Schakowsky Polling Memo 4-25-1
Transcript of Schakowsky Polling Memo 4-25-1
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Celinda Lake
President
Alysia Snell
Partner
Michael Perry
Partner
David Mermin
Partner
Robert G. Meadow, Ph.D.
Partner
Daniel R. Gotoff
Partner
Joshua E. Ulibarri
Partner
Rick A. Johnson
Vice President
Tresa Undem
Vice President
Robert X. Hillman
Chief Financial Officer
Alan C. WolfChief Operating Officer
Memorandum
To: Interested Parties
From: Lake Research PartnersSubject: The 2010 Democratic Primary for U.S. Senate in Illinois
Date: April 24, 2009
Findings from a recent survey of likely Democratic Primary voters in Illinois show a
wide open race for the Democratic nomination for the U.S. Senate seat currently held
by Senator Roland Burris, with Congresswoman Jan Schakowsky holding a narrow
lead over all candidates, including the incumbent Senator. In addition, when voters
learn more information (positive and negative) about the candidates, Schakowsky
expands her lead over the field.1 Schakowskys message resonates strongly with a
Democratic electorate hungry for progressive leadership that will once again provide Illinoisfamilies a chance at the American Dream.
Congresswoman Schakowsky owns a slight lead in a race that is wide open at thisearly stage. In an initial three-way trial heat, Schakowsky takes nearly a quarter of the
vote (24%), narrowly edging out State Treasurer Alexi Giannoulias (22%). Senator
Roland Burris draws just 18% of the vote a striking indicator of his vulnerability. The
intensity of support also narrowly favors Schakowsky (16% strong support), followed by
Giannoulias (15%) and Burris (10%). Still, with over one-third (36%) of the DemocraticPrimary electorate undecided, this seat is up for grabs.
After voters hear positive statements about the candidates, Schakowsky posts adouble-digit lead. Schakowskys lead grows from 2 points in the initial ballot to 16
points after voters hear more about the candidates (see text of statements on following
page). She leads Giannoulias on the three-way ballot, 38% to 22%, with 21%undecided. C.E.O. Cheryle Jackson attracts 17% of the vote.
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o Notably, the percentage of voters who support Schakowsky stronglyon the
informed ballot (23% strong support) outnumbers the total percentage ofvoters who support Giannoulias (22% overall support).
Even after voters hear negative information about Schakowsky and the othercandidates, Schakowsky retains a solid lead over the field.
1Lake Research Partners designed and administered this survey of 600 likely February 2010 Democratic Primary voters in
Illinois. The survey was conducted from April 19-22, 2009. The margin of error for this poll is +/-4.0%.
2On the informed ballot, Cheryle Jackson was substituted for Roland Burris in order to simulate the most competitive scenario
with an African-American woman in the race.
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Even more impressive, Schakowskys lead is not a function of superior name recognition, whichactually belongs to Giannoulias. Voters have a slightly more informed opinion of Giannoulias, and both
candidates are viewed positively. Despite Giannoulias advantage in name recognition, however, Schakowskyleads throughout.
Bottom Line: At this early stage in the race, Congresswoman Jan Schakowsky is the strongestcandidate in a wide open race for the Democratic nomination for Illinois U.S. Senate seat. Schakowskys
lead on the initial ballot against incumbent Senator Roland Burris and several other serious candidates isimpressive, and once voters learn more about each of the candidates they coalesce around her candidacy insignificant numbers. Even after hearing a strong attack on Schakowsky, the Congresswoman retains her lead.
TEXT OF POSITIVE CANDIDATE STATEMENTS
State Treasurer Alexi Giannoulias believes Illinois deserves a Senator who can deliver on Obama s promise
of change. As the state's chief investment officer, he stood up to disgraced Governor Rod Blagojevich for
greater fiscal integrity, and created new safeguards to curb ethical abuses and make government more
accountable. He is running for Senate to rescue government from the narrow interests that control the
process, revive the economy and put people back to work. In the spirit of his friend and political mentor,Barack Obama, Alexi does not accept contributions from corporate PACs or Washington lobbyists. This is a
time for new solutions and a new generation of leadership.
Cheryle Jackson is a powerful voice for civil rights and social justice. A trailblazer who worked her way up to
become the first African-American woman to serve as Urban League President, shes worked tirelessly to
secure millions for women- and minority-owned businesses, and is leading the fight to ensure hardworking
Illinoisans see an economic benefit from the 2016 Olympics. As the only African-American in the race to fill
Barack Obamas former seat, Cheryle is the best candidate to carry out Obama s proud legacy of progressive
change expanded economic opportunities for working families, strong and stable communities, guaranteed
affordable health care for all Americans, and a good education for all children. Cheryle Jackson will bring real
change.
Congresswoman Jan Schakowsky began her career as a young mom leading a successful national
campaign to put freshness dates on food. In Congress, shes been a champion for progressive change an
early opponent of the war in Iraq, an outspoken voice for a woman s right to choose and equal pay, a fighter
for jobs that you can raise a family on, and a real investment in kids education. An early supporter of Obama
and the national co-chair of his campaign, Jan is leading the fight with the President to ensure all Americans
have guaranteed affordable health care. Jan is working with Obama to put the country back on track, re-instill
a sense of hope in our future, and give working families a chance at the American Dream again.