Scaling UX in Organizations
Transcript of Scaling UX in Organizations
Scaling UX in Organizations
AUG 24, 2016
About UXPin
COLLABORATIVE DESIGN FOR PRODUCT TEAMS
● Wireframe, prototype, user test, & more.
● Get feedback & co-design in real time.
● Import and scale your design system.
● Create visual specs for developer handoff.
Jason CulbertsonDesign Manager, Airbnb
@jculbertson
PART 1
The Age of UX Design
YouTubeVimeo
FlickrAndroid
FabLevelMoney
PolarUltravisual
WillCallBeats
ReadmillSimple
SoldTumblrPulse
MailboxFoodspotting
ForrstBehance
Acrylic SoftwareSparrow Mail
SlideshareInstagramOMGPOPPosterousGowallaHunch
Push Pop PressDaytum
About.meSongza
Mint
27 Startups that were cofounded by
designers have been acquired since 2010.
From John Maeda, Design in Tech Report 2015
From John Maeda, Design in Tech Report 2015
QUESTION
How do we scale design?
The Age of UX Design
Evan SharpCo-founder, Pinterest
Create a UX design playbook
PART 2
The UX HierarchySo...how do you build a UX team while managing quality? Let’s start by defining a UX design framework or hierarchy.
What makes UX so hard to scale?
Design structures have breaking points
Abraham MaslowHierarchy of Needs
UX Tools
Team Structure
Communication
Culture
DesignActualization
TIER 1
UX Tools
UX Hierarchy
TIER 2
Team Structure
UX Hierarchy
Team structure inflection points
1-10 10-25 25-50 50-100
Davey NguyenDesign Lead, Gusto
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Design Language Team
Production Design Team
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TIER 3
Communication
UX Hierarchy
“Every time a design team doubles in size you have to relearn how to communicate.”
Joel Califa, Product Design Lead @ Digital Ocean
Design Meetings
● Standup / daily scrum
● Outcome leads (weekly)
● Design leads (monthly)
● Demo w/engineering (weekly)
● Outcome design crits (weekly)
● Design team share (bi-weekly)
● One-on-ones (bi-weekly)
Design Meetings
1-10 10-25 25-50
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TIER 4
Design Culture
UX Hierarchy
Design Culture
● Design led companies or design simply at the table.
● Physical space that you work in
● Design preached and shared across the company
● Celebrate success
● Team offsite quarterly
Alex SchleiferVP Design, Airbnb
SCALING UX
In Conclusion
UX Tools
Team Structure
Communication
Culture
DesignActualization
Thanks!