SCG International & IDNT
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Transcript of SCG International & IDNT
Integrated Branding & Design SolutionsBanks • Retail • Real Estate • Workplace
Strategy • Branding • Retail Design • Architecture • Service ConceptsProject Implementation • Graphic Design • Visual Identity
Merchandising • Digital Concepts • Design Realization • Environmental Design
Creatively distinctive and commercially successfulbranding and design solutions
Intelligent solutions to complex challenges
Achieving competitive advantage through transformation
Working in synergy together, we optimize return on investment & long-term project value for our clients
Fresh ideas and innovative new brand experiences
International Team
Maximizing Asset Value
Our team is led by a strong core of experts with an outstanding track record in key critical knowledge areas. Working on a collaborative basis, we assemble exactly the right people for each project, drawing on our local teams & global network of specialised firms.
Our combined multidisciplinary resource provides a wealth of international expertise across different sectors & markets.
Through a teamwork approach, SCG International & IDNT create destination brands and design concepts that add value for all stakeholders by enhancing customer experience, building loyalty and achieving competitive advantage.
Our work Covering both mature & emerging markets we are particularly active in Russia, CEE countries, Europe, Singapore and the Middle East.
< Mykola Chumak
CЕО & Founder. Responsible for strategic direction & project concepts. Over 15 years of international experience & study. Speaker at international retail & banking conferences. Author of numerous publications.
Evgen Deyneko>
Leading retail expert at IDNT company since it was founded. He heads up development of the detailed design concepts for retail stores and bank branches.
Ross Haxton >
As Managing Director, Ross heads up the project teams at SCG International. He has 20 years of professional design experience and a 1st Class Honours degree in Interior Design.
< Clive Woodger
Clive is Chairman, founder and owner of SCG International. A qualified architect and branding specialist, he has extensive international experience across a wide range of different markets.
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Briefing
Business Concept BriefTrading & Operational CriteriaSite Audit & Options AnalysisBudgets & Programming
Architectural ConceptsMasterplan conceptBuilding Design Landscaping concepts
Schematic Design DevelopmentConcept RefinementSchematic MasterplanArchitectural Design DetailingIExterior & Interior TreatmentsPlanning & Circulation Refinement
Brand DevelopmentBrand ApplicationsCommunications DevelopmentBrand Guidelines
Research & AnalysisDesk ResearchCommissioned ResearchBenchmarking & BrainstormingAnalysis & Strategy Evaluation
Communication ConceptsBrand Naming/IdentityGraphics & SignageOmnichannel ConceptsMarketing Concepts
3D Concept DesignExterior TreatmentsInterior Design & MerchandisingEnvironments & Theme DesignPlanning, Circulation & Zoning
ImplementationLocal Team Design Management Contract Administration Client SupportSite Visits & AssistanceProject Coordination & Excecution
Services Through creative originality, strategic thinking and business acumen, we progress projects successfully from initial idea to innovative branding and design solutions.
Strategic Development
Our joint expertise helps clients to develop the brief, define competitive strategy and establish the strategic foundation for concept creation.
Concept CreationThe process from insight to ideas is a seamless one . The result is an original, powerful solution that brings the brand to life and creates synergy between all design elements.
Design DevelopmentWorking closely with local teams & our international network of supplier partners, we facilitate cost effective creative integrity throughout the development & implementation process.
Concept StrategyVision, Values, AttributesPersonality, Messages, ThemeTarget Market AppealCompetitive DifferentiationPositioning Strategy
Credit Agricole Ukraine •Oneofthelargestforeignbankswith240branchesinUkraine•Comprehensiverangeofservices•ConceptforPrivateBankingbranches•Highqualityenvironmentforhighnetworthcustomers
Our Role: Branch concept and interior design, fixtures, lighting and fittings
HSBC Worldwide
•Globalworkplacegraphicdesignstandards•RolledouttoHeadOffices,DataCentres,CallCentres•Varietyofgraphicdesigncomponentstoachieveflexibilityofapplication•Unified look & feel to all HSBC workplaces worldwide Our role: Strategic development, creative concepts, creation of detailed content & specification for 3-section digital & print manual.
Financial Services We transform financial brands into valuable assets that optimise competitive advantage. Capturing the essence of what makes an organisation unique, we communicate that difference in an imaginative way across key branch and communication touchpoints. Our approach draws on indepth retail knowledge, gained across a wide range of different sectors.
al wifaq UAE, Abu Dhabi, Dubai •Newbanktoattractawidertargetaudience•HighlysuccessfulsubbrandtoUnionNationalBank•Originalstrategywassimpleservicesandproductsvia24hour everydaybanking•NowfocusedonthedemandforIslamicfinanceproductsandservicesfor retailandcorporatecustomers Our Role: Brand identity, communications and original retail banking concept
Renaissance Credit Ukraine •130branchesand900salespoints•Mainstreamconsumerbanking•Newbranchstrategy&designconcept•Transformationofcustomerserviceprocesses•Increasedefficiencyintrafficflow&staffresource•Improvementincustomerservice Our Role: Branch design for various formats, implementation guidelines
Financial Services
Uralsib Financial Corporation Russia •Newbranchconceptwithcontemporaryimage•Encouragesinteractionbetweencustomers&salesadvisors•Maximisesspaceforsalescommunications•Modularsetoffurniture,fixture&graphiccomponents•Costeffectivebranchrefurbishmentprogramme•Highimpactvisualupgradeacrossdiverseportfolioofbranches andsalespoints
Our role: Branch concept development & implementation
UniCredit Bank Ukraine •OneofthelargestuniversalforeignbanksinUkraine•Over430branches•DevelopmentofnewbranchformatforentryintoUkrainianmarket•LocalmarkettestingforreplicationandimplementationinEastern Europeancountries. Our Role: Branch format development
RVC Russia •Governmentfundoffunds&developmentinstituteoftheRussianFederation •NewbrandreflectsRVC’sroleasacatalystoftheneweconomy&promoter ofindustrygrowth•Multi-directionalsymboltransformsthearrowheadelementsoftheold chevronlogo•Communicatesinteraction,growth&progress Our role: Strategic repositioning, naming development, new brand identity & application, sub branding development.
First Ukrainian International Bank (PUMB) Ukraine •Oneofthetop5privatelyowneduniversalbanksinUkraine•Over200branches,800ofsalespoints,1.5millionretailcustomers•Developmentoffriendly,comfortableenvironment&imagetostrengthen &growmarketshare•Launchofsub-brandforaffluentcustomers Our Role: Environmental & graphic concept design & development. Sub brand development.
Globex Russia •OneofthelargestbankingandfinancialinstitutionsinRussia.•State-controlledVEBcorporation,ismajorityowner•Evolutionofpreviousbrandelementstocreateamorecontemporary& dynamicimage•‘Bankofsolutions’brandplatformOur Role: Strategic development & positioning, new brand identity, branch design, signage & marketing collateral.
Credit Dnepr Ukraine •LargeregionalUkrainianbank,58departments,250,000retailcustomersNewserviceconceptdesignedtoattractaffluenttargetaudienceHighqualityenvironmentwithemphasisonqualityserviceTheconceptbringstogetheracombinationofideas-modernbanking,artdirectionandlifestyle Our Role: Branch concept development & implementation
PreviousLogo
PreviousLogo
Financial Services
Imperia Russia •Invitation-only,privatebankingarmofRussianStandardBank•Elitebankingandlifestyleservices•Kitofpartssignageandfaçadeconcept
Our Role: Modular signage concepts, detailed specifications showing identity application to different types of façades, detailed manual
Ocean Bank Russia •On-lineonlyretailbank•Thefirst-to-marketofitstypeinRussia•Brandconceptreflectsthedigitalcontext•Appealstocontemporarycustomervalues&aspirations•Young,digitallyawaretargetaudience
Our Role: Naming, positioning, new brand concept & communication, identity, & website design.
Moskommerzt Bank Russia •SubsidiaryofKazkommertsbank•Repositionedfromalendingorganisationtoaself-sufficientbank•Programmeofqualitative&quantitativeresearch/analysis•Strategybasedonopenness&transparency•NewidentityinlinewithKazKombrand Our Role: Qualitative & quantitative research/analysis, repositioning, new brand identity, branch design, signage & marketing collateral.
Raiffeisen Bank Aval Ukraine •FirstrebrandinginthebankingsysteminUkrainein2006,domestiсbank toaninternationalbrand•Over3millioncustomers&1,300branches•OneofthelargestforeignbanksinUkraine
Our role: Development of standards for internal and external brand signature. Implementation and supervision of new branch format.
UFD Private Banking Russia •LargeregionalRussianbank•OneoftheregionalleadersinPrivateBanking•NewcustomerfocusedPrivatebankingconcept•Thespecializedbranchdesignwasadjustedaccordingtothespecific regionalrequirements•Theprojectresultedinacustomerincreaseof40%.
Our Role: Creation of speciaized Private Banking format.
Oschad Bank Ukraine •State’slargestsavingsbankinUkraine•Over5,000branches•Rebrandinginaccordancewithnewstrategy•Developmentofnewformatincludedseparationof24/7zones&implementationofstandardsfordisabledpeople
Our Role: Rebranding & New format branch design, implementation guidelines
After
Before
Rosbank Russia
•Updatedidentity,communications&branchdesign•Reflectsamorecontemporary&customerorientatedculture•Achievesgreatercustomer&staffinteractionwithaccessibleadvice &consultation•Widerangeofmarketingmaterials
Our Role: Our role: Identity update, brand communications, branch concept design, brand application guidelines
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Kyivstar Ukraine •No1mobileoperatorinUkraine•25millionsubscribers•Morethan400pointsofsalesinUkraine•Thedevelopmentofdesignstandardsforanewgenerationpointofsales.•TheopeningoftheflagshipstoreinKyiv,May2015
Our Role: Brand name, identity & communications, signage, centre design (interior/exterior including landscaping).
Azbuka Vkusa Russia •LeadingRussianpremiumfoodretailer•Namemeansthe‘ABCofTaste’•Longterminvolvementonwiderangeofprojectsfrombrandcreation&retail conceptcreation.•Developmentprojectsconnectedtobrandgrowthandcompetitivestrategies
Our role: Brand identity, store design, merchandising, packaging, brand guidelines, design consultancy on various specific projects
Retail
Through understanding target market needs and aspirations, we create retail concepts that engage with customers, differentiate from the competition &achieve commercial success. Our work brings brands to life in a way that impacts positively on retail performance and profitability.
Allo Ukraine •LuxuryshoppingcentreinheartofMoscow•GLA22,300sqm;5levels•RedevelopmentoflandmarkhistoricbuildingincreasedGLAby20%•Upmarketretail&leisuremix
Our Role: Brand identity & communications, internal & external signage, interior design.
Retail
Yuterra Russia •ThelargesthomewaresretailchaininRussia•Contemporarybrandandstoreconcept•Distinctivedepartmentalzoneswithinspirationalmerchandising•Easytoshopretailenvironment•Newinteractivesocialmediaplatformsubranded‘Colors” Our Role: Brand identity evolution, store design planing & zoning, identity, communications and original retail banking concept
Sova Ukraine •Jewelryproducerretailchain•FeaturesjewelryfromleadingUkrainiandesigners•Transformationofsalesmodelto‘fashionjewelryaccessories’•Uniqueboutiquedesign•Developmentofcommercialequipment•Merchandisingofdesigners’collections Our Role: New format store design & merchandising
Húsasmidjan Iceland •Thelargestbuilder’smerchantsandDIYchaininIceland.•AuthoritativeDIYofferwithaddedfocusonlifestylehomedecor &housewaresdepartments•Costeffectiveandflexibledesignapproach•Enabledfast-trackconversionof3,000m2existingretailunit Our role: Brand identity, store design including zoning, merchandising & signage
Fokstrot Ukraine •ThelargestconsumerelectronicsretailerinUkraine•Over230stores•500to1,500sq.msizedformats. Our Role: Store design, retail merchandising, category management, graphic design & signage, new services introduction
Promenu Ukraine •Marketleaderinkitchenappliancesandtableware•ExclusiveretailerofEuropeanbrandsinthemainstreammarketsegment•Newformatstoretocreateamoreappealingimageandsignificantlyimprovedproductmerchandisingachievedsalesgrowthofover30%Our Role: New format store design
Fashion Galaxy Russia
•Newfootwearconcept•Brandappealandluxuryfeelingofanupmarketboutique•Accessibility,densityandpromotionalexcitementofahighstreetstore•Multibrandproductchoice•Targetedatkeenfashionfollowers
Our Role: Strategic positioning, new brand identity, environmental & graphic design, merchandising concepts, packaging, specification of fixtures & fittings.
M Video Russia •ThelargestRussianconsumerelectronicretailchainbyrevenue•Over330storesin144Russiancities•WiderangeofprojectscoveringdifferentaspectsofM.videobrand,retail environment,external&internalcommunication
Our Role: Brand audit, research analysis, sub branding, internal brand culture, advertising concepts, new store concepts, detailed brand manual
Shokoladnitsa Russia •OneofthelargestandoldestchainsofcoffeeshopsinRussia•Newdistinctivebrandedlookandfeel•Creationofa‘graphicworld’basedaroundconsumerlifestyle,•environmentaldesignisfriendly,relaxedandinviting
Our Role: Strategic development & positioning, brand identity, environmental & graphic design, specification of fixtures & fittings.
MOYO Ukraine •ThemostsuccessfulsmallelectricalschaininUkraine•Over50specialtystoreswithasalesfocusonlaptops,mobilegadgets andaccessories•Hasachievedmarketleadershipinitssegmentin1.5years,40%marketshare ofApple&SonyVAIOsales&thehighestlevelofsalespersquare.m.inthe industrysectorOur Role: Brand identity evolution, store design planing & zoning, identity, communications and original retail banking concept
Concept Club Russia & CIS Countries •Youngaccessiblypricedfashionchainwithover200stores•Brand&storesredesigntocreateamorecuttingedgefashionimage•Vibrantmerchandisingstoriesandquirkytouches•Dynamicphotographywithasenseoffun•Softlightingwithindustrialstylependantshighlightingdisplaystands•InexpensiverollouthasacceleratedexpansiontonewmarketsOur Role: Brand & store redesign, merchandising & graphics
FLO Turkey •ThelargestshoechaininTurkeywith194stores(100,000m2ofsalesspace locatedthroughoutthecountry•Allstoresoperateonaself-servicebasisandproductsarevery competitivelypriced•Newretailconceptreinforcesmassmarketpositioning ImprovesbrowsingandshoppingexperienceforallcustomergroupsOur Role: New store concept, planning, zoning, departmental de-sign, graphics & merchandising
X5 Retail Group Russia •X5RetailGroupisthesecondlargestretailerinRussiawith2,545stores•Weworkedonall3oftheirfoodstoreformats:•Perekrestok-branddevelopmentandstoredesign•KarouselHypermarket-brandrefinement&departmentaldesign•Pyaterochka-branddevelopment,instorecommunications&format refinementOur Role: Brand development, store design & specification manuals
Ukrtelecom Ukraine •Nationalstatetelecomoperator,over1,300salespoints•Creationofnewsaleslogistics,positioningandcommunication•Designengineeringandretailformatsinanewcorporatestyle•Dedicatedareasofinteractivecustomercommunication•Servicetestingandprovidingservicestrainingforclients.Our Role: Strategy, new brand & product strategy, new retail & design format, testing & service training
FON Russia •Bettingshopsin500townsthroughoutRussia•Newbrandmarkisauthoritative,strongandforwardlooking•FastTrackbettingshops–contemporary&functionalenvironments•Loungebettingshops-morepremiumenvironments•VIProoms-private,moreexclusiveareasOur Role: New brandmark, design & specification for 3 retail formats
Project 900 Ukraine •900sq.mpremiumshowroomforhomeelectricalappliances&European brandedfurniture-uniqueproductcombination•Enablesdisplaysforvarioushomezones•Alsoprovidesvenueforevents,an‘activekitchen’andofficeinonelocation.Our Role: Showroom design incorporating the required standards for all the different European brands
Volkswagen UK •Newgenerationofeasyaccessshowrooms•MoreopenandinformalVWbrandexperience•CentralhubareaintegratescarmerchandisingwithPOS•Friendlyinformativeself-serviceandsalesassistedcustomerinteraction•Flexible,modularconceptfacilitatesdifferentlevelsofinvestmentOur Role: Showroom design, planning, zoning, graphic communication & service points
Retail
Shopping Centres
We create destinations - whether new visions for the future or existing operations requiring transformation. By developing strong branding & competitive differentiation, we create commercial environments that inspire people and add value to assets.
Smolenskiy Moscow, Russia •LuxuryshoppingcentreinheartofMoscow•GLA22,300sqm;•5levels•RedevelopmentoflandmarkhistoricbuildingincreasedGLAby20%•UpmarketretailandleisuremixOur Role: Brand identity & communications, internal & external signage, interior design.
Esentai Mall Almaty, Kazakhstan
•PartofEsentaiParkmixed-usedevelopmentincludingluxuryresidential,commercialtowers&5starhotel•GBA52,000sqm•GLA45,000sqmOur Role: Branding and communications design,wayfinding navigation & ambient graphics, website design
Boulevard Jeddah, Saudi Arabia •Luxuryopenairmalltargetedatwealthyelite•GLA10,000sqm,topinternationalfashionbrandtenants•Canopies,extensivelandscaping,rooftopterraces&restaurantsOur Role: Identity, wayfinding & tenant signage, key design features.Social media launch campaign.
Kaleidoscope Moscow, Russia •Awardwinningnewbuild,multilevelshoppingcentre•Partofa120,000sqmmixedusecentrewith9,000sqmoffices•GLA41,000sqm;undergroundparkingfor932slots•Colourfulconceptwithanatmosphereofenjoymentinspiredbyname•Incorporateslatestmediatechnology,•MassmarketretailandleisuremixOur Role: Brand name, identity & communications, signage, centre design (interior/exterior including landscaping).
OZ Krasnodar, Russia •Destinationdevelopmenton45hectares•3storeydestinationdevelopmenton45hectares•GBA227,000m2,GLA164,000m2•Dynamicbrandandarchitecturalconcept•7anchorstores,1hypermarket,21MSUs,201retailunits•Multiplexcinema,24foodoutlets,kidscentre,gameszoneOur Role: Name & brand identity. Integration of brand into exterior architecture
Royal Park Novosibirsk, Russia •GBA70,000sqm,GLA35,000sqm•4levels,112tenants•Undergroundparkingfor800slots•‘BestLargeShoppingCentre’AwardOur Role: Branding & communications, exterior, interior& signage design.
Riviera Moscow, Russia •Multilevelshopping&entertainmentcentre•NexttotheMoskvaRiver•258,000m2GBA,101,200m2GLA•300shops,cafes&restaurantsover3floors•Undergroundparkingfor3,000carsOur Role: Naming, brand strategy, brand identity and total branding approach, ambient graphic, wayfinding and signage, directional design ideas.
Festival Moscow, Russia
•GBA62,000sqm,GLA31,000sqm,109Retailers,3levels•Averagedailyshoppersvisits40,000,investment-USD80mln•Brandinspiredbyideasofcelebration•‘BestLargeShoppingCentre’atMoscowRealEstateAwardsOur Role: Brand name, positioning strategy, identity, communications, signage, centre design (interior/exterior), website, marketing. New food court.
Petrovsky Passage Moscow, Russia
•CentreofoneofthemostexpensiveretailareasinEurope•World’smostexclusivebrandsinfashion,beautyandfood•ElegantheritagebuildingdesignedbyfamousengineershukovOur Role: New identity reflects unique structural & omanental charachter of the building and communicates premium luxury in a sophisticated, contemporary way.
MetQuarter Liverpool, UK •GLA12,635sqmona2acrecentrallylocatedsitewithhistoricfacade•Openedin2006asaluxurymall,nowcompetingagainstLiverpoolONE (largestopenairshoppingcentreintheUKand10thlargestoverall)•UpmarketretailandleisuremixfeaturingpremiumandwellknownbrandsOur Role: Working with the owners, we are revitalising the centre to create a distinctive positioning, attract new tenants and re-establish it as the city’s premium retail destination.
Emerald City Tomsk, Siberia, Russia •GBA42,300sqm,GLA30,700sqm•3storeyshopping&leisurecentre•Parkingfor750slots•Branddrawsonstory,‘WizardoftheEmerald City’byTomsk-basedauthorOur Role: Branding, exterior/interior design, signage,, communications.
Shopping Centres
Mixed Use, Urban Development, Recreation & HotelsWe create architecture & branded environments with a unique sense of unity & place. Our creative concepts are based on sound commercial strategies that act as the driving force & guiding principle for all the parties involved.
Movie Time Mumbai, India
•GLA5,380sqm•4thfloorbuilldingon1,940sqmofland•Retailfoodcourt,cafes,restaurantswithmultiplexcinemaon3rdfloor, 4thfloorroofgarden•StrikingarchitecturalfrontagemaximisesimpactatstreetlevelOur Role: Conceptual development - identity, architectural, ex-terior & interior planning & design.
Movietime presentation by SCG London
Movietime presentation by SCG London
Orbion Skolkovo, Moscow, Russia
•Multileveltransporthubandpedestrianbridgebuilding•GLA41,000sqm•‘Bridge‘hasshopsandservices•Actsasconnectinglinkbetweenoffices&shoppingcentre•Collaborationwithinternationalarchitect•Akeypartofnew‘InovationCity’Our role: Brand identity and interiors concepts, signage, interior & exterior lighting concepts.
Make the most of your shopping and business day
Make the most of your business
Make the most of your shoppingGalactica Park Moscow, Russia
•Entertainmentledmixedusedevelopment•Themepark;sports&entertainmentarena;shoppingcentre;3star and4starhotels(1,100roomscapacity);congresscentre•22haofland,targetopeningdate2018•1stindoorUniversalStudiosthemeparkintheworld•20,000seatarenainpartnershipwithAEGOur Role:Strategic long-term partner to client. Brand strategy and architectural brief working with international architects. Creation of name, branding, environmental design & communication.
Meshcherskiy Park - Recreational Park Odinozovo, Russia•PartoftheMoscowgreenbelt,locatedintheSkolkovadistrict•Managedopenandpartiallyforestedparkland•Popularrecreationalareaprovidingleisure,culturalandsportsfacilities•Networkofhikingtrailsandbicyclelanes•TreeandleafmotifbrandconceptOur Role: Branding, wayfinding, signage, marketingcollateral
Galleria Skolkovo, Russia•200metrelongatriumbuilding•Multifunctionalfacilityinplannedhightechbusiness‘city’•Connectswithofficebuildings,eventcentreandTechnopark•Publicspace(seatingandcirculationareas)+cafeterias,restaurants& shopsOur Role: All aspects of interior design (planning, seating, lighting, landscaping, ceiling, floor and wall finishes etc), graphics & wayfinding.
Buna Damascus, Syria•4floorcomplexwithatriumandgalleries•Includesshowrooms,offices,meetingrooms,shops,cafes•Buildingdesignedtobeaniconiclandmark*DrawsonMiddleEasterninfluencesandWesterntechnologicaladvances•AllowsforflexibleusesOur Role: Total conceptual development - brand strategy,identity, communications, architectural, exterior & interior design.
Hotel National Moscow, Russia •SituatedinaprimelocationoverlookingRedSquare•Restaurantconceptenhancesthecustomerexperience•BringsheritagepersonalityintoamodernadditiontooriginalArtDeco building•Achievesalessformalloungeareawithupgradedbar•Restaurantbranddevelopedintoastrongvisualsignaturewithapremiumheritagefeelinspiredbythehotel’sarchitecture.Our role: Brand & interior design concepts including layout options, lighting plans, elevations, sections & specifications
Offices, Business Centers & WorkplaceWe create contemporary office buildings & workplace environments that are flexible, efficient & a delight to experience. Working closely with clients, we help to build & communicate a vibrant internal brand culture.
Put your business on the map
www.oasis-center.ru
Put your business on the mapwww.oasis-center.ru
www.oasis-center.ru
Put your business on the map
SCG Case studies - Integral Business Centre
Prime Focus Building illumination concept ideas 2009 : Page 33
Integral Business Centre Building Facade by Night
INTEGRAL BUSINESS CENTRE - HAMMER & SICKLE DEVELOPMENT PRESENTATION 3 . AUGUST 2009 . PAGE 24
Integral Business Centre Building Facade by Day
INTEGRAL BUSINESS CENTRE - HAMMER & SICKLE DEVELOPMENT PRESENTATION 3 . AUGUST 2009 . PAGE 23
Group M Moscow, Russia•GroupM(ownedbyWPP)isthelargestmediainvestmentcompanyin theworld•Wetransformedtheworkplaceenvironmentsfortheparentcompany &4oftheirmediaagenciesinawaythatreflectedthepersonality& ethosofeachbrand:•GroupM-Senseofharmony•Maxus-Energy&connectivity•Mediacom-Accentoncollaboration•MEC-Boldinnovation•Mindshare-Imagination&technologyOur Role: Interior and graphics design. We also specified furniture, fittings, furnishings, lighting & planting to complete the overall upgrade of each workplace.
Maxus
Oasis Business Centre Moscow, Russia•GLA58,577sqm|29,000sqmofoffices•1,450sqmofservicespaceforcafes,restaurant,canteen,shops,beauty salonandbank•Parkingon3levelsfor400carsOur Role: Encompassed all aspects of branding the complex including exterior and interior signage, wayfinding and ambient graphics. We were responsible for design of all public areas including reception, lift, lobbies, corridors, cafeteria and circulation areas such as lifts and staircases and car park areas.
Majors Skolkovo, Russia•Premiumofficedevelopmentinplannedhightechbusiness‘city’•Partofmixedusedevelopmentplannedacross400hectares
Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features, All aspects of interior design and architectural development.
Algorithm Moscow, Russia
•GBA41,494msq,GLA23,100msq,overlooksVorontsovskiyPark•19floors+2levelsofundergroundparking(10,386m2)for302cars.•Briefwastocreateenvironmentfortechnologycompanieslookingforan•HQbuilding-brandcombinestechnologywithnatureOur Role: Identity, interiors, external & internal signage, wayfinding, interior feature graphics, external building features, landscaping.
Integral Moscow, Russia
•GBA–70,000sqm,21,700sqmabovegroundparking•Workplace&facilities32,300sqm,stateservices8,600sqm•Flexibleservicepackagetosuitdifferentbusinessrequirements,•ContemporarydesignbasedonthemeofconnectivityOur Role: Identity, interiors, external & internal signage, wayfinding, interior feature graphics, external building features, landscaping.
MEC
Mediacom
Mindshare
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Car Park Branding & Wayfinding Systems
We also specialise in creating wayfinding systems for retail & commercial use. This includes design & development of information signage & graphic applications for carparks as part of the overall customer journey.
Novion Business Centre Moscow, Russia •Mixedusedevelopmentindludingpremiumofficebuildingandahotel•Workplace&facilities Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features.
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Majors Skolkovo, Russia
•Premiumofficedevelopmentinplannedhightechbusiness‘city’•Partofmixedusedevelopmentplannedacross400hectares
Our Role: Identity, external & internal signage, wayfinding, interior feature graphics, external and internal building features, All aspects of interior design and architectural development.
8 Plato Place, 72-74 St. Dionis Road, London, SW6 4TUt: +44 (0)75 960 99993 e: [email protected] www.scg.international
Kozhumiatska St, 20a, 01025, Kiev, Ukrainet: +380 (67) 5029152 e: [email protected] www.idnt.ua