School of Education

A Roadmap for Communication

A top-tier school… and the best kept secret

Communication Identified Issues

Main issues identified through focus groups and interviews

• No cohesive school message or image• Best efforts are not well communicated internally or externally• Lack of communication between students and faculty

Communication Identified Needs

Needs identified through focus groups and interviews

• Tie to SOE strategic plan• Specific SOE message(s)• Global communication focus

• University, state, nation and world-wide• Well-rounded internal/external communication vehicles

• Internal communication student focus• Communicate school areas of excellence and research• Continued development of involvement with Alumni and Friends• Focus on young alumni

Current Communication Steps

• Develop SOE audience focused messages• Development of communication plan action items• Continued coordination with faculty and staff about goals and needs• Community coordination/promotion• Coordinating information for dissemination through

• Print• News• Advisory boards• Special events• Web site• Email/Listerv• One-on-one contact

Message

Overarching Message

Purdue Education achieves distinction through focused excellence and innovation. Purdue Education prepares excellent teachers, placing a special emphasis on literacy, math and science education, and educational technology. Purdue Education is a leader in advancing learning and development and addressing critical educational issues in a diverse and technology-rich society.

Audience Messages

State of Indiana Government, Business, Education Communities

Purdue Education serves Indiana citizens and contributes to its economic development with discoveries and innovations in human development; through the preparations of highly qualified teachers; through engagement with our constituents; and, by promoting research-based best practices.

Audience Messages

Alumni, Friends and Donors

Purdue Education alumni and friends are essential partners in engagement through collaborative relationships in our efforts to conduct innovative research and positively impact K-12 education and life-long learning across the state of Indiana and the world.

Audience Messages

Faculty and Staff

Purdue Education’s outstanding faculty and staff have critical positions in learning, discovery and engagement; preparing the next generation of education professionals and leaders who will carry on, engaged in the issues of our society.

Audience Messages

Students

Purdue Education students will be leaders and innovators in their profession. They are recognized as partners in learning, discovery and engagement for the value they add and the contributions they can make.

Print

• Focus on university image co-branding• Cohesive message• Raising the bar on publications• SOE design co-branding…

Print• SOE Logo use

News and PR

• Focus on university image co-branding• University coordinated news items• Hightened and centralized external and internal distribution

• Gift and event announcements• News releases• Statewide op-ed pieces• WBAA monthly feature

Advisory Boards

• Continuing efforts• Dean’s Advisory Council• School Advisory Committee• Purdue Education Alumni Association Board

• Increased efforts and possibilities• Education Organization’s Board• GERI Director’s Advisory Board

• Potential efforts• Ackerman Volunteer Group• Literacy Network Volunteer Group• Program Volunteer Groups

Special Events• Continuing current annual events efforts• Increased efforts in activity and/or promotion

• SOE 15th Anniversary• Alumni events• Program events• Speaker series, seminars, etc.• Business/Educator coordinated events

SOE Web site

• Continuing Web site efforts• Design/content follow-through from top-tier pages to department and program pages• Upgrade of home page• Update information throughout site • Development of Calendar of Events page

Email/Listserv

• Continuing efforts• Continued listserv efforts• New email for special event notices: soe-events@purdue.edu• Email “Education Communiqué”

One-On-One Communication

• Hightened efforts• Faculty and staff for continued development of communication plan• PAA • Purdue Special Events• News Service