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#4MyGen IDEAS LAB

Dr Jim HamillAlan Stevenson

Jim DuffyJane Gotts

www.energise2-0.com

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The times they are a changing

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The End of Business as Usual?

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Time for Radical Change?

• Is it time for a wakeup call?

• Is it time to break away from the approach to business passed on by our parents and grandparents for the past 100 years?

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Two Main Areas

• Engage and Empower– The Social Media Revolution

• Entrepreneurship– Changing the Rules of the Game

Report back to the main conferenceDevelop Action Plan for moving forward

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A conversation NOT a dialogue

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The Social Media Revolution

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Social Media Revolution

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Infographic

A Day in the Internet

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Key Things to Rememberabout Social Media

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1. It’s a Revolution

A fundamental and revolutionary changein online behaviour, expectations and the online customer experience. The end of the ‘read only’ Internet

Content generated by the network for the network

We are no longer passive consumers of content/brand messages

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2. It’s Social

A conversationnot a broadcast platform

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Be Social

New ‘mindsets’ are required to be successful in social media

‘BE SOCIAL BEFORE DOING SOCIAL’

How social is your organisation?

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3. Power Shift

Social media empowers customers, empowers the network

We no longer control the brand The brand becomes the customer

experience of the brand – experiences that are widely

shared online

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4. Declining Effectiveness

Declining effectiveness of traditional approaches to sales and marketing Does anyone listen any more?

We are no longer passive sheep waiting to be ‘driven’ to web sites

If you treat us like sheep, we will tell youto ‘flock off’

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Advertising – Customer Breakup

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5. The End of Business as Usual

New ‘mindsets’, new business approaches and new performance measures are required

NOT a broadcast medium. Its about listening to and engaging with customers, partners, your community, your tribe

This is something we are not very good at doing. We prefer telling people how good we are

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The End of Business as Usual

‘Winners’ will be those organisations who fully utilise the

interactive power of Web 2.0 technology for engaging with and energising customer and

network relationships

How strong is the quality of our online network?

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In Common?

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Collapse

• All are in various stages of collapse due to outmoded business models and the digital revolution

• For some, the collapse may be terminal

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Who Will Be Next?

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Key Questions

How do you use social media?

What progress has your organisation made? Is it fully leveraging the potential of social media for achieving sustained business growth and competitiveness?

How can social media be used to engage and empower the Net Gen in Scotland?

Can social media help to alleviate youth unemployment?

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Thank Youwww.energise2-0.com

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Bob Dylan

Come gather 'round peopleWherever you roam

And don’t criticiseWhat you can't understand

Your sons and your daughtersAre beyond your command

Your old road isRapidly agin‘

Then you better start swimmin’Or you'll sink like a stone

For the times they are a-changin’