“On social media, perhaps the best measure of success is the resounding sound of silence.”

- Pete Blackshaw, Nestlé

A bit of background

40 offices, 27 countries. 4 ships, many rhibs, a hot air balloon & a blimp More than 25 million “subscribers” (23.6 million in 2012)

me: @luceritooyarzun, digital convert.

You’ll find (at least one) of us on…

… and more

9 key thingsthe rainbow warriorstaught me about social media

Some things just work. Use them, but wisely. #1

If it’s going to be boring,don’t bother.(And yes, this is really hard!)

#2

If you’re going to jump in: make it good & fast.#2

#2) If you’re there LIVE, make it count.

Supporters: your bffs or your harshest critics.But they make things happen. So respect & celebrate them.

#3

#4 More followers ≠ more engagement, unless you put in a lot of extra work

Listening is vital.Do it right and act on what you hear.#5

It’s not the tool, it’s what you do with it(But volume does matter). #6

Don’t be afraid to mix & match,choose what works for you(r campaign)

#7

You’re never too cool for a second pair of eyes.But don’t let sign off kill the flow. #8

In campaigns, social media gets personal, fast. Get some distance if you need to. #9

Thanks for listening.

School of Social Amsterdam15-10-15

Lucero Oyarzun Online Campaigner

Greenpeace Netherlands @luceritooyarzun