Schema.org, Rel=Author and Rich Snippets
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JANET DRISCOLL MILLER SEARCH MOJO SCHEMA.ORG, REL=AUTHOR & META TAGGING FOR 2012
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Transcript of Schema.org, Rel=Author and Rich Snippets
JANET DRISCOLL MILLERSEARCH MOJO
SCHEMA.ORG, REL=AUTHOR & META TAGGING FOR 2012
SEARCH-MOJO.COM
WHAT IS STRUCTURED DATA?
• A way to annotate text• Also called “semantic markup”• Multiple formats– RDFa–Microdata–Microformats
SEARCH-MOJO.COM
TYPES OF STRUCTURED DATA FOR SEO
• Rich Snippets• Rel=Author• Schema.org
RICH SNIPPETS
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RICH SNIPPETS
• What the heck are they?• Why use them?
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WHY USE RICH SNIPPETS?
From our experiments, it seemed that giving the user a better idea of what to expect on the page increases the click-through rate on the search results. So if the webmasters do this, it’s really good for them. They get more traffic. It’s good for users because they have a better idea of what to expect on the page. And, overall, it’s good for the web.
- RV Guha, Rich Snippets Engineer at Google
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TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
TYPES OF RICH SNIPPETS
• Reviews*• People*• Products• Businesses
& Organizations• Recipes*• Events• Music*supported by both Google and Bing
SEARCH-MOJO.COM
HOW TO IMPLEMENT RICH SNIPPETS
<div itemscope itemtype="http://data-vocabulary.org/Event"><a href="http://www.search-mojo.com/about/events/smxeast2011.php"
target="_blank"><img src="/images/smxeast.png" border="0" width=150 itemprop="photo"></a><p>
<time itemprop="startDate" datetime="2011-11-07T19:00-08:00">September 13</time>-<time itemprop="endDate" datetime="2011-11-10T21:00-08:00">15</time>, 2011
<br><a href="http://www.search-mojo.com/about/events/smxeast2011.php" target="_blank" itemprop="url">
<span itemprop="summary">SMX East 2011</span></a><br><span itemprop="description">Hear Search Mojo's Janet Driscoll Miller speak on schema.org, rich snippets and
rel=Author for SEO.</span></p>
</div>
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HOW TO IMPLEMENT RICH SNIPPETS
http://www.google.com/support/webmasters/bin/answer.py?answer=99170
REL=AUTHOR
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REL=AUTHOR
• Markup article to designate the author
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REL=AUTHOR RESTRICTIONS
• Doesn’t support multiple author blogs
• Only works on same site (i.e. won’t work yet for syndicated content)
• Only works on self-hosted sites
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IMPLEMENTING REL=AUTHOR
Step 1: From author name on blog post, link to author page of blog. Add rel=“author” to link.
Example: <a href="http://blog.search-mojo.com/author/jmiller/" title="Posts by Janet Driscoll Miller" rel="author">
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IMPLEMENTING REL=AUTHOR
Example: <a rel="me" href="https://plus.google.com/102693940581942420283">Google+</a>
Step 2: On author page, create a link to your Google+ profile. Tag the link with rel=“me”.
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IMPLEMENTING REL=AUTHOR
Step 3: On your Google Profile, create a link to your author page of your blog. Tag the link with rel=“me” by checking “This page is specifically about me.”.
SCHEMA.ORG
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SCHEMA.ORG
• Created by Google, Bing and Yahoo!
• Launched June 2, 2011
• Way for engines to easily identify types of content
• Schema.org
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SCHEMA.ORG IS VERY COMPREHENSIVE
• Person• Organization
– Ex: Corporation, auto dealer, sports team• Creative works
– Ex: Books, movies, TV series, recipes• Embedded, non-text objects
– Ex: Audio, image, video• Place/Local Business
– Ex: Landmark, residence, restaurant• Event
– Ex: Festivals, concerts, sales events• Review• Product/Offer
– Ex: shoes, concert ticket
SEARCH-MOJO.COM
HOW TO IMPLEMENT SCHEMA.ORG
<div itemscope itemtype="http://schema.org/Person"> <span itemprop="name">Janet Driscoll Miller</span> <img src=“janet.jpg" itemprop="image" /> <span itemprop="jobTitle">President and CEO</span> <div itemprop="address" itemscope itemtype="http://schema.org/PostalAddress"> <span itemprop="streetAddress"> 100 10th St. NE, Ste. 103 </span> <span itemprop="addressLocality">Charlottesville</span>, <span itemprop="addressRegion">VA</span> <span itemprop="postalCode">22902</span> </div> <span itemprop="telephone">(434) 976-6656</span> <a href="mailto:[email protected]" itemprop="email"> [email protected]</a> </div>
WHICH FORMAT TO USE?
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GOOD QUESTION.
• People Rich Snippets– LinkedIn and Google Profiles use
microformats.
• Schema.org– Uses microdata.
• Can’t combine two types of formats on the same page.
• Likely best to go with microdata (schema.org)
TESTING YOUR MARKUP
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TESTING MARKUP
• http://www.google.com/webmasters/tools/richsnippets
• Caveat: It’s not always right.
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TESTING MARKUP
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TESTING MARKUP
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CONTACT
Janet Driscoll MillerSearch Mojo
e: [email protected]: 434.975.6656 x101t: @janetdmiller+: https://plus.google.com/u/0/
102693940581942420283/posts
