ScentSee - Virtual Assistant for Fragrance Discovery and Recommendation
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Transcript of ScentSee - Virtual Assistant for Fragrance Discovery and Recommendation
The bridge between olfactory and digital.
Fragrance discovery and recommendation.
http://scentSee.com
tel: +40-724-714-234
http://scentSee.com
Agenda Context The ScentSee Process Customer Experience Virtual Olfactory Consultant Competitive Advantage Online and in-store performance Technical Solution Implementation
Context
25.000+ mid-to-high end fragrances on the international market
Limited expertise of in-store fragrance consultants Olfactory limitation: customers sample only up to 4
fragrances in a shopping session Postponing the buying decision Customers are increasingly oriented to digital media
The ScentSee Process
• Preferences• LifestyleDiscovery
• Notes• Olfactory classes• Price
• Sampling• ConfirmationDecision Purchase
Customer Experience
Customer becomes autonomous in-store, even if a consultant is not available
Reducing waiting time Structuring the dialogue between the customer and the
consultant Simplifying the sampling process Avoiding the sensory overloading of the customer Speeding up the acquisition decision
Virtual Olfactory Consultant
Recommending relevant fragrances Based on previous preferences Based on lifestyle characteristics
Interactive digital experience Intuitive Speedy
Integrated expert knowledge-base 20.000 analyzed fragrances Specialized method for comparing notes and olfactory classes
Competitive Advantage
Experience
• Novel presentation on the fragrance market• Automatic guidance toward enjoyable olfactory experience for the
customr
Recommendation
• Relevant recommendations• Assisting and off-loading in-store consultants
Purchase
• Reducing the uncertainty of the customer• Increasing the acquisition flow
Online and In-store Performance
Competitive advantage for digital media
Acquiring new online customers
Novel experience for in-store customers
Simplifying the sampling and
decision processes
Improved experience for
existing customers
Technical Solution
5000+ olfactory
notes
32 aromatic classes
8 criteria for
matching
+ 26 other classesCitricFloralGreenFruityAromaticWoody
Implementation
Ready to use integration interface with documented API Built-in synchronization with desired stocks from suppliers Cloud-based, highly available infrastructure
http://scentSee.com
tel: +40-724-714-234