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Statement Of ConfidentialityThis document contains proprietary and confidential information and is submitted under mutual NDA and in reliance upon the recipient's agreement not to use or disclose theinformation except in direct connection with its business dealings with LMAO, Entertainment, LLC and its subsidiaries. The recipient of this document agrees to inform itspresent and future employees who receive or have access to the information contained in this document of its confidential nature, and to instruct each employee that they mustnot disclose any information concerning this document to others except to the extent that such matters are generally known to, and are available for use by, the public. Therecipient of this document agrees that it will not duplicate or permit others to duplicate any material contained herein except for its own internal use.BY ACCEPTANCE OF THIS DOCUMENT, RECIPIENT AGREES TO BE BOUND BY THE FOREGOING STATEMENT.

A real look at the minds behind the music as they battleA real look at the minds behind the music as they battlefrom the head of the class to the top of the charts!from the head of the class to the top of the charts!

DALLAS

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OVERVIEW

CHALLENGEA glance at the most popular songs of 2008 reveals a who’s who of household names: Alicia Keys(No One), Flo Rida (Low), Leona Lewis (Bleeding Love), Lil Wayne (Lollipop), Chris Brown (WithYou) and Usher (Love In This Club).

But how about Polow-Freache Jamal Fincher Jones? Ever heard of him? Or Faheem Najm, RyanTedder, James Schaffer and Tor Erik Hermansen. Sound familiar?

While the names may seem foreign, the songs they produce are among the best-selling titles in thecountry. These guys are the brains behind the beats and they have the hardest job in the musicindustry – create songs worth buying.

CHANCEA new reality-TV show is giving America a peek at the oft-overlooked world of music producers

while grooming tomorrow’s hit-makers. Who Got Next? School of Beats combines the head-to-head competition of “The Apprentice” with the drama of MTV’s “The Real World.”

Fifteen contestants from various music backgrounds will work, live and compete in a penthousesuite while being schooled in different areas to enhance their skills in and out of the studio. This

School of Beats curriculum will cover rock, rap, country and a number of music genres whilealso giving them crash courses in leadership, business and management. Through a series ofunexpected challenges, each undiscovered track master will show off their beats among a top-notchcrew of celebrity artists, DJs, corporate execs and pro athletes.

As the beat battles heat up, so do the stakes as producers are eliminated each episode. The winner

gets to record and produce an original song with a hip-hop superstar. School of Beats is the fast

track from the head of the class to the top of the charts!

AUTHOR: Kason “KC Mack” Jones

GENRE: Reality TV Series

TITLE: Who Got Next? School of Beats

THEMES: Reality-based, talent performance, fantasy-fulfillment, documentary

MARKETS: Initial shooting in Dallas with spin-offs planned worldwide

CONTACT: Merci Jeigh, LMAO Entertainment – Vice President469-386-6292 mercij@whogotnexttv.com

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CASTING CALLWho Got Next? The next generation of up-&-comingproducers are bringing the heat and grabbing the torch.From reggae, R&B and rock to techno, Latin and rap, theminds behind the music are taking center stage inAmerica’s first TV beat-making competition. If you thinkyou’ve got what it takes to graduate from the School ofBeats, go to www.whogotnexttv.com (in development)and sign-up for our next audition.Taping in Dallas, TX Spring/Summer 2009

CONNECTINGWhoGotNextTV.com – The only thing better thanwatching your favorite TV show is being a part of it.WhoGotNextTV.com is the online destination for every

update, idea and image from The School of Beats.

Users will dive head-first into an interactive site wherethey can view episodes, vote on beats and also uploadtheir own submissions to become part of the movement.

CONCEPTBeneath the celebrity buzz and reality-TV exposure,“School of Beats” is an experiment. It’s a lab test wherewe all get to watch and weigh-in on the humanexperience. Will the dynamics of pursuing your dreamsand polishing your craft be enough to keep thecontestants focused? Or maybe the instant glitz and VIPaccess will spark toe-to-toe rivalries? Perhapsfriendships? Ultimately, this is a documentary about acompetition that can change lives by offering thegreatest resource known to man – opportunity.Are they ready? Are you ready to see if they are ready?Who Got Next?

OUTREACH

KC MackSchool of Beats Executive Producer & Author /PresidentRadio personality and promotions manager forK104 / Dallas Mavericks Maniac / Comedian

Merci JeighVice President/ProducerWardrobe and Image Consultant toprofessional athletes and entertainers /Business Consultant

Anthony JohnsonVice Presidentof Communications/ProducerWardrobe and Image Consultant /Producer

Ryan ColonArt Director/Producer

JT BarnettSchool of Beats Co-Executive Producer“Cheaters” TV Segment Producer /Entertainment Management

Lyric RoseDirector of ProductionAffairs/ProducerProject Manager

Billy BowlesEntertainment ConsultantMusic Manager; F.O.K.K.U.S FoundationFounding Director

AboutBased in Dallas, LMAO Entertainment creates original brands that entertain, empower and educate. Under the“Who Got Next?” platform LMAO Entertainment will launch a series of reality based programming that will delivera meaningful audience to a diverse group of sponsors and advertisers. In addition to television, the company’sservices include production of comedy shows and recorded music, artist management, event planning. The LMAOleadership team has more than 40 years experience in radio, comedy, sales/marketing, promotions, fashion andathletic marketing. A few key contributors include:

Adrian ParkerDirector of MarketingThe Parker Marketing Group,President

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AND PARTNERS

GUEST JUDGES SO FAR…

Golden Child(Lil Flip’s Road Manager/Top Agent

Booking)Guest Judge

Skip Cheatham(K104 DJ & Flavor TV Host)

Head Judge/Casting Consultant

Chris Bosh(NBA All-Star)

Special Guest Referee & Trainer

David Chance(Formerly of Ruff Ends)

Guest Judge

Bay Bay(K104 DJ)

Casting Judge/Radio Host

Mel De Mac( Radio Talk Show Host)

Casting Consultant

David Smalls(Entertainment Attorney)

Producer/Attorney

DJ Coalition & ProfessionalOrganization

Hosts/Promoters

D. Dorrough(Rapper)

Special Guest Judge

Lil Twist(Rapper)

Special Guest Judge

Nina Z(Radio DJ)

Guest Judge

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Local Dallas County Demographic SummarySource: 2006 American Community Survey, US Census Bureau

Population % to total

Total 2,345,815 100.0%

20 to 24 years 152,205 6.5%

25 to 34 years 377,207 16.1%

34 to 44 years 375,576 16.0%

35 to 54 years 310,814 13.2%

Male 1,187,855 50.6%

Female 1,157,960 49.4%

Population % to total

Total 2,345,815 100.0%

White 1,391,027 59.3%

Black 499,330 21.3%

Am. Indian 24,304 1.0%

Asian 110,849 4.7%

Other 357,251 15.2%

Hispanic (anyrace) 884,561 37.7%

AGE & SEX RACE/ETHNICITY

Who is The SCHOOL OF BEATS Viewer?

The show is positioned to successfully deliver the urban-minded young adult, ages 25 – 34 and the secondary groupswhom they influence. 30.1% earn $50,000 or more, and 13.6% earn $75,000+. The segment is composed primarily ofeducated, single, urban renters. It is a confident and independent group that doesn’t follow in the footsteps of earliergenerations but makes its own marks.

Psychographics:Young Adults 25 – 34 are the first generation to grow up without many historical constraints, but they also facie issueslike AIDS, drugs, gang wars, racial profiling, divorce and corporate downsizing which shape their music and socialactivism. Moreover, they are characterized as ambitious, independent, entrepreneurial and creative; they don’t followin their parents’ footsteps; they are more inclined to be “trailblazers.”

Additionally, this generation appreciates new/better/different approaches to life:•They value the Internet and other technologies.•They try to achieve a balance between work and family and personal freedom.•Many generally do not have “generational money,” so many are concerned with building a strong financial base, andthey are more financially savvy than their predecessors.•They view education as the means to achieve career and financial goals.•They see entrepreneurship as the road to financial independence, job security, and empowerment for theircommunity.•Their accumulation of assets is a way to prove they’ve “made it” despite all the obstacles.•70% will pay more to get “the best.”•They are more likely to respond to marketing which positively reflects their lifestyles.•They prefer to do business with “diversity friendly” companies and those that give back to the community.

Implications:The target audience (A25-34) is a large segment with growing affluence that marketers should address. The olderpatrons are a financially stable group with significant disposable income. This generation embraces new conceptsand approaches, making it a prime target for new/improved products and services, particularly those that enhancelives. They are also a good target market for financial services and major purchases (homes, automobiles, etc.) giventheir focus on the building of wealth and the accumulation of material goods. Innovative approaches (including theInternet) that positively reflect their lifestyles will capture the attention of this generation.

Compiled by The Hunter-Miller Group using SOURCES: Advertising Age, Africana.com, AlterNet.org, Black Enterprise, Black Issues in Higher Education, DaveyD.com,DiversityInc.com, Emerge, Fortune, Jet, LIMRA’s MarketFacts, MSNBC.com, The Nation, New York Times, Plastic Surgical Nursing, Siecus Report,UrbanThinkTank.org, U.S. Catholic, and the U.S Census Bureau.

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On-air (TV)• Press outreach to key TV stations in DFW

Grassroots• Street team activity at relevant events, clubs,restaurants and shopping centers• Fliers and radio promotions

Print•Press outreach to local and national publications &photo servicing

Online•Web banner on Who Got Next web site• E-blasts to local DFW audience• Online event listings•Dedicated event website with streaming media

On-site Audition Branding• Sampling , product displays & vendor tables• VIP Celebrity Meet & Greet with guest judges•In-venue banners & signage

On-air (Radio)• Promotions with partners: K104 and KNON• Product giveaways• DJ mentions & street teams• On-air talent interviews with sponsor mentions

Let’s explore how aligning your brand with SCHOOL of BEATS can generate an instant return. During the campaignperiod, each sponsor will be able to leverage the celebrity cast for joint marketing efforts. The partnership benefits last longafter the show auditions and taping. Here’s a snapshot of what’s in-store as we deliver the ultimate branding opportunity –reality entertainment:

Events: Launch Party Gala & Beat Battle•Red-carpet winter event with VIP celebs and TV partners•Cast appearances at sponsored local events, mediaconferences and speaking engagements.• Show finale Beat Battle & Music Concert

MARKETING OPPORTUNITY

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There are 5 levels of sponsorship designed to benefit your brand and the audience you wish to target. Wewould like to invite you to be a sponsor and reap these benefits. Each package includes the opportunity topromote your brand to key consumers in various ways including print, radio, on-site presence, banners,printed marketing materials, online marketing resources, press releases and more.

We are so certain your participation as a sponsor will be a mutually beneficial and worthwhile decision thatwe look forward to having you join our growing list of sponsors & partners.

EXECUTIVE PRODUCEREXECUTIVE PRODUCER•Product placement or appearance in no less than 2 episodes•Advertisement and product mention on website•Full-page, full color ad in Launch Party Gala booklet•Inclusion in all SCHOOL of BEATS Dallas marketing, including banners, fliers & radio•VIP sponsor table at official Launch Party Gala (table seats 6)•Five (5) tickets to attend the show finale “Beat Battle & Concert”•Use of SCHOOL of BEATS Dallas name & logo in brand communications

INVESTMENT: $5,200

SPONSORSHIP PACKAGES

ASSISTANT PRODUCERASSISTANT PRODUCER•Product placement or appearance in 1 episode•Advertisement and product mention on website•Half-page, full color ad in Launch Party Gala booklet•Inclusion in all SCHOOL of BEATS Dallas marketing, including banners, fliers & radio•2 VIP sponsor tickets to official Launch Party Gala•Five (5) tickets to attend the show finale “Beat Battle & Concert”•Use of SCHOOL of BEATS Dallas name & logo in brand communications

INVESTMENT: $4,500

DIRECTORDIRECTOR•Brand mention in no less than 2 episodes•Advertisement on website•Full-page, black and white ad in Launch Party Gala booklet•2 tickets to official Launch Party Gala•2 tickets to attend the show finale “Beat Battle & Concert”•Use of SCHOOL of BEATS Dallas name & logo in brand communications

INVESTMENT: $1,000

SUPPORTERSUPPORTER•Brand mention in 1 episode•Business listing on website•Half-page, black & white ad in Launch PartyGala booklet•2 tickets to official Launch Party Gala•2 tickets to attend the show finale “BeatBattle & Concert”•Use of SCHOOL of BEATS Dallas name &logo in brand communications

INVESTMENT: $500

ININ--KINDKINDKEY CATEGORIES: Food/Catering,Clothing Apparel, Transportation,Beverage, Wine & Spirits, Hospitality,Travel

BENEFITS•Product/Service highlighted on web•Brand considered for inclusion in show•Use of SCHOOL of BEATS Dallas name &logo in brand communications

INVESTMENT: VARIES

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YES! WE WISH TO BE A PART OF THE GAME!

SPONSOR LEVELS (PLEASE SELECT LEVEL)

EXECUTIVE PRODUCER - $3,200 ASSISTANT PRODUCER - $2,500 DIRECTOR - $1,000 SUPPORTER - $500 IN-KIND - VARIES

SPONSOR INFORMATION

Company Name (as it will appear publicly):

Contact person:

Address, City, State, Zip:

Phone: Facsimile:

E-mail:

Signature:

METHOD OF PAYMENT*CHECK PAYMENT A check for $______________ is enclosed, payable to LMAO Entertainment, Inc.Check Number: _________________________

Please Invoice (Due and payable within 7 business days)If address is different than above, please include:

*PAYMENT TERMS (if applicable)Installments: ____________________ Amounts: _______

Paid in Full Date:

Other terms mutually agreed upon:

Please mail to: LMAO ENTERTAINMENT4211 Creek Hill LaneCorinth, TX, 76208ATTN: Merci Jeigh, Vice President469-386-6292 mercij@whogotnexttv.com

REGISTRATION

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Ad SpecificationsFull page - 4.5” x 7.5”Half page - 4.5” x 3.75”(all ads must fit in specified space, cannot bleed)

Submitting your ad digitally?All digital ads must be submitted by e-mail to: ap@theparkmark.com

All digital ads or photos must be 300 dpi. Also, please be sure to include any fonts or photos used in your ad,unless submitting a PDF.

File types accepted:Adobe Acrobat PDF - preferred file formatInDesign CS3 or lowerPhotoshop CS3 or lower - JPEG, PSD, TIFF or EPSIllustrator CS3 or lower - AI or EPS

Submitting your ad by mail?Please attach your message or text and hard copies of any logos or photos you would like to use in your ad.

Whether you are submitting your ad digitally or by mail, please complete sponsor form and submit to:

LMAO ENTERTAINMENT4211 Creek Hill LaneCorinth, TX, 76208ATTN: Merci Jeigh, Vice President469-386-6292 mercij@whogotnexttv.com

ADDITIONAL DETAILS