SCF Mayor's Meeting 16th Jan 2009

Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!lf1

Mayor’s Meeting 16th January 2009

Sister Cities and Friends in SL


Agenda

• Welcome and Introductions

• Review SCF Concept

– Strategies

– Benefits

– Statistics

– European Second Life Conference 2009

• 2Q SCF Directions

– Discussion


SCF Strategies

• Our purpose is to help members...


Recognize that virtual worlds are still

in early stages...

Primitive UFOs


Avoid the more obvious virtual worlds

misconceptions...


Avoid mistakes made by others in the

past...


Avoid mistakes likely to come in the

near future...

“Say... what’s a mountain goat doing

way up here in a cloud bank?”


Feel assured that we know exactly

what we are doing...

“Whoa! That was a good one! Try it, Hobbs – just poke his brain right where

my finger is.”


Clarify typical communication

confusions...


And simplify the complexities of virtual

worlds management...

What the customer really needed

What operations installed

How the consultant described it


Sister Cities and Friends in SL have accepted 60% and Sister Cities and Friends in SL have accepted 60% and

rejected 40% of identified candidates so farrejected 40% of identified candidates so far

SCF is a quality project – We

care about who we invite. We have high standards to give

best results to all.

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Sister Cities and Friends in SL complements the Sister Cities and Friends in SL complements the

Linden Lab Community Gateway ProgramLinden Lab Community Gateway Program

People with a

positive first

experience

COME BACK

to where they

started.


Sister Cities and Friends in SL Increases Member Sister Cities and Friends in SL Increases Member

Visibility to New and Experienced RegistrantsVisibility to New and Experienced Registrants

SL Web Sitesand REGAPIs

Members provide

residents a

positive first

experience to keep

them coming back

SCF TP’s residents to

signs at Members’

central arrival points

Sister Cities

and Linden

Lab have

overlapping

interests to

retain New

Registrants.


SCF Benefits

• Bottom Line– We TP them from SL Help Islands to the SCF sign at your Region

– You show them around, give them a good time, and keep them coming back!

• Guests– Faster access to quality themed social networking sims, home towns

and home languages

– Increased positive first experience for new registrants

• Members– Increased visibility to new and experienced residents

– Increased visibility to new clients interested in virtual reality presence

• Linden Lab– Increased retention of new registrants including international

languages

– Increased positive publicity


SCF Statistics

• Members– 19 Cities (48 Sims)

– 12 Friends (170 Sims)

• Networked Teleport Sign Board Locations– 31 Member Islands (So Far!)

– 30 SL Help and 3 Developer Islands (So Far!)

• Traffic– 86% of members have reported immediate increases

– Within the first week of being added to the sign boards

– New and experienced registrants

• Home Towns and Languages– 18 Nationalities

– 10 Languages• English, Dutch, German, Czech, Romanian, Italian, Portugese, Polish,

Spanish, French, and Luxembourgish. Culture, Arts, Music and History are highlighted in the themed sims along with International appeal.

218 sims represented by

members so far!

(~1,000,000 USD/YR)


European Second Life Conference

2009

• Dates and Location– 22nd, 23rd, 24th May 2009 in Amsterdam

• Details– The first European SL Community Conference in Second Life!

– "Awareness and Avatars United"

– Web Site: www.metameets.com

• Organizers Include– Joja Dhara (Groningen in SL)

– Ham Rambler (Dublin in SL)

– Debs Regent (London in SL)

• Linden Invitees Include– Katrin Linden (European Business Programs Specialist)

– Clare Linden (European Marketing Director)


SCF 2Q 2009 Directions

• Directions

– Breadth

• Continue to interview and add new members, and

– Depth

• Focus on increasing current members’ success

• RL Visits

– European SL Conference 2009

– Individual Member RL Meets


Discussion

• Member operations support

• Monetization of social networks


Thank You!

• SCF Management Team

– Sitearm Madonna

– Annie Milestone

– Cher Harrington

– Eria Ziemia

– Joja Dhara

Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!lf Sister Cities and Friends in SL - Top themed social networking sims in Second Life™!lf

SCF Mayor's Meeting 16th Jan 2009

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Transcript of SCF Mayor's Meeting 16th Jan 2009