Schmitt ama 2.5 presentation

Looking Towards Web 2.5

Chris Schmitt, COO & General Counsel

Insivia Marketing & Interactive Web Design

www.insivia.com

Marketing & Interactive Web Design


So what are you up against?...

107 trillion: The number of emails sent on the Internet in 2010.

255 million: The number of websites as of December 2010. 22 million: Added websites in 2010.

88.8 million: .COM domain names at the end of 2010. 200 million: Number of primary domain names.

1.97 billion: Internet users worldwide (September 2010).

152 million: The number of blogs on the Internet (as tracked by BlogPulse).

750 Million People on Facebook.

2.5 billion Photos uploaded each month to Facebook.

3 billion: The total number of videos YouTube serves in one day. Over 10% of that is on mobile.

182The number of online videos the average Internet user watches in a month (USA).


Let's Test Your Reptilian Brain


My wife made me use

Matthew McConaughey for this slide because

she thinks he's dreamy


But I decided to get even by following it with a picture of my Country Dream Girl Carrie Underwood


But what the heck does this have to do with my website?


=


My Trend for 2012:Visuals are the Core of Web 2.5

PeopleProducts

Interactive RenderingsInfographics

VideoPosting, Distribution, & Tracking


Three Take Always About Great Imagery:

1. They're more useful than ever

2. They're more affordable than ever

3. They're more efficient than ever


Dennis B. Sullivan, Esq., LLM, CPA has over 25 years of service to individuals, families and businesses. He is

a member of the AARP Legal Services Network and WealthCounsel. He earned a Masters in Business

Administration from the MIT's Sloan School of Business, a Master of Laws in Taxation from Boston University

School of Law, a J.D., cum laude, from Suffolk University Law School and a B.S., summa cum laude,

from Suffolk University. Mr. Sullivan has co-authored four books on Estate, Elder

Law, Asset Protection and Wealth Strategies Planning including Generations: Planning Your Legacy and

Legacy: Plan, Protect and Preserve Your Estate as well as Living and Learning Achieve Retirement and Income Security. Mr. Sullivan is a contributing author of a new book, entitled Estate Planning Strategies: Collective

Wisdom. Proven Techniques. He has also created the Successor Trustee Manual, which provides step-by-step instructions on the duties and responsibilities of being a

Trustee. He has authored several articles on the tax savings, asset protection, estate planning and benefits

of proactive planning, some of which have been published in Lawyer's Weekly, Boston Business Journal,

and community newspapers. He also provides continuing professional education courses for

professional, business, and non-profit audiences.


M. Katie KerrM. Katie Kerr is an associate at Mavrides Law. Ms. Kerr

joins the firm with experience in mediation and family law.

Bar AdmissionsMassachusetts, 2009

EducationNew England School of Law, Boston, Massachusetts

Juris Doctor

Professional Associations and MembershipsWomen's Bar Association, 2006 - 2007

New England Chapter of the Association for Conflict Resolution, 2008 - Present

Massachusetts Association of Women Lawyers


Some Things to Consider With People:

Do they look friendly?Do they look current (background/appearance)?

Do they look comfortable?Do they instill confidence?

Do they pass the beer test?

A recent study at Penn State found that when you smile you don't only appear more likeable and courteous, but you also appear to

be more competent and trustworthy.


http://nikeid.nike.com/nikeid/index.jsp#launchBuilder,training.19415.0,_667265545232313130342e2e312e32,INSPI_243345_v9_0_201103292042


Some Things to Consider With Products:

Is my product displayed as perfect as possible?Do I have the right background?Is the photo aimed at the buyer?

Do I look organized?Do I pass the sex appeal test?

“With only words, people buy on reason. When imagery is added, people are 6 times as likely to base their decision at least partly on emotion. Retailers win when people think with their heart”

-Peter McGoldrick


Some Things to Consider With Infographics:

Is it about something worth telling?Is the information clear and organized?

Are your statistics correct?Is the topic too narrow or too broad?

Does it have a wow factor that creates buzz?

A picture is worth a thousand words


http://www.youtube.com/watch?v=-rTzIAWI4Ms&feature=player_embedded#!


http://www.youtube.com/watch?v=as-0fqEt8GQ&feature=player_embedded#!


Some Things to Consider With Videos:

Am I talking to my customers or at them?Is it the right length to be effective?

Is the video aimed at the buyer?What's the subconscious message?

Do I pass the squirrel test?

80% of affluent, college educated internet users say they downloaded and watched at least one video in the past week – 50% watched 10 or more videos and 30% watched 25 or more


That's great, but how do I do it???

Posting, Distribution, and Tracking


Content Management

With the web's constant need for more and current information, a software allowing you easy abilities to update some areas of your site is necessary.


Distribution

Getting in front of buyers is easier than ever – the infrastructure is there, you just have to find them where they are when they're looking to buy.


Analytics

It ain't worth it if you can't prove it. Track as much as possible to prove to your boss that it was the right investment. Work with your developer to set up the best analytics complete with profiles and goals.

Questions?


Chris Schmitt, COO & General Counsel

Insivia Marketing & Interactive Web Design

@chrisschmittesq

[email protected]

Schmitt ama 2.5 presentation

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