecypcpcllblu nodxod npennonarae~, TO c n o c o 6 ~ 0 ~ ~ ~ (PnpMbI .. ~ ~~~ - - - ~ ~ ~ ~ ~ ~

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CypChl CmanU O ~ H Z L U U 3 ZJlUOHblX UCmO'IHUKOG KOHKypeH117HhlX npelLUyU/eC111fl. B ~ U H H O U p~i6onle ripooodum KOMnWeHUHH [5]. MMeHtlo pa3;lnqnn B cnocnA~nr7"~ I I - n n ~ e - - . n-i.li---- - mfOpemU~leCKOe O ~ O C H O S U H U ~ ! pO/lU UHl7leI.leK~lyUJ7bHOZO KU?lUl?7alU 0 yellOclKe ~03daHW7 C ~ l O U ~ O C 1 1 l U . A ~ m o qec~of i PeHTbl MJlM PeHTbl PMKaPAUaHCKOrm. .,... -...". I.-Y VRVH..,..u, pmuu paccnanlpuoammcn pa3,7uv~bre nodxodhl K onpede~le~ulo d o ~ ~ o z o norramcur u ezo a7uxnun HU pejynhrrru npaKTM'IeCKH tlenOCTynHblM Mn KOHKYPBHI~OB. C0rnac~o PUvonnn n ~ u 7 - -Kn..-..- m-l... mbl dexrne,7h~o~n111 tionnaHuu, vmo iipzwe,7o o umo,-e K qbop.~itq~oaa~ux, Koilyenyrru u~nle~7,?e~1l7.vanb~ozo xirrtu c r a p e n ~ o c ~ u ) ) npnponbl -ne@nuw-ry Toro nnu wore @ ~ K T O P ~ L.

nlana @zrp.>rht. n o r n ~ a pecypc~oro nonxona naer H a M O C H n R H L l r x a n n r ~ r n u r - ~ ~ ~ ~ ~ umr\nrlh.

n 06ecneqe~nn KOHKYPCHT

In todq 's economy intellectual capital is becoming a subject of'jierce competi-tion behveenfir~rrs. However, t

, , , ~~ ,-...-,..-. ,....., ..-. - y Y . a . ~ ~ n 0 . 1 ~ ~ b l 06na~aTb pecyp- o c n o c o 6 ~ o c ~ ~ @ M P M ~ I [8, 61:

stu& ofthe impact ofiwtellactlral assets had begun long befbr-c? these ~ e s o ~ ~ r c e s became a m@r source ofcornpetit' cn co BpeweneM; advan-taRe. This paper aims to trace the development ofapproaches to the role ofiniellectlral capital in ihe w . -mL.n,.T. ..- ma" ...... . ...,--. .. ~~ ecypcos; chain, which~inullv led to the emergence of a separ*ate concept - intellectual capitalper*spective.

S CnOlKHOCTb MMMTaUMH - T O ~ - % , ~ Y ~ T ~ ~ . " --.--. . -n---. nponylcros u ycnyr ua 6a3e

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peHUMM [I]. Mccneno~a~ue KOHCynbTaHToB (t)MpMbl Arthur Andersen o6paurae-r BHHhlaHUe Ha pa3HMUy Me * C ~ O X H O C T ~ ~ a ~ e q e ~ n n - . HeonHo r--..- ."--

6 a n a ~ c o ~ o f i M P L I H O ~ H O ~ CTOUMOCTLIO: ecnu B 1978 rony 66a;la~co~an C T ~ M M O C T ~ CocTaBnnna 95 % OT P ~ I H O

woe, TO B 1 9 9 8 . ~ nocnenwn npesb~mana 6ana~cosym B cpenHeM B Tpn prua [2]. Bo3pac~am1qufi pa3pb1e Me ,v p b 1 ~ 0 ~ ~ 0 f i M 6a i l a~co~oi i CTOUMOCTbKl KOMnaHMH OStIaqaeT, 'IT0 Tenepb rnaBHblM @~KToPoM, BIIHILK)UI%

* HM3KaR M O ~ W ~ ~ H O C T ~ - n

KdK Ila K O H K ~ ~ ~ H T O C ~ ~ O C O ~ H O C T ~ 131, TaK H Ha @ O P M R P O B ~ H M ~ CTOMMOCTII KOMIlaHMU, CTBHOBKI'CII ee HHTenne B o n p e a e n e ~ ~ o i i ~ e p e nepl Tj 'ar lb~blf i KanMTL7 [4]. O ~ H ~ K O M3yYeHMe POnM MHTenneKTYL'lbHblX aKTMBOB HaqmOCb 3anOllrO no TOrO, Ka MX O C O ~ ~ I X CBO~~CTB. Hal

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~ K T O M ~ p y n a , a He Tpyna M oxHnaHun, TO M ~ I ~ e n 3 6 e x ~ o ripuaeM K noruqecuoMy B L I B O U ~ , '170 npoue . Stewart T.A. Accounting Gets Radical /I Fortune. - 2001. M o n d a y , April. - C. 16. eo3biarpameHue 3a oxunmue He tihielor onpasna~nfi ( p a e ~ b ~ ~ y n m ) [ l I]. 3 Kaplan R.S. and Norton D.P. Strategy Maps: Converting Intangible Asscts into Tangible Outcomes. -

M3 npMBeAeHHbix Bbnue paccyni3e~ufi Mapmann nenaer ebiBon, TO qeHa npefi,loll<eHufi nonxHa 06ec : Haward Business School Prcss, 2004. qMTb KOMneHCa~Mlo BCeX OTpUUaTe~btlblX ouryqe~nfi: 3 a p a 6 0 ~ ~ a n IlnaTa - KOhineHCaUMlo 3a yCTZlOCTb pa Edvinsson L., Malone M.S. Intellectual Capital. Realizing Your Company's True Value by Finding Its YMX, npo4eH.r - KoMneHcaqulo ?a oxunatlue, n p e n n p u ~ u ~ a ~ e n b c ~ n noson - nnaTy 3a PUCK [ l I]. Brainpower. -New York, 1997.

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npe,QnpMHMMaTenbC.KMM TaJlallTOM, HO U B H y ~ e ~ H e f i 1% B~eLuHefi O ~ ~ ~ H U ~ ~ I ~ U O H H O ~ ~ C T ~ ~ K ~ ~ O ~ ~ @Uphlbl. M., n a l i ~ C., @ep~cTpehl n. M U ~ e ~ l n e ~ T y ~ b ~ b l f i KanMTa: npaKTKKa ynpaBneHMn / Bblcman WKO-

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1. Mapmanil A. ~ P M H U M ~ ~ I ~ K O H O M M ' ~ ~ C K O ~ ~ HByKH. B 3 T. - M.: ~ P O T P ~ C C , 1993. - T. 111. - 352 c. CTOUMOCT~ (EVA). Bce 3TU MmOnbl nO3BOJlXKn M3MePHTb KOPnOPiiTUBHYW CTOUMOCTb Pi KOCBeHHO 0nP n ~ ~ b man I T H T ~ ~ ~ ~ K ~ ~ T L ~ H O T O t ianu~ala. On~a t io B p a ~ t i a x @ i < ~ a ~ c o e o r o ~ e n e ~ e ~ r a tie 06anc~ne nometrics. -2002.-N: 3 . C . 3811102. KaKMM 0 6 ~ 8 3 0 ~ KOpnOpaTUBHaR CTOUMOCTb C03AaeTCX U KaK @ U P M ~ HYlKHO paCnpenenMTb peCypCLl, q~06b Chatzkel J. A conversation with Goran Ross I/ Journal of intellectual Capital. - 2002. - N! 3. - nOBblCMTb.

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N? 17. - C. 99-120. MyHMKaUHH, KOMnCltlHUHU, KOHKYPeHTH?%l cpena, KoMhtepUUaJlU3auMn U K 0 0 p D . l i ~ a ~ u ~ ) [2] n p e n C T a B n e H mro- 15. Tseng c., Goo Y. Intellectual capital and corporate value in an emerging economy: empirical study pecypcoc6epera~uwo ~ e x a ~ w ~ a y n p a B n e H u n n p o e m u p o B a m i e M M H H o B a u u o H ~ o f i n p o p y K u u u .

Taiwanese manl~facturers 11 RBD Management. -- 2005. - Nn 2. - C. 187-201. Monenb c K ~ ' ~ ~ C T B ~ H H O ~ ~ C T o P o ~ b l O n u c b l B a e T n e p e x o n H b l e n p o ~ e c c b l 3~anos r e H e p a u u u , a n a n r a u u ~ , f e ~ U b l r n M 3 a U l ( l l , h l O n e P H U l ~ U M U U KOOPnUHaUUM IIpOeKTHblX peme~uf i , q T O n 0 3 B O n R e T H a OCHOBe BKTUBM-

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nyoeh-mar p t ~ c ~ p c o c o ' e p e x e ~ w .

The article studies special technique to estimate incartnlent attractivene.~~ ofresources savingprojt7cts o T a 6 n u q a 1

irrthrstrial enterprisar which is based on managtwzent aspects oflabor eficienc:~ index-factor analy.~is. The t B n u n ~ u e n o ~ a 3 a ~ e n e u - @ a ~ r o p o ~ ~a ynpaane~ue n p o ~ 3 ~ o n u ~ e ; ~ b ~ o c ~ ~ m ~ p y z a --

sis also represents rhe c:alculation of busine,rr activity, solvency arzd liquidity indicators that are inregr.ated i H a w ~ e ~ o e a ~ u e n o K a 3 a ~ e n e i i unique cocffic~ient ofinvestment attractiveness which increases rhe r>alidity of investment decisiorr-makirrg ah X a p a ~ ~ e p u c r u ~ ~ .- n o ~ a m ~ e n e t i

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