SCCM Member Engagement Case Study
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Transcript of SCCM Member Engagement Case Study
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Member EngagementDeveloping & Managing
Member Engagement
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Why did SCCM decide to focus on member / customer engagement?
Manage Member/Customer Loyalty
Encourage more active engagement in SCCM programs and the profession Identify Future
Members
Groom future leaders
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Getting Started
Determine Key InformationClean information
Assign point value system
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SCCM Engagement Data Sources
Abstract Management
Journals Manuscript System
Marketing Data Warehouse
Social Media
AMS
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SCCM Weighted ValuesYears MembershipAward WinnerGrant RecipientChapter AuthorConference SpeakerSection LeaderCommittee LeaderCommittee MemberJournal AuthorFellow of ACCMSection MemberChapter ParticipationAbstract/Poster AuthorCourse InstructorPurchasesDonations
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mysccm.org Engagement Indexw
ww
.MyS
CCM
.org
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SCCM Engagement Details
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iMIS engagement tracking
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Phases of Deployment at SCCM
1. Get data organized – development website2. Roll out to members3. Correct, add & improve4. Develop strategic plan objectives and
measurement targets5. Develop/test algorithms for targeting
activities6. Measure effectiveness
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SCCM Measures of Effectiveness
• Membership Growth–Acquisition & Retention
• Program & Product Sales Growth• Future Leader Development