SCANNER ACTIVITY PROJECT THE SCANNER – A POWERFUL TOOL – WHICH CAN BE USED SUCCESSFULLY BY...
37
Transcript of SCANNER ACTIVITY PROJECT THE SCANNER – A POWERFUL TOOL – WHICH CAN BE USED SUCCESSFULLY BY...
SCANNER ACTIVITY PROJECT
THE SCANNER – A POWERFUL TOOL – WHICH CAN BE USED SUCCESSFULLY BY ALMOST ANYONE TO START THAT
“CONVERSATION”…
THE TASK:
TO PROVE IT!
METHOD:
A CORPORATE PROJECT IN BUDAPEST,
LONDON, MOSCOW, STOCKHOLM AND
OSLO
WITH STAFF SETTING UP A SCANNING
STATION
AT THEIR OFFICES OR CLOSE BY
MOSCOW: 3 WEEKS
OSLO: 3 DAYS
STOCKHOLM: 5 DAYS
LONDON: 5 DAYS
BUDAPEST: 1 DAY
DURATION:
MOSCOW
MOSCOW
MOSCOW
MOSCOW
MOSCOW
Scanning Period: 12th May to 4th June inclusive
Total scanned: 471
Percentage male: 34%
Percentage female: 66%
MOSCOW SCANNER ACTIVITY EVENT
OSLO
OSLO SCANNER “ACTIV” EVENT
Duration: 3 days (24 hours)
Footfall: 5216
Total leads with contact information: 255
Total leads without contact information: 53
Percentage Male = 32%
Percentage Female = 68%
OSLO
OSLO
OSLO
STOCKHOLM
Stand in Balsta Centrum Shopping CentreOutside a Health Shop owned by an IPC
Duration: 5 days
Number invited to be scanned: 726
Willingly scanned: 656
Percentage Male: 60%
Percentage Female: 40%
STOCKHOLM SCANNER ACTIVITY EVENT
STOCKHOLM
STOCKHOLM
LONDON
We originally wanted to exhibit in Camden Market – but were refused permission due to “medical” nature of scanner!
Then we tried to set up in local large Gym – again refused permission due to need to clear with Head Office.
So we set up a table, umbrella and stools just outside Morinda’s office on a street that gets quite a lot of through traffic mainly at lunchtime.
Staff members were asking the question whether people had heard of A.G.E.s and wanted to know their “TruAge”…
So we offered free scans, noni juice and healthy snacks (fruit mainly).
LONDON SCANNER ACTIVITY EVENT
LONDON
LONDON
LONDON
LONDON
LONDON SCANNER ACTIVITY EVENT
Scanning Period: 8th to 12th June 2015 (35 hours)
Total invited to be scanned: 250
Total scanned: 200
Percentage Male: 51%
Percentage Female: 49%
BUDAPEST
BUDAPEST
BUDAPEST
BUDAPEST
BUDAPEST SCANNER ACTIVITY EVENT
Scanning Period: 17TH June (8 hours)
Total invited to be scanned: 250
Total scanned: 200
Percentage Male: 51%
Percentage Female: 49%
PROJECT CONCLUSIONS
Took us out of our comfort zones – staff more used to a captive/passive audience.
Once they understood how the scanner worked, they wanted to know more.
Most people were health conscious and concerned about their general wellbeing.
People who stopped were genuinely interested and open to trying the products.
Conversation flowed easily once started.
SCANNER ACTIVITY OVERALL CONCLUSIONS
Talking about the products and their benefits reignited the passion for Morinda and knowing that we can truly make a difference in people’s lives.
People came back for repeat scans!
Practice makes perfect.
Confidence soars and it starts being FUN!!!
ANYONE can do it!!!!
And we’re going to do this activity on a regular basis!
SCANNER ACTIVITY OVERALL CONCLUSIONS
