School enterprise Challenge Business Idea Template · Web viewCanteen – Stationeries –...

O.P.R. GOVT. HR. SECONDARY SCHOOL - INDIA SCHOOLNAME ,COUNTRY

BUSINESS PLANGREEN ENTERPRISE

Written by - SIVA GURU S, SEKAR M, GAYATHRI M, CHANDRU S, YUVARANI S, PRAVEEN KUMAR K, VIGNESH R

LAZAR RAMESH VLEADTEACHER

CREATED AS PART OF THE SCHOOL ENTERPRISE CHALLENGE AWARDS PROGRAMME – BRONZE LEVEL

1 BRONZE Business Plan Template 2017. ©Teach A Man To Fish

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Section A: Our Business Details


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Business NameGREEN ENTERPRISE

Business Activity

Students have planned to prepare and sell organic health products and eco-friendly materials, Groceries and to produce Organic vegetables and fruits. Canteen – Stationeries – Groceries - Farming

Main product / serviceCanteen – Stationeries – Groceries – Vegetables and Fruits

No. of students involved in business planning activities (including writing this Business Plan)

Boys 25 Girls 25 Total 50

Financial SummaryOur Local Currency is:__Rs___ US Dollars $

Period of time budgeted for 4 Months 4 Months

Total Income (Estimated) Rs. 1 Lakh 1568.72

Total Costs (Estimated) Rs. 50,000 779.8

Profit (Estimated) Rs. 50,000 779.8

Start-Up Costs (Estimated) Rs. 20,000 313.74

Section B: Market Research and Target Market

1. Here is a description of the Market Research done by us, including how many people we spoke to.To identify the potential customers for our School Green Enterprise in the School Campus, we have conducted a detailed market research with the help of a printed “Demand form”. We have distributed a form to each class to conduct the Market Research. There are 14 classes with 375 students and 25 teachers from Grade 6 to 12 (6A, 6B, 7, 8, 9, 10 A, 10 B, 11 A1, 11A2, 11 A2, 11 B, 12 A1, 12 A2 and 12B).

The survey contains a list of questions as follows:

1. Do you eat breakfast daily? (Because few students skip breakfast)2. What kind of Breakfast do you prefer?3. How much you or your parents can spend for your breakfast?4. Do you prefer refreshment / snacks / juices during the break?5. What kind of refreshment / snacks / juices do you prefer?6. How much you or your parents can spend for your refreshment?7. How often you purchase your stationery things?8. What are the stationery items that you buy?9. What kind of vegetables that you or your parents buy from the shop on daily / weekly basis?10. How much do they spend on Vegetables and Groceries?

After getting the answers from the students and teachers we are able to identify the demand for our Business and potential customers. Even we are able to predict the exact need of our customers from our Green School Enterprise.

We have used the daily Morning assemble as to medium to convey our idea about the Business and the real purpose of our School Enterprise. So the response was really meaningful.


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Finally we had a discussion with the Class Teachers and Student leaders from each Class on the Market Research. The discussion throws insight on the deeper understanding about the Market in our School Campus and the real need of our Green School Enterprise.

2. These are the results of our Market Research, including who is going to buy our product/service and why they will buy it.From our Market Research we have found that most of the students don’t have proper nutrient breakfast. Hence the students and few teachers are identified as our potential customers for the Business. The 10 and 12 Grade students who are preparing for the Board Exams need to come to school earlier for the special class. Most of them don’t have breakfast daily. Hence they will be our regular customers.

The School is having a Cooking centre to prepare for the Govt. Free Lunch which is offered for 6 to 10 Grade students. Hence the workers who will be cooking will be used to prepare the Breakfast and will be provided by nominal wages for their work to our School Business.

The Teachers and students don’t have the best option for the Nutrient Refreshments / Snacks / Juice during the Break. Hence most of the Teachers and Students will be our regular customers during the School Break times.

The School Enterprise will be the best option to buy daily stationery items for both the teachers and students.

As we have a vast place with good water facility, we are able to grow healthy and organic vegetables to sell for our teachers and students at the school Enterprise.

Section C: Competitors and Competitive Advantage

3. These are our main competitors and their strengths and weaknesses.

Competitor Name Strengths Weaknesses

Murugan General Shop The only shop located near the school to supply the demands of the students for Stationery and Refreshment items

It is located outside the School Campus.The price is too HIGHThe quality of the Snacks and refreshments are not good

Selvi Mobile ShopA lady named “Selvi” is used to come to school with her basket to sell products. She used to sell seasoned goods for snacks, fruits etc.,

The price is too HIGHThe quality of the Snacks and refreshments are not goodIt is illegal to sell inside the School Premises.

4. Our competitive advantage – This is why we are going to be better than our competitors:

We found our competitors have limited selection of goods, so we are going to sell large range of goods to satisfy the entire school community.

We are planning to sell the best goods with moderate price which are able to pay by the students and teachers.

Our products will be with high nutrients and rich in taste.


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The quality of our products will be better than our competitors.

The place will be convenient for our customers as we are going to have the business inside the school premises.

The Green Enterprise will be a part of the School Management and so we will get the support of the entire school community and the parents.

Section D: SWOT Analysis

5. This is our SWOT Analysis.

Strengths – What are our business’ strengths? Our school management agree to provide a separate convenient space for our Business.

We are good at Planning and Logistics

As it is a Business run by the students for the students we will get the support from the entire School community and parents.

Weaknesses – What are our business’ weaknesses? We have little concern about the Time Management to run the Business.

Since we are students there is lack of coordination which we need to rectify.

Planning and Execution require more time to run the successful Business.

Opportunities – What opportunities do we have for our business?Our School Enterprise will be the monopoly Enterprise which will run inside the school premises legally.

We have the complete Support from the students, teachers and parents.

Basic Resources like Water, Electricity, place etc., will be offered by our School Management for the Business.

Threats – Do we face any threats to our business?

There may be few threats can come from our competitors which can be overcome by the School Management and the Village Committee.

Section E: Operational Plan

6. These are the one-off tasks we will need to do to actually start up our business: August 16- 31:

o Establishing a good rapport with the team members of School Enterprise.o Start up amount will be raised and the place for the Enterprise will be neatly furnished

and arranged.

o Ensuring the good partnership with the school cooking servants for the Breakfast preparation.

o Talking to more students about their preference for the Breakfast

o Arranging the fertile land for the Cultivation of Vegetables.


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o Visiting a Whole sale shop to purchase for the School’s Stationery shop.

September 1 – 15: Launch School Enterprise.Monitor the activities of the Canteen, Stationery shop and the Garden.Getting daily feedback from the students.

September 16-30:Making relevant changes based on reviews of suppliers, choice of ingredients, quantity, timing, management, cost, and distribution process before the third week of sales.

Review the process of Stationery shop.

Updating the status of the Vegetable Garden.

October 01-15:Inform pre-ordered students that the service is now open for ordering through mobile phone and Whats app.

Getting new stuff for the Stationery shopMonitoring the present condition of the Vegetable Garden.

October 16-31:

Review current food preferences and alter menu based on trend predictions.

Stock Analysis of the Stationery Shop.

Getting ready to harvest vegetables


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7. These are the daily, weekly and monthly tasks we need to do to actually run our business:

8. Our business team structure – Here are the names and positions of the business team members with a reference if they are teachers/students and a diagram of our business team structure (when possible).


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Canteen Stationery Shop

Vegetable Shop

Task How long does it take? How often?Daily/Weekly/Monthly

Who?Who will be responsible

Announcement of the products and price

5 mins Weekly Marketing Team

Collect orders from Students

10 mins Daily Class Leaders

Send Orders to Cooking Team

5 mins Daily Production Team

Pick up and Distribute

10 mins Daily Distribution Team

Network with the School cooking Team

10 mins Daily Production Team

Buying Goods for the Stationery Shop

1 Hr Weekly Marketing Team

Monitoring and cultivating the vegetable crops

30 mins Daily Agri Team


Each Team will be headed by a Teacher and a Leader from the School Enterprise Team

Section F: Marketing and Sales Plan

9. These are our 4 P’s (Product, Price, Place, Promotion).

a) P roduct – Our product/service is…Healthy Organic Breakfast, Snacks / Refresshments / JuicesStationery itemsOrganic Vegetables

b) P rice – We will sell it at this price:Our price will be competitive in the market and we will ensure the price then and there by comparing with our competitiors and the Market Conditions. But we will ensure the quality of the Food and services.

c) P lace – We will sell our product/service at this place:The Green Enterprise will be launched at our school campus itself with the support of the School management.

d) P romotion – We will promote our product/service by:- Announcement for the products and services in the Morning Assembly- Promoting through Parent Teachers Association- Promoting through Village Committee - Whats app or mobile communications with the parents and students


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Canteen

Marketing Team + Class LeadersProduction Team + Distribution Team

Stationery Shop

Marketing Team Distribution Team

Vegetable Shop

Agri TeamDistribution Team


Appendix Section: Students in Action Please find in this space 3 pictures (when possible) that clearly shows our involvement as students in our

business planning activities.

FINANCIAL PLAN

1. Income (estimated)

NAME OF PRODUCT QUANTITY SALES PRICE SALES INCOME9

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OR SERVICE (Quantity x Sales Price)

Breakfast5000 10 Rs 50000 Rs

Refreshment 9000 5 Rs 45000 Rs

Stationery 600 5 Rs 3000 Rs

Vegetables 200 Kg 10 Rs 2000 Rs

TOTAL SALES INCOME 100000 Rs

2. Costs (estimated)

NAME OF ITEM QUANTITY COST PER ITEM TOTAL COSTS (Quantity x Cost per Item)

Raw Materials for the Breakfast

5000 5 25000

Raw Materials for the Refreshment

9000 2.25 20200

Stationery 600 4 2400

Vegetables 200 Kg 6 2400

TOTAL COSTS 50000

3. Profit (estimated)

Our Local Currency

TOTAL SALES INCOME 100000

TOTAL COSTS 50000

PROFIT (Total Sales Income – Total Costs)

50000

4. Start-Up Budget (estimated)Our Start-Up Budget is the costs of the Equipment and Supplies that we will need to start our business.

a) Equipment & Supplies Start-up

EQUIPMENT & SUPPLIES

NAME OF ITEM QUANTITY COST PER ITEM TOTAL COST (Quantity x Cost per Item)

Display Racks5 1000 5000

Stationery items 500 10 5000

Vegetable Seeds 200 10 2000


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Fertilizers 100 10 1000

Raw Materials 100 70 7000

TOTAL EQUIPMENT & SUPPLIES START-UP 20000

b) Equipment we don’t need to buy as we own/have access to: - Vessels for Cooking - Gas Stove - Equipment for Gardening - Electricity - Water etc.,

c) We will get the Start-Up capital needed for our business by: Each teacher is agreed to give Rs. 1000 each as start up for the School Enterprise So we are able to get nearly Rs. 25,000.

If needed we have planned to get financial assistance from the Parent Teachers Association of our school or from the Village Committee.

Additional comments:

Our Local Currency used : Indian Rupees

Exchange rate to US Dollars: 1 USD = 64.12 Rs

Your opinion matter to us and we want to make sure the Awards Programme works for you. Please ask your teacher to fill in the following section. ONLY SCHOOLS THAT COMPLETE THIS SECTION WILL BE ELIGIBLE FOR AN AWARD. Please choose ONE option in each row.

A. STUDENTS’ IMPROVEMENT ON SKILLS

After going through the activities to develop the Business Idea and Plan do you feel your students...

Did not improve

Stayed the

sameImproved

1. Are more confident speaking in front of other people (e.g. during market research) Yes2. Work better with people with different opinions to theirs Yes3. Have improved their team working ability, e.g. if other team members were struggling

they offered support to themYes

4. Are more confident analysing information Yes11

BRONZE Business Plan Template 2017. ©Teach A Man To [email protected]


5. Are more able to use their ideas to organise and plan work in order to reach their goals Yes6. Are more able to look at different ways to solve a problem and are more confident in

selecting a solutionYes

B. YOUR OPINION ON THE SCHOOL BUSINESS PLANNING PROCESS

1. Through the school business planning process, which skills do you think students improved/gained the most (max 3):

Leadership Yes Communication Yes Aspiration YesConfidence Yes Decision making Yes Other – Please specify:Problem solving Yes Team work Yes ICT Skills

2. Do you feel the activities helped students improve their performance in other subjects at school? You can choose more than one option.

No Yes, in Science: YesYes, in Maths Yes Yes, Other – Please specify: Yes, in Writing & Reading Yes ICT

3. Have the students used the skills learned through the school business planning outside school?

NoI don’t knowYes – Please specify: While visiting local market for research and buying raw materials etc.,

CONGRATULATIONS on writing your Business Plan! You can now GET STARTED and put all your learning into action! Now is the time for you to actually run your business!

Remember to submit your completed business plan to the School Enterprise Challenge Awards Programme by logging in to your account at: www.schoolenterprisechallenge.org/login


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http://www.schoolenterprisechallenge.org/login

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