Scholarly Publishing 2.0 Squared

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Doug Clow Arcadia Seminar, Wolfson College 1 December 2009

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Slides from an Arcadia Seminar at Wolfson College, Cambridge on 1 December 2009. Abstract: How is Web 2.0 – and now Web Squared – changing scholarly publishing? There are dramatic changes underway in the world of publishing, which have profound implications for scholarly activity. These changes are in essence quantitative (more, faster, cheaper) rather than fundamental ones of type, but the quantitative shift on this scale is in itself qualitative and transformatory. The proliferation of information and information sources make the assessment of quality and importance ever more important, and to more people. New forms of scholarly publishing have emerged, and are developing rapidly, including academics’ use of social networks and blogs, the Open Access movement, and Open Educational Resources (OER). In this seminar, Doug Clow will explore these issues, and sketch out an organising vision of this rapidly-changing landscape, discussing the implications for authors, reviewers, editors, publishers, librarians, funders, readers, and all those with an interest in what scholars do. Slides CC:BY - Creative Commons Attribution 2.0 UK: England & Wales.

Transcript of Scholarly Publishing 2.0 Squared

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Doug Clow

Arcadia Seminar, Wolfson College

1 December 2009

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Quick Quiz

a) I could knock you up an n-tier authentication service architecture from scratch this evening

b) I know about Shibboleth (or, I probably ought to)

c) Isn’t that the new word for Athens?

d) I have no idea what any of these things are

e) … and I don’t care.

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… but you must remember that the last 250 years have been exceptional.

Commercial companies have played a vital role in scholarly publishing over the last 250 years

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• Big changes• Conflict

• Incentive incongruence• Model of scholarly publishing• New forms• What really counts?

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What is scholarly publishing?

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• What scholars publish!• A distinctive sort of

conversation by researchers• Quality – peer review

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big changes

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Copyright © 2005 Intel Corporation

Moore’s Law

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Internet hostnames

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More scholars

More publications per scholar

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scholarly information explosion

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More scholars

More publications

More and better filters

There is no such thing as information overload, only filter failure (Clay Shirky)

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• eJournals (all e collections)• electronic document delivery• CiteSeer, Zotero, Mendeley• Google Scholar• Federated search• TicTOCs (RSS)

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no-one will thank you for implementing Shibboleth

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incentive incongruence

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• Marginal cost of publishing is now nearly zero

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eJournals double-digit inflation year-on-year

Bundling

Permissions

Subscribe October

Invoice January

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“It has recently come to my attention that from 2000 to 2005, our Australia office published a series of sponsored article compilation publications, on behalf of pharmaceutical clients, that were made to look like journals and lacked the proper disclosures. This was an unacceptable practice, and we regret that it took place.”

Michael Hansen, CEO of Elsevier's Health Sciences Division, 7 May 2009

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Open Access

Gold: no barriers

Green: self-archive 90%

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Per-article costs

£5300 Writing

£2900 Publisher

£1400 Peer review

(source: JISC 2009)

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a simple model of scholarly publishing

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Scaled for cost – traditional model (rough!)

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Scaled for cost – new technology

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Who pays? Top-rank mass market journal

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Who pays? Low circulation journal

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Who pays? JIME

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• Commercial publishers (= Libraries)

• Universities• Learned societies• Research funders• Other funders

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It’s not that big a deal

for most scholars

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new forms

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Today programme (6.5m)BBC News Online (14m)Regional BBC news Tx

@stephenfry (0.36m followers)

2400 visitors 52,500 visitors

A tale of two websites

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• Twitter, IM• Blogs, podcasts (iTunesU),

SlideShare, YouTube• Open Educational Resources• Conference presentations/papers• Data repositories• Journal articles• Books

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Journal of Interactive Media in Education (JIME)

Radical open publishing – with quality

1.Author blogs submission draft

2.Editors first filter

3.Referees blog reviews

4.Author blogs revised draft

5.Editors review

6.Formal publication

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Start with some casual observations & create an album of your own or stock photos

Use keys from iSpot to identify your finds

Spider

Beetle

bluebottle

Stag beetle

Mountain goat

Swan

Yes

Cotoneaster

Owl

Get your IDs checked

ID correct !

See who else has mapped your species and what they say about them

Take OU Course Neighbourhood Nature to learn more

Take OU Course Biodiversity to learn more

Become a recognized expert

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What really counts?

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• Metrics – REF– Citation counts, impact factors– h-index (N papers with N citations)– Data quality– Gaming the system

• Quality, impact – Peer review

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• Reads / downloads• Citations / links / comments• Ratings

New ways to count what counts as good

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The Britney Spears problem

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peer review 2.0

http://www.youtube.com/watch?v=-VRBWLpYCPY

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So what?

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• Quantitative change (more, faster, easier)• Explosion of scholarly publishing• Peer review ever more important• New ways to engage beyond Academy

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Photo credits:• Beautiful background photos not otherwise credited: Erica Marshall of muddyboots.org• Keyboard soup: http://www.flickr.com/people/wainwright/ • •Antonello da Messina, Saint Jerome in his Study, about 1475. Photo © The National

Gallery, London• •Car dash view: Paul Stevenson http://www.flickr.com/photos/pss/376366737/ • •Internet hosts: http://news.netcraft.com/archives/web_server_survey.html © Netcraft

Ltd 2009• •Bees: Todd Huffman http://www.flickr.com/photos/oddwick/1039909856/• •Old printing press: http://www.flickr.com/photos/avinashkunnath/3750683708/• •Modern printing press: http://www.flickr.com/photos/comedynose/4035170560/• •Espresso Book Machine image: On Demand Books (www.ondemandbooks.com)• •Tools: http://www.flickr.com/photos/dustpuppy/13457875/• •Lego Star Wars: http://www.flickr.com/photos/pasukaru76/3694989530/• •E-Learning and Disability in HE book: © Routledge 2006• •Counterfeit pound coin: http://www.flickr.com/photos/sparker/3518098622/ Steve

Parker• •Neon Green with a Lightning Bolt of Gold:

http://www.flickr.com/photos/copilot/59927100/• •Long Tail graphic: Chris Anderson http://www.longtail.com/• •Easter Eggs: Sister72 http://www.flickr.com/photos/sis/116884492/ • Various OU websites: The Open University http://www.open.ac.uk • •OpenCourseWare Consortium http://www.ocwconsortium.org/• •OER Logic: The William and Flora Hewlett Foundation http://www.hewlett.com• •Open Book Publishers www.openbookpublishers.com• •Clownfish: Jenny Huang http://www.flickr.com/photos/diverslog/189275882/ • •Britney Spears: http://www.flickr.com/photos/samlavi/3619564003/

Sources/comments• Houghton et al, “Economic

implications of alternative scholarly publishing models: Exploring the costs and benefits”, JISC, 2009

• Clay Shirky http://www.cjr.org/overload/interview_with_clay_shirky_par.php?page=all

• Twitter: @ciphergoth @mweller @andrew_x @jvvw @Marmara @francesbell @agneskh @KarenK @rjconnelly

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Creative Commons Attribution 2.0 UK: England & Wales